Facebook is an excellent platform for businesses to grow their operations and advertise effectively. However, to run successful Facebook Ads campaigns, companies need to have the right resources, with the most essential being an ad account. So, what exactly is a Facebook ad account? What types are available, and how should businesses choose and secure a quality ad account? Sóc Lửa Agency will answer all these questions in the detailed article below. Let’s dive in!
What is a Facebook Ad Account?
A Facebook ad account is used to set up and manage advertising campaigns on the Facebook platform. By creating a Facebook Ads account, you can create campaigns, ad groups, and ads, while targeting specific audiences, setting budgets and schedules, and managing and tracking campaign performance.
On this account, you can access features and tools to customize campaigns according to business goals. Advertisers can refine audience targeting based on location, age, behavior, and interests, ensuring ads reach the right people. Additionally, the account provides tools to monitor and measure campaign performance, including impressions, engagement, and clicks. Based on these ad reports, businesses can adjust campaigns to maximize results, increasing both revenue and profit.
Types of Facebook Ad Accounts
Currently, Facebook ad accounts can be classified according to different criteria:
Based on Payment Method
By payment method, Facebook ad accounts can be divided into prepaid and postpaid accounts. Each type has its own benefits and limitations, so businesses should carefully consider which type best suits their campaign needs.
Prepaid Accounts: With prepaid accounts, users must deposit funds before running ads. The deposited amount is then used to pay for ad campaigns. This type allows advertisers to control costs effectively. Known for their reliability and ability to support multiple campaigns, prepaid accounts are ideal for businesses with limited budgets that want to control spending or test campaigns.
Postpaid Accounts: Postpaid accounts allow businesses to run Facebook ads first and pay the costs after the campaign ends. Facebook automatically charges the ad expenses and sends an invoice at the end of the month. This type is suitable for businesses wanting to run high-budget ads and optimize cash flow.
Based on User Type
Based on user type, Facebook ad accounts can be categorized as either individual or business accounts. Individual Facebook Ads accounts, created by an individual, are typically used for running simple ads on a small scale. Compared to business accounts, individual accounts have feature restrictions, such as budget and campaign limits. Business ad accounts, on the other hand, allow for large-scale advertising and provide more features and access than individual accounts.
What Are the Common Issues When Using Facebook Ad Accounts?
A Facebook ad account plays a crucial role in executing effective advertising campaigns that help businesses promote their products and services and reach their target audience. If a Facebook Ads account encounters any issues, it can significantly impact campaign performance and business outcomes. Here are some common problems associated with Facebook ad accounts:
Daily Spending Limits: This issue often occurs with newly created accounts that lack established credibility, so Facebook closely monitors them. Facebook sets spending limits as a way to prevent fraudulent activity and scams while helping advertisers build trust with the platform.
Account Restrictions: Restrictions can arise if the account has not completed identity verification or displays unusual activity, such as logging in from unfamiliar devices or locations. The most common cause is a history of repeated ad rejections due to policy violations.
Account Disabling: This issue often occurs for various reasons, such as ads that violate policies, frequent reports, inactivity, or unpaid balances. Other causes include locked personal Facebook accounts or invalid payment methods.
Limited Ad Spend (Ads Not Running): Another frequent issue is when an account is restricted or deactivated, resulting in campaigns that aren’t distributed effectively, affecting business results.
How to Obtain a Quality Facebook Ad Account
To overcome these issues and gain reliable resources for impactful ad campaigns, many businesses choose to rent a premium Facebook Invoice account. These top tier accounts within the Business Manager system receive prioritized access to Facebook Ads and enjoy many exclusive privileges.
This approach removes concerns about daily spending limits, allowing for high budget campaigns without triggering Facebook's abnormal activity alerts. With a trusted account that processes ad payments smoothly, campaigns can be quickly approved and launched.
As these accounts are highly reliable, you can use them to advertise across various industries, as long as you adhere to Facebook’s policies. Furthermore, these accounts offer special privileges, including access to new features, optimized ad bidding, and a significantly reduced risk of account disabling. Additionally, if an account issue does arise, reputable rental providers can assist, offering immediate technical support or replacement accounts if needed.
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Through this article, you’ve gained a better understanding of the importance of Facebook ad accounts, the types available, and how to secure high-quality accounts to run successful campaigns and maximize revenue.
Frequently Asked Questions
Many people are unsure whether to choose a personal or business ad account for running Facebook ads. If you're new to advertising, starting with a personal ad account is easier to manage and navigate. Once you’ve gained more experience and need to handle multiple campaigns, switching to a business account is recommended for enhanced control and features.
Log into your Facebook account and navigate to the Ads Manager. Click on +Create to set up a new ad campaign. Next, name your campaign, select its objective, and fill out the campaign details: set your budget and schedule, define your target audience, choose ad placements, and design your ad. Once the ad is published, monitor performance metrics in Ads Manager and adjust your campaign as needed.
