In addition to Facebook, Tiktok is a highly rated social network with strong potential to help businesses develop their business activities. Tiktok advertising is one of the important tools in the marketing strategy to help businesses attract target customers and boost sales. Are you running Tiktok ads running Tiktok ads but not achieving the desired results, sales are poor but the cost is very high? Don't worry too much, please refer to Soc Lua Agency's effective Tiktok advertising optimization method to break through revenue, profit and optimize budget!
What is TikTok advertising?
This is a form of advertising carried out on the Tiktok platform to help businesses reach target customers, promote and introduce products and services. At the same time, it increases brand awareness and motivates potential customers to take conversion actions to help businesses achieve their business goals. The sign of identifying Tiktok advertising is videos with the Sponsored label in the lower left corner of the screen.
Advertising with an attractive, intuitive and vivid video format lasting from 5 - 30 seconds helps businesses convey the desired message to target customers. When using this advertising tool, businesses can attract and direct customers to sales websites. Including e-commerce platforms (Shopee, Tiki, Lazada, ...), Facebook, Instagram or sales websites. This helps expand the reach of potential customers, increase interaction and promote conversion while increasing revenue and profits.
Most of the users on Tiktok are young people from 18 to 35 years old who have the habit and love of online shopping. When businesses run ads on Tiktok, they will reach potential customers who are really interested in products and services. At that time, the possibility of viewers being interested and stopping to watch the entire ad video is very high, businesses can convey the desired message, increasing communication effectiveness. Some industries such as cosmetics, fashion, household appliances, ... are very suitable for business, running ads on Tiktok.
Tiktok Ads is a useful marketing tool used by online shop owners and businesses. Because it helps increase brand awareness, direct customers to the business's website and application to learn more about products and services, helping to increase interaction and improve conversion rates. Setting up a Tiktok Ads campaign is not too difficult, but to achieve the best results, you need to master advertising optimization techniques.
Why should businesses optimize advertising on Tiktok?
When knowing how to optimize Tiktok ads, businesses can achieve the following business goals:
Improved advertising effectiveness
Similar to Facebook, Tiktok also provides advertisers with detailed targeting options including: interests, age, behavior, gender, ... Combined with a dynamic and attractive visual video ad format to help convey messages quickly and promote interaction. Tiktok is a social network with strong viral effects, high interaction and connection. When advertising is optimized, the advertising content is suitable for the target audience with high creativity and great appeal. This helps increase the click-through rate on the ad and maximizes effectiveness and increases conversion rates.
Enhance Brand Awareness
If advertising is optimized, content about the business's products and services can reach many target customers. With strong viral ability and high connectivity, the more interactions the advertising video has, the more Tiktok will prioritize displaying on the discovery page. The more interactions and positive feedback the ad receives from users, the more people it will reach. Professionally designed and attractive advertising content will help increase the brand's reputation in the eyes of customers.
Optimize Advertising Costs
Optimized Tiktok advertising not only increases the ability to reach the right target customers, improves advertising effectiveness. This is to reduce the ability to display to people who do not need it, and optimize advertising costs. When Tiktok advertising is attractive and suitable for users' needs, it will increase the ability to interact and have high conversion rates, helping to increase revenue and higher profits.
Tiktok provides detailed reports on click rates, conversion rates, CPC, ... to help you easily track and measure effectiveness. Through measurement, you can easily evaluate campaign effectiveness to make appropriate adjustments in budget allocation, maximizing ROI.
How to optimize Tiktok advertising effectively and at the lowest cost
Choose the right advertising target
Every time you start an advertising campaign on Tiktok, you need to choose a target. Because the advertising target shows the results you want to achieve after implementing the campaign and the direction for the advertising strategy to be implemented. When optimizing the ad, you need to choose the right target. From there, you can determine the appropriate way to approach customers and build attractive and engaging advertising content to increase interaction and conversion.
