Currently, TikTok is a potential land chosen by many businesses to expand the market and develop business activities. This is also an effective advertising channel to help businesses build brands, reach target customers and boost sales. Setting up a TikTok Ads campaign but to get the best advertising results, not everyone can do it. Especially when the situation of Tiktok ads not biting money happens frequently, causing ads not to be distributed and displayed to the target audience, affecting the performance of the campaign to achieve the desired revenue and profit. What is the cause of this error and how to fix it, please refer to the article below of soclua.com/en!
What is TikTok advertising without money?
This is the state where the advertising campaign has been set up and the budget has been set but the money in the account has not been spent. This leads to your ad not being distributed and displayed to the target audience, so there are no views or interactions. The sign that the ad is biting money is that the advertising budget is still very large after a period of running the ad. The ad does not achieve the desired number of impressions and interactions.
The error of not biting money may be due to the ad being in the research stage or the ad has not been approved. This situation has a significant impact on the advertising and business activities of the enterprise, especially the measurement of effectiveness. Therefore, early detection of errors and finding the causes of the problem to fix it is necessary. Enterprises need to distinguish between the error of not biting money and the error of not displaying ads. From there, propose and apply measures to handle the problem quickly and effectively.
Why doesn't TikTok advertising cost money?
There are many reasons why ads do not bite money, below we will list a common reason for this situation:
Tiktok ads charge by interaction
If Facebook usually charges for ads by impressions while Tiktok charges for ads per interaction on each ad video. This is the reason why ads have few clicks and do not bite money.
Most Tiktok ads are distributed normally in 2 cases. In the first case, the ad will have good interactions, it will operate normally, and bite money well. In the second case, the ad is displayed a lot but does not have many interactions and clicks.
At that time, Tiktok will evaluate your ad as inappropriate, so it will limit the ability to display it to viewers. This is the reason why ads do not bite money or bite money very slowly.
Unattractive advertising content
Unlike other platforms, Tiktok will prioritize new, creative, unique, and engaging content. If the advertising content on Tiktok is not attractive and suitable for the target audience, the number of clicks and interactions with the ad will be low. Especially if the advertiser copies the advertising content from other platforms such as Facebook, Youtube, Instagram, and Tiktok will not allow the content to appear and the account may be disabled. Moreover, Tiktok will have some strict requirements on display size, video quality, and copyrighted audio. When your ad does not meet these conditions, its visibility will be limited and will not bite money.
Target audience error
No matter how attractive the ad is, if it targets the wrong target audience, there will be no interaction. Especially if the ad is charged per click, the ad will not bite money. There are some errors in targeting the wrong audience that cause Tiktok ads to not make money:
Target too broad
If you target an audience that is too broad to increase reach. Then your ad may be shown to audiences that are not in need. That is why the ad receives very little interaction and is rated poorly, so it will limit visibility and money.
Target too deep
In contrast to targeting too broad, if the target is too detailed, the customer file will be narrowed. This leads to poor ad visibility, low interaction, and very slow money-making.
Overlapping targets
This target error means that you are targeting too many different audience groups or setting too many rules for the ad. At that time, Tiktok will have difficulty identifying the target audience file to reach, causing slow ad delivery and no money making.
Ads are reported by users
When your ad content is not suitable for users or appears too much, it will make users feel uncomfortable when they are not interested in that content. At this time, they will report the ad to Tiktok and the system will put restrictions on that ad. That is the reason why your ad campaign is not displayed or does not bite money.
Bidding too low compared to competitors
In addition to the content factor, Tiktok uses an auction system similar to Facebook to determine which ads will be displayed on the platform. Therefore, if your ad has good content and targets the right audience but the bid is too low to compete with competitors, it will not be able to compete with other ads in terms of impressions and interactions. This is also why the ad does not cost money.
Using a personal advertising account
To run ads on Tiktok, you can use a personal account and an Agency account. Compared to a personal account, an Agency account is more reliable and stable and is fully supported by features and advertising formats. If you use a personal account to run Tiktok ads, you will be limited in your ability to make money.
Violating Tiktok advertising policies
Each advertising platform has content review regulations to ensure a fair and equal advertising environment, and Tiktok is no exception. If you violate the regulations in the platform's advertising policy, your ad will not be approved and, more seriously, your account may be disabled.
Methods to fix TikTok ads that don't bite money
Once you understand and know the causes of the situation of advertising not making money, please refer to the following remedies:
Set up the cost-per-impression (CPM) method
If the reason for advertising not making money comes from setting up the cost-per-interaction method. Instead, you should set up the cost-per-impression method to make advertising make money. However, advertisers will need to bid higher per click. To fix this, you should optimize the advertising content to increase the likelihood of users clicking on the ad.
Build attractive, engaging advertising content
You should create quality advertising content that is suitable for the target audience to attract and retain potential customers. By spending time researching and creating advertising content. Tiktok always loves new, highly creative content and will prioritize displaying and distributing this content. To get quality content, you should learn about new trends on Tiktok. Cooperate with KOLs and KOCs to create unique, quality advertising content to attract the most views and interactions.
Adjust the appropriate bid
Because besides considering the quality of the content, Tiktok also uses an auction mechanism to determine which ads to display. Therefore, you should choose a bidding strategy that suits your advertising goals by spending time researching your competitors' average bids combined with keyword research tools to determine the appropriate bid. For those who do not have much experience running TikTok Ads, you should take advantage of the Smart Optimization feature so that the system can automatically optimize bids effectively. At the same time, combine it with regularly monitoring campaign performance and adjusting bids.
Target the right audience
In addition to creating attractive advertising content to attract users to click, you need to target the right audience to promote interaction, conversion and optimize costs. When you target the audience too deeply, you should optimize by adding more detailed targeting criteria: interests, age, behavior, etc. If the target is too deep, you should expand the target audience to avoid targeting too detailed. Combine with testing advertising campaigns with different target audiences to find the right audience.
In case you target overlapping audiences, you should take the time to review and research the audience file that the ad is targeting. At the same time, reduce the advertising conditions and choose the most important condition. Use TikTok Studio to see who your target audience is to focus resources on it.
Handling reported Tiktok ads
Tiktok ads are reported by users due to inappropriate, toxic, or spam advertising content. At that time, you should change the advertising content to ensure compliance with Tiktok's policies. At the same time, review the target audience and optimize the advertising content to suit their needs and interests. If you find that the ad is reported as being unfair because of a competitor's bad behavior or the user accidentally clicked on it, you should send a complaint to Tiktok.
Use a Tiktok Agency account
When using a premium account, businesses will experience all the features and advertising formats. Moreover, this type of account has higher reliability and stability than a personal advertising account, so the ability to approve ads will be faster and bite money very strongly. Thanks to that, businesses will have effective advertising campaigns when using this account to run ads.
Now, you have a better understanding of why Tiktok ads do not bite money and know how to fix it effectively. Through the useful information we provide, you can apply and deploy Tiktok Ads campaigns to explode sales and profits.
Frequently Asked Questions
Many people often confuse non-paying ads with non-display ads. However, in reality, these two errors will be different in that non-paying ads are when Tiktok ads do not use up the allocated daily budget. Non-display ads mean that the ad does not achieve the desired amount of impressions or interactions despite the allocated budget. This means that the budget may have been spent but the ad has no views or interactions.
The reason why ads are active but do not spend is because they are still in the machine learning phase. At this stage, Tiktok is looking for suitable audiences for the ad group. Because this is a testing and experimentation phase, Tiktok will only use a portion of the budget, not the entire budget immediately. Additionally, this error can also be caused by the ad being paused because you have not completed a payment or have reached the maximum limit available on the card.
