Frequently Asked Questions

“I want to run ads myself!” Great! Many small and medium-sized businesses and shop owners want to learn advertising and run ads themselves without hiring an outside agency or outsourcing. The reason is simple, the business owner will be the one who understands the product best. Nowadays, people can easily start running ads when they just need a visa card connected to their page.

But that’s not the underlying reason why many entrepreneurs today are doing advertising on the side. The economics of advertising costs versus profits are the main reason why many business owners want to learn advertising themselves. People may have heard of ineffective outsourcing advertising agencies, or they may have had the misfortune of hiring a fake agency – wasting money without getting any clients.

If you are in a similar situation, it is time to find a professional agency. A good agency usually runs large projects. They are the ones who are willing to send you a long-term plan, with a detailed advertising schedule for each year and month. They also have industry-renowned leaders and technical teams in advertising, keyword testing, and content writing, and are high-level partners with Google and Facebook. They are the ones who not only talk the talk but show it through their actions.

So if you don't have 1-2 years to learn advertising yourself, and are willing to spend hundreds of millions to experiment, I strongly recommend you hire a professional company to run advertising campaigns for your business.

The issue of target audience is always a concern for many people when running ads on Facebook and Google.

A common mistake that most beginners make is that they always believe that their ad copy is good and the problem here is the TARGETING. Whenever an ad doesn’t work, many people ask us if the target audience is too big. However, we have never seen anyone ask: “Can you check this article I wrote?” or “Is the photo I took/designed good enough?”

Content is very important. If the content is not attractive enough, you cannot convince customers to buy even if you target the right audience. If customers have to see dozens of ads for the same product as yours, who will they buy from? The answer is that people will buy from the one that they find more attractive, cheaper or has better pictures (people think that the quality of the product is proportional to the quality of the pictures). Customers will buy from the one who tells the right story or who understands them better.

Writing copy is hard. In addition to understanding the product, you need to have the writing skills to express your ideas. You also need to present their problem accurately. If your product is in a competitive field, you need to create creative content to win over your audience. To see if you have a content problem, you should create multiple pieces of content and test them against the same audience, as you may end up with some content that can be used on its own. Try searching for “How to write copy for Facebook and Google ads” and you will find practical guidance on how to apply it.

If you target the wrong audience, you won’t sell. So your ads need to be targeted to the right audience. To target your ideal audience, you need to analyze the interests and behaviors that your customers have in real life that drive their interests and behaviors on Facebook and Google. There are also different types of targeting, such as people who currently have a need for your product or service or people who will need it in the future.

For example, if you want to sell a tour, you know that there are two types of people, frequent travelers and occasional travelers. Let's say you choose frequent travelers so that you can sell tours quickly. You need to constantly ask the question "What do customers usually do when they travel?" For example, if they move from one place to another, Facebook and Google will recognize that they are traveling and they tend to buy things for traveling (clothes, shoes, bags, backpacks/suitcases, visa cards, etc.). If so, they may have liked relevant pages and Facebook and Google will recognize that they have that interest (clothes, shoes, bags, backpacks/suitcases, etc.).

Typically, you would analyze their past behavioral preferences. For example, if people want to buy baby goods, they must have been married before to follow information for pregnant women, search for parenting guides, etc.

With that in mind, you should continue to analyze your product because only you know your audience best.

My recent experience is that increasing your budget doesn’t necessarily mean you’ll be effective. In this situation, Facebook and Google ads will focus on finding other audiences to run on their own due to the budget surplus rather than trying to optimize to find the people with the highest post engagement to reach. So when you increase your Facebook and Google ad budget by more than 50%, your ads may actually perform worse than they did before. Evidence suggests that increasing your budget by 30-40% is good enough. If you want to increase your budget significantly, you’ll need to duplicate your ad set/campaign (either by duplicating the set/campaign or creating a new set/campaign from scratch with the same target audience). Once duplicated, you can edit each set to run with different age ranges so they don’t overlap, but remember not to do anything to the old set as it may lose effectiveness.

After duplicating the ad group, you wonder: will the ad repeat if the age of each group is the same? The ad is indeed repeated, but repetition is normal. Because it is repeated even within a group, as evidenced by the frequency sometimes up to 2, 3, 4 without reaching all the potential audience.

In our opinion, repetition is a good thing in many cases because people may not notice or have an urgent need to buy right away, but they will next time. Repetition must have an advantage to have a definition of remarketing.

Facebook and Google can optimize themselves, so you can choose a few more effective groups after duplicating too many ad sets.

You should follow the trend (name and create content according to that trend, your page will naturally attract many likes. Then, you rename the page to the desired name. Another way is to increase promotions and mini-games. Mini-game prizes can be achieved on the condition that participants must share and like the page. Or you can build meaningful content for the community and focus on taking care of the page regularly.

While the question is general, we understand that you are trying to figure out how to test and make your ads work. There are two important things you need to test: content and target audience. First, you need to create two or more pieces of content and run them to the same audience, then you will know which one performs better. We don’t recommend looking at it yourself and saying it’s great – the audience reading the content is your customer, not you. They read the content, think it’s good, and then buy it. Once you create/select the better content, you can use it to test target audience if you think there are multiple options but don’t know which one to use, for example, should you target Interest A or Interest B.

If you delete an ad while it is still in the campaign, you can rest assured that the ad will stop and you will not be charged any further. The system will only charge you while the ad is running and any unused budget will remain.

Through the above article, have you found the answer for yourself on how to increase your advertising budget on Facebook and Google more effectively? When should you run ads to attract customers? When should you run ads to get the best results? Yes. If so, why not launch your advertising campaign now?