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ToggleWith billions of monthly users, Google Maps is an effective tool for businesses to run local marketing campaigns. By running Google Maps ads, businesses can reach their target customers, increase visibility, and engage with people searching for products or services in the area where the company operates. However, in industries with strong competition, attracting potential customers to the store can be challenging, leading to low sales... To solve this issue, consider using the trusted and high-quality Google Maps advertising services from Sóc Lửa Agency!
☑️Full, comprehensive and quality service | ☑️24/7 support, 1:1 expert companion |
☑️The best price on the market | ☑️Setup, manage and optimize ads |
☑️100% approved and active camps | ☑️Many attractive incentives and promotions |
☑️Best advertising bids | ☑️Send detailed daily reports |
☑️Research and build keyword sets | ☑️Information security, flexible payment |
Why is Google local advertising popular?
Google Maps ads are a type of advertising set up through a Google Ads account and a verified Google My Business profile. They allow businesses to appear on Google Maps when customers search for related keywords or nearby locations, with the business being highlighted, especially on mobile devices. This form of advertising is highly effective in increasing a business's online presence and easily reaching potential customers. Here are some reasons why businesses should run Google Maps ads:
Who should use Google Maps services:
- Local Businesses: Shops, restaurants, cafes, beauty salons, gyms, and small businesses.
- Retail Stores: Supermarkets, convenience stores, fashion stores, or any retail outlet.
- Professional Services: Lawyers, doctors, clinics, mechanics, accountants, or consulting services.
- Tourism and Hospitality: Hotels, inns, homestays, travel agencies, or tourist attractions.
- Restaurants and Cafes: Eateries, bars, upscale restaurants, or coffee shops.
- Educational and Training Centers: Schools, language centers, sports centers, or event venues.
- Transportation and Logistics Companies: Delivery, warehousing, or passenger transport services.
- Real Estate: Brokerage firms, housing projects, or office rentals.
Other industries.
Reach a larger pool of potential customers
Once a business completes the verification of its Google My Business account to run ads on Google Maps, its information will automatically appear in search results. Through ads, businesses are shown in prominent positions, making it easier for customers to find their location. Information such as website URL, description, customer reviews, store location, etc., will be displayed when users search.
Every time a customer searches for information about products or services in their area, the business's ad will appear in the most prominent position in search results, increasing the likelihood of attracting a large number of potential customers. Businesses can reach customers nearby or those searching for the products or services they offer. This helps drive traffic to the store, increases website visits, and leads to more customer inquiries, boosting sales.
Enhance Brand Awareness
The popularity of Google Maps, especially on mobile devices, boosts brand visibility. Ads will be displayed in top positions on the search results page, including Google Maps. Information about the business that appears in the ad is publicly visible to users searching for it.
High Conversion Rates
For Google location ads, all business information is displayed, including website, address, phone number, opening hours, reviews, and directions. This information makes it easier for customers to visit the website, contact the business, and visit the store. As a result, it improves the conversion rate of potential customers, increasing sales.
Build trust and gain a competitive edge
Providing complete business information in Google Maps ads helps establish brand credibility and builds trust with customers. Users tend to trust businesses displayed on Google Maps more than regular search results. If a business appears at the top of the Google Maps search results page, it gains a higher competitive advantage and attracts more customer attention. Very few businesses leverage the power of this advertising channel, so competition on Google Maps is relatively low. If a business has quality products and services, combined with Google Maps ads, it can attract more customers and gain a competitive edge over rivals.
Limitations when running Google Maps Advertising by yourself
Although running ads on Google Maps offers many advantages for businesses in reaching target customers and increasing sales, businesses without much experience in optimization may face some challenges when implementing ads on Google Maps. Here are some of the difficulties:
Similar to Facebook Ads , Google has many advertising policies and regulations that businesses must adhere to. These policies and algorithms are continuously updated. If businesses are unaware of these rules and fail to comply, their ads may be rejected, and their account may be limited in terms of budget. Targeting an audience is not difficult for professionals with extensive experience in Google Ads. However, it can be a challenge for those without the knowledge and expertise to target geographically, set radii, and select the right audience.
Targeting an audience is not difficult for professionals with extensive experience in Google Ads. However, it can be a challenge for those without the knowledge and expertise to target geographically, set radii, and select the right audience.
Google Ads provides advertisers with important metrics such as clicks, conversion rates, cost per conversion, etc. Those lacking skills in analyzing advertising data will miss many opportunities to improve ads and increase conversion rates.
