According to experts, Google Ads is an effective advertising channel that helps businesses reach target customers with needs, with high conversion rates and increased sales. However, to have a successful advertising campaign, in addition to mastering the techniques of setting up a camp, building attractive and suitable content is a very important factor. The quality of advertising content will directly determine the click-through rate, ranking and bid as well as the ability to convert to orders. When running Google Ads, businesses need to invest carefully in advertising content. If you do not know how to create attractive and engaging advertising content, save the following tips to write Google Ads with high conversion rates shared by experts at Soc Lua Agency!
Structure of Google Ads ad template
The explosion of 4.0 technology, creates conditions for digital advertising to develop more and more. In which, Google Ads is a form of promotion chosen by many businesses to help accurately reach the target customers who are interested in products and services. Ads will be displayed to the right audience at the right time, helping to increase click-through rates and conversion rates into sales, enhancing brand reputation in the eyes of customers.
It is undeniable that content plays a role in implementing Google Ads campaigns to help businesses attract and reach many target customers, and increase CTR and conversion ability. Before discovering the secrets to writing good, attractive Google Ads ads, let's learn about the components of the ad template. For each ad template on GG, there are usually 4 main elements that you need to pay attention to:
Title
This is the element that customers first come into contact with when they see the ad template. It is displayed with the largest font size placed at the top, highlighting the outstanding features of the product or service being advertised to attract customers' attention. The title needs to be concise, clear, easy to understand and contain the main keyword to help your ad be more likely to be displayed on search results.
According to the latest update from Google, the title section will include 3 sub-headings, each part is limited to no more than 30 characters, separated by the "|" sign. You can use 1 - 2 sub-headings or use all 3, which is not required.
Description
After the title section is the description section consisting of 1 - 2 lines with a length of no more than 90 characters, providing customers with more information about the product or service being advertised. The description section needs to contain the main keyword with the function of explaining product or service information fully and in detail with an easy-to-understand style but still needs to ensure appeal and appeal.
Link
It is a green link located below the title with the QC or Ads symbol next to it to distinguish it from regular search results. The displayed URL should be optimized to increase visibility, create professionalism and impress target customers. In addition, the URL needs to be short, easy to remember and relevant to the website you want to direct customers to after they click on the ad.
Extensions
Although it is not a required part of the Google Ads ad template, adding components will make your ad more attractive. Moreover, it also helps customers to learn more about and contact your business. The additional extensions will include the following elements: phone number, location, link, and additional notes about products and services.
In addition, in the GG ad template, there should be a clear and attractive call to action (CTA) to persuade and entice customers to take quick action including Buy Now, Register Now, Contact Now,... You should ensure that the CTA is compatible with the chosen campaign goal and directs customers to take the desired action.
What elements should be included in an outstanding Google Ads ad?
The secret to writing a good Google Ads ad that attracts customers is that you need to master the principles to create an impressive, professional ad. If you want your ad to stand out, you need to include the search keyword in the title. When users search on Google, the ad will be displayed and the keyword will be bolded in the ad text. This helps your ad stand out and be more quality because the ad is related to the keyword. In the process of creating ad content, you need to ensure the following factors:
Attractiveness: If you want your ad to stand out and attract attention, make it different from regular ads by using factors such as price, promotion, or creating a special offer that other competitors do not have, etc. Arouse the interest and concern of customers, making them want to visit the website to learn more.
Call to action: After attracting target customers with attractive offers, you need to direct them to take the desired action. By using clear, convincing calls to action such as Buy Now, Contact Now, etc. to achieve the ultimate goal of selling.
Provide contact information: Your ad should include a phone number so that customers can easily contact you without having to visit the website. Because not all customers are patient and have time to do that. Therefore, you need to add a phone number extension so that customers can easily contact you when needed.
Build trust: For ads, you should add a link to the store or business address to build trust with customers that your business exists. Moreover, this also helps you increase the effectiveness of reaching local customers. Besides, your ad content needs to provide customers with what they need and is relevant to them.
To create an attractive and appealing Google ad, you need to choose the right keywords to bring customers to the ad, build optimal website content. On the other hand, you need to determine exactly who the target audience is that the ad is aimed at, what their characteristics are to create appropriate content. Don't forget to research your competitors to understand their advertising strategies to learn and gain experience. Because if you want to surpass your competitors, you must create unique, interesting and more attractive content than what they have written.
