Digital advertising is an indispensable part of every business's marketing strategy. However, for businesses with limited resources, choosing the right advertising channel is very important in determining the success of the marketing campaign and advertising costs. Currently, there are 2 popular advertising channels, Facebook Ads and Google Ads, that businesses can choose to reach target customers, and promote products and services with the same brand. So should businesses run Google ads or Facebook ads to achieve higher efficiency? Let's find out the answer with Soc Lua Agency in the article below!
Outstanding features of Facebook Ads and Google Ads
Both Facebook Ads and Google Ads are online advertising forms that bring the most efficiency to the business and marketing activities of enterprises. However, to have the best choice, businesses need to clearly understand the strengths of each platform:
Advantages of Facebook Ads
Facebook is known as a global social network with billions of users every month. This opens up opportunities for businesses to reach many target audiences. By taking advantage of Facebook's tools, businesses can create strong connections and interactions with users. Here are the reasons why businesses should deploy Facebook ad campaigns:
Detailed targeting: Facebook provides users with targeting options that allow them to accurately reach the target audience based on factors such as age, gender, location, interests user behavior, etc. Thanks to that, the business's advertising message will be displayed to the right target audience, increasing the possibility of conversion.
Diverse advertising types: Not stopping there, Facebook also supports many forms of advertising: images, videos, collections, carousels, click-to-web ads, and Facebook Lead Ads, ... Businesses can use many types of advertising to convey messages and reach target customers in many different ways, attracting the attention of users.
Enhance connection and interaction: Because Facebook's social network has a strong viral effect when someone interacts with your ad, their friends will also see the post. This helps your ad reach many target customers. Moreover, Facebook with tools such as like, share, and comment for users to interact with businesses creates an environment of connection and interaction, increasing brand credibility.
Enhance brand awareness: The more people your ad reaches and the higher the level of interaction, the more target audiences it will be displayed. This helps create a professional image and increase brand awareness.
Effective and low cost: Facebook Ads is considered an effective advertising channel with optimal cost. With just a few dollars to a few hundred dollars, businesses can deploy advertising campaigns to reach many target customers, and promote products and services. In addition, businesses can set daily spending limits to effectively control costs.
Easy to track and evaluate effectiveness: Not only providing many interactive tools, Facebook also has many tools to help advertisers easily track and measure campaign effectiveness to adjust advertising accordingly. You can evaluate advertising effectiveness through indicators: number of views, click rate, conversion rate, number of impressions, ...
Retargeting ability: The Facebook Ads platform allows businesses to create similar audiences from current customer lists. Or you can install Facebook Pixel to track conversions as well as get customer data to serve the process of implementing remarketing campaigns.
Advantages of Google Ads
To make the right choice: "Should I run Google or Facebook ads?", we not only need to understand the characteristics of Facebook Ads but also learn about the characteristics of Google Ads.
Google is not only the largest search engine in the world but it is also a popular advertising platform in the world today. It allows businesses to promote products and services through keyword auctions to display on search results. With billions of search visits every day, Google Ads opens up opportunities for businesses to reach a large potential customer base and achieve effective business goals. Compared to Facebook Ads, Google Ads has the following outstanding advantages:
Wide reach: Google Ads allows businesses to reach many users around the world. Moreover, ads are not only displayed on search results but also appear on the display network and Google's partner network. This helps businesses to increase brand coverage, increase prestige and professionalism.
Reach the right audience at the right time: Most users when they need to buy a product or service, often go to Google to search for information. Therefore, if a business deploys a Google Ads campaign, it can reach the right target audience with a need to buy. Ads will be displayed when users perform a search query with the keywords that the business has chosen to run the ad. In addition, Google also provides businesses with targeting options such as keywords, locations, languages, etc. This helps increase the visibility of ads to the right target audience, optimizing efficiency.
Bring quick results: While implementing website SEO will require a lot of time and effort, Google Ads gives quick results. Because ads are displayed to the right target audience at the right time, it will increase the ability to convert. Thereby increasing traffic to the website and increasing sales.
Cost-effective: While Facebook ads charge based on the number of impressions, Google Ads charges based on the number of clicks from users. This helps businesses save on advertising costs as well as easily control their budget. Every penny spent on Google ads brings results, so it will be more economical.
Simple measurement and optimization: Google has many detailed measurement tools to help businesses monitor and evaluate the effectiveness of advertising campaigns. Based on the data collected, businesses will have options to adjust and optimize advertising to achieve better results.
