Trong quá trình triển khai chiến dịch, nhiều nhà quảng cáo gặp tình huống quảng cáo Facebook được xem xét trong một thời gian dài mà không được phê duyệt hay chạy chính thức. Tình trạng này không chỉ làm gián đoạn kế hoạch marketing mà còn ảnh hưởng trực tiếp đến doanh số và hiệu quả ngân sách quảng cáo. Vậy tại sao quảng cáo bị xem xét quá lâu, và làm thế nào để xử lý hiệu quả? Hãy cùng tìm hiểu với SOC LUA qua bài viết này nhé!
How does the Facebook ad review process work?
Before diving into the reasons why Facebook ads are in review for a long time, it’s essential to understand how Facebook’s ad approval process works.
Automatic ad content scanning stage
Immediately after you click “Confirm” to create your campaign, Facebook begins its review using an AI-based system. This system scans your ad content, including text, images, videos, landing pages, and related technical elements. The goal is to detect any advertising policy violations or sensitive content before the ad is displayed.
Manual review stage
If the automated system cannot determine compliance or detects a potential violation, the ad will be sent for manual review by Meta’s team. This is when your ad can remain in review for a long time, especially during busy periods like promotional seasons, Black Friday, or major holidays.
Average review time
According to Meta, the typical review time ranges from 24 to 48 hours. However, in practice, some ads may take several days or even weeks to be approved, depending on the content complexity and the advertiser’s account history.
Reasons why Facebook ads are in review for a long time
Extended review times are not random. Below are the most common causes you should check.
Violations or suspected policy violations
Facebook enforces strict advertising policies regarding content, imagery, wording, and industries. If your ad contains sensitive elements, misleading claims, or prohibited content (such as medical products, financial services, or adult material), it will be flagged for a deeper review.
For example, using terms like “lose weight fast,” “guaranteed results,” or showing before-and-after images are considered high-risk and often cause the review to take longer than usual.
Newly created account or Fanpage
A new ad account or Fanpage typically undergoes more scrutiny because it lacks a clear activity history. Facebook needs time to verify the legitimacy of the account, payment sources, and advertiser credibility. As a result, your ad might remain “stuck” in review status for quite some time.
Facebook system errors or overload
Sometimes, the fact that Facebook ads are in review for a long time has nothing to do with your content—it’s due to Facebook’s internal systems. During peak seasons or when Meta updates its algorithms, millions of ads get queued, causing delays in processing. This often happens toward the end of the year or during global sales events, when the volume of advertisers increases sharply.
Technical issues within the ad
Broken landing page links, unverified domains, inactive pixels, or incorrect ad structures can also trigger extended review times. Facebook’s system will automatically hold such ads for further safety checks before approving them for delivery.
How to fix Facebook ads that are in review for too long
Once you identify the cause, you can apply several strategies to shorten review time and keep your campaigns running smoothly.
Review and adjust ad content
Go through your entire ad — including text, images, videos, and links. Remove high-risk phrases like “guaranteed,” “commitment,” “fast results,” or “within days.” Instead, use neutral language, describe the product honestly, and strictly follow the Facebook Ads Policy.
Also, avoid using excessive capital letters or special characters that make your ad look clickbaity. Facebook prioritizes clear, friendly, and authentic ad content.
Ensure the landing page works properly and complies with policies
The landing page plays a vital role in the review process. If your page doesn’t load, contains malware, or doesn’t match your ad content, the system will flag it for further review. Ensure your website runs smoothly, includes proper contact information, and does not contain misleading elements.
Contact Meta Support
If your ad has been under review for more than 48 hours without feedback, contact Meta Business Support directly. You can request a manual review to speed up the process. Often, once a Meta representative verifies your information, the ad gets approved within a few hours.
Maintain a trustworthy ad account
Ad accounts with consistent activity, reliable payments, and no policy violations are prioritized for faster approval. Keep your payment details updated, verify your business identity, and avoid creating multiple new ad accounts. A reputable account can get ads approved in minutes.
Tips to avoid having Facebook ads in review for a long time
To minimize the chance of Facebook ads being in review for a long time, consider these practical tips.
Plan your ads in advance
If your campaign has a specific launch date (e.g., product launch, grand opening, or promotion), create your ads at least 3–5 days in advance. This gives you time to make adjustments if your ad gets delayed or rejected.
Follow Meta’s advertising policies
Regularly check the Meta Ads Policy, as Facebook’s guidelines change frequently. What’s allowed today may be restricted tomorrow. Industries such as cosmetics, healthcare, finance, or real estate are particularly sensitive and often reviewed more strictly.
Use original and high-quality content
Facebook values authentic, creative, and useful content. Avoid using copied images or copyrighted videos. When the system detects original content, your ad will usually pass review faster.
Set up a Business Account
If you’re running ads through a personal account, consider upgrading to Business Manager. This adds credibility, improves asset management, and reduces the likelihood of long review times. Business accounts also allow you to assign roles and monitor campaign performance more effectively.
When should you delete or recreate an ad?
In some cases, if an ad remains stuck for more than seven days with no response, you might consider recreating the campaign. However, avoid doing this repeatedly, as Facebook may interpret it as spam behavior. Instead, try duplicating the campaign, slightly modifying the content or images, and resubmitting it for review. Many advertisers report faster approval within hours, especially when the issue is system-related rather than content-related.
The situation where Facebook ads are in review for a long time is something nearly every advertiser experiences. Although it’s inconvenient, it’s part of Facebook’s mechanism to protect users and ensure transparency across its ad network. By understanding the causes, following ad policies, and maintaining a trustworthy account, you can significantly shorten review times, optimize campaigns, and achieve better results. Hopefully, this article has helped you identify the reasons and solutions for prolonged ad reviews so you can make necessary adjustments and get your ads approved faster.
Frequently Asked Questions
This could be due to a low budget, narrow audience targeting, or limited delivery. Check your campaign settings, ad group configuration, and content to ensure everything is aligned.
Make sure your ad content is honest, compliant with Facebook’s ad policies, uses high-quality visuals, and links to a clear, functional landing page. Maintaining a verified and reputable ad account also helps reduce review time.