The Secret to Writing High-Converting Google Ads
No matter what platform you advertise on, content is the most important factor that determines click-through rates, interactions, and conversions. If you want to create attractive, engaging advertising content with a high conversion rate, keep these tips in mind:
Choose the main keyword to add to the ad
The main keyword is the bridge between your ad and your target customers. Using the right main keyword that is relevant to the product or service in the content will increase the likelihood of the ad being displayed to the right audience. You should add this keyword in both the title and description to increase the likelihood of the ad appearing in search results and at the same time, the ad is displayed to the right audience. When users see the keyword with the ad template, the click-through rate will increase because they know the article has the content they are looking for.
Understand the target audience
If the keyword or topic will guide the content-building and advertising strategy. Understanding the target audience will help businesses create attractive, engaging content with the right message to reach customers. When you understand customer psychology, you can create appropriate content to increase click-through rates and conversion rates. Google Ads advertising content should focus on keywords and provide appropriate solutions to help solve customer problems.
Write attractive, relevant titles
The title is the most important element in the advertising model to help attract target customers. Among the countless ads displayed in search results, ads with attractive titles will increase the click-through rate of the ad. To create an attractive, engaging title, you need to clearly understand the desires of customers, the outstanding features of products and services. You can add attractive offers and specific numbers to attract customers when running Google Ads to help increase the click-through rate. Make sure the keywords appear in the title, description and URL to be rated higher by Google. One of the ways to attract customers' attention and curiosity is to use a question-based title.
Create an impressive message
With the current trend of consuming information quickly, you should create a short, concise and attractive message that focuses on highlighting the benefits that the product or service brings to customers. To do that, you should spend time researching competitors and learning about the strengths of products and services to create appropriate messages to increase click-through and conversion rates. Use advertising messages that hit the psychology of customers who are looking for products and services.
Ads compatible with landing page content
To increase the conversion rate to sales, you need to ensure that the Google ad template is compatible with the landing page content. Many advertisers create impressive ads that attract many clicks but customers leave without converting. Because when they visit the landing page, they see the content on the page is not related to the ad and feel disappointed. This not only affects the ranking of your business website but also wastes CPA costs and reduces the customer experience on the landing page.
Add CTA and Extensions to Ads
A call to action or CTA is added to the ad content to direct customers to perform a specific action such as Buy Now, Contact Now or Register Now,... A short, attractive and convincing CTA, it will urge customers to perform the desired conversion action to increase the conversion rate.
In addition to CTA, businesses should consider adding extensions to make the ad content more attractive, build trust and make it easy for customers to contact the business. In some extensions, you can add customer reviews about the business to create a good impression and increase trust. You must find the extension that is most suitable for your Google Ads template. The most commonly used extensions include: phone number, address, link, caption, etc.
Conduct A/B testing
There is no general formula for an attractive, engaging and suitable ad for target customers. Therefore, you need to test many ad models and monitor and measure to know the right ad model. Divide into many ad groups, each group will include 3-4 smaller ads with different messages. Through testing, you will know which is the most effective ad content. From there, you can focus on building attractive, engaging ads and increasing your budget to achieve the best performance to optimize costs.
With the tips for writing attractive Google Ads ads that attract many target customers and have a high conversion rate that we have shared above, you have learned a lot of useful knowledge. Through this, you can create Google Ads campaigns that generate explosive revenue, optimize your ability to reach target customers, and save the most money!
Frequently Asked Questions
If you want to create attractive and appealing advertising content to increase click-through and conversion rates, you need to build a keyword set and accurately choose the main keyword. In addition, you need to carefully research the target audience (content they are interested in, what they want, what they need, what their interests are, ...) and research competitors. In the content section, you need to have the following elements: title, description, call to action, destination URL. For the title and description, you need to ensure that it is concise, attractive and contains the main keyword.
When creating GG Ads advertising content, you may make some mistakes in the text content or advertising URL. Common advertising content mistakes are using too many capitalized words, and using too many punctuation marks and symbols in the ad. Regarding advertising URL errors, there will be typing the wrong URL, using many different URLs for the same ad group, URLs in the ad and different landing pages. Each different error will have its way of fixing.
