Tiktok is a leading advertising platform that allows businesses operating in many business fields to introduce, promote products and brands and reach target customers. Possessing many features, tools and many different types of advertising to support businesses in implementing Tiktok Ads campaigns and sales. To maximize the power of this advertising channel, it is necessary to understand the forms of advertising on Tiktok to help businesses expand their reach and increase conversion rates. Let's explore each type of Tiktok advertising with Soc Lua to choose the most suitable form to help you have successful campaigns with the best results.
Why Should Businesses Run TikTok Ads?
Not inferior to Facebook, Instagram in terms of influence and number of users, Tiktok advertising is becoming more and more popular and preferred. It is an effective marketing tool that helps businesses expand their scope of operations, develop business activities and enhance competitive advantages. The advertising platform has many outstanding advantages, especially allowing businesses to create attractive, creative short videos to promote products and brands, attract potential customers, and increase sales. Here are the reasons why businesses should exploit the power of Tiktok Ads:
Reach more target customers
The number of users on Tiktok is increasing and this social network is becoming more popular globally. This creates opportunities for businesses to expand their reach to their target audience. Currently, Tiktok users are mainly young people aged 18 - 35 years old, who often shop online, access information quickly and love new things. The Tiktok platform with attractive short videos helps convey brand and product messages with unique effects and popular music that can attract young users quickly. Therefore, when running Tiktok ads , businesses can reach more target customers more easily.
Precise targeting capabilities
Similar to Facebook, Tiktok also has targeting options based on criteria: age, behavior, interests, demographics, ... Moreover, Tiktok's algorithm is very smart based on search history and previous user interactions with videos on similar channels to display appropriate videos. Thanks to that, the business's ads will be distributed to the right audience at the right time, increasing the conversion rate.
There are many forms of advertising
Advertising forms on Tiktok are very diverse such as In-Feed Ads, TopView Ads, Branded Hashtag Challenge, Spark Ads and TikTok Shop Ads,... This creates flexibility for businesses in choosing the type of advertising that is suitable for the target audience and budget to achieve business goals. In addition, it allows businesses to freely create unique and attractive advertising videos to attract target customers and increase their competitive advantage over competitors.
Powerful communication effect
As an entertainment social network that stands out with creative, vivid and attractive videos and emerging trends. Tiktok has great potential and strong influence to support businesses in implementing effective advertising and communication campaigns. Especially if the business has creative and unique videos on the channel that provide useful information to users and even hit the customer's Insight.
It is certain that those videos will easily become trending and spread widely, attracting many views, interactions and followers, and the business's Tiktok channel will grow strongly. With creative ideas when creating promotional videos as well as videos that go viral regularly, you do not need to spend too much money on paid advertising or use services to increase followers and interactions. When the business's promotional videos go viral, they will be shown to more and more target audiences. This helps increase online presence and enhance brand recognition.
High interaction and conversion rates
Unlike other advertising channels, with TikTok ads, businesses will focus on creating attractive short videos using unique effects and popular music. By creating advertising videos on Tiktok, businesses can quickly convey brand messages, attract viewers' attention and direct them to the landing page. As an entertainment social networking platform that helps connect users, Tiktok has many interactive tools: like, comment, share, ... Businesses can create brand and product promotion campaigns targeting the right audience to promote interaction and increase conversion rates to orders, increase revenue and profits.
Easy to track and measure
This advertising platform allows advertisers to track and measure the effectiveness of Tiktok ad campaigns. Thanks to that, businesses can evaluate advertising effectiveness through indicators: views, impressions, click-through rates, cost per click, conversion rates, etc. Based on the data collected from Ads Manager and user analysis tools such as Tiktok Analytics, businesses can adjust advertising campaigns accordingly: optimize content, audience files, etc. to achieve the best results.
Popular forms of advertising on Tiktok today
In Feed Ads
This is a form of advertising that is displayed directly on the user's "For You" page. It appears naturally interwoven with videos posted by users. This type of ad is 5 - 60 seconds long, displayed in full-screen mode in a photo or video format and allows users to skip the ad. At the end of the ad video, a call-to-action button will be displayed to navigate to the landing page or app download page.
The advantages of this form of advThis easy setup and management advantages of, helping businesses achieve goals such as increasing traffic to the website, downloading the app, increasing interaction, and enhancing brand awareness, etc. Ads appear naturally withouerrupting the user experience. This form of advertising is suit, making it limited budgets.
