Not only Facebook, Tiktok has also strongly developed the Livestream sales feature to support online shops and businesses in reaching customers, increasing interactions and boosting sales. However, to make the most of this tool to increase the number of potential customers and orders, businesses need to know how to run Tiktok Livestream ads. As a newbie, you do not have much experience in running Tiktok Ads and do not know how to deploy an effective campaign, optimizing costs? Then do not miss the article below by Soc Lua to learn more useful knowledge!
What is Livestream advertising on TikTok?
This is a form of advertising that helps businesses and brands reach potential customers right during livestream sessions on Tiktok. It is displayed in the form of short videos with images, content and calls to action. This type of advertising is used for many purposes such as increasing brand awareness, increasing views and sales.
To run livestream ads on TikTok, business owners or brands need to pay a certain budget for Tiktok to display livestream content to potential customers. The number of users on Tiktok has grown dramatically and most Tiktok users are aged 18 - 35. When running livestream ads on Tiktok, businesses will reach target customers with needs and increase revenue.
The livestream feature is popular with celebrities (Tiktoker, KOC/KOL) to interact with Fans. In addition, it is also used by shop owners and businesses as a powerful support tool for sales. Because this form creates strong interactions between sellers and buyers. However, to achieve the best results, businesses should run TikTok livestream ads.
Businesses can introduce and promote products and services, increase sales and save maximum costs. TikTok livestream ads have developed along with the boom of e-commerce and the rise of online shopping. Not just an entertainment social network, Tiktok has now become a powerful online sales channel thanks to the launch of Tiktok Shop - an integrated platform that allows users to shop directly on the application.
Why should businesses run Tiktok Livestream Ads?
If you know how to advertise TikTok Livestream, businesses will have many opportunities to develop their business activities, expand their market and receive the following benefits:
Increase customer reach
Tiktok is a social network with several users that is not inferior to Facebook, but most of the users are young people. These are people with high demand for online shopping, love new content and they are the target customers of businesses. When businesses run livestream ads on this platform, they have the opportunity to reach these audiences. By building a well-written, attractive script with suitable content, businesses can create professional Livestream sessions that attract many viewers and interactions.
Thereby, businesses can convey messages about products and brands to keep customers on livestream ads longer. If you know how to combine Livestream with TikTok advertising, it will increase the coverage of the business's brand. At the same time, Tiktok's algorithm will find every way to distribute Livestream to the right target audience that you have previously set up. When your content is relevant and attractive with many interactions, Tiktok will prioritize showing ads to more people.
Natural advertising is not annoying to users
The biggest difference between Tiktok livestream advertising and other types of advertising is that the system will distribute livestream content with a small "Sponsored" sticker in the lower left corner of the screen. This helps increase brand coverage and brings the best experience to viewers without creating discomfort because users do not feel like they are watching an advertisement. With this natural advertising method, users will be able to access it more easily.
Promote sales with large interactions
Usually, livestream sales videos on tiktok often have many interactions because customers have a comprehensive view of the product, giving a real feeling like they are going to buy directly. When combining advertising and Livestream, it will be more effective because there are many interactions. In a Live session, the seller will be able to provide more information to customers and answer all questions quickly. Customers can realistically see the product, so they will have more trust in the brand. This helps promote the successful closing process, and businesses have more sales.
Detailed instructions for running TikTok Shop Livestream ads
If you want to run Ads Livestream Tiktok, the Tiktok account must meet the following conditions:
- The person performing the livestream on Tiktok must be 16 years old or older.
- The Tiktok account must have 1000 followers or more to enable the Live broadcast feature
- Prepare resources to run ads including a Tiktok Ads account (using a Tiktok Agency account can run livestream ads and experience full advertising features). When using an Agency Tiktok advertising account, the campaign creation process will be easy and approved quickly. In addition, you need a Tiktok Shop account and a Visa/Mastercard card.
After meeting all the requirements, you can start running ads as follows:
Link your Tiktok account used for live streaming with your Tiktok Shop account
To link a TikTok account with TikTok Shop, do the following:
Go to the TikTok Seller homepage and log in to the Tiktok Shop account you created. In the main interface, click on My Account. In the drop-down menu, select Linked Accounts.
