With the integration of Tiktok Shop on the Tiktok platform, it not only helps businesses increase their reach to potential customers but also increase sales. Thanks to the combination of e-commerce features with entertainment video browsing mode, it has brought a great experience to customers when they can buy on Tiktok Shop without having to link to other platforms. Moreover, Tiktok Shop also opens up opportunities for sellers and businesses to develop their online business. In today's article, Soc Lua will share with you how to run low-cost, highly effective TikTok Shop ads.
The power of Tiktok Shop advertising for businesses
Tiktok Shop allows sellers to create e-commerce stores to display and sell products directly integrated on the Tiktok application. Thanks to that, users can watch videos and shop without leaving Tiktok, providing a more seamless and convenient shopping experience. Businesses will reach customers through short videos, live sales and creative content on Tiktok Shop. Although it appeared later than other e-commerce platforms, this sales platform has developed strongly, attracting the attention of many sellers and businesses. The benefits that Tiktok Shop advertising brings to businesses are:
Reach a large number of potential customers
Most Tiktok users are between the ages of 18 and 35, and these are the groups with the main needs and habits of online shopping. Therefore, this group of people are potential customers of businesses. They appreciate the creativity of content and like to shop via live streaming on TikTok. Setting up a campaign is also quite simple, by running Tiktok Shop ads to help businesses increase brand coverage on this platform, thereby increasing the ability to reach potential customers.
There are many forms of advertising
Sellers have many forms of advertising to choose from when running Tiktok Shop Ads including: Spark Ads, Livestream Shopping Ads, Video Shopping Ads, ... Therefore, you can choose the type of advertising that best suits the product category of each industry to reach target customers, promote products and services in the most unique and effective way.
High interaction and conversion rates
TikTok is the leading social network in creating the latest trends when creating content. This will attract the interest and attention of many users on Tiktok. Businesses can take advantage of this to create short videos to introduce products in a unique and impressive way. Combined with running Tiktok Shop ads to promote customer interaction and increase virality for the business's products and brands.
As soon as Tiktok launched the Tiktok Shop shopping cart, Tiktok Shop ads also appeared. Previously, when running Tiktok ads, you would need to create a new landing page for customers to click on to learn about product information and make purchases. However, now when running Tiktok Shop shopping cart ads, customers can see the product link and click on it to buy on Tiktok Shop's booth, which is extremely simple and convenient. This not only creates a seamless shopping experience for customers but also helps businesses manage orders easily and increase conversion rates.
Many support tools, low cost
Tiktok Shop ads provide many features and tools to support sellers and businesses in reaching and interacting with potential customers. Moreover, this sales platform also has many policies to support sellers from shipping fees, floor fees and many attractive discount codes and promotions. This helps businesses to increase their competitive advantage over competitors. Compared to other sales channels, Tiktok Shop has not appeared for long but has great potential in reaching customers and increasing sales. Businesses can choose the form of advertising suitable for their business field to achieve better goals and results.
What do you need to prepare to run TikTok Shop ads?
Similar to Facebook Ads or other advertising platforms, before coming to the instructions on how to run TikTok Shop ads, you need to prepare the following factors to deploy the campaign smoothly and achieve the best results:
Create a booth on Tiktok Shop
To run Tiktok Shop ads, you need to create an account and register a booth on this platform. If you want to create a Tiktok Shop account, visit the link: https://seller-vn.tiktok.com/account/register to register an account. Then, set up a booth on Tiktok Shop with full information about products, incentives, and promotions to attract customers. When creating a booth on Tiktok Shop, you need to ensure that the products you sell and run ads comply with the platform's policies.
Prepare a Tiktok Ads account
Similar to running Tiktok ads, when advertising Tiktok Shop, you need to have an advertising account. On Tiktok, there are 2 main types of accounts: personal accounts and Agency accounts. To fully experience the advertising formats, especially if you want to run livestream ads on Tiktok Shop, deploy large campaigns and receive many incentives and the best support from Tiktok, use an Agency account. If you want to use this type of account to run ads, you need to rent an account from a reputable Agency.
Create attractive, engaging advertising videos
In essence, Tiktok is an entertainment platform that always emphasizes creative, attractive content that provides useful information to viewers. Therefore, when creating advertising videos on Tiktok Shop, you should not focus too much on promoting products and brands, but should incorporate humorous, entertaining elements or provide useful knowledge to attract viewers.
Create natural advertising videos to reach customers. By choosing attractive video topics that are suitable for the target audience and impress viewers within the first 3 seconds. Some ideas for creating promotional videos: product reviews, product unboxing, impromptu outfit combinations, demonstrating product effectiveness, etc. At the same time, add unique effects with popular background music and a clear, convincing call to action. Before posting a promotional video, you should place a direct link to the product on Tiktok Shop so that viewers can easily buy.
Top up coins into your account
Unlike Tiktok ads, ads on Tiktok Shop use coins to pay for advertising fees. When running ads, you need to top up coins into your account at least 30 coins. To top up coins into your advertising account on Tiktok Shop, go to the link: https://www.tiktok.com/coin and enter the amount of coins you want to top up. Then fill in your Visa/Mastercard information to pay and you're done.
