Để chiến dịch quảng cáo đạt được hiệu suất cao nhất, việc đầu tư chi phí để phục vụ chiến dịch là đương nhiên. Tuy nhiên, đôi khi các khoản chi phí thực tế giữa các mốc thời gian có thể biến động rất nhiều. Nếu không hiểu rõ ràng về cấu thành của phí chạy quảng cáo thì người dùng sẽ không biết chi phí chạy quảng cáo mỗi ngày là bao nhiêu. Qua bài viết này, SOC LUA sẽ cùng bạn tìm hiểu về chi phí quảng cáo và chi phí chạy quảng cáo mỗi ngày là bao nhiêu? để bạn có thể tối ưu chi phí để đạt hiệu quả cao nhất. Cùng theo dõi nhé.
What Is Advertising Cost and Why Should You Care About It?
Definition of Advertising Cost
Advertising cost is the amount of money you spend to display your ads on platforms such as Facebook, Google, TikTok, or Instagram. Each platform has its own pricing mechanism, usually based on impressions (CPM), clicks (CPC), or specific user actions (CPA).
In simple terms, this is an investment that helps bring your product or service closer to your target customers. If you spend wisely and optimize your campaigns effectively, the profit you earn can far exceed the amount invested.
Why Is Advertising Cost Important?
Your ad budget determines the reach, frequency, and competitiveness of your campaign. When you know exactly how much it costs to run ads per day, you can better control your finances, measure results, and avoid “burning money” without getting outcomes.
Understanding your advertising cost allows you to plan appropriately for each stage of your business — from brand awareness and customer acquisition to sales growth and remarketing.
Factors That Affect the Daily Advertising Cost
There is no fixed amount for every business because advertising costs depend on several factors. Below are the main factors that directly affect your daily ad spending.
The Advertising Platform You Choose
Each platform has its own pricing policy. For instance, Facebook ads typically cost from a few tens of thousands to several hundred thousand VND per day, depending on your target audience and campaign objective. Google Ads can be higher due to its keyword bidding system. TikTok and Instagram, on the other hand, are often better suited for brand awareness and engagement campaigns.
Choosing the right platform not only helps you save costs but also ensures you reach the right target audience effectively.
Target Audience and Reach
The more specific your target audience — in terms of age, location, interests, or behaviors — the higher the cost may be, as the competition is greater within a smaller group. Conversely, if you target a broader audience, costs may be lower, but conversion rates also tend to decrease.
The average daily cost for an effective advertising campaign typically ranges from 100,000 to 1,000,000 VND per day, depending on the campaign goal and business size. However, this number is for reference only, as platform algorithms constantly change.
Ad Content Quality
An appealing ad with eye-catching visuals, a clear headline, and persuasive content will attract more viewers and reduce the cost per impression or click. Platforms like Facebook and Google reward high-quality ads that provide a good user experience by lowering bid prices or increasing ad exposure. Therefore, instead of focusing solely on budget, you should invest in content — the key factor determining your actual advertising cost.
Time and Location of Ad Display
Ads shown during peak hours or in highly competitive regions usually cost more. For example, businesses advertising in major cities like Hanoi or Ho Chi Minh City tend to pay more than those in less competitive areas. Moreover, during holidays, festivals, or sales seasons, advertising costs can surge due to increased competition.
How to Determine the Right Daily Advertising Cost
Based on Campaign Objectives
Before launching a campaign, you must define your goal clearly — whether it’s increasing website traffic, collecting leads, or driving direct sales. Each objective requires a different level of investment.
If you’re just starting, begin with a small budget of 100,000 – 300,000 VND per day to monitor performance. Once you have sufficient data, gradually increase the budget to improve results without wasting money.
Based on Average Order Value
If your product has a higher value, you can allocate a larger budget to attract potential customers. Conversely, if you sell lower-priced items, you should divide your budget carefully to maintain a positive profit margin.
For example, if an order brings in a profit of 200,000 VND, you should spend no more than 50,000 – 70,000 VND per conversion to ensure profitability.
Regular Monitoring and Adjustment
Advertising costs shouldn’t remain fixed. They should be monitored and adjusted daily. Metrics such as engagement rate, click-through rate (CTR), and cost per result (CPA) help you identify which campaigns are performing well and which need optimization.
You can increase the budget for high-performing ad groups and pause those with low performance. This is one of the most effective ways to optimize cost while maintaining campaign efficiency.
Methods to Optimize Your Daily Advertising Cost
Optimize Your Target Audience
Instead of running broad ads, use existing data to identify your exact target audience. Accurate targeting helps reduce wasted spending and increases conversion rates. Tools such as Facebook Audience Insights or Google Analytics can be used to analyze user behavior effectively.
Run A/B Testing
Testing two different ad versions allows you to determine which performs better. Once identified, you can focus your budget on the more effective version, helping save money and increase revenue. This technique is widely used by professional advertisers.
Focus on High-Quality Content
A creative ad with clear images, compelling headlines, and a strong call to action will help your brand stand out among competitors. Spend time improving your ad content because it directly impacts the real cost per impression or conversion.
Track Data and Learn from Results
No campaign succeeds immediately. Consistent data analysis helps you understand trends, optimize budgets, and improve ad effectiveness over time. Once you identify what works, your average daily advertising cost will significantly decrease.
Việc xác định chi phí chạy quảng cáo mỗi ngày là bao nhiêu không chỉ là bài toán ngân sách, mà tính chi phí quảng cáo trên Facebook còn là chiến lược tối ưu hóa đầu tư. Nếu bạn hiểu rõ thị trường, xây dựng nội dung hấp dẫn và theo dõi dữ liệu thường xuyên, chi phí quảng cáo mỗi ngày sẽ trở thành công cụ đầu tư sinh lời, chứ không còn là gánh nặng tài chính. Hy vọng qua bài viết này, bạn đã hiểu và áp dụng để tối ưu chi phí chiến dịch quảng cáo.
Frequently Asked Questions
Yes. The higher the budget, the more your ads will be displayed, and the faster you can reach potential customers. However, what matters most is not how much you spend, but how wisely you spend it — by optimizing your audience, content, and timing.
Not necessarily. You should select the time frames when your customers are most active to save costs and achieve better performance. Running ads nonstop all day may quickly deplete your budget without generating meaningful results.
