Google Ads is the main marketing channel for many businesses today in reaching target customers, and introducing and promoting products and services while increasing sales. However, implementing an advertising campaign on Google is not simple when you need to clearly understand the operating mechanism, and policies of the platform and improve advertising optimization techniques. Many businesses often make mistakes that they do not know about, which greatly affects the effectiveness of Google Ads campaigns as well as advertising costs. In this article, https://soclua.com/en/ will point out common mistakes and how to avoid mistakes when running Google Ads extremely simply. Follow now!
Common mistakes when running Google ads
Choosing the wrong target keyword
Google Ads keywords are the bridge between businesses and target customers. They are the deciding factor for the success of the campaign. Through keywords, businesses can search for potential customers and at the same time increase the visibility of their ads. However, many businesses make the mistake of choosing the wrong keywords when running Google ads, such as choosing keywords that are too broad or too narrow, etc. Choosing the right keywords will increase the chance that businesses can reach the right audience, achieve their desired goals and avoid wasting budget. When running ads, many people only choose keywords related to their products and services without considering the level of competition and conversion potential of that keyword.
Running ads with too many keywords
Many people think that running ads with more keywords will bring higher efficiency. It is completely the opposite because if you want to run Google Ads to achieve the best results, you need to research, analyze and carefully select keywords so that the advertisement can reach the right audience with real demand for products and services. The more keywords you run, the more expensive it is because the keyword set you add to the advertisement will contain keywords that are not suitable for the customer's search query.
Do not use negative keywords
By using negative keywords, businesses can eliminate keywords that are not related to products and services. At the same time, improve the quality score of the advertisement and direct Google ads to reach the right target audience, increase conversion rates, boost sales and ROI and save costs. Not using negative keywords will cause businesses to miss the opportunity to reach target customers. By adding negative keywords in Google Ads is an effective way to avoid mistakes when running Google Ads, try to refer to and apply it right away!
No geographic segmentation
Determining geographic regions is very important when running ads. Segmenting ads in areas with high demand for your products and services helps Google ads display better. At the same time, ads will reach people who need products and services, increasing the ability to convert. Then businesses will use their budget effectively for their advertising campaigns.
Setting advertising bids too low
In addition to the quality of the ad, Google will also base on the bid set by the advertiser to decide which ads will be displayed to the target audience. When you set a bid that is too low, it will be difficult for the ad to compete with other ads of competitors in the auction. At this time, the ad will be unlikely to appear in the top positions on Google's search results page. This not only affects the performance of the Google Ads campaign as well as traffic to the website and conversion rate.
Lack of attractive advertising content
In addition to keywords, advertising content is a factor that attracts and retains customers as well as motivates them to take the desired actions. If your content is not attractive enough and suitable for the target audience, especially if it does not solve the problem they are facing, it will be able to retain and convince them to take the conversion action. At that time, users will quickly exit the ad, affecting campaign performance and ad quality score. Common content errors that advertisers encounter include attaching phone numbers, content that violates policies or avoids the system, using too much punctuation, content that does not contain keywords, lack of extensions, etc.
Not optimizing the landing page
The landing page is where customers will visit after clicking on a Google ad. Placing the wrong landing page with content that is not related to the ad will disappoint the target customers and they will leave the page quickly, affecting the ad quality score. Optimizing landing pages is an important factor in improving user experience, increasing the effectiveness of Google Ads campaigns, and improving conversion rates and maximizing ROI.
Not tracking and measuring advertising effectiveness regularly
For Google ads or any advertising on any platform, tracking and measuring campaign effectiveness is necessary. If businesses do not regularly monitor and measure, it will be difficult to evaluate the performance of the campaign to have appropriate methods to adjust advertising strategies. Measuring the effectiveness and optimizing Google Ads campaigns based on collected data needs to be done regularly for businesses to achieve the best business results.
How to avoid mistakes when running Google Ads simply and effectively
With the mistakes that many advertisers and businesses often make when running ads on Google, our experts share with you the following error-correcting methods:
Research and select keywords carefully
To avoid choosing the wrong keywords to run Google ads to help the campaign achieve the best results, keyword research and analysis is very important. If you want to create a suitable set of keywords with a high conversion rate, you should spend time researching target customers and competitors. Combined with the use of keyword research support tools such as Google Keyword Planner, Keywordtool.io and many other in-depth analysis tools. After having a set of keywords, you should choose keywords related to your products and services with high search volume and low competition, and prioritize keywords with high conversion rates.
Use negative keywords
Instead of using keywords that are too broad, focus on specific keywords that are relevant to the ad content and landing page to improve the quality score and visibility of the ad, and increase the conversion rate. To reach the right target audience and achieve high efficiency, combine the use of negative keywords to eliminate irrelevant keywords to save advertising costs.
Geographic segmentation and appropriate bidding
Geographic segmentation will help increase the ability of Google ads to display to the right target audience, increase interaction and conversion rate to sales. Businesses can use advertising budgets effectively and achieve maximum ROI. Moreover, to increase the ability of ads to be displayed on Google search results pages, businesses need to not only optimize ads but also set appropriate bids. This is one of the ways to make mistakes when running Google Ads.
Create attractive advertising content
To attract and reach more target customers, businesses need to create attractive advertising content. Take the time to research your target audience and competitors to create appropriate advertising content that focuses on solving customer needs and introducing products and services. However, you also need to ensure that your ads strictly comply with Google Ads policies to increase the chance of being displayed and reaching the target audience. If you want attractive ads, consider adding extensions and ensuring that the content contains the main keywords.
Optimizing Landing Pages
After attracting customers to visit the landing page through advertising, optimizing the landing page is very important to help users have a great experience and perform conversion actions. You need to design a landing page with a friendly interface, provide full information for users, and place contact information in the most visible position. Make sure the content on the landing page is relevant and accurately reflects the advertising message. In addition, to optimize the user experience on the landing page, reduce page load time, optimize on mobile devices, create attractive content and clear calls to action.
Regularly measure and optimize ads
Nếu bạn muốn có được những chiến dịch Google Ads thành công đạt được hiệu quả cao nhất thì việc thường xuyên theo dõi, đo lường và tối ưu quảng cáo là điều cần thiết. Thông qua các dữ liệu thu thập được từ báo cáo quảng cáo trên Google Ads thì bạn có thể triển khai các chiến dịch Google Remarketing Ads để cải thiện chuyển đổi, tối ưu chi phí. Hoặc thực hiện thử nghiệm A/B để so sánh giữa các phiên bản nhằm lựa chọn ra phiên bản quảng cáo phù hợp nhất giúp tăng ngân sách và tối ưu chiến dịch hiệu quả.
Avoiding mistakes when running Google Ads is a decisive factor for success and failure. Learn and master the knowledge learned from the mistakes we shared above to apply it to your Google advertising strategy!
Frequently Asked Questions
During the process of running ads on Google, you will encounter a situation where the search volume is low in the keyword status. If you encounter this situation, you should fix it by searching for short keywords or choosing other keywords to improve the effectiveness of your Google Ads campaign. For some industries such as real estate, when running ads, you can use keywords with low search volume because when the project is first launched, however, the search volume will gradually increase over time.
If you want to have successful Google Ads campaigns with the highest efficiency, it is necessary to regularly monitor, measure and optimize ads. Through the data collected from advertising reports on Google Ads, you can deploy Google Remarketing Ads campaigns to improve conversions and optimize costs. Or conduct A/B testing to compare between versions to choose the most suitable ad version to increase the budget and optimize the campaign effectively.