Compare Google Ads and Facebook Ads
Facebook Ads and Google Ads both have outstanding advantages and are both forms of advertising and introducing products and services to target customers. The most similar point between the two advertising platforms is the ability to accurately reach target customers, increase brand awareness and boost sales. With a variety of advertising types, advertisers can completely control the campaign to help optimize the effectiveness of the business's marketing strategy. So whether running Facebook ads or Google ads is the most effective, let's find the difference between them. The difference between Google Ads and Facebook Ads is shown through the following factors:
Campaign purpose
If Google ads are suitable for campaigns to attract and reach customers who already need products and services. When users search for a keyword related to your product or service and your ad is displayed, there is a high chance that they will click to see more or even make a purchase.
Facebook Ads is the ideal advertising platform to build awareness of brands, products and services. Facebook ads will focus on designing attractive content to attract customers to know the brand and products. After arousing the needs and interests of customers, businesses need to take care of and deploy remarketing campaigns to promote the conversion process.
Stages in the buyer's journey
Both Google Ads and Facebook Ads have distinct advantages at each stage of the buying journey. While Google Ads leverages specific keywords to reach customers at the final stage when they are ready to buy, it is effective in converting and increasing sales. Facebook Ads are effective in the early stages by reaching audiences who have no intention of buying but are attracted by creative and attractive advertising content. Through this, businesses can increase brand awareness and build long-term relationships with customers.
Advertising coverage
Google Ads can reach a wide range thanks to Google's search, display and partner networks. If users searching for information on Google are often those who have clear needs and intentions, it helps ads be displayed to the right audience. However, Facebook Ads stands out because of its ability to target spending based on factors such as demographics, behavior, interests, etc. This helps businesses create personalized advertising campaigns, increasing engagement and conversion.
Advertising Budget
In terms of advertising costs, Facebook Ads is often more flexible when you only need a small budget to deploy an advertising campaign to reach many target audiences. At the same time, it allows you to test and optimize campaigns with a small budget. While Google Ads will require a higher budget, especially when you target keywords with high competition. However, Google's pricing method is more cost-effective. Deciding which platform to choose depends not only on the budget but also on the goals and financial capabilities of the business.
Should I run Google or Facebook ads to be effective?
Each advertising platform will bring businesses separate benefits as well as suit different business goals. However, to know which advertising platform to choose, businesses need to know when to use Google Ads and Facebook Ads to optimize advertising effectively. It is difficult to evaluate which is better, Google Ads or Facebook Ads. Because it depends on many criteria: goals, products/services, business type, target customers, etc. If you want to know which form of advertising is suitable, you need to test campaigns. Monitor, measure and evaluate their effectiveness to make the best choice.
When your business is aiming to increase sales without requiring too large a budget and wants to focus on providing the best experience for customers, Google Ads is the number 1 choice. This is an advertising channel suitable for small and medium-sized businesses with limited budgets. Currently trading high-value products and services that are difficult to close: real estate, finance, cars, e-commerce. Closing orders will be conducted on the website and the target customers often surf the Web, and YouTube, ...
If the business wants to increase the coverage of the product and service brand as well as the desire to find and reach more new customers, Facebook Ads is a smart choice. This form of advertising is especially suitable for businesses that are trading fast-moving consumer goods such as clothes, cosmetics, and low-value products that are easy to close orders. The target audience is people who regularly use social networks, including Facebook. For small and medium-sized enterprises, shop owners with financial resources can choose to run Facebook Ads.
Instead of thinking and making a choice whether to run Google or Facebook ads, businesses can take advantage of the two platforms and combine them to achieve significant results. However, if you want to achieve the best results, businesses need to have a thorough plan with the right direction.
Frequently Asked Questions
Facebook Ads help businesses advertise to more target customers better. By displaying product and service information to customers passively, attracting attention and creating demand and interest from customers. Meanwhile, Google Ads helps businesses reach customers who need products and services. Moreover, businesses can optimize costs because Google only charges advertising fees based on clicks.
For promoting a new product, choosing the right advertising platform will be based on your specific goals. In which, the two most chosen advertising goals are attracting potential customers and increasing brand awareness. If the goal is to increase brand awareness, Facebook Ads will be a better choice for businesses to introduce new products to a wider audience and attract attention. If the goal is to attract potential customers, Google Ads will be more effective in reaching customers who are searching for products.