In the upper right corner of the screen, select Link a new Tiktok account. Here, enter the TikTok account ID that you are using to Livestream and then click Next. At this time, the Tiktok system will review whether the linked TikTok Shop account meets the given conditions or not. If it meets the conditions, a confirmation message will be displayed that the link is successful.
To link 2 accounts, you need to make sure that the TikTok account is in the same country as TikTok Shop. At the same time, your Tiktok account is still operating normally and is not restricted. In addition, you need to confirm the invitation so that the link status will be displayed as Linked.
Run Livestream ads linked to TikTok Shop
Although this advertising method is quite complicated, it is highly effective and increases revenue. It is suitable for sellers who use Tiktok livestream advertising to increase traffic to stores and products on Tiktok Shop. The detailed implementation process is as follows:
Step 1: You access Tiktok Ads Manager, then select the Campaign Tab and then select +Create and select Custom Mode.
Step 2: In the Advertising Objective section, select In-store Purchase.
Step 3: Then you set up the information of the Ad Group including: Ad Group Name, Store Settings (in the Ad Type section, click on LIVE Shopping), location, targeting, Budget & Schedule, Bid & Optimization.
Step 4: Now you complete the creation of the ad template starting from naming the ad, choosing the format and information about the ad, setti
Standard Video: Choose any video to advertise and after TikTok users watch the entire video, TikTok will redirect them to your Livestream.
Live Video: TikTok will advertise the Livestream and direct viewers directly to your Livestream. This is also the format chosen by many advertisers.
Step 5: After completing the ad setup, click the Submit button and wait for Tiktok to approve the ad for display.
Tips for running effective TikTok Shop Livestream ads
In addition to understanding the detailed instructions on how to run TikTok live stream ads, you need to pocket some of the following tips to run ads effectively and maximize sales:
Set up a campaign earlier than Livestream
Each ad on Tiktok must go through an approval process before being displayed. Therefore, if you want to run live stream ads on Tiktok, you need to set up a campaign at least 1 hour earlier than the live stream time so that the system can approve it and help the ad run smoothly, increasing views and interactions for the live stream.
Build a suitable and attractive Livestream script
In addition to using Tiktok's advertising tools to promote interaction, and increase accessibility and visibility, Livestream content is the most important factor to attract and retain viewers. Before performing Livestream, you should have a thorough plan with detailed and clear content to present in the live session. Create an impressive, engaging scenario with content that promotes interaction by asking a question about the problem the customer is facing or creating a mini-game to increase interaction. This demonstrates professionalism builds viewer trust and promotes customer interaction with the business.
Use a TikTok Agency account
Compared to a personal Tiktok Ads account, an Agency account brings you many benefits when running ads. In particular, running Tiktok livestream ads requires a type of account with high reliability and stability to shorten the review time and minimize errors. Ads created from this type of account will be prioritized by Tiktok for distribution and have fewer errors during the running process as well as receive more attractive incentives. Moreover, you will receive the best support from the Tiktok team when encountering problems.
Tiktok Shop Livestream Ads is a useful tool to help businesses increase reach, promote interaction, and increase sales. Hopefully, through the detailed instructions above, you can successfully apply them to develop your business!
Frequently Asked Questions
All ads on Tiktok will need a review period. Therefore, if you want to run Tiktok livestream ads and the ads can be displayed at the right time of the Live session to attract and reach more viewers. Schedule to create a Tiktok Ads campaign about 1 hour before the Livestream time. At the same time, make sure your ad content strictly complies with Tiktok's regulations and Standards.
All ads on Tiktok must go through the ad review process with the account before being distributed and displayed to the target audience. This process is to ensure a healthy and safe advertising environment for users. There are many reasons why your ad is rejected, such as violating Tiktok's policies applied to ad templates and landing pages. Furthermore, the ad is not approved because you run ads for prohibited categories of Tiktok. The ad contains harmful content, does not provide useful content or is too boring, and copies content from other platforms.
