Having a Facebook business page with high engagement not only increases credibility but also expands the reach to potential customers. However, many businesses and online shop owners struggle with low likes and comments on their posts. So how can you attract more engagement to your fan page? This article from SOC LUA will provide ways to attract more engagement on your Facebook business page naturally and sustainably.
How to attract more engagement on your Facebook business page.
Optimize your Facebook business page
First impressions on a Facebook page are crucial. Start by optimizing your profile and business page design to create a professional and trustworthy image. First, ensure your profile picture (ideally your logo or brand image) and cover photo are clear, attractive, and accurately reflect your business. A well-designed page will make a positive first impression on visitors.
Next, update your page with complete information. The "About Us" section should be concise but comprehensive, highlighting your business's areas of activity and key selling points. Don't forget to include your address, phone number, website, and business hours, if available, so customers can easily contact you and find out more. Additionally, choosing the right category for your fan page helps Facebook categorize and recommend your page to the right audience.
Another useful feature is setting up a call-to-action (CTA) button on the page, such as "Message," "Call Now," or "Sign Up." This CTA button should be relevant to your business goals – for example, if you want customers to inbox you for advice, place a "Message Now" button. This allows visitors to interact with you with just one click. In short, a well-optimized business page with complete information and images will create a solid foundation to attract user interest and interaction from their first visit.
Create high-quality and useful content.
Content is the most important factor, and this is always true when it comes to attracting engagement on Facebook. Instead of just focusing on posting sales pitches, you should build a rich content plan that provides real value to your viewers.
A formula recommended by many experts is the 80/20 rule: 80% of posts should share useful, entertaining, or inspiring information for the community, and only 20% should be promotional or sales-oriented content. For example, if you sell cosmetics, in addition to posting products, regularly share beauty tips, new makeup trends, or customer success stories. This content shows that you care about the needs and interests of your followers, rather than just wanting to sell.
Bên cạnh đó, hãy thấu hiểu đối tượng mục tiêu của bạn để tạo nội dung phù hợp. Nghiên cứu xem khách hàng tiềm năng của bạn quan tâm điều gì, gặp khó khăn gì và họ mong đợi nội dung như thế nào. Từ đó, bạn có thể sáng tạo các bài viết giải đáp vấn đề, đưa ra tips hữu ích hoặc chia sẻ kiến thức liên quan. Chính sự khác biệt và hữu ích sẽ giúp trang của bạn nổi bật giữa hàng ngàn fanpage khác.
An equally important factor is an engaging title and opening. Amidst the vast amount of information on the News Feed, users will only stop at your post if the title is captivating and directly addresses their interests. Try titles that pique curiosity, are humorous, or highlight practical benefits. The content of the post should also be concise, avoiding lengthy and rambling descriptions. Statistics show that short posts under 250 characters tend to have about 60% higher engagement than overly long posts, as readers tend to scroll quickly on social media. Similarly, using emojis appropriately can increase comment rates by up to 33% by creating a more intimate connection with the reader.
Đăng bài đều đặn vào thời điểm phù hợp
Tần suất và thời điểm đăng bài ảnh hưởng lớn đến khả năng tiếp cận và tương tác của fanpage. Thuật toán Facebook ưu tiên những trang hoạt động tích cực, đăng bài đều đặn. Nếu bạn đăng quá thưa, người theo dõi có thể quên sự hiện diện của bạn; ngược lại đăng quá dày đặc dễ gây phiền hà và giảm hứng thú của người đọc. Vì vậy, điều quan trọng là tìm ra một lịch đăng bài ổn định và hợp lý. Bạn có thể đặt mục tiêu, chẳng hạn 3-5 bài viết mỗi tuần, tùy vào nguồn lực và nội dung sẵn có, nhưng phải đảm bảo duy trì đều đặn.
Bên cạnh tần suất, khung giờ đăng bài “vàng” cũng là yếu tố quyết định lượng tương tác. Bạn nên đăng bài khi đa số người theo dõi của bạn đang hoạt động trên Facebook. Ở Việt Nam, thường có một số khung giờ cao điểm như sáng sớm (khoảng 7-9h), giờ nghỉ trưa (tầm 11h30-13h) hoặc buổi tối (khoảng 19-21h) – đây là những lúc nhiều người lướt Facebook nhất. Đăng nội dung vào các thời điểm này sẽ tăng khả năng bài viết của bạn xuất hiện trên newsfeed và được xem, thả like hay bình luận ngay, từ đó thuật toán sẽ phân phối nó đến nhiều người hơn. Dĩ nhiên, mỗi fanpage sẽ có đặc thù riêng, bạn nên theo dõi Insight (thống kê) của trang để biết chính xác khung giờ nào khán giả của mình tương tác nhiều nhất. Sau đó, lên kế hoạch đăng bài vào những giờ lý tưởng ấy. Kết hợp nội dung hay với thời điểm đăng phù hợp sẽ giúp bài viết bùng nổ tương tác.
