According to the latest updates from Google, all advertising accounts must undergo identity verification. If not, advertising activities on the account will be suspended after approximately 30 days of notification. This policy by Google aims to ensure transparency in advertising, facilitating the promotion of products and services while enhancing brand awareness and reaching target customers more effectively. However, many advertisers face various obstacles during the account verification process. Understanding this, the following article by Soc Lua Agency will guide you through the simplest and most straightforward method to verify your Google Ads account for immediate application!
What is Google Ads account verification?
The verification of Google Ads accounts refers to the process of confirming the identity of an advertising account with Google. This ensures that advertising accounts comply with the platform's standards and policies. The identity verification process aims to create a healthy and trustworthy advertising network. Advertisers will be required to provide basic information about their business operations and identity during this process. The deadline to complete the verification process is 60 days. If the verification is not successfully completed within the specified timeframe, the Google Ads account will be suspended due to system avoidance violations.
Google's policy seeks to limit advertisers from violating policies or committing fraud by exploiting Google Ads promotional codes. The account verification process allows Google to more closely monitor businesses' operations while enhancing transparency within the advertising system. Verifying a Google Ads account is essential for businesses planning to launch advertising campaigns on the platform. It fosters a fair and transparent advertising environment, builds customer credibility, increases reach, and improves advertising performance.
Why do I need to verify my Google Ads account?
The reasons you need to know how to verify your Google Ads account are:
Ensure Legitimacy and Credibility
Since 2023, verifying a Google Ads account has become mandatory for advertisers. Advertisers are given 30 days to start the verification process and 30 days to complete it upon receiving an official notification from Google. This regulation ensures the legitimacy and credibility of businesses on the platform. Verified accounts allow Google to confirm that the account owner is a legitimate business, not a fraudulent entity. This builds customer trust in the brand while preventing fraudulent activities and policy violations.
Enhance Advertising Effectiveness
In addition to ensuring account transparency and boosting business credibility, the Google Ads account verification program helps improve campaign performance. Verified accounts are prioritized for higher ad placements, increasing visibility to target customers and improving conversion rates. Moreover, verification enhances user trust in the brand, fostering stronger engagement.
Avoid Account Restrictions or Suspension
Businesses that fail to verify their Google Ads accounts risk having their accounts restricted or suspended. Such actions may result from Google detecting an invalid account or policy violations. If an account is restricted or suspended, the business will no longer be able to run Google Ads, negatively impacting operations and marketing efforts. Verifying your Google Ads account is crucial for mitigating these risks and ensuring campaigns are approved and operational promptly.
Unlock Advanced Features of Google Ads
Verifying your Google Ads account grants access to advanced advertising features on the platform. Advertisers can enjoy exclusive benefits such as promotional offers, special discounts, and features reserved for verified accounts. Additionally, tools like in-depth analytics, integration with Google Analytics and Google My Business, and enhanced technical support from the Google Ads team become available. These tools help optimize performance and create more effective campaigns.
Protect Your Account from Fraudulent Activities
Google Ads account verification acts as an essential security layer against fraudulent activities. It prevents unauthorized access to accounts intended for scams or asset misappropriation. Verified accounts enjoy robust protection for financial information and benefit from Google’s enhanced ability to detect and eliminate click fraud. This process also safeguards brand reputation from being exploited in fraudulent advertising activities.
Detailed instructions on how to verify your Google Ads account
Documents to prepare when verifying a Google Ads account
To verify an account, advertisers need to submit one of the accepted documents according to Google's list. In which, you need to provide a full range of documents in the following groups: Personal identification documents, address verification documents and business-related documents (business account verification). If you submit government-issued identification documents, make sure that the identification documents are valid, the image is clear in color and is not a copy.
When verifying a personal Google Ads account, you need to enter information including full name, address, country and postal code. In addition, you need to enter government-issued identification documents including passport, ID card, driver's license, residence permit.
For business advertising accounts, you need a business registration certificate, investment registration certificate or DUNS certificate. In addition, to verify this type of account, you need to provide the CID customer code, website information associated with the account, company name, description of the field or business model, and job title. In addition, there is also the phone number and email to log in to the Google Ads account corresponding to the CID account that needs to be verified and ensure the website information associated with the CID account.
Steps to verify a Google Ads account for businesses
In the Advertiser Verification Process interface of your Google Ads account, select the blue Start Verification button. Next, declare information about your business including the CID of the advertising account, company name, your name, information about the person paying the advertising fee and contact information (phone number, email, ...). Enter the information accurately so that the verification process is quick and successful.
In the next screen, a question dialog box will appear and you need to answer each question correctly. With the question: "Is your organization an advertising agency?" appearing, select No. Next to the question: "Who pays for your ads?" select "Yes, we pay directly to Google Ads".
Next to the question: "Are you advertising your own products/services or someone else's?" then you select "We advertise our own products/services". Please select the industry that your business is operating in the question "What industries do you work in?". Finally, click Save and continue.
After completing providing business information to Google, you need to verify your identity. In the Verify your identity section, click Start and then select the Start verification button. Here, enter your Legal Name and the appropriate identification code (Driver's license, Passport, ID card). Now enter your address information and click the Submit button. Now you need to wait for Google's email about whether the ad account verification process has been accepted or not.
Notes when verifying Google Ads account
When applying the Google Ads account verification method to increase the success rate of the verification process, you need to pay attention to the following issues:
All images and documents uploaded must match the information on the Google Ads account and the information on the website.
You will need to respond to the verification request email from the Google Ads review team within 30 days. If the 30-day period is exceeded, Google will consider the account to be unidentified and permanently locked.
Regularly check and read Google Ads emails so as not to miss their latest emails. During the verification process, Google will suspend your account until the process is completed.
If you have completed the verification but are still rejected by Google, please check again to see if the advertising account matches the documents. Check if the information you provide is correct. When you upload your profile, Google will require the documents to match the name, address and all information that needs to be consistent.
Verifying your Google Ads account not only ensures the legitimacy and transparency of your ads but also helps improve the effectiveness of your campaign. Through the above sharing, you have learned how to verify your Google Ads account and successfully apply it.
Frequently Asked Questions
Both personal and business Google Ads accounts need to be verified. Account verification can take from a few days to a few weeks depending on the type of account and the accuracy of the information you provide. You can quickly verify your Google Ads account online on the Google advertising page. Within 30 days, you will need to verify your Google Ads account identity or your account will be locked. To know if your Google Ads account has been verified, you need to check the status displayed in the Account Settings section and via Google's email response.
Unsuccessful Google Ads identity verification can be due to billing profile errors, or incorrect or inconsistent information. Or it could be that the documents you provided during verification are invalid,... At this point, you need to check the problem causing the error and re-enter the correct information, provide valid documents, or contact the Google Ads support team for advice and dedicated support.