Managing and optimizing campaign budgets is a critical skill for advertisers. Without experience in selecting the right bids, optimizing budgets, and applying advertising techniques, businesses may end up overspending without achieving the desired results.
To attract target customers and increase conversion rates, optimizing ad content is crucial. For those without much experience in optimization, building appropriate and engaging ad content can be challenging.
Click fraud or invalid clicks, caused by competitors playing dirty, can significantly harm the business’s brand reputation and advertising budget.
Given these challenges when running Google Maps Ads independently, many businesses have opted for an optimal solution: hiring an advertising service. How can businesses choose a reliable and quality service provider at the best price?
Sóc Lửa Agency – The Leading Google Maps Advertising Service Provider
Understanding the challenges that customers face when launching Google Maps advertising campaigns, Sóc Lửa Agency offers a team of Google Ads experts with over 10 years of practical experience and in-depth knowledge of the platform’s policies and mechanisms. Additionally, we are an official Google Partner, with access to high-quality advertising resources, including a trusted and stable Google Ads Invoice account. Sóc Lửa confidently leads the field in providing reliable and quality Google Maps advertising services!
Tailored Advertising Strategy Consultation
At Sóc Lửa, customers are offered a tailored service package and an effective advertising strategy based on their needs, goals, and budget. Our team of experts will carefully analyze the client’s needs, define the strategic goals, and select the appropriate strategy. We will create engaging ad content, ensure compliance with policies, and more.
Comprehensive Full-Service Offering
We provide customers with a full range of advertising services, from setting up (keyword selection, location targeting, bid management, and content creation) to management (monitoring, measuring, etc.). Based on the data collected, we will optimize the ads (content, precise targeting) to maximize campaign performance.
Achieving Optimal Advertising Results
By choosing our services, businesses can easily reach and attract local customers. The business’s product and service information will be displayed in the best positions on Google Maps, helping to increase brand awareness. In addition, we help drive traffic to websites and stores, improving conversion rates, boosting sales, and enhancing revenue and profit.
Unbeatable Competitive Pricing
Not only do we provide high-quality services that ensure customer satisfaction, but the fees we offer are also the best in the market. We also offer attractive promotions, full support, and flexible payment options.
Professional 24/7 Technical Support
When customers choose to partner with Sóc Lửa, they will receive professional technical support. Our experts will assist 24/7 throughout the campaign process: answering any questions, resolving issues related to ads, and more. We will help you with detailed planning, execution, result evaluation, and optimizing campaigns. Advertising results will be regularly reported to clients daily or weekly, allowing for comparison with business outcomes. Additionally, we provide SEO optimization and marketing strategy consultations.
Pricing for Google Maps Advertising Services at Sóc Lửa
Each business has its unique needs, so we offer flexible pricing plans to suit various budgets. Our service fee is calculated as a percentage of the advertising budget. Please refer to the following price table:
Service Package | Service Details | Service Fees |
Google Maps Ads | Advertising strategy consulting Full set up of advanced Google Ads standards Full implementation of campaign formats Research and analyze conversion keywords Set up advanced conversion tracking Testing & optimizing ads once a day | From 7 – 20% including VAT (from 2022, Google will charge VAT at 5% of the advertising budget) |
This is just a reference price table as the advertising fees may vary depending on the objectives, target audience size, and the level of competition in the industry. In some countries, there are specific tax regulations that apply when running ads. Therefore, businesses may need to pay additional taxes according to the local laws. Additionally, if businesses wish to rent a Google Ads account from us, there will be an additional charge of $15 per account, along with an account management fee. For more details about the service and to receive a special quote, please contact Sóc Lửa via our hotline: +84868133882
Many businesses that have experienced our Google Maps advertising service have successfully attracted a large number of potential customers and significantly boosted their revenue. Why wait? Contact and partner with Sóc Lửa today!
Frequently Asked Questions
Running ads on Google Maps is an effective marketing method that is ideal for businesses with specific physical locations such as stores, showrooms, etc. Any business looking to increase brand awareness regarding its location and attract customers in a local area can benefit from this form of advertising. By displaying the exact location on Google Maps, businesses increase their chances of reaching potential customers, which in turn boosts foot traffic to the store and improves business performance.
For Google Maps ads, an auction system is used to determine the ad's position and ranking. This means businesses set a bid amount for each click on their ad. The higher the bid, the more likely the ad will appear at a prominent position on Google, attracting more clicks. Businesses only pay for actual clicks on their ads. Factors that influence the cost of Google Maps ads include the industry, geographic location, and timing of the ads.