YouTube is the world's largest video platform, opening up opportunities for businesses to introduce and promote products and services to the right target customers. Do you want to expand your business, advertise on YouTube to attract customer attention and interaction and increase sales? Then take advantage of and exploit the power of YouTube advertising today! If you do not know how to advertise YouTube effectively to achieve the expected results, do not miss the article below from Soc Lua Agency!
Why should businesses run YouTube ads?
YouTube advertising is an online advertising service provided by Google. Accordingly, businesses will need to pay a fee for videos and advertising banners to appear before, during, or at the end of videos and many other locations on the YouTube interface. With this form of advertising, businesses can reach many viewers every day, thereby promoting products and services to the right target audience effectively. When implementing a YouTube ads campaign, businesses will receive the following outstanding benefits:
Wide target customer reach
In essence, YouTube is a combination of a search engine and a social networking platform, helping this platform have traffic second only to Google. Because it belongs to Google's display network, when running ads on YouTube, businesses can reach a wide range of users. Combined with a vivid, intuitive video advertising format, it allows businesses to convey brand messages to target audiences.
Precise targeting capabilities
Similar to Google Ads, YouTube ads provide options for advertisers to reach target customers based on criteria such as demographics, behavior, interests, etc. This ensures that the business's advertising message is delivered to the right audience at the right time, increasing conversion rates and optimizing costs. Using YouTube ads allows businesses to focus their budget and reach the most potential customers to maximize campaign effectiveness.
High interaction and conversion rates
Because it is a video platform that provides visual, vivid content with images, sounds and conversions, making advertising content attractive and quickly attracting users' attention. YouTube ads are the top choice when businesses want to create an impressive advertising message in the minds of customers. This platform also provides many tools that allow customers to interact with businesses easily through commenting, clicking to follow, or subscribing to channels.
Possessing a user base that is not inferior to other platforms along with an attractive video advertising format, businesses can effectively reach target customers with wide coverage. Through the use of different advertising formats and YouTube's targeting options, businesses can attract customers' attention, and promote customer interaction and action on the platform. Or businesses can navigate them to the landing page to perform the desired conversion action, increasing the conversion rate to sales.
Optimal cost, clear and transparent
Currently, YouTube ads are charging mainly based on the number of views and interactions with the advertising video. Moreover, the platform also protects the interests of advertisers by only charging when users watch the ad for at least 30 seconds. In addition, YouTube also supports the Skippable Video Ads feature so that advertisers can optimize advertising costs. This feature will allow users to skip ads when they do not want to watch. However, if users watch the ad for about 29 seconds and then press the Skip Ad button, that view will not be charged.
Advertising costs on YouTube are very clear and transparent, helping advertisers easily monitor and manage campaign budgets effectively, ensuring performance while optimizing costs. In addition, businesses can test running ads with different budget levels to find the most suitable advertising strategy.
Easily track advertising effectiveness
Advertisers can easily monitor and measure the effectiveness of YouTube ad campaigns through the tools provided by this platform, which are fully summarized in the YouTube Ads Analytics section. Here, you will be able to understand and analyze the indicators: views, clicks, reach, interactions, or ad viewing frequency,... Based on the data, businesses can evaluate performance and come up with optimal advertising campaign solutions to help attract more views, achieve high conversion rates and maximize ROI.
What do you need to prepare when running YouTube ads?
Once you understand the power and role of YouTube, how to advertise on YouTube is something that beginners wonder about. To be able to deploy a YouTube ads campaign, you need to prepare the following elements: a Google Ads account, an advertising payment method (commonly Visa/Mastercard), and a YouTube channel that you want to run ads on.
With a Google Ads account , you can create it quickly and easily. However, to deploy a campaign smoothly without any unusual errors, use an account with high trust and spending. You can consider renting a Google Ads account from a reputable Agency to run effective ads.
After having a payment method, add it to your Google Ads account. Make sure the Visa/Mastercard card is valid, and fill in all required information accurately.
For the Youtube channel, make sure your channel has the most interactions, the most followers, and a large enough number of videos on the channel. You need to make sure your channel has entered all the required information and is optimized.
If you already have a YouTube channel to run ads, you need to link it to your Google Ads account. To link, go to Google Ads and select Settings in the right corner. Next, select Linked Accounts, then select YouTube and select Details. Next, select Add Channel and paste the link of the channel you want to run YouTube ads on. Now, click I own this channel, then select Youtube, the screen will display Youtube channels, then select the channel you want to run and select Ok.
