As a business owner on Tiktok, you want to run video promotion ads to attract more views so that the video becomes a trend and helps your Tiktok channel grow rapidly. You want videos promoting products and services to reach more potential customers and increase sales, but you don't have a lot of budget to deposit into your Ads account. Then learn about how to run free Tiktok ads shared by soclua.com experts in the article below!
Advantages and disadvantages of running free ads on TikTok
Tiktok is a popular social network with a large number of users, especially young people. It is a video platform with strong appeal and virality, along with many features and tools to support sellers and businesses running ads to develop online business activities. When implementing Tiktok Ads campaigns, businesses not only help increase their online presence, increase brand coverage but also have the opportunity to reach many target customers. Famous for short, attractive videos with creativity, Tiktok ads can easily attract users' attention.
With a variety of different advertising formats: In-feed video, Brand takeover, and Hand ashtag challenge, ... allowing advertisers to choose the right type of ad to achieve their goals. With strong ad interactivity and viral effects, along with targeting options, ads are displayed to the right audience, increasing conversion rates and increasing sales. In addition, businesses can easily monitor and measure the effectiveness of advertising campaigns, improve performance, and optimize costs. Businesses with limited budgets will learn about how to run free Tiktok ads. What benefits and limitations does this form of advertising bring to businesses?
Benefits
Running free Tiktok ads on Tiktok helps businesses save money on advertising and instead invest in product research and development. Businesses do not need to spend money to run ads but can still reach potential customers. This helps businesses' ads reach customers naturally, building credibility and trust with customers.
However, to advertise for free on Tiktok, businesses need to know how to take advantage of the features and tools that support advertising and sales activities. In addition, it is necessary to invest in advertising content, optimize videos, research target customers and analyze competitors, and choose the golden time to run ads. When you do these things well, you can increase the number of views for videos on natural channels and build a community of loyal customers.
Limitations
While free advertising on Tiktok helps businesses save costs, it also has certain limitations such as requiring advertisers to invest a lot of time and effort in researching customers, competitors, and content and products. You always have to create content, interact positively with viewers, and regularly monitor the effectiveness of advertising videos.
Compared to paid advertising, the effectiveness that this form brings is often not quick. Advertisers need to be persistent and make efforts to build their brand, develop the Tiktok channel, and create attractive videos to attract customers. More and more businesses are realizing the potential and looking to exploit the power of Tiktok advertising, making the level of competition on the platform increase, running free ads is a challenge. To run free ads on Tiktok, you need to have a suitable strategy that requires a serious investment of time and effort.
How to run effective free Tiktok ads today
Creating attractive and engaging advertising content
“Content is King” shows the importance of content for advertising and marketing campaigns on any platform. With Tiktok, it is not just about posting videos to the channel and running ads to attract more interactions, and followers and promote conversions. Tiktok is a platform that highly values the quality of video content, promoting creativity and uniqueness. Therefore, to run free ads on Tiktok, businesses need to create attractive videos with suitable content to attract the attention of target customers.
In addition to focusing on the quality of video content, to increase the appeal, you can add graphics, sounds, and effects to help the video stand out and be prioritized by Tiktok to display to users. Don't focus too much on product promotion and sales content, but combine it with providing useful information, sharing personal experiences and daily activities to help users use advertising naturally and more easily.
To be able to create suitable content that attracts target customers, you can search and view topic suggestions provided by Tiktok. Use topics related to your videos and post videos when there are many users active on TikTok. In addition, you can participate in challenges set by users or proactively create trends, update new trends, and cleverly integrate product and service promotions.
Optimizing Tiktok channel and advertising content
In addition to building attractive and engaging advertising content, you need to optimize the Tiktok channel to run ads by fully updating the required information, ensuring that the channel has a certain amount of videos with content related to the channel's theme orientation. On the other hand, you need to optimize the video content on the channel by adding popular and relevant hashtags to the product, and brand, and participating in challenges. Share content on other platforms and call on people to interact (like, share, comment) with the video by giving gifts or offering attractive incentives when purchasing.
