Should I run Google ads? Detailed instructions

In addition to Facebook Ads, Google Ads is also an advertising tool chosen by many businesses to reach target customers, create a difference and breakthrough for marketing campaigns, and increase sales. However, many people still wonder: "Should I run Google ads?". In this article, Soc Lua Agency will answer this question in detail as well as help you know how to exploit the power of Google advertising channels in supporting business activities to achieve the best results!

What is Google Ads? 

Is an online advertising service provided by Google that allows businesses to create ads to reach the exact target customers at the time they are interested in and looking for products and services. Businesses can deploy Google Ads campaigns to promote their brands, products and services while raising awareness and increasing traffic to their websites. 

Google Ads are not only displayed on Google search results pages but also appear on the display network and Google partner websites and applications. Businesses can set up ads with keywords related to their products, services, or brands or keywords they want to display. Google Ads will use an auction system to rank ads on search results pages and the position where the ads will appear. Businesses only have to pay for clicks on the ads to display ads to potential customers.

Should I run Google ads? 

With the ability to accurately target and reach the right audience at the right time, Google advertising will help increase the conversion rate to orders, increase revenue and maximize profits. Moreover, this type of advertising is highly cost-effective when businesses only have to pay for each customer click. Here are the reasons why businesses should run Google ads: 

Reach the Right Audience at the Right Time 

Google is known as the largest search engine in the world with a large number of users accessing and searching every month. Most people when in need of a product or service go to Google to search for information. Therefore, if a business runs Google ads, it will not only reach many target customers. Moreover, the business's products and services can be displayed at the time customers search. This helps businesses get closer to customers, increasing conversion rates. Especially when the keywords that customers search for are related to the products and services that the business provides, it will increase the possibility of the ad being displayed. 

Expanding the reach to many customers 

When running Google Ads, the ad is not only displayed on the search network but also appears on Google's partner platforms and the display network (YouTube, Gmail, ...). Thanks to that, the reach of the business's target customers is expanded. In addition, when the advertisement of the business's products and services appears on many platforms, it will help increase brand recognition.

Customize the ad flexibly and easily 

In case you want to change the advertising message after setting up the campaign, it is also very simple and easy to match the advertising strategy to ensure that the set goals are achieved. It only takes about 15 minutes after changing the message and title of any ad you want. However, you should not make changes to the ad content if the campaign is in the machine-learning phase. 

Diverse advertising formats

With many types of ads such as text ads, image ads, video ads, and instant experience ads, ... From there, you can create many unique Google Ads campaigns to reach target customers, and increase interaction and conversion. Businesses can choose or combine advertising formats on Google to create impressive, attractive and engaging ads to help the campaign achieve specific goals with the best performance. 

High Effectiveness and Cost Optimization 

Because the ad is displayed to the right target audience at the right time, it will help increase the rate of customers clicking to learn more about the product and service while increasing traffic to the website. Google Ads is considered an effective advertising channel that helps businesses increase conversion rates thanks to its ability to accurately target, display advertising messages to the right audience and expand reach. 

Not only is it an advertising channel with a conversion rate, but it also helps optimize costs effectively. Because, unlike Facebook, Google only charges based on each click and customer interaction on the ad. Advertising costs are transparent and clear, and businesses can easily control their budgets by setting up weekly, monthly, or campaign performance budgets. Easy to measure and evaluate effectiveness 

Easy to measure and evaluate effectiveness 

Google provides many tools that allow advertisers to track, measure and evaluate the effectiveness of campaigns such as Google Analytics, Google Search Console, etc. In addition, Google Ads also provides detailed reports on metrics: click rate, conversion rate, cost per result, etc. Based on these metrics, businesses can better understand the performance of their advertising campaigns to optimize budgets, content, and appropriate bids to achieve better results.

SEO and Remarketing Support 

Compared to implementing regular website SEO activities, Google Ads produces better and faster results. Google Ads not only helps businesses reach target customers and increase sales but also helps improve website rankings and advertising keywords on search results pages, supporting SEO to achieve sustainable results. The data that businesses collect through the advertising process will be used to deploy Remarketing campaigns to increase conversion rates. Through re-approaching those who have visited the website and shown interest in the business's products and services with attractive offers and convincing content. 

Detailed instructions for running Google Ads

Once you have the answer to the question: "Should I run Google ads?", let's explore the detailed campaign implementation steps. To start running Google ads, you need a Google Ads account, a Visa/Mastercard card, and a website/landing page. With an advertising account, you should choose an account with high trust and spending to avoid unusual errors when setting up a campaign. After preparing all the ingredients, you can start running ads on Google as follows:

Step 1: Set up a new Google Ads campaign 

To create a new campaign, click + Create and select New Campaign in the Campaigns tab to create a new campaign. Next, choose a suitable goal for the campaign including Sales, Potential Customers, Website Traffic, App Ads, Awareness and Consideration, ... Or you can choose to Create a campaign without guidance on the goal. Now, choose the type of advertising campaign you want to set up, including Search, Maximize Performance, Display, Shopping, Video, and Demand Generation. Next, choose how you want to achieve your goals and the performance goals you want to achieve. Then, name the advertising campaign for easy searching and management. 

Step 2: Set bids and set up advertising campaigns

Based on the selected campaign goals, choose the appropriate strategy and bid settings to achieve the desired results at the most optimal cost. 

Next, complete the campaign settings, including choosing the advertising network (search network and display network) to help the ad reach the right audience and optimize costs. In addition, choose the location and advertising target that can be displayed in the same language that customers use to search for ads.

Step 3: Set up keywords and ad content 

Keywords and ad content are the bridge that helps businesses reach and connect with potential customers. If you want to build a suitable set of keywords, you need to spend time researching target customers combined with the use of keyword research tools. Then, choose the appropriate keywords related to the products and services of the business and choose the appropriate keyword matching types to help achieve the set goals and increase the visibility of the ad. In the next interface, complete the required information for the ad template. Make sure the ad content is really attractive and appealing with full elements such as title, description, display URL and call to action. The title and description must contain the main keyword to ensure brevity and conciseness. 

Step 5: Set up a budget

This is a very important step that affects the ability to distribute and display ads. You can set the recommended level that Google gives or set a custom budget for your advertising campaign by setting a daily or lifetime budget. 

Step 6: Add extensions and run ads

Adding extensions will make the ad more impressive, attractive and appealing to users. In addition, it also provides more information to help customers better understand the ad as well as help customers easily contact the business. You should choose the appropriate components for your advertising campaign such as price, location, description, and website link, ...

Step 7: Monitor and adjust the campaign 

After completing the Google Ads campaign setup, check and fix errors and then click Publish to post the ad. The campaign will immediately go through Google's review process before going live and being displayed to the target audience. During the advertising process, you should regularly monitor and measure the effectiveness to optimize the campaign. 

With the values ​​that Google Ads brings, you have the answer to the question: "Should I run Google ads?". Although Google ads are an effective tool to help businesses reach target customers and increase sales, to achieve that goal, you need to know how to set up, manage and optimize the campaign. 

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