Top View Ads
Full-screen ads appear immediately when users open the Tiktok application. This is an upgraded version of Brand Takeover that allows brands to appear prominently at the top of the feed to increase online presence and attract strong attention. With a duration of up to 60 seconds and after displaying for about 3 - 5 seconds, the ad will automatically convert to an In-Feed video, creating a seamless and uninterrupted experience. This type of ad only appears once a day for each user to avoid causing discomfort. It directs users directly to the landing page, and sales website to attract attention and reach users immediately. If users do not want to watch the ad, they can click the Skip button and the corner of the screen. This is a suitable choice for large businesses with abundant budgets and a lot of experience running ads.
Branded Hashtag Challenge
One of the unique and outstanding forms of advertising on Tiktok attracts a large number of users to participate naturally. In this type of advertising, brands will create a challenge to attach their hashtag to the video for users. The ad will appear in the first position on the Tiktok discovery page, creating a strong spread in the user community to attract attention from the beginning.
This form of advertising helps businesses increase brand awareness, promote interaction and increase the number of followers. Users can create video content in their way and the user-generated advertising content will bring a sense of closeness and authenticity. When users click on the hashtag, they will be redirected to the business's landing page with instructions on how to record a video and videos using that hashtag. Businesses with trending hashtags and large budgets can choose this form.
Spark Ads
Unlike other forms of advertising, Spark Ads allows brands to use videos from users or KOLs/KOCs to advertise products. This form of advertising helps businesses promote naturally, easily integrating into popular trends on the platform. Thanks to that, the advertisement does not bring the feeling of advertising but is like normal content on Tiktok, creating an impression and promoting interaction. The advertisement will appear on the For You page like normal videos and take advantage of the popularity of the original videos to attract viewers. The advantages of this form of advertising are reasonable cost, easy implementation, no limit on video duration, etc.
Branded Effect
In this form of advertising, stickers, filters and motion effects are used to increase the prominence of the brand and product. The advertisement approaches viewers uniquely and intimately, helping to increase brand awareness. At the same time, it promotes two-way interaction between businesses and customers. When choosing this form of advertising, the files created by the brand will appear in the "hot" and "trending" lists in the first 5 days of launch and will last for up to 10 days. It encourages users to create videos using new filters created by the business. This type of advertising will be suitable for businesses with large budgets operating in the cosmetics, fashion or gaming industries.
Collection Ads
Is a form of advertising of a brand's product collection set up in the In Feed position. It appears naturally and interspersed between videos in the viewer's For You section. The ad is integrated with a product tag as a custom call-to-action button. When users click on this tag, they will be taken to the Store Page or product catalog on Tiktok to learn more about the product and make a purchase. The product list will be selected from the product catalog. With this form of advertising, users can easily explore products right on Tiktok without leaving the application, creating a seamless shopping experience.
Deeplink Ads
With this form of advertising, customers can directly access the product list on the e-commerce platform. Thereby shortening the customer's shopping journey to create a seamless shopping experience, increasing satisfaction. This form of advertising is used to improve customer interaction and retention rates. At the same time, improve marketing effectiveness to help target the right customers to upsell and increase ROI.
Tiktok Shopping Ads
Also known as shopping ads on Tiktok, it helps sellers on Tiktok Shop to promote products in the store by displaying different products. With this type of advertising, businesses can flexibly advertise products, increasing coverage with 3 methods including: Video Shopping Ads, Live Shopping Ads and Catalog Listing Ads. These ads appear in the In-Feed feed or via livestream, integrating product tags or buy-now buttons, creating a direct shopping experience on TikTok. Using these flexible advertising formats helps businesses increase natural interactions, integrating shopping features in videos for users to buy directly on Tiktok.
Through the forms of advertising on Tiktok that we shared above, you have a comprehensive view of the types of Tiktok ads to make the right choice. At that time, businesses will improve the effectiveness of the Tiktok Ads campaign and create breakthroughs for their brand.
Frequently Asked Questions
Each type of advertising will have its own characteristics and application cases. To find the right type of advertising to help businesses deploy effective Tiktok Ads campaigns depends on the goals, target audience, industry and budget. For example, if the business's goal is direct conversion on advertising including sales, app downloads, etc., you should use Tiktok In-Feed, TikTok Shopping Ads. If your goal is to increase brand awareness, choose Brand Takeover, TopView Ads or Hashtag Challenge.
When running ads on Tiktok, e-commerce businesses can introduce and promote products of the same brand. From there, direct the business to the Landing Page, shopping website or booth on Tiktok Shop. Tiktok advertising formats suitable for e-commerce businesses include: Tiktok Dynamic Showcase Ads, Collection Ads, Deeplink Tiktok Ads, TikTok Shopping Ads,...
