In today's digital age, Google Ads is an indispensable tool to help businesses reach potential customers and increase sales. However, not all businesses have enough financial resources to deploy Google Ads campaigns. How to run free Google ads is something that many businesses are looking for to help save costs while still ensuring campaign performance. In this article, Soc Lua Agency will share with you methods of running ads without spending money but still bringing high conversion rates that not everyone knows. Check it out now!
Essentials for running free Google ads
Whether you run free or paid Google ads, you need to ensure that you have all of the following elements:
A Google Ads account with high trust and stability has a spending history that helps you set up a campaign smoothly and without any unusual problems.
A payment account such as a Visa/Mastercard or any advertising payment method that Google supports.
A professional website that provides complete information about the business such as business fields, and contact information (phone number, website, address, ...) not only helps build trust for customers but also increases the click-through rate for ads. If possible, businesses should optimize their website with a user-friendly interface and mobile devices, fast page loading speed and provide a great user experience. Make sure the content on the website is attractive and appropriate as well as relevant to the ad to increase conversions. In case the business does not have a website but still wants to run Google ads, it can be a page or create a quality landing page.
Advertising content is the factor that attracts and retains customers to stay to learn more information. Quality advertising content meets the criteria of clarity and conciseness, and at the same time creates curiosity and attention. Make your advertising content more vivid, intuitive and attractive with images, brand logos, or products. With some types of advertising such as Google Shopping Ads, you will need quality images, video ads will need sharp videos, of a suitable length. In the advertising content, there will be a title, description, destination URL, and call to action. Make sure the title and description contain the main keywords.
In addition, businesses need to spend time researching the characteristics and behavior of the target audience to help shape the audience they want to reach. Combined with building a suitable set of keywords related to the products and services that the business is trading. To create the perfect set of keywords, use keyword research tools such as Google Keyword Planner, Google Trends, etc. At the same time, learn about keyword matching types to know how to use keywords effectively in advertising. Choose keywords with high search volume but not too high competition.
Share ways to run free Google ads
After preparing all the elements to run free ads on Google, you can implement the following methods to help deploy a free Google Ads campaign:
Create a My Google Business account
This is one of the ways to run free Google ads. Google My Business is a free service that Google provides to local businesses. By opening this account, you can display user-friendly information when they search for your business name on Google. At the same time, increases the chance of appearing on local search results related to your business and the field you are doing business in.
In addition to creating an account, you can make some changes to achieve a top position on the local search results page. Make sure all the information updated in the account is accurate and up to date. Add photos of the business and the business address displayed on the homepage and use a Google map on the account's contact page. Use structured data markup and appropriate schema to provide more information about your business to Google. Also, add some customer reviews to your account.
Optimize your Google Maps listing
In addition to creating a My Google Business account, you can use Google Maps to advertise for free on Google. Google map listings are displayed in search results pages and appear when users access the map tab. If you want your business to appear on Google Maps, you need to create a My Google Business account. At the same time, provide a valid address for your Google My Business account, the business needs to be verified with Google. Optimize your website to be mobile-friendly, and create a website address similar to the address displayed on Google Maps.
Optimize SEO tools
The next way to run free Google ads that you should not ignore is to improve your ranking on the search results page. By creating a website and publishing it online, Google will soon index it and display it at a high position when they are searching for your brand name or website URL. To optimize search engines, you need to optimize your website to display Google search results for important keywords related to the products and services provided. By optimizing content, keywords, and website structure, you can improve your website's ranking and increase useful search traffic. Compared to running paid Google ads, SEO will require a lot of time and effort to optimize the website, create quality content and build brand reputation.
Add products on Google Shopping
On the other hand, you can advertise your products on Google for free through Google Shopping. While listing products on Google Shopping usually requires a fee, since April 2020, Google has provided a completely free feature. To list your products on Google Shopping, you must create a product provider account on Google, create a product data source, and submit it to Google. If you use a popular shopping platform such as WooC Commerce or Shopify, creating a product source that is compatible with Google Merchant Center will be easier. After submitting a product data feed and being approved by Google, your product ads will be eligible to appear on related searches. However, this feature is currently only available to sellers in the United States.
Get a promotional code from Google Ads
If you want to receive free Google Vouchers, you need to pass the tests and become a Google partner. These codes are often provided to new Google Ads accounts or in special promotions from Google and its partners. When you become a Google partner, you can receive many other incentives from Google.
When you want to use Google's promotional voucher to run ads, just enter the code on the voucher into your Google Ads account. Then you can start running ads on Google for free.
To use the free voucher to run GG Ads, visit the link: https://www.google.com/partners. Then select the customer section and then select the promotion section. Here you choose which campaign to apply the promotion to in Google Ads. However, using this discount code must also comply with the terms and conditions set by Google.
Request to get a Google Ads voucher
If your business is operating in the United States, you can search for Google Ads vouchers to run ads at no cost. These coupons are usually provided by Google or advertising partners. You will then receive free advertising money when you start using the Google Ads platform.
To advertise on Google for free, request a $150 discount code from Google. Then, visit the Google Coupons website to save the discount code. Next, use these coupons to deploy Google Ads campaigns to reach target customers without any fees.
So we have shared with you ways to run free Google ads to optimize costs while still ensuring campaign effectiveness. When implementing these methods, if you have any difficulties, please contact Soc Lua's experienced Google advertising experts for advice and dedicated support!
Frequently Asked Questions
When it comes to running free ads, many people often think of running ads without paying. However, with Google Ads, you cannot run without paying and experts advise you not to do this because it can cause many serious consequences. Instead, you should focus on search engine optimization, creating a professional Google My Business account, optimizing your Google Maps listing, and using Google Ads promotional codes.
Although running free ads on Google seems impossible. However, there are still some people who use unorthodox methods such as using fake accounts or fraudulent payments. These behaviors can lead to risks such as Google Ads accounts being permanently disabled. Moreover, you will lose credibility with Google if you violate the policy. In more serious cases, using illegal or fraudulent methods when running ads may result in legal liability.
