Facebook ads are one of the most popular forms of digital marketing used by many businesses to reach their target audience, promote products, and build brand awareness. However, to run an advertising campaign on this platform, you need to know how to create a Facebook ads account. In the article below, SOC LUA Agency will guide you through the process of setting up a Facebook Ads account quickly and easily for effective advertising. Let's take a look!
What Do You Need to Prepare When Creating a Facebook Ads Account?
In the advertising resource system, the ads account is the most important element for implementing and managing Facebook Ads campaigns. On Facebook, there are two main types of ads accounts: personal accounts and business accounts. You can learn more about what a Facebook ads account is to better understand its function. Before creating a Facebook Ads account, you need the following:
- A personal Facebook account that has been verified with a phone number for at least 10 days before creating the ads account. The account should have complete personal information and should not have run any Facebook Ads campaigns before.
- Only one Facebook account should be used to run ads to avoid being flagged as suspicious due to IP address duplication.
- A Visa or Mastercard credit card to add to the account for payment when running ads.
- If you want to create a business ads account, you will need a Facebook Business account and a page providing information about the business and its products or services.
How to Create an Advertising Account on Facebook in Detail
Create a Personal Advertising Account
Log in to your personal Facebook account. On the main interface, select the menu icon with small squares and choose Ads. Next, select the type of ad that Facebook offers. Then, choose the objective for the post and click "Advertise Now" to proceed with payment.
Here, choose the payment method that suits you, such as a credit card, debit card, or Momo wallet. After selecting, click "Continue" to fill in the complete details of the payment method. The information you need to complete includes the cardholder name, Card number, card limit, and security code (CVV – the last 3 digits on the back of the card). Finally, click "Save" to finish creating your personal advertising account.
Facebook will then send an email with an account verification code. Go to the email registered with Facebook, click on the link, and complete the verification process.
How to Create a Business Advertising Account on Facebook
Create a Business Account
If you want to create a business advertising account, you need to have a Facebook Business account first. To create this type of account, you need to visit the link: https://business.facebook.com.
Once the page appears, click on "Create Account." In the next window, you will need to enter a name for your business account and then click "Continue" to move to the next step. After that, fill in the required information, including the account name, your name, and your business email, and then click "Submit."
Note that when filling in the information, the name and surname should match those on your personal Facebook account and the name on the Visa/Mastercard used for payment. This ensures a higher chance of successful appeal if you encounter issues or if your Facebook advertising account gets disabled.
Create a Business Advertising Account
To create an advertising account on Facebook, go to the Business Manager and click on "Business Settings." When the new window appears, on the left menu, select "Ad Accounts" and then click on the blue "Add" button.
Here, three options will appear: "Add an Ad Account," "Request Access to an Ad Account," and "Create a New Ad Account." Since you need to create a business advertising account, select "Create a New Ad Account." A new dialog box will appear with fields that need to be filled in, such as the Ad Account name, time zone, and currency type.
The time zone of the account will determine the display time for ads when a new day starts. Different markets running ad campaigns will have different time zone selections. The currency unit will depend on the country where the business wants to run ads. Be sure to fill in these details accurately, especially the time zone and currency, as once completed, if you need to change one of them, you will have to create a new account.
After filling out the details, click "Continue," then select "My Business" or "A Business or Client's Business." This means you are choosing which business will manage and own the advertising account you've just created. Choose "My Business" and then click "Create Ad Account" to complete the process.
How to Set Up a Facebook Advertising Account
Not only do you need to know how to create an advertising account on Facebook, but you also need to understand how to set up the account to run successful Facebook Ads campaigns and achieve the best results.
Add a Payment Method
Similar to personal advertising accounts, business advertising accounts also require a payment method setup. You need to go to the Business Manager, then select "Billing & Payment Methods" under "Business Settings." Next, choose the advertising account that you want to add a payment method to.
After that, click on "Add Payment Method" in the "Payment Methods" section on the right side. Here, you can select a payment method, including Visa/Mastercard or Momo, and fill in the payment card details, including the cardholder's name, card number, security code (CVV), and expiration date. After filling in the details, click "Continue." When the payment method is successfully added and approved by Facebook, the system will display a notification with the card type and the last 4 digits of the card.
How to Grant Admin Rights to a Facebook Advertising Account
If you want to grant access to someone else to use and manage the advertising account on your behalf, follow these steps:
First, go to the Business Manager and select the advertising account you want to grant access to.
After you click on the account, you will be directed to the Ads Manager. Here, click on the "Settings" icon (gear symbol), then select "Add People."
Next, enter the name from your friend list or the email of the person you want to add and assign them access rights to the advertising account. The access roles you can assign to others include Administrator, Advertiser, Analyst, etc.
Once you have specified the person to be added and the access rights, click "Confirm" to complete the process. Now, you just need to remind the invited person to click "Accept the invitation," and the process will be complete.
Important Notes When Creating a Facebook Advertising Account
When creating and using an account for running Facebook Ads campaigns, you should pay attention to the following issues:
- Fully comply with Facebook's policies and standards.
- Ensure that advertising fees are paid on time and in full; avoid running unpaid ads.
- Maintain a clean and positive account activity history to minimize the risk of being restricted or deactivated.
- The longer the advertising account runs, the higher its trust level becomes, and ads created on the account will be approved faster.
- Build a backup advertising account system in case one account is deactivated, so you have another account to prevent interruptions to your campaigns. You can create your own account or rent a trusted Facebook Advertising Invoice account from reliable agencies.
A Facebook advertising account is an essential part of business ad campaigns as it provides various tools to help businesses manage and optimize their campaigns to reach a larger target audience. With the guide on how to create a Facebook advertising account shared above, you can successfully apply it.
Frequently Asked Questions
If you're unable to create a personal Facebook Ads account, it could be because the phone number and email have already been used to register another account. Or, it might be because you skipped the account activation step, which prevents you from creating an advertising account. If you're unable to create a business advertising account, it could be because this account has already been used to register a different account. In that case, try switching to another account and attempt again.
For each new Facebook Business account, you can create up to 3 advertising accounts for your business. After some time of activity and as the accumulated budget in the account increases, Facebook will allow advertisers to create more accounts.
