Trong quá trình chạy quảng cáo, nhiều nhà quảng cáo thắc mắc đánh giá quảng cáo trên Facebook trong bao lâu và vì sao có khi quảng cáo được phê duyệt nhanh, có khi lại chờ rất lâu mà không thấy kết quả. Thực tế, quy trình xem xét quảng cáo của Facebook được thiết kế để đảm bảo tất cả quảng cáo tuân thủ chính sách của nền tảng, bảo vệ trải nghiệm người dùng và duy trì tính minh bạch trong hệ sinh thái quảng cáo. Bài viết này của SOC LUA sẽ giúp bạn hiểu rõ quá trình đó, lý do khiến thời gian xét duyệt kéo dài, cũng như cách rút ngắn thời gian phê duyệt để chiến dịch hoạt động hiệu quả hơn. Cùng theo dõi nhé!
How Does Facebook’s Ad Review Process Work?
To understand Facebook ads in review how long, it’s essential to first know how the platform reviews ads. When you create an ad and click “Confirm,” your ad doesn’t appear immediately—it must go through a series of automated and manual review steps.
Step 1: Automated Review by Artificial Intelligence
As soon as the ad is submitted, Facebook’s AI system scans the ad’s images, videos, text, and links. The goal is to detect any potential policy violations such as sensitive content, misleading claims, or restricted products. This phase usually takes just a few minutes, and most compliant ads are approved almost instantly.
Step 2: Manual Review
If an ad contains “questionable” elements or falls under sensitive categories such as healthcare, finance, employment, real estate, or politics, Facebook forwards it to a manual review. At this stage, Facebook’s team evaluates various aspects: visuals, message, targeting, landing page, and the advertiser’s credibility. This manual process often explains why many people ask “Facebook ads in review how long”, as it can take anywhere from a few hours to over a day.
Đánh giá quảng cáo trên Facebook trong bao lâu?
Theo thông tin chính thức từ Meta, quảng cáo Facebook được xem xét trong một thời gian dài là khoảng 24 giờ, tuy nhiên con số này không cố định mà phụ thuộc vào nhiều yếu tố khác nhau. Dưới đây là các mốc thời gian thường gặp trong thực tế.
Fast Approval Cases
If your ad follows Facebook’s policies, has clear content, and doesn’t include misleading claims—or if it promotes common product categories such as fashion, cosmetics, or home goods—the AI system may approve it within 10–30 minutes. This is the ideal scenario when your ad is well-prepared and fully compliant.
Cases Requiring Additional Review Time
Ads that involve sensitive topics or have complex visuals may take 3–12 hours to process. Ads containing external links or multiple video and text formats can also take longer to analyze.
Cases of Unusually Long Review Times
Some advertisers report that their ads remain under review for 2–3 days without approval. This often happens when Facebook is updating its systems or during high-traffic periods such as Black Friday, Lunar New Year, or major sale seasons. New ad accounts or those without stable spending history may also be subjected to extended review times for verification.
Why Facebook Ad Review Takes Longer Than Usual
The question “Facebook ads in review how long” doesn’t have a one-size-fits-all answer, as review time depends on factors related to the account, content, and system conditions.
New or Inactive Ad Accounts
Facebook tends to prioritize faster reviews for accounts with a consistent advertising history and policy compliance. If you’ve just created a new account or have little spending data, Facebook’s system may take longer to verify your trustworthiness to prevent fake or abusive accounts.
Violating or Unclear Ad Content
Ads with sensitive wording, exaggerated claims, or inappropriate imagery are likely to be flagged for manual inspection. Phrases such as “lose 10kg in 3 days” or “100% guaranteed results” can trigger extended reviews. Similarly, images with excessive text, sensitive human figures, or watermarks may also cause delays.
Landing Page and External Links
Facebook evaluates not only the ad itself but also its destination. If your landing page loads slowly, contains unrelated content, or seems misleading, Facebook will initiate additional checks. This ensures that users aren’t directed to unsafe or deceptive websites.
System or Technical Issues
Sometimes the delay has nothing to do with your content but stems from Meta’s system errors or maintenance. During such updates, many ads can get “stuck” in review. In these cases, patience or contacting Meta Support is the most reasonable approach.
How to Shorten Facebook Ad Review Time
Instead of worrying about Facebook ads in review how long, advertisers can proactively take steps to reduce review time and improve the chances of quick approval.
Follow Facebook’s Ad Policies Thoroughly
Before launching a campaign, carefully review Meta’s Ad Policies—especially sections regarding content restrictions, prohibited products, and user privacy. Avoid sensitive categories such as weight loss products, weapons, loans, or adult services. Transparent and relevant ads are much more likely to get approved quickly.
Sử dụng hình ảnh và văn bản rõ ràng
Ensure your visuals accurately represent your message without excessive text overlays or deceptive symbols. Keep your ad copy concise and avoid misleading claims like “only today,” “100% guaranteed,” or “absolute results.” When you want to make strong claims, back them with testimonials or real evidence rather than exaggeration.
Prepare a Professional Landing Page
Your landing page must align with your ad’s message, contain valid content, and be secure. Avoid sending users to broken or irrelevant pages. Additionally, make sure your site uses HTTPS and loads quickly to boost credibility in Facebook’s system.
Maintain a Positive Account History
Accounts with frequent ad rejections or policy violations are subject to more stringent reviews. In contrast, accounts with consistent spending, stable activity, and no fraudulent behavior are often approved faster. If you manage multiple ad accounts, focus on strengthening one main account to build reputation and trust.
Avoid Editing Ads During Review
One common mistake is editing an ad while it’s still being reviewed. Every edit restarts the entire review process, causing further delay. It’s best to finalize your content before submission and only make changes after receiving a result.
Khi nào nên liên hệ với Facebook nếu quảng cáo bị xem xét quá lâu?
If your ad has been under review for over 48 hours, you can contact Meta’s support team via the Help Center or the Meta Business Support page. When submitting a request, include your ad ID, screenshots, and a short description of the issue so they can investigate faster. In some cases, the support team can manually approve your ad or explain the reason for rejection.
Understanding Facebook ads in review how long helps advertisers plan their campaigns more effectively. By complying with policies, preparing quality content, and avoiding violations, you can significantly shorten review time and ensure your campaigns launch smoothly for optimal performance.
Frequently Asked Questions
If you edit an ad during review, Facebook restarts the entire review process. It’s best to finalize your content before submitting it to avoid unnecessary delays.
Yes. After fixing policy violations or updating your content, you can resubmit your ad. Facebook typically re-reviews it within 24 hours.
Yes. When an ad is rejected, Facebook sends a notification detailing the specific reason in Ads Manager, so you can make adjustments and request another review.
