In addition to Facebook, Tiktok is one of the most popular social networking platforms today with a large number of users and creative, attractive content formats. This opens up opportunities for businesses to deploy advertising campaigns on Tiktok to reach target customers, promote products and services naturally, increase interaction and conversion. However, the advertising platform is quite new and when approaching, it is difficult for businesses to achieve the desired results. Understanding that, today's article Soc Lua Agency will share with you how to run successful Tiktok ads to achieve the highest efficiency!
What is TikTok Ads?
Or Tiktok advertising is a form of using the Tiktok social network to deploy campaigns to promote brands, products and services. By deploying a Tiktok Ads campaign, businesses can increase their ability to reach potential customers, increase sales and enhance brand awareness. The Tiktok platform allows users to share short videos with creative content and unique effects, popular music libraries that can spread quickly.
Tiktok Ads is a powerful tool that allows businesses to reach many target customers, increase the ability to convert to the booth on Tiktok Shop or direct customers to sales websites or e-commerce sites. Thanks to that, target customers can access the booth to learn information and perform the desired conversion action such as purchasing to help businesses increase sales. Tiktok offers advertisers many options in advertising formats: Brand Takeovers, Hashtag Challenge, In-feed Ads,... to reach customers in a unique way.
Things to note when running ads on Tiktok
Regarding how to run Tiktok ads to achieve high efficiency, you need to pay attention to the following issues:
Do not use celebrity images
Businesses are absolutely not allowed to arbitrarily use celebrity images even when cooperating with Influencers/KOLs/KOCs. Because this will violate Tiktok's advertising policy and your ad is likely to be rejected. Therefore, the solution is to manually contact Tiktok first. Once approved by the Tiktok system, you can use celebrity images when running ads.
Fully comply with Tiktok's advertising policy
Tiktok has a set of advertising content policies to ensure that all ads appearing on the platform are appropriate, safe and of high quality. When running ads, advertisers need to strictly comply with this policy to ensure that the ad content does not contain prohibited keywords or run ads for prohibited industries. Please note this carefully to avoid violating the policy that affects the unapproved advertising and the Tiktok Ads account may be disabled.
Prepare full resources when running ads
Before implementing a Tiktok Ads campaign, you should prepare all the necessary resources including an advertising account, international payment card, Landing page, advertising video and budget. Besides, you need to combine with market research, competitors and target audience. It is important that you need to use a Tiktok Agency account to implement advertising campaigns. Because then you can access advanced advertising features and tools and receive the best support from Tiktok when there is a problem.
You need an email or phone number used to create a Tiktok Ads account. You should prepare a personal email or business email to register an account. Create a professional Tiktok channel, post at least 3 content every day and make sure it is related to the product, service and advertising message. Create attractive, interesting content instead of focusing too much on advertising. Then customers will easily receive the advertisement and increase the possibility of virality and higher conversion.
Build a professional Tiktok profile so that Tiktok can easily identify the channel's theme while leaving a good impression in the eyes of customers, and attracting more followers and interactions. Keep your Tiktok account public so that people can send direct messages when needed. Optimize the landing page to improve the user experience and increase the conversion rate for advertising. Moreover, you need to prepare a large enough number of videos and budget to deploy the Tiktok Ads campaign.
Revealing how to run effective Tiktok ads
Define clear goals
If you want to have successful Tiktok Ads campaigns with the best results, it is necessary to define clear advertising goals. Common goals when running ads on Tiktok include raising brand awareness, attracting potential customers, increasing sales and increasing traffic, etc. When choosing the right specific and clear goals, you can choose the format, target audience and appropriate budget. Advertising goals will guide businesses to deploy effective Tiktok campaigns.
Research target audience and competitors
The most important factor when building a Tiktok channel and running Tiktok ads is that businesses need to clearly understand the target audience. Only when you identify the target audience you want to reach can you create ads with appropriate content to convince customers to take the conversion action? You can ensure that your products and services can solve the problems they face. If you want to better understand your target audience, use data analysis tools including Tiktok Analytics, and install Tiktok Pixel to track user behavior. On the other hand, don't forget to research your competitors to know their advertising strategies to learn and gain experience to help have successful Tiktok Ads campaigns.
Create creative, attractive advertising content
Tiktok is a platform that values creativity, so your advertising content on this platform needs to meet the requirements of uniqueness. Moreover, target customers always like to watch videos that are new and attractive. In addition to targeting the right audience, you need to create video ads with appropriate, attractive and engaging content to increase the ability to convert. To get more ideas when building a Tiktok channel to run ads, you can refer to channels operating in the same field and create videos with related topics. In addition, you should focus on improving your filming skills to get quality videos and pay attention to the video duration combined with adding relevant hashtags to attract more interactions.
Maintain a regular advertising content posting schedule
The quality of advertising content is very important, but to build trust with customers and increase online presence, and promote interaction, you should post advertising videos regularly every day. Pay attention to the video posting time of the target audience to increase the possibility of advertising videos reaching the most audience. Especially if you post videos during the golden hours when the target audience uses Tiktok the most, it will be easy to trend, the video will receive more views, interactions and followers.
Actively interact with viewers
Tiktok's content distribution algorithm is very special, if your video receives more interactions and views, it will be shown to more target audiences. In addition to creating attractive advertising content, you should regularly interact with viewers by liking and replying to comments. At that time, Tiktok's AI will actively distribute content with a lot of interactions between content creators and users with other Tiktok accounts. This not only helps your advertising videos get more views and interactions but also creates a professional image in the eyes of customers.
Cooperate with celebrities
Advertising campaigns on Tiktok will be most effective if you cooperate with influencers on the platform. Because Influencers, KOLs/KOCs themselves have a large number of followers and have a voice in the community. By cooperating with celebrities when running ads on Tiktok, businesses will reach a large number of target customers, promote products and services and increase conversion rates.
In addition to applying the above methods of running Tiktok ads, don't forget to continuously monitor, measure and optimize the campaign. This will help improve the effectiveness of Tiktok Ads campaigns, increase conversion rates and optimize advertising costs.
Frequently Asked Questions
When you set up any Tiktok advertising model, it will cost a certain amount of money. This helps businesses reach potential customers quickly and effectively. Tiktok Ads is considered to have lower advertising costs than other platforms. Depending on the type of advertising that the business chooses, there will be different fees. However, the initial cost to deploy a Tiktok Ads campaign is 10 USD/1 CPM and can be up to 300,000 USD depending on the scale. If you want to achieve the highest efficiency, the business needs to maintain a minimum budget of 500 USD.
Normally, you will see the effectiveness of the Tiktok Ads campaign as soon as it is activated. However, the ad will be reviewed within 24 hours, but in some cases, it will take longer. Advertisers can create multiple campaigns with a single ad account. In the ad manager, you can monitor and control the performance of each campaign.
