Not only is Google the largest search engine globally, but it is also a powerful advertising platform for the real estate industry. Using Google Ads for real estate advertising campaigns allows businesses to reach potential customers, drive website traffic, improve conversion rates, and optimize costs. However, due to a lack of technical expertise and campaign optimization experience, many businesses burn a significant budget on ads without achieving the desired results. If you're facing a similar situation, turn to Sóc Lửa Agency's real estate advertising services on Google today!
| ☑️Full service, No. 1 reputation | ☑️Professional technical support 24/7 |
| ☑️Most competitive price in the market | ☑️Strategic consulting, optimizing effective QC |
| ☑️Full advertising formats | ☑️Many attractive incentives and promotions |
| ☑️100% approved and active camps | ☑️Send full, detailed weekly reports |
| ☑️Optimized ad bidding | ☑️Absolute security, flexible payment |
Benefits of Running Real Estate Ads on Google
Real estate agencies and investors choose Google Ads as a channel to reach target customers and promote their brands because it offers the following advantages:
Reach Customers at the Right Time
One of the outstanding advantages of running real estate ads on Google is gaining access to a high-quality customer base. Most customers, when in need of a product or service, turn to Google to search for information. When they are interested in real estate projects, they will look for businesses. Google Ads enables your products and brand to appear when customers perform search queries related to real estate.
High Conversion Rates
By using real estate advertising services on Google, businesses can reach customers with actual needs, increase click-through rates, and convert potential customers into actual clients. Especially if the ads are effective and appear on the first page of Google in a prominent position, customers can quickly connect with businesses. At the same time, businesses can capture customer attention and increase the likelihood of clicks to learn more about their products and services. Google Ads achieves high effectiveness by targeting the right audience.
Enhance Brand Awareness
Running ads on Google increases the visibility of your brand in search results. This can enhance brand awareness and attract new customers. Moreover, Google Ads help businesses boost sales by displaying ads to the right target audience, increasing click-through rates, and driving conversion actions.
Optimize Advertising Costs
Compared to Facebook Ads or other advertising methods, running real estate ads on Google is more cost-effective. Google Ads primarily charges based on user clicks. Additionally, businesses can effectively manage budgets for each campaign, monitor performance, and make adjustments easily. Most importantly, there is no need to overspend as Google Ads allows you to set daily spending limits.
Easily and Accurately Measure Effectiveness
Google provides advertisers with powerful analytical tools to monitor and evaluate campaign effectiveness in a detailed and accurate manner. Businesses can measure the performance of their Google Ads campaigns through metrics such as clicks on ads, ad impressions, conversion rates, and conversion costs. Based on this data, businesses can optimize their advertising strategies to maximize ROI.
Support SEO for Websites
Running real estate ads on Google encourages customers to search for more information about the products and services offered on your website. This significantly supports the SEO process, helping improve your website's ranking on search result pages. As a result, it increases brand awareness, boosts click-through rates on ads, and drives more search traffic to your website while improving conversion rates. Consequently, businesses gain more high-quality potential customers while optimizing costs.
Effective forms of Google Ads for the real estate industry
Search advertising: When customers perform a search query through keywords in the list of keywords running ads. This helps connect the business website with customers in need at the right time to increase click-through and conversion rates.
Display advertising (GDN): Use attractive and impressive real estate advertising banners displayed on Google's display network partner websites with large traffic. When customers need a real estate project, they will click to view it to learn more information. This form of advertising helps increase brand awareness and optimize costs.
Remarketing advertising: For products and services with great value such as real estate, customers will often take a long time to consider before making a purchase decision. The factor that helps customers make a decision is the reputation and strength of the brand. Therefore, Google's retargeting advertising will be effective and helpful for businesses.
Gmail Ads: This form of advertising is effective in the real estate industry because it is suitable for the characteristics of customers buying houses and land thanks to the ability to reach customers in a personalized way.
Google Maps Advertising: This is one of the most effective forms of advertising, especially in the real estate industry. Because customers will need to go to the place to visit and see directly. By running location advertising on Google, businesses can enhance brand reputation, increase the number of calls to the hotline and increase website traffic.
Challenges Businesses Face When Running Real Estate Ads on Google
Although Google Ads helps target the right audience and achieve high conversion rates, implementing effective campaigns requires advertisers to have a solid understanding of its operations and advertising policies.
If a business lacks experience in setting up, managing, and optimizing campaigns, it won’t be able to fully utilize the features and benefits of Google Ads. Budget management is a particular challenge, as many real estate businesses spend substantial amounts on Google Ads campaigns without achieving the desired results. This is often due to the need to allocate funds for extensive testing, monitoring, and data collection to optimize ads effectively.
Running real estate ads on Google also requires businesses to build websites and create landing pages to track ad conversions. However, without adequate technical skills, setting up and optimizing a website can be a significant hurdle.
