Facebook followers have long been an important metric reflecting the credibility and influence of an individual or business on this social network. For business owners and marketers, having many followers on Facebook is not just about numbers; it also brings many practical benefits. A Facebook page with a large fan base helps increase brand awareness, build customer trust, and even directly contribute to traffic to your online store. In this article, SOC LUA will help you learn effective strategies and methods to Facebook followers increase website.
Why is it necessary to increase Facebook followers on a website?
First, you need to understand why the number of Facebook followers is so important. In the online space, Facebook followers are similar to the number of "regular customers" of a store. The more followers, the more people are interested in your brand, and each of your posts has the potential to reach more people without advertising costs. For businesses, a fan page with a large number of followers creates a more credible impression in the eyes of new customers. For example, when users visit a business's Facebook page and see tens of thousands of followers, they tend to trust that it is a popular brand. Conversely, a page with only a few hundred followers may make customers question its trustworthiness.
Beyond just visual appeal, a high Facebook follower count also enhances marketing effectiveness. Whenever you post content (such as introducing new products or sharing articles from your website), a large following leads to more engagement and wider reach – driving traffic to your website and increasing conversion rates. A survey by MarketingDive revealed that 90% of consumers admit to purchasing from brands they follow on social media. This demonstrates that building a loyal Facebook follower base can positively impact sales. Furthermore, increasing your website's Facebook followers saves on long-term advertising costs. Instead of constantly running ads to reach new customers, you have a large audience ready to deliver your message daily. Therefore, investing time and effort in increasing your Facebook follower count is a worthwhile investment, helping your brand achieve sustainable growth on both social media and your website.
Optimize your page to increase your Facebook followers on your website.
Before thinking about attracting external followers, make sure your Facebook page is attractive enough for visitors to want to follow. Optimizing your fan page or personal profile is a crucial foundational step.
First, perfect your page information, using a professional page name, a clear profile picture, and an attractive cover photo to convey your main message. The "About" section should be concise, clearly stating who you are, what products/services you offer, and include a link to your website. A well-structured profile page creates a sense of trustworthiness, making viewers more likely to click "Follow."
Next, check your public following settings. For Facebook pages (fan pages), by default anyone can follow or like the page. But if you're using a personal account to build your brand, enable the "Allow people to follow me" option in the settings. This allows people who aren't your friends to become followers and see your public posts – an easy way to increase your reach. Many people miss this step, rendering all their efforts to attract followers wasted.
Another crucial factor is the quality of content posted on your Facebook page. Users will only follow you if they find your content interesting or useful. Therefore, invest in creating engaging posts, posting clear images, beautiful designs, captivating captions, perhaps including questions to encourage comments, and most importantly, content that meets the needs of your readers. For example, if you're in the fashion business, in addition to posting products, share styling tips and new trends. If you're in the financial technology field, intersperse posts explaining simple investment knowledge… Strive to create something unique and valuable for your page compared to the multitude of other pages out there. When users browse and find your content worthwhile, they won't hesitate to click the follow or like button.
Don't forget that consistent posting frequency also helps retain and increase followers. An active page will appear more frequently on users' newsfeeds. The more interaction they have, the more Facebook's algorithm prioritizes its display, and you'll be able to reach more of their friends. Conversely, a page that's been inactive for a long time will gradually lose followers as people forget about it. Therefore, build a content schedule and stick to it. Regular, quality content will turn casual visitors into loyal followers.
Integrate Facebook buttons and plugins into your website.
One of the most effective ways of boosting Facebook follows free, is to promote your website is to integrate Facebook buttons and plugins. When customers visit your website (from Google or other sources) and like your content or products, having a link readily available for them to connect with you on Facebook will make it easier to turn them into followers.
You can add a Facebook “Follow” or “Like” button to your website by placing the Facebook follow or like button in a prominent location – for example, in the sidebar, at the top or bottom of articles, in a popup,... This creates convenience; with just one click on the website, users can follow your fan page without opening the Facebook app. Facebook provides a plugin code to embed the Like/Follow button, or you can use widgets available on website platforms (like WordPress) to place this button. A direct link between your website and Facebook helps you leverage existing traffic to convert it into social media followers.
Another tactic is to embed a Facebook Fanpage plugin – displaying a small box directly on the website with your Facebook page information, including a Like button, current follower count, and a few avatars of the viewer's friends (if any). Additionally, you can place a Facebook share button at the end of each article on the website. When readers like the article and share it on their personal page, your brand will spread and potentially attract more followers to your fanpage.
Use smart notifications or pop-ups: A creative approach adopted by many is to use a notification bar at the top of the page or a pop-up window to invite website visitors to follow us on Facebook. For example, when someone first opens the website, a notification bar appears at the top with an invitation to "Join our community of 50,000+ people on Facebook to receive the latest offers and tips!" along with a Follow button. Or, when the user is about to leave the page (moving the mouse near the close button), a pop-up appears suggesting they like the fan page to receive news updates. These tools are quite effective because they attract attention better than simply placing a static button. Note that you should set up the message to be concise, attractive (emphasizing the benefits of following the fan page, such as receiving discount codes, gifts,...) and not appear too many times to avoid being annoying.