Accurate Targeting
If your ad is not effective, it may be because you are targeting the wrong audience. If you want to identify the right audience, take the time to analyze your business's customer file and research the market and competitors. At the same time, you should take advantage of detailed targeting options including demographics, behavior, and interests. To optimize the ad, you should install Pixel to track user behavior and based on the data collected target more accurately. This helps to improve the effectiveness of advertising campaigns, increase conversion rates and increase revenue and profits.
Create attractive and creative advertising content
In addition to targeting the target audience, creating attractive and suitable content is a necessary factor when optimizing Tiktok advertising. If you want to attract your target audience, create creative and attractive advertising videos to attract attention. In addition, you can take advantage of trending videos to run ads. According to research by experts, these videos meet the tastes of users. Therefore, if you use them to run ads, the effectiveness of the Tiktok Ads campaign will be maximized.
Not only is the advertising effectiveness improved, but it also helps you save time, effort and costs in creating new advertising videos. On the other hand, you should spend time researching your audience to create appropriate content that conveys the desired message and builds brand awareness for your business.
Optimize bidding and advertising budget
One of the ways to optimize Tiktok advertising is to consider choosing a suitable bidding strategy to save the budget and increase the conversion rate to orders. Determine the appropriate advertising budget for the campaign to achieve the best results. While adjusting the bidding strategy and budget, you should not change the advertising content or target audience. Moreover, you should test bidding strategies to monitor and compare effectiveness.
Collaboration with celebrities (KOL/KOC/Influencer)
Tiktok is not only a social entertainment network loved by young people, but it is also a channel that helps increase income for content creators. In particular, Tiktok is the operating platform for TikTok, KOL, and KOC to build personal brands and make money. People with influence in the community have a certain number of followers and trust. Therefore, businesses can cooperate with celebrities to launch explosive advertising and communication campaigns.
Applying this method, businesses will reach a large number of target customers while increasing brand awareness and promoting products and services. In addition, businesses will increase the conversion rate of advertising and promote the purchasing process.
Use TikTok Agency advertising account
Compared to personal Tiktok Ads accounts, using an Agency advertising account will help you have effective campaigns. Because this type of account is fully supported for advertising formats and features. If you want to use this premium account, you need to rent an Agency Tiktok account from a reputable unit. The Agency will provide specific instructions to optimize advertising effectiveness. In addition, the approval speed of ads created with this account will be faster, helping to increase the ability of ads to be displayed to the right audience, and increasing the conversion rate. In case the account is disabled, the Agency will support the appeal and provide another account to replace it.
Conduct A/B testing
By performing A/B testing, you can evaluate the effectiveness between ad versions based on factors such as content, target audience, etc. Next, you should monitor and measure the effectiveness of the Tiktok Ads campaign to determine the best-performing ad model that brings high results to increase the budget to help improve performance.
Deploy Remarketing campaigns
After deploying a Tiktok Ads campaign, you can measure and collect important data about the target audience to adjust the content accordingly. In particular, you will know the potential customer files that have not purchased but are interested in the business's advertising, products and services. Through that data, you can run Remarketing campaigns targeting these audiences. This not only helps you improve your advertising, increase conversion rates and optimize costs.
Tiktok advertising is an effective marketing channel to help increase brand awareness and reach target customers. However, not everyone knows how to deploy and optimize Tiktok advertising to promote interaction and increase sales, maximizing ROI.
Frequently Asked Questions
When it comes to optimizing your TikTok ad campaign, it's only a matter of time before you see results. If your ads are optimized and performing well, you'll see more impressions, engagement, and conversions. The changes won't happen immediately after you make adjustments, as it can take days or weeks before any major impact on performance occurs.
For TikTok advertising, the minimum cost will be $10 per CPM, and for large campaigns, it can be up to $300,000. Depending on the needs, goals, and type of advertising, the budget of the Tiktok Ads campaign will change accordingly. Advertising costs on Tiktok will be based on the auction process according to 3 popular methods including CPM, CPC, oCPM.
For some types of advertising such as Top View, Branded Hashtag Challenge and Branded Effect, the cost of Tiktok Ads is calculated according to the pre-set advertising cost. In addition, the advertising budget will depend on the cost of reach and frequency (R&F) advertising.
