Trong hơn một thập kỷ nay quảng cáo trên mạng xã hội đã trở thành một trong những phương tiện truyền bá thương hiệu có hiệu quả nhất. Tuy nhiên, theo quá trình các mạng xã hội thích ứng với văn hoá marketing qua từng năm thì các chính sách liên quan cũng được xây dựng lên với những tiêu chuẩn minh bạch và chặt chẽ hơn. Hiện nay để quảng cáo được hiển thị thì trước tiên cần phải được kiểm duyệt bởi những người có chức năng quản trị. Trong bối cảnh quảng cáo trên mạng xã hội ngày càng đóng vai trò quan trọng, nhiều nhà quảng cáo băn khoăn về câu hỏi: “Instagram xem xét quảng cáo mất bao lâu?”. Bài viết này của SOC LUA sẽ giải thích chi tiết Quá trình xem xét quảng cáo trên Instagram mất bao lâu, các yếu tố ảnh hưởng đến thời gian xét duyệt, tư vấn cách tối ưu để quảng cáo được duyệt nhanh hơn và những tình huống cần lưu ý. Cùng theo dõi nhé!
What is the Instagram ad review process?
The role of ad review
When you create an ad on Instagram (usually through Meta Platforms Ads Manager), it must go through a review process. The purpose of this review is to ensure your ad complies with Meta’s advertising policies, that its content is appropriate, does not violate any laws, and doesn’t negatively impact users. For example, ads cannot contain prohibited or misleading content, or promote restricted products. This process helps keep the advertising environment safe and high-quality. (Facebook)
Basic steps in the review process
The ad review process typically includes the following:
- When you submit your ad via Ads Manager, Meta’s system performs a quick automated review.
- If the system detects possible policy violations or complex issues, the ad will be sent for manual review by a human reviewer. (Cropink)
The results can be: your ad is approved, rejected, or requires edits. During this time, your ad will show as “in review.”
How long does ad review take Instagram?
Typical time frame
According to the latest data, Instagram ads are usually reviewed within 1 to 24 hours after submission. In some cases, the review may be completed within minutes, while in others, it may take up to 48 hours or longer if complications arise.
Why does the review time vary?
The difference in review duration depends mainly on:
- The complexity of the ad (simple static images are reviewed faster than videos or interactive ads).
- The nature of the ad content (sensitive topics or restricted industries take longer).
- Your ad account history (new accounts or those with past violations face closer scrutiny).
- The submission time (during peak seasons, reviews may take longer).
All these factors can cause the review time to extend beyond a few hours.
Factors affecting Instagram ad review time
Ad content and industry type
Ads from sensitive industries—such as finance, health, politics, or dating—or those involving restricted products like weapons, drugs, or gambling—are more likely to be manually reviewed, taking longer to process.
Additionally, ad images or videos must meet quality standards. Blurry visuals, excessive text, or controversial messages can all slow down the review.
Ad account and ad history
New ad accounts or those with a history of policy violations often undergo more thorough checks, resulting in longer approval times. Conversely, accounts with a good compliance record are processed more quickly.
Landing page and user experience
A key part of ad review involves checking the landing page linked to your ad. If the page loads slowly, contains errors, or doesn’t align with the ad’s content, the review process can be delayed or even fail.
Timing and review volume
During high-traffic advertising periods—such as holidays or major sales seasons—Meta’s review system can become overloaded, extending review times.
Edits after submission
If you modify your ad (image, headline, text, or target audience) after submission, it resets the review process. Each change means your ad will go back to “in review” status, delaying approval.
How to get your Instagram ads approved faster
Prepare compliant content before submission
Before submitting your ad, carefully review Meta/Instagram’s ad policies. Avoid prohibited or misleading content and ensure your visuals are appropriate. Clean, compliant ads are much more likely to be approved quickly.
Use high-quality images and videos with minimal text, and make sure the landing page provides a smooth user experience.
Submit your ad early
To avoid delays, submit your ad 24–48 hours before your campaign’s start time. Submitting too close to launch can lead to timing issues if the review takes longer than expected.
Avoid excessive edits
Once your ad is submitted, refrain from making minor edits such as changing images or text, as this triggers a new review. Plan your creative carefully and only make changes when absolutely necessary.
Check ad status and act if delayed
If your ad remains “in review” for over 24–48 hours, review your content for potential violations or contact Meta Support to request a manual review.
Notes on long review times or rejected ads
When your ad is stuck in review
If your ad remains unapproved for over 24–48 hours, it could be stuck due to being flagged as high-risk, belonging to a sensitive category, or coming from a new account. Review your content and landing page, then consider resubmitting.
When your ad is rejected
When an ad is rejected, Meta will notify you of the reason. Carefully read the explanation, make necessary changes, and resubmit. If you believe the rejection is a mistake, you can file an appeal for re-review.
Plan ahead
Since review times can sometimes exceed expectations, always plan and submit your campaigns early. Avoid submitting ads right before launch. Having a backup plan allows you to stay flexible in case of delays.
So, how long does ad review take Instagram? In most cases, ads are reviewed within a few minutes to 24 hours, but in special cases, the process can take up to 48 hours or longer.
By understanding the factors that influence review time—such as ad content, account history, landing page quality, and submission timing—you can prepare better and minimize delays. Submitting clean, policy-compliant ads early will help ensure faster approval and smoother campaign performance.
Frequently Asked Questions
Yes. Initially, your ad is checked by an automated system. If anything unusual or sensitive is detected, the ad will be sent for manual review by Meta’s team.
Yes. Each time you edit an ad’s content, visuals, or targeting, it automatically re-enters the review process, extending the approval time.
If you’re in a rush, prepare your content early, submit at least a day in advance, or split your campaign into multiple smaller ad sets. This helps prevent your entire campaign from being delayed if one ad gets stuck in review.
