Google Ads is increasingly proving its role and power in helping businesses reach target customers, increase website traffic and improve sales. However, setting up and managing an advertising campaign on Google is not simple, requiring specialized skills and a suitable strategy to avoid wasting budget. If you are tired of running Google ads without orders for a long time. Now you need a solution to overcome this situation, follow the article below by Soc Lua Agency!
Reasons why Google Ads are not effective
Running ads without orders or ineffective ads is a problem that advertisers often encounter when implementing Google Ads campaigns. Google Ads is a useful tool to help businesses reach target audiences at the right time, increase traffic to the website, and enhance brand awareness. In addition, businesses also achieve goals such as promoting and increasing app installs, improving sales, etc. Here are the reasons why Google Ads are ineffective:
The view that "running Google Ads means getting orders"
Many people mistakenly think that running Google Ads will get orders. However, in fact, Google Ads is just a support tool to help introduce and promote the business's products and services to target customers in need. Therefore, getting orders from advertising will depend on many factors such as product and service quality, brand reputation, product price, customer care process, etc.
Choosing the wrong target keyword
Keywords are the bridge between businesses and customers and play an important role in determining the effectiveness of Google Ads campaigns. Choosing the right keywords as well as the CPC bidding method for each click on the ad as well as the results of the campaign. If you choose the wrong target keyword, you will lose the opportunity to reach customers, spend a lot of advertising costs without achieving the desired results. This is one of the reasons why Google ads do not generate orders.
Not grouping keywords
Grouping keywords is an indispensable task when implementing advertising campaigns on Google, but advertisers often ignore this. When doing so, you need to divide keywords into large groups and arrange related keywords according to the product, service and campaign goals. If the keyword grouping is more detailed, it will help you get the exact keywords related to the product and service to increase the ability to reach customers in need. When you ignore keyword grouping, you are missing the opportunity to reach potential customers, leading to ineffective advertising.
Lack of experience, advertising optimization
When you do not fully understand Google Ads, including how it works and the algorithms, it will be difficult for you to run GG Ads, wasting your budget without achieving the desired results. In particular, lack of experience in running Google ads will cause you to implement ineffective campaigns. Most of this happens to beginners who lack professional skills and need a lot of time and money for testing to gain experience.
Unattractive ads and unrelated to search keywords
When most users have a need for a product or service, they will go to Google to search for information. Therefore, if the ad content is not relevant to the keywords that users search for, it is difficult for them to click, let alone perform a conversion action. That is the reason why Google ads are not effective. If Google Ads are not outstanding and suitable for the target customers, even if the business's website is at the top of the search results page, the rate of access to the website will be very low.
Besides keywords, ad content is a factor to keep customers staying longer. The core value of an ad is to attract as many clicks as possible. To achieve that goal, you need to ensure that the content is truly attractive and relevant to the search keywords. Ad content needs to hit the customer's insight by emphasizing the benefits of the product or service that solves a certain problem. No specific landing page or poor-quality landing page
No specific landing page or poor quality landing page
The landing page is a very important part of the advertising campaign and is where customers are transferred after clicking on the ad. If the landing page is not suitable or of poor quality, it will cause the target customer to leave immediately regardless of whether the ad is attractive or not. Especially when the landing page is sketchy and unprofessional and the content on the page is not related to the ad content, the Google Ads campaign will hardly achieve good results. Attracting customers to visit the website is not enough because the most important thing is to convince them to buy or contact to use the service.
Not optimizing ads regularly
For Google ads, it is not true that once you set up the ad, it will work effectively. If you want the ad to be most effective, you need to regularly monitor, evaluate, and optimize the ad. Google regularly changes its algorithms and advertising policies, so it is necessary to continuously monitor and optimize the ads to achieve the set goals. Many businesses run ads but don’t know how to read and analyze data to optimize their campaigns. Important metrics you need to track and measure include click-through rates, conversion rates, bids, ad content quality, landing pages, etc.