Think of your website as a "launchpad" to attract more followers to your Facebook page. By cleverly linking your website to your Facebook page, you create a closed loop. Customers who visit your website become Facebook followers, and then those Facebook followers return to your website to learn more and make purchases. This is a multi-channel strategy that helps your brand grow stronger.
Creating content and campaigns to attract followers.
To increase your Facebook followers naturally, creative content and campaigns that capture the attention of the online community are essential. Here are some ideas and methods you can apply:
- Organize minigames and giveaways: Gift-giving programs and lucky draws are always very popular on social media. You can organize a simple minigame on your fan page with the condition that participants must follow the page and share the post. For example: "Follow the page and tag 3 friends for a chance to win a 1 million VND shopping voucher". This method encourages people to follow voluntarily and helps spread the word about your page to more people (thanks to the sharing/tagging rule). As a result, the page gains both real followers and increased interaction. Remember to choose attractive prizes related to your business to attract the right target audience, and remember to comply with Facebook's promotional policies.
- Encourage customer reviews and shares: Leverage your current satisfied customers. For example, if a customer just purchased a product on your website, you can encourage them to visit your fan page to stay updated on offers, or even ask them to leave a review or share their feedback on the page. Customer-generated and shared content will act as authentic brand promotion, and you can repost those positive comments to attract new customers. When people see many others speaking well of you on Facebook, they are more likely to follow your page to learn more.
- Interacting with relevant communities: An effective tip for increasing followers is to proactively appear in places where your potential customers are concentrated. Join Facebook groups related to your industry and actively contribute valuable content there (remember to follow group rules and avoid blatant advertising spam). Occasionally, you can briefly introduce your fan page if appropriate. Additionally, commenting on large fan pages in your industry will help your page get more visibility. For example, if you sell household goods, you can regularly leave helpful comments on pages for mothers and babies, cooking pages,... Users who see your interesting posts will be curious, click on your page, and may become new followers.
- Use hashtags and trends: When posting on Facebook, add some popular or relevant hashtags to increase your reach to people who don't yet follow you. Users can search for or click on the hashtags and see your post. While not as effective as Instagram, hashtags on Facebook (like #promotion, #tips, #savings…) still have a certain effect in categorizing content and reaching those interested in that topic. In addition, pay attention to social media trends. If there's a trend relevant to your field, create content that cleverly capitalizes on it to attract attention. For example, with the trend of posting photos of the 52-week savings challenge, a bank could participate with a post/photo about the savings challenge using relevant hashtags – thereby reaching more people outside of their page.
- Post highly engaging content: To turn viewers into followers, you need to engage them on your page. Occasionally post questions, polls, or quizzes to encourage comments. Posts with many comments, likes, and shares will be prioritized by Facebook for wider display (the algorithm favors highly engaging content), so even those who aren't followers will see your posts and may click follow if they find them interesting. Additionally, always respond to comments quickly and friendly – this creates the impression that your page is active, and others will want to follow to avoid missing out on interesting conversations.
Creative content and smart campaigns are the magnets that attract followers to your fan page. Put yourself in the user's shoes, give them compelling reasons to follow – it could be useful knowledge, entertainment, a chance to win prizes, or simply feeling heard – and you'll see your follower community grow stronger every day.
Frequently Asked Questions
A high number of Facebook followers helps businesses enhance their reputation and credibility in the eyes of customers. When a Facebook page has many followers, new customers feel more secure because they see the brand is receiving widespread attention. Furthermore, a large number of followers means each post can reach more people for free, reducing advertising costs. Most importantly, a loyal follower community will indirectly increase sales by regularly visiting the website, purchasing products/services, and recommending the brand to their acquaintances.
This is not advisable. Buying followers (from services that artificially increase your subscriber count) may increase your number quickly, but most of these are fake accounts or accounts that are not interested in your content. Fake followers will not interact, making your page look "busy" but actually "empty" – your posts will not receive likes or comments from these followers, and Facebook may even delete them, causing you to lose the followers you bought. Furthermore, buying followers violates Facebook's policies and risks having your page features restricted. Instead, invest in attracting real followers, even if it takes longer, through quality content or legitimate advertising if necessary.
The timing of your posts significantly impacts how many people see and interact with them, indirectly affecting your ability to gain followers. You should post during the hours when most of your target audience is active on Facebook. Typically, for office workers, lunchtime (11 am - 1 pm) and evening (8 pm - 10 pm) are "peak hours" when many people are online browsing Facebook. Weekends also tend to have higher traffic than weekdays. However, this is just a general guideline. Ideally, you should experiment with posting at different times and use Facebook Insights to see when your audience is usually online. From that data, choose 2-3 times with the highest online activity to post regularly. Posting at the right time when many people are online will help your posts receive interaction sooner, increase their reach, and thus attract more people who haven't yet followed you to see your posts, giving you a chance to convert them into followers.