Actively and quickly interact with users
Facebook emphasizes two-way interaction. This means that not only do your followers interact with you, but you also need to proactively interact with them. A common mistake is that fanpage administrators ignore customer comments or respond to messages too slowly. This not only makes followers feel neglected but also negatively impacts your page's ranking on Facebook's algorithm. In fact, Facebook highly values fanpages with high and fast response rates. Therefore, try to reply to customer comments and messages as soon as possible. Even simple comments like "it's beautiful" or "how much does it cost?" should be responded to in a friendly and thorough manner. Attentive service will encourage users to continue interacting and visiting your page more often.
Besides responding, you can also proactively encourage interaction from your viewers. For example, occasionally post interesting questions, polls, or small discussions. Simple questions like "Do you prefer product A or B?" or "Do you think trend XYZ is worth trying?" can attract many comments and shares from readers. When users feel their opinions are heard, they will be more interested in commenting and contributing – this is valuable interaction that helps your post spread widely. In addition, don't forget to like or react to customer comments as a way to reciprocate. This creates a friendly and connected feeling between your fan page and your followers.
Another helpful tip is to use the invitation feature on Facebook: When a post is boosted likes and followers in Facebook, you can click on the list of people who have interacted and send them an invitation to like your page if they haven't already followed your page. This is an effective way to turn interactors into new followers, expanding your fan page audience completely free of charge.
Combine Facebook ads when necessary
The aforementioned natural methods will help increase sustainable engagement, but it's undeniable that Facebook advertising is a powerful tool for reaching new people. If you have a marketing budget, you should consider running ads for quality posts or using the "Promote Page" feature to find potential followers. Running ads at the right time and to the right audience will help your content reach more people, thereby increasing engagement (likes, comments, shares) quickly. For example, a post introducing a new product with beautiful images can be boosted (advertised) to thousands of users in your target customer base. When more people see and interact with the post, your fan page will have the opportunity to attract more followers and create a ripple effect.
However, use advertising responsibly and adhere to Facebook's policies. Ad content must comply with Community Standards, and must not contain images or language that violate the rules; otherwise, your ads may be rejected or your account may even be suspended. Furthermore, advertising is only truly effective when you have compelling content already available. Don't overuse ads to save low-quality content, as users may scroll past even if you pay to display your posts. Instead, view advertising as a supporting tool to amplify your content and reach a wider audience.
It's also important to note that you should absolutely not buy fake likes or use fraudulent interaction boosting tools. Fake likes or comments provide no real value; on the contrary, they can cause Facebook to flag your page as spam. Using auto-like/comment tools can lead to your posts being restricted from distribution due to violations. Furthermore, a fan page with tens of thousands of likes but only a few genuine interactions will erode customer trust. Therefore, focus on building genuine interaction from people who are truly interested in your products/services, rather than on fake numbers.
In summary, to attract more engagement on your Facebook business page, you need to combine many factors, from optimizing your page and creating quality content to posting at the right time, engaging enthusiastically with customers, and utilizing supporting tools. Success doesn't happen overnight, but with persistence and the right strategy, your fan page will surely become more vibrant, attracting a large number of followers and potential customers.
Frequently Asked Questions
Facebook ads aren't mandatory, but they're a useful tool if you want to speed up results. Good content can still attract organic engagement without advertising costs. However, if you want to reach more people in a short time (for example, launching a new product or running a promotion), running ads will help your posts appear more widely and generate more engagement. However, remember that you must choose the right target audience and have a compelling message. Keep in mind that ads are only a supplementary tool and cannot replace quality content.
You shouldn't buy or use automated like and comment boosting tools. While this might give your page a good initial ranking, it won't bring in real customers. Facebook will even restrict post distribution if it detects fake or unusual interactions. The consequence is that your posts reach fewer real users, resulting in lower genuine engagement. It's best to focus on improving your content and engaging with customers genuinely, building a community naturally for long-term effectiveness.
