More and more businesses are recognizing the potential and focusing on harnessing the power of Google Ads. However, very few businesses can successfully implement advertising campaigns due to various reasons, such as frequent Google policy updates, account deactivation, spending limits, or the need for continuous optimization. Facing these challenges, Google Ads Invoice is a powerful tool that helps businesses run ads effectively and achieve breakthrough sales. So, what is a Google Ads Invoice account, and why does it possess such extraordinary capabilities? Let’s explore with Sóc Lửa Agency in the article below!
What is a Google Invoice Account?
It is a post-paid advertising account that operates on a monthly invoicing system. Instead of preloading money into the account for immediate spending, the business is granted a certain credit limit. This allows the business to run ads for a period of time. All advertising costs are combined into a single invoice, which can be paid once or when the credit limit is used up.
In simple terms, with a Google Ads Invoice account, the business will receive a monthly invoice for the total advertising costs and pay at the end of the month. This type of account is suitable for businesses that need to run large-scale ads on Google. With high reliability and stability, it avoids payment approval checks for each transaction. It also saves time and reduces risks when approving payments. However, this VIP account is only granted to a business that meets the following conditions:
- Has been registered as a business for at least one year.
- The Google Ads account is active and in good standing for at least one year.
- The business must reach a minimum spending threshold of about $5000 per month for any 3 months in the past year.
- Provides complete business information, including company name, tax identification number, address, and phone number, which must be verified.
- The payment information provided on the Google Ads account must match the information used to register the credit limit.
Once your business meets all the above requirements, Google will send an email inviting you to experience the features of the Invoice account. At that point, the business will be assigned a credit limit to run ads for a specified period. The credit limit will depend on the level of trust Google has in the business. If the business does not meet the conditions but still wants to use a Google Ads Invoice account, it can consider purchasing or renting an Invoice Google Ads account
Distinguishing Between Google Ads Invoice Account and Regular Google Ads Account
Although both types of accounts are used to run advertising campaigns on Google, the Google Ads Invoice account has notable differences and advantages compared to a regular Google Ads account. These differences are evident in the following criteria:
| Distinguishing Criteria | Google Invoice Account | Regular Account |
| Payment Methods | Get a credit limit to spend in advance and pay later according to the total bill at the end of the month or when the limit is exhausted | Pre-fund and real-time deduction of spent amount. Account must always have funds to run ads |
| Spending Limits | The credit limit granted for spending is not limited by day and is determined based on the spending level when registering | Limited by daily spending |
| Stability, Flexibility, and Reputation | Accounts with high stability and reputation can deploy many advertising campaigns without being considered abnormal by Google | Low stability, easily disabled if policy violated. Limited in number of deployments |
| Priority Support | Always receive the best priority support from the platform | Some communication features are locked and response time is longer |
| Speed of Ad Approval | Fast within minutes or at the latest within hours | Takes several hours or very long (1 – 3 days), may be rejected |
What are the advantages of a Google Ads Invoice account?
When using a Google Invoice account to deploy advertising campaigns, businesses will receive the following benefits:
Because businesses are given a credit limit to run ads in advance and pay periodically, it is easy to manage and optimize cash flow. Moreover, businesses can clearly see the effectiveness of advertising to optimize the appropriate budget.
As the highest-level account with a high level of reputation, it can deploy many advertising campaigns with large budgets while eliminating the inconvenience and risk of waiting for payment approval. This helps businesses increase their chances of reaching target customers, increasing website traffic and improving the conversion rate to orders and sales.
This Vip account is very strong, has high stability, so the possibility of being disabled due to unusual behavior is quite low. In case the account is disabled, the possibility of recovery is also very high. Businesses can use the account to run ads for many product lines.
If you have a Google Invoice account and use it, your business can receive the best support from the Google team such as experiencing all the features and ad formats, easy contact and quick problem solving when encountering problems,...
Instructions on how to create a Google Ads Invoice account
Businesses that meet all of the above conditions and want to be granted this type of Vip account, need to register for monthly invoicing by contacting Google support staff directly. Details on how to do this are as follows:
Step 1: Log in to your Google Ads account and access the link: https://support.google.com/google-ads/troubleshooter/9504616
Step 2: Next, select Register for monthly invoicing. Then, Google will ask you to confirm some information to continue. Here, you need to pay attention to choosing the advertising account that you want to change the payment method.
Step 3: After completing, Google will ask you to complete the form. At this point, you need to declare complete and accurate information and then send the request to Google.
Step 4: Complete the steps to register for Google Ads Invoice for your business, the approval results will be returned within about 1 week. Google support will contact you and advise you of the outcome based on the payment method selected.
Some notes when using Google Ads Invoice
If you are granted this account to use the Google Ads Invoice account, you can fully experience the superior features of this premium advertising account. During use, you need to pay attention to some issues:
Comply with all the regulations, principles and policies of the platform. Although the Invoice account has magical powers when running ads, if it violates the policy, it will still be disabled like a regular account. If you violate the policy too many times, Google will terminate the cooperation and lock the Invoice account, which will greatly affect your reputation.
For Invoice accounts, Google has given more preferential treatment than regular advertising accounts. Therefore, you need to pay advertising fees on time and regularly to Google to increase your reputation which can be raised to higher limits.
In some countries, there are separate regulations on taxes and according to the latest update from Google, running business ads requires paying VAT. Accordingly, the VAT rate is about 5% of the advertising budget. In addition, businesses need to fully fulfill their tax obligations in the country of operation to ensure legality.
The article has provided full information about what a Google Ads invoice account is and the benefits of using this type of VIP account. Hopefully, you can understand and maximize the power of this premium advertising account to deploy sales-boosting campaigns.
Frequently Asked Questions
For those who are new to Google Ads, it is recommended to consider whether to use an Invoice account for campaigns. If you lack experience in ad optimization, it will be difficult to achieve effective results with this type of account. On Google’s platform, businesses must have an active account for at least one year meet minimum spending requirements and a good history to qualify for an Invoice account.
Since Google Ads Invoice accounts are granted to advertising agencies and official Google partners, you can only rent one. Any transactions involving the purchase of Invoice accounts are suspicious and could involve low-quality or fraudulent accounts. If you wish to rent and use a premium Invoice account, you will need a business license, and compliance with policies, and should contact reputable entities that can provide verified accounts. This ensures higher security and effectiveness for your campaigns.