If you want the Tiktok algorithm to prioritize displaying advertising videos to many users, you need to optimize the content by researching keywords and adding appropriate titles, descriptions, and hashtags. To get a set of keywords with a high conversion rate when running ads, you need to research the product, target customers, and competitors. In addition, you need to analyze and choose the golden time to run ads to increase the ability of ads to reach the most target audience.
Building a Tiktok community
Building a Tiktok community is part of the long-term marketing strategy of the business. When a business creates prestige and trust to create a community of loyal users, it will help increase views, increase followers, and can improve the ability to convert into orders or sales. To do that, you need to regularly post quality advertising videos, actively interact with viewers and channel followers and join Tiktok groups with the same topic.
Livestream sales
Livestream is a powerful tool to help businesses promote products and brands not only on Facebook but also on Tiktok. This is also a tool to help businesses make money, interact directly with customers, introduce products, and services, and close orders on Livestream. If you want to run Tiktok ads, you can create minigames on Livestream, actively interact and respond to customer comments, and cleverly introduce products and services naturally and engagingly.
Cooperate with Influencers/KOLs/KOCs
By cooperating with famous and influential people on Tiktok, businesses can attract and reach a large number of potential customers without spending too much money. Because Tiktokers are experienced in creating content, they understand and know what audiences need to create attractive videos that are easy to trend quickly. Moreover, they have a large number of followers and a certain level of trust, so if you cooperate with them to create product promotion videos, it will be highly effective. Find suitable Tiktokers/KOLs, then discuss and propose cooperation to promote products with benefits other than collection or commission.
Hunt for promotional vouchers or find coins to run ads
Currently, Tiktok Ads supports vouchers for new advertising accounts. To receive more vouchers to run free ads, create more accounts in the Business Center and then select Business Center. Next, select Assets and Advertising Accounts, then select the Add Advertiser Account button and click Create New. These promotional vouchers only apply to new Tiktok Ads accounts. Next, enter the account name, business URL, and account time zone and click Create New Account.
To have the amount of coins to top up your Tiktok Free advertising account, search for the phrase Tiktok Dubai in the search bar and click on Livestream. Then, select the livestreams that have these chests to pick up these coins. Then, use these coins to run Tiktok ads for free.
Regularly monitor, measure, and optimize advertising
Monitoring and measuring the effectiveness of a Tiktok Ads campaign is an important factor in evaluating whether the advertising strategy is on the right track or not. You can view advertising reports in Tiktok's Ads Manager in combination with using Tiktok Analytics to track metrics: views, likes, shares, increased Tiktok interactions, etc. Closely monitor these metrics and analyze them in real-time to have a direction to adjust and optimize your Tiktok advertising campaign to achieve the best results. Based on the advertising results obtained, you can conduct A/B testing to reach new potential customers by changing content, adjusting advertising time frames, etc.
Although running free Tiktok ads helps businesses save costs, it requires serious investment in time, effort, and strategy. However, businesses need to combine with implementing communication activities such as cooperating with Influencers/Tiktokers, live streaming sales, creating attractive advertising content, etc.
Frequently Asked Questions
The answer is yes. Take advantage of Tiktok's free advertising features and tools to reach your target customers naturally without having to pay for Tiktok. In addition, you can collect coins to top up your advertising account as well as hunt or search for promotional vouchers and use them to run Tiktok Ads. If you want your Tiktok ads to reach many viewers without spending a lot of money on Ads, you need to create attractive, trending videos to attract attention. Moreover, you need to optimize your account and products to run ads on Tiktok.
Whether running paid or free ads on Tiktok, it is a way to bring your business's products and services closer to target customers. Whether running Tiktok Ads will generate orders or not will depend on the advertiser's campaign setup and optimization techniques. The Tiktok channel and the quality of the content and advertising videos that the business uses when setting up a Tiktok Ads campaign. Compared to paid advertising, running free advertising requires careful research, and more time and effort.