Advertising videos on YouTube must be concise, attractive and hit the customer's psychology, especially highlighting the characteristics of the product and service to be able to attract and minimize the number of users skipping the ad. Make sure to convey important information in the first seconds of the ad.
In addition, you need to prepare a professional, quality Landing Page to keep customers on the page longer and convince them to convert. To convince customers to buy products and experience services, you need to highlight the strengths of the product and service that solve customer problems and offer attractive incentives.
How to make YouTube advertising effective?
Define your goals and choose the right ad format
Before starting to run YouTube ads, you need to clearly define the goals of your advertising campaign, including increasing brand awareness, increasing video views, attracting traffic to your website, increasing sales, etc. Based on the chosen advertising goals, you can shape your advertising strategy and how to measure effectiveness appropriately. YouTube offers a variety of ad formats to meet your business's needs to reach your target customers. Popular ad types include: TrueView Ads, Bumper Ads, Masthead Ads, etc. Based on your identified advertising goals, choose the ad format that best fits your budget.
Research your target customers and competitors
Targeting the right audience and having a suitable advertising strategy will help your YouTube Ads campaign be effective and also optimize advertising costs. To target the right audience, businesses need to research the market, and the needs of the target audience based on geographic area, age, behavior, and search history on YouTube, ... By understanding clearly, businesses can accurately sketch the portrait of the target customers they want to reach to create appropriate advertising content.
As more and more people realize the potential and power of YouTube advertising, competition on this platform increases. If businesses want to win and have effective advertising campaigns, researching and analyzing competitors is very important. Through that, businesses will discover the strengths and weaknesses in their competitors' advertising strategies to learn and gain experience.
Optimize Youtube channel
One of the factors that determine the success of a YouTube advertising campaign that businesses should not ignore is the YouTube channel. To run effective advertising, businesses should optimize their YouTube channel by completing their business profile information, and linking the channel to websites and social media accounts. At the same time, don't forget to create an introduction for the business's YouTube channel to inform people about the brand and why they should subscribe to the channel. Businesses can use an official Google account to start a channel. If the business needs an account that many people can access at the same time, create a brand account.
Create an attractive, engaging advertising video
The content of the advertising video is the factor that keeps customers on the ad longer as well as urges them to take action on the landing page. For YouTube advertising to be most effective, businesses need to create attractive advertising videos that solve the problems customers encounter. Highlight the brand message and outstanding features of the product and service to convince customers to take action.
If possible, name your video ads with relevant keywords to increase visibility when users search and increase views and interactions. Adjust your videos to YouTube's algorithm by creating thumbnails, using keywords in the name and description for better rankings. Search for keywords in YouTube Analytics and include them in the main title of the video, making sure the title is no more than 60 characters. At the same time, schedule your videos to publish on your channel at the appropriate time to attract the most views and interactions.
Regularly monitor, measure, and optimize advertising
Monitoring and measuring the effectiveness of advertising campaigns on YouTube is essential to help businesses evaluate successes and failures. You can use advertising analysis support tools such as YouTube Analytics, and Google Ads advertising reporting page to view important indicators such as impressions, views, view rate, CPV, and CR, ... Through these indicators, businesses can evaluate the effectiveness of YouTube ads campaigns to adjust and optimize advertising accordingly to achieve the best results.
Running YouTube ads is a smart promotion strategy that helps businesses reach the right target audience, and convey messages quickly while promoting interaction and conversion rates. Through the article, you already know how to effectively advertise on YouTube to increase revenue, and profit and optimize costs, right?
Frequently Asked Questions
Some people think that YouTube ads are only suitable for businesses with professional content and video editing teams. However, this view is not correct because, with the development of AI and modern devices like today, most businesses can run YouTube ads. For some specific industries, the effectiveness of advertising on YouTube will be different. However, businesses need to know how to build and optimize YouTube channels, design attractive advertising videos fully prepare the elements to deploy the campaign, research target customers and analyze competitors, etc.
For YouTube ads, advertising costs will be calculated based on views, video interactions, or ad impressions. A normal video ad (TrueView format) will cost about 80 VND - 150 VND per view. Meanwhile, with the Bumper Ads format, the bidding level will be from 20,000 VND to 30,000 VND according to CPM (per 1000 impressions). Advertising costs can increase or decrease depending on the quality of the advertising video, the target audience, and advertising goals. To protect the interests of advertisers, YouTube only charges advertising fees when someone watches or interacts with the ad for at least the first 30 seconds.