How to handle when running Google ads but not getting orders
Research and select appropriate keywords
Because choosing keywords and adding them to your ad will determine the effectiveness of your campaign. Therefore, you need to spend time researching trends and customer insights when searching for keywords. Thereby, you will know which keywords customers are searching for to choose the right keywords to help improve the effectiveness of your Google advertising campaign and optimize costs. To do that, you need to research your target audience and appropriate keywords, use keyword research support tools such as Google Keyword Planner, etc.
Keyword grouping
We have shared the importance of keyword grouping above. Therefore, keyword grouping is mandatory and should be grouped as detailed as possible to help you have many accurate keywords related to the products and services running ads. This will help you improve your ability to reach your target customers, increase click-through rates and convert to orders, and increase sales. To increase the ability to reach the target audience accurately, you can add negative keywords to your ads to prevent them from being shown to people who are not interested.
Identify the right customer portrait
When targeting the wrong target group, your ads will be delivered to the wrong people and will not be able to convert. Therefore, identifying the right customer portrait is extremely important to the effectiveness of the campaign. Take the time to research the target audience, use Google's targeting tool to shape and target accurately. In addition, take advantage of Google Ads' customer matching feature to increase the ability to convert from previously available customer files.
Create attractive and relevant ad content
Because ad content determines the effectiveness of the campaign as well as the conversion rate of the ad. Furthermore, if you want your ad to attract the attention of many users, creating attractive, relevant content that is relevant to the keywords that customers search for will increase click-through and conversion rates. Improving ad content is one of the ways to improve Google's quality score. This helps increase the visibility of the ad, increase the website's ranking on search results and improve CTR. If you want to have effective and attractive ad content, you need to test many versions for the same topic and insight to find the most effective ad content.
Improve advertising skills and experience
To improve the effectiveness of advertising on Google, you need to improve your professional skills and advertising experience. If you have difficulty in lacking knowledge and experience in running Google Ads, you can take advertising courses or seek support from experienced experts for dedicated guidance from A to Z to achieve effectiveness. Build and optimize professional landing pages
Build and optimize professional landing pages
Make sure your landing page is well-designed with a friendly interface that provides full information about products and services with clear calls to action and easy navigation. Try to build good website content that is relevant to the advertising content, the business's contact information needs to be arranged in an easy-to-see position so that customers can contact you immediately. Don't forget to optimize content, images, layout, page loading speed... This is to ensure the creation of a great experience on the landing page for target customers and promote effective conversions.
Optimize advertising regularly
Google advertising is constantly innovating and in the context of increasingly fierce online business competition, businesses need to regularly update new trends. Besides, it is necessary to know how to monitor and measure the effectiveness of Google Ads campaigns and optimize advertising regularly. Based on the advertising data collected, businesses can adjust their advertising campaigns accordingly. Optimize Google Ads daily and weekly, by researching and adjusting keywords, target audiences, etc. for maximum effectiveness.
Thus, we have pointed out the reasons why Google Ads do not generate orders and provided appropriate solutions. Hopefully this knowledge will be useful to you in improving campaign performance, optimizing conversions and saving maximum advertising costs!
Frequently Asked Questions
When running ads on Google, you can take full control of your spending by setting bids and optimizing ad content. You need to consider the level of competition in the market and keywords to reduce the cost per click on Google ads. To keep advertising costs at the lowest level, you should conduct keyword research and focus on less competitive keywords to set bids.
Although compared to SEO, Google Ads gives faster results, but running ads does not mean there will be orders. In case you run ads for a long time without being effective, you need to review the issues carefully because Google Ads is just a product promotion tool. Check if you have chosen the right keywords or not, your landing page is capable of convincing customers. Is the website really user-friendly, how fast is the page loading speed, does it provide enough additional information? What is the percentage of ad display and is your account being clicked by hackers, fake clicks, etc.?