Another drawback of Google Ads is the risk of "ad fraud" caused by competitors engaging in malicious activities like fake clicks or click fraud. They may repeatedly click on your ads until your budget is depleted, leading not only to wasted advertising spend but also to potential damage to your brand reputation and lower website rankings on Google search results.
To address these challenges, businesses can consider using professional Google Ads real estate advertising services to sell their projects effectively and overcome these obstacles.
What is Soc Lua's Google real estate advertising service?
With more than 10 years of experience in implementing Google Ads campaigns, we provide comprehensive advertising solutions to help businesses reach target customers, improve their competitive position, and increase brand awareness and sales. Possessing a team of highly qualified experts and a strong advertising account system, especially Google Invoice accounts.
Soc Lua is proud to be the number 1 unit in providing complete, reputable and quality real estate advertising services on Google to help businesses expand their business activities. With our inherent knowledge and experience, we have deployed thousands of campaigns with a budget of hundreds of millions per day for many businesses of all sizes.
When experiencing our services, you only need to focus on business activities, closing deals and taking care of customers. Our team of experts will ensure the entire process of implementing, managing and optimizing the campaign effectively from A to Z. Our experts will analyze the market, customers, and competitors to advise on appropriate advertising strategies. At the same time, plan advertising to achieve the best results to maximize click-through and conversion rates.
Set up accounts, and campaigns and integrate with Google Analytics, Google Tag Manager to support the measurement process. Research projects in the same segment, competitors and strengths and weaknesses. In-depth analysis and keyword research to build a set of keywords with high conversion rates. In addition, our experts will regularly monitor and measure campaign effectiveness to optimize regularly to help improve advertising performance and optimize costs.
In particular, our experts will delve into researching website statistics and analyzing data for use in advertising campaigns. Create attractive advertising content that meets customer needs. After setting up the campaign for a while, we will optimize and adjust the campaign to maximize the budget and achieve the highest efficiency
Coming to us, customers will not only experience quality service at the best price on the market with many incentives, dedicated support and maximum information security. If customers have questions, we are ready to answer. Prevent click fraud, optimize cost per click, support advertising and website optimization, .... Advertising reports will be sent to customers' emails periodically every week to compare with business results.
Real estate advertising service price list on Google in Soc Lua
The fee for experiencing real estate advertising services on Google is calculated as a percentage of the advertising budget. However, the fee will vary depending on the level of competition of the industry, advertising goals, target audience size, etc. To help customers have a clearer picture of the cost of using Soc Lua's services, we provide the following price list:
| Service Package | Service Details | Service Fees |
| Run real estate ads on Google | Tư vấn chiến lược và lên kế hoạch quảng cáo chi tiết Lựa chọn bộ từ khóa hiệu quả với tỷ lệ chuyển đổi cao Full setup tài khoản, chiến dịch Google Ads nâng cao với đầy đủ loại hình quảng cáo hiệu quả Theo dõi hiệu suất quảng cáo hàng ngày Cài đặt tracking chuyển đổi Testing & tối ưu quảng cáo 1 lần/ngày Tối ưu hiệu quả trong quảng cáo Google Ads, tăng tỷ lệ chuyển đổi ra khách hàng Ngăn chặn những click tặc không mong muốn từ môi giới Tối ưu nội dung quảng cáo tăng điểm chất lượng Tối ưu nội dung website chuẩn SEO google Tối ưu chi phí quảng cáo trên mỗi click Triển khai remarketing Cài đặt Google Analytics, Google Tag Manager | From 7 - 17% (including 5% VAT fee according to the latest update from Google in 2022) |
In case customers want to use our Google Ads account to achieve the best advertising results, it will cost about 15 USD/account plus an account management fee. The account management fee will be calculated based on % of the advertising budget and depends on factors such as account type, advertising goals, target audience size, etc.
Increase sales, and expand market share today by using Soc Lua's Google real estate advertising service today! For more information about the service and to receive the best quote, please contact the hotline: +84868133882 +84868133882
Frequently Asked Questions
By running real estate ads, the project and brand of the business are known to more customers and at the same time build trust with customers. Running real estate ads on Google helps increase website rankings, improve click-through rates and conversions. Any project development unit, or investor who needs to expand reach, and promote the brand can experience the real estate advertising service on Google.
The low number of clicks on real estate advertising on Google may be due to the keywords chosen for advertising not being suitable for the target audience. The advertising has fierce competition because all ads run the same keyword but your budget is too low. Low market demand leads to low search volume on Google, leading to low clicks on advertising banners. To solve this problem, you should choose the types of keywords that help real estate ads on Google get the most clicks. Including direct keywords such as project names, keywords related to project areas, keywords emphasizing product segments, keywords expressing user needs and combining keywords.