Detailed instructions for running TikTok Shop ads
Once you have all the ingredients to run the ad, go to Ads Manager and select the Campaign tab, then select +Create and select Custom Mode. For ads on TikTok Shop, there are the following types and settings:
Live Shopping Ads
In the campaign objective section, select Shop Purchase and set up the ad information including ad group name, Store settings (in the Ad Type section, select Shop via Live), location, targeting, budget & schedule, bid & optimization. Next, complete the ad details including name, format and ad details. For the ad format, you can choose standard video or Live video. When finished, click Submit to wait for Tiktok to approve.
Video Shopping Ads
In this ad format, select Shop Purchase as the campaign objective. In the Ad Group settings, select the desired Tiktok Shop and in the Ad Type section, select Video Shopping. For the Identity section, select the business's Tiktok account. Then select the display location on Tiktok, target the audience, set up the Budget & Schedule, and Bid & Optimization.
When setting up the ad, name the ad and in the Product section, you can select One or more products as desired. At the same time, select the ad template as a Tiktok post belonging to the business account and complete the ad setup and click Send.
Catalog Listing Ads
Select the campaign objective as Product Sales when running this type of ad. To set up the ad group, in the Ad Type section, click on Product Catalog Ads. Then select a suitable Catalog to run the ad and select TikTok pixel and click Complete Payment in the Optimization Event section. Set up targeting, set Budget and Schedule. In the Optimization Goal, select Conversions and fill in the cost limit. Next, select Identity in the Ads section, enter the video ad details and click Submit.
How to run effective Tiktok Shop ads
If you want to run ads on Tiktok Shop to get many orders, explode sales and optimize costs, apply the following methods:
Research and sketch the target audience
Understanding and sketching the portrait of the target customer is essential through demographics, behaviors, interests, ... You need to clearly understand the insight of the target audience to be able to orient the advertising strategy and build appropriate advertising content to achieve the best results when implementing the Tiktok Shop Ads campaign. Moreover, choosing the right target audience with a need for the business's products helps increase the rate of successful closing orders when running Tiktok Shop ads.
Build a professional Tiktok channel
In addition to targeting the audience, advertising content is a factor that attracts and retains customers to increase interaction and conversion rates. Creating attractive advertising video content not only attracts customers but also because Tiktok is a platform that values creativity. When creating advertising content, you need to come up with ideas, scripts and master professional filming techniques. Moreover, you need to regularly update the latest trends to add to advertising videos to help attract target customers.
Create quality advertising content
Bên cạnh việc nhắm mục tiêu đối tượng thì nội dung quảng cáo là yếu tố thu hút và giữ chân khách hàng ở lại để tăng tỷ lệ tương tác và chuyển đổi. Việc tạo nội dung video quảng cáo hấp dẫn không chỉ thu hút khách hàng mà còn bởi vì Tiktok là nền tảng coi trọng sự sáng tạo. Khi sáng tạo nội dung quảng cáo bạn cần lên ý tưởng, kịch bản và nắm vững kỹ thuật quay dựng chuyên nghiệp. Hơn nữa, bạn cần thường xuyên cập nhật các xu hướng mới nhất để thêm vào video quảng cáo giúp thu hút khách hàng mục tiêu.
Run ads during prime time
For advertising videos to reach many target audiences, promote interaction and conversion, choose prime time when running ads. If you want to determine the time frame for running ads to increase reach and interaction, research and analyze the target audience. In addition, you need to plan your advertising budget and choose the most suitable advertising display location.
Cooperate with KOL, KOC, Influencer
By cooperating with influencers on Tiktok when running Tiktok Shop ads, businesses can expand their reach and enhance brand reputation. KOLs, KOCs, and Influencers often have a certain number of followers and receive the trust of fans. By cooperating with influencers, businesses can reach more potential customers and increase conversion rates.
Track, measure, and optimize ads
During the implementation of the Tiktok Shop Ads campaign, it is necessary to track, measure, and evaluate the effectiveness of the ad. By tracking metrics such as reach, engagement, click-through rate, conversion rate, etc. Based on the advertising data collected, adjust your campaign accordingly to ensure maximum efficiency and cost optimization.
TikTok Shop advertising is a useful tool to help businesses expand their operations, develop market share and quickly increase revenue. With the information we shared above, you know how to run TikTok Shop advertising effectively and successfully.
Frequently Asked Questions
Effective Tiktok Shop advertising methods applied by many businesses include Spark Ads, Livestream Shopping Ads, Video Shopping Ads. If Spark Ads uses natural content on Tiktok to create advertising templates or available trending videos or channels of KOLs/KOCs advertising for the shop. Livestream Shopping Ads is a form of livestream sales advertising on tiktok. Video Shopping Ads is a form of advertising that allows businesses to buy products directly from the news page scroll. Depending on the budget and the target audience you want to reach, choose the appropriate advertising type.
Running Tiktok Shop ads helps to improve competitive advantage and reach many target customers. There is no specific figure for the cost of running Tiktok Shop Ads because it fluctuates based on many factors such as: reach, level of interaction and campaign goals. Besides, it also depends on the level of competition and the target audience, so you should adjust the budget according to the type of ad and the reach that the business wants to achieve when implementing an advertising campaign on Tiktok Shop.
