Among advertising channels, Google Ads is highly appreciated because it helps businesses reach many potential customers, has a high conversion rate to orders and optimal costs. However, to have effective campaigns on Google is not simple because advertisers need to master professional knowledge, techniques to set up and optimize ads. When running a Google Ads campaign, for some reasons such as long-term advertising but not effective and consuming a lot of budget. You are busy and cannot manage and control the campaign or you want to stop advertising to run ads at another time. At this time, you need to know how to turn off Google ads properly so as not to affect the overall campaign as well as business efficiency. So when is the most appropriate time to turn off Google ads? Please follow the following article of Soc Lua Agency to understand more!
Reasons for turning off Google ads
Google Ads is known as an effective tool to help businesses reach potential customers, increase website traffic and improve sales. In some cases, the display of ads is not appropriate and does not provide a good user experience. The reasons why you want to turn off Google ads immediately are:
Users
For some users, they only need to search for simple, quick information without being interested in advertising products and services google ads. If ads appear when they search or websites provide information to users, they will feel uncomfortable and have a bad experience. The appearance of inappropriate or irrelevant ads reduces the user experience, making them want to turn off ads. This helps users avoid being distracted by too many ads and focus on the main content they want to search for, saving more time.
Google's content distribution algorithm will be based on collecting and analyzing user data to display ads that are relevant to them. This means that users' personal data, search history, online behavior and location can be tracked. Users are always concerned about protecting their privacy, so they want to turn off ads and prevent sharing personal information.
In addition, ads often come with images, videos and other visual elements that consume a large amount of Internet data. For users using limited data packages and slow connections, loading ads will affect device performance, especially on low-configuration devices, which is very inconvenient. Moreover, users turn off ads to avoid exposure to harmful and inappropriate content, especially when children or teenagers use their devices to search for information on Google.
Although turning off Google ads will bring a great experience to users when surfing the web, accessing Google to search for information. However, Google Ads is an advertising channel that helps businesses get potential customers and promote their brands, products, and services, increasing sales. Therefore, if you try to turn off or block all ads, it will affect the effectiveness of the campaign and business activities. So when should you turn off Google ads? That is when the ad is inappropriate or the ad has malicious content with the ability to collect user data for bad purposes. If the ad appears too frequently, users can consider turning off the ad.
Business
If one day you are busy and cannot manage and control the activities of advertising campaigns. Then you can think about pausing the advertising campaign on Google to avoid wasting money. Besides, there are many reasons why businesses turn off running ads such as running ads for a while but not achieving results. You are realizing that the advertising campaign is spending a lot of budget but not getting results in terms of sales and profits. On the other hand, you want to turn off the campaign and run ads at another time to reach more target customers. If the business is switching to another advertising platform, then you can turn off Google ads.
When should you turn off Google ads?
Pausing an advertising campaign running on Google is not too complicated or time-consuming or laborious. However, if you do this and turn the ad back on to run at a later time, the cost will increase. At the same time, the ad display is also likely to take longer and the effectiveness may not be the same as before. When you turn off the advertising campaign and turn it back on, the machine learning phase will start over from the beginning, Google's algorithm will learn and search for suitable audiences to distribute and display ads. This will greatly affect your advertising campaign on Google.
Therefore, you should only turn off ads in necessary cases such as ads that have been running for a long time and cost a lot of budget but are not effective. The campaign is running but the reach and display are low, you can pause to adjust. Ads that violate the policy are restricted from distribution and display, you should turn them off. Or if you are too busy and do not have much time to manage and control the campaign, you can turn off the ad. To avoid affecting the effectiveness of the advertising campaign, you need to know how to turn it off properly.
Instructions to turn off Google advertising campaign properly
To pause an ad, go to your Google Ads account and select the Campaign icon. Then click on the Campaign drop-down menu and select Ads. Next, click on the green dot next to the ad you want to pause. In the menu, select Pause to pause the ad. If you want to pause multiple ads, after clicking on Ads, check the boxes next to the ads you want to pause. Next, at the top of the table, select Edit and then in the menu, select Pause to pause the ad.
Instead of thinking about when to turn off Google ads, you should learn about how to turn off ads properly. Don't just turn off the ad because today's ad is too expensive but doesn't convert, but instead research the reason. You can let the ad run for another 1-2 days, if the ad is still expensive but doesn't convert, then pause it. Disabling ads is only a temporary solution and if you want to continue advertising and doing business on Google, you need to find out the reasons why the ads are not effective such as landing page, keywords, content, target, etc. Finding out the reason why Google Ads does not generate orders will help you fix the problem more thoroughly.
If you are too busy and do not have time to control or manage the campaign, instead of pausing the ad immediately, you can reduce the advertising budget or change the advertising schedule to limit the impact on the effectiveness of the Google Ads campaign. Research and set appropriate keyword bids so that the advertising campaign achieves the best results and optimizes costs. In addition, research the golden time to run ads to reach the most target audience. You should test many ad versions then monitor and measure to find the most effective ad model to increase the budget to help the campaign achieve the best performance.
Now, you have a detailed answer to the question: "When should you turn off Google Ads?". Instead of thinking about turning off Google Ads to save costs, you should find the optimal way to get the best performance for your campaign. At the same time, find the right method to turn off ads in some necessary cases so as not to affect your Google Ads campaign.
Frequently Asked Questions
If you want to check if your Google Ads are working, go to your Google Ads account. Then hover over the keyword status column to see if the keyword is active and showing. Here you can know the error and the cause of the problem to handle. Alternatively, you can use the Ad Preview and Diagnosis tool to see if the ad is showing and where it is showing on which devices.
Absolutely. If you want to pause multiple ads in a Google Ads campaign at the same time, go to your account and click on the Campaigns tab. Next, select the Campaigns drop-down menu and select Ads. Now, check the boxes next to the ads you want to pause. Click Edit at the top of the table and in the drop-down menu, select Pause to pause the ad. You can also choose to Delete all ads or change some details of the ad if you want.
