What do you need to run Google ads in 2025?

Google Ads has been an effective tool to help businesses reach target customers, promote products and services and increase sales. To exploit the power of the advertising platform, businesses need to know how to set up, manage and optimize campaigns. This is not simple, especially for beginners. Understanding that, today's article soclua.com will help you know what is needed to run Google Ads for the campaign to bring the best results, maximize reurn on investment on advertising spend, and limit mistakes. Follow now!

Why should businesses run Google Ads? 

Google is not only the world's top search engine with a huge number of users, but it is also an effective marketing and advertising channel that brings many benefits to businesses. It is undeniable that GG ads play a role and have the power to help businesses reach potential customers all over the world. With the ability to target audiences combined with tools to track, measure, and optimize campaigns. Google Ads is truly an important tool to help businesses develop their brands and increase sales. Here are the reasons why businesses should run Google Ads:

Reach customers in need

Because most people when they need a product or service, they often go to Google to search for information. By deploying a Google Ads campaign with keywords related to the business's products and services, when users perform a search query, the ad is likely to appear. When a business's ad appears in front of users who are searching for similar products and services. Using the right keywords and clearly defining the target audience will increase the ability of the business to reach potential customers. This contributes to increasing the ability to convert because these users already intend to buy and they need more information about the product or service to make a decision. What does it take to run Google Ads to have a high conversion rate? You need to make sure you build a suitable set of keywords, have attractive content and clearly understand what your target audience needs.

Expand customer reach

Google is the largest search engine in the world, helping businesses reach many target customers. The scope of advertising is not only on Google's search results page but also appears on the display network or partner websites and applications. This helps businesses expand their reach to more customers when implementing advertising campaigns on Google. 

High efficiency and cost savings

Advertising reaches customers in need, so the conversion rate will be higher than other platforms. Especially if the business's advertising content is really suitable and attractive enough to attract the attention of target customers, the effectiveness will be higher. In addition, if the business creates a professional landing page with content related to the advertisement and can solve the problem that customers encounter, the conversion rate will be even higher. At that time, customers will easily make a purchase decision or perform a conversion action, helping businesses increase revenue significantly. 

Unlike Facebook, Google Ads charges based on the number of clicks on the ad. Businesses only need to pay when someone clicks on the ad. Moreover, businesses can easily set a budget by day, week, or month or adjust it according to the effectiveness of the campaign. This ensures that businesses do not run ads that exceed the expected budget and effectively controls spending. 

Brings faster results than SEO

SEO helps businesses improve their website rankings and the keywords that customers search for to increase the ability of content to be displayed and reach users. However, this method will require a lot of time, and effort as well as an initial investment cost. Google Ads, will give quick results to help businesses improve their rankings on search engines while increasing business sales as well as supporting the SEO process to be more stable. 

Flexible customization and diverse types of advertising 

For Google Ads, businesses can customize content, target audience, bids, and budgets to suit the chosen campaign goals. However, businesses should not make changes when the campaign is in the machine-learning phase. In addition, Google offers many different types of advertising such as search advertising, GDN display advertising, shopping advertising, etc. Thanks to that, businesses have many options to suit the target audience they want to reach and the campaign goals they want to achieve.

Easy to analyze and track in-depth 

Possessing many in-depth analysis and tracking tools helps advertisers easily check and evaluate the effectiveness of advertising campaigns in detail. Through indicators on clicks, conversion rates, number of interactions, etc. Based on these indicators, businesses can better understand how target customers interact with advertising to adjust their strategies accordingly and have effective campaign optimization methods.

What do you need to run Google Ads? 

If you have clearly understood the importance of running Google Ads, then start running ads right away. To be able to deploy a Google Ads campaign, you need to prepare the following factors: 

Google Ads Account

Is a tool that helps businesses deploy many types of Google ads to connect with many target customers who are looking for products and services. Owning a strong, quality account is the key to creating successful advertising campaigns. Not only is it a place to help you create and manage advertising campaigns, but it also helps store all information about the campaign and keywords and helps you evaluate the effectiveness and optimize the campaign. 

Creating a Google Ads account is not too complicated, but newly created accounts often have problems setting up a camp because the account is not trustworthy enough. Therefore, you should use an account with a high level of trust to run ads. The optimal solution is to rent a Google Ads account from a reputable agency like Soc Lua to have a quality account to run effective advertising. In particular, we have a Google Ads Invoice account with high stability, and super strong to help you deploy many campaigns without worrying about irregularities.

Payment method 

To be able to run ads, you not only need a Google Ads account but also need to set up a method of paying for advertising costs. Google supports many payment methods such as credit cards, debit cards, bank transfers, or discount codes. Which, Visa/Mastercard cards are chosen by many businesses to use more. 

Website/Landing page

The website is the platform for businesses to run Google ads. Potential customers visit this site after clicking on the ad to learn more about products and services and make purchases. The website represents the business and helps businesses develop business and advertising activities. When building a website, you need to ensure professionalism and friendliness to create a good impression on customers and increase conversion rates. 

Make sure you have a website with quality content and relevant advertising, providing a great user experience (fast loading speed, easy shopping, good information security). If possible, businesses need to find ways to optimize the website before running ads to increase the ability to keep customers on the page longer, improve rankings and increase conversion rates. In case a business does not have a website but still wants to run Google ads, it can create a fan page or create a quality landing page. However, to achieve the best results, businesses should still build a website.

Keywords 

What is needed to run Google Ads? Keywords are an important key for businesses to reach target customers. Through keyword research, businesses will better understand how customers search for products and services. Creating a suitable set of keywords when running an ad helps increase the likelihood that the ad will be displayed to the right audience. Therefore, businesses should spend time carefully researching the main keywords to add to the ad. 

To create the perfect set of keywords, use keyword research tools such as Google Keyword Planner, Google Trends, ... In addition, learn about keyword matching types to know how to use keywords effectively in advertising. Make sure the keywords need to be directly related to what you are selling. Choose keywords with high search volume but not too high competition. Moreover, research the needs of target customers about what they are interested in and looking for to build suitable keywords. 

Advertising content 

In addition to keywords, content is the bridge between the business's products and services and potential customers on Google. Building attractive advertising content will help you attract the right target audience to click and increase conversion rates. For quality advertising content that meets the criteria of clarity and conciseness. It is capable of arousing curiosity and attracting the attention of users while motivating users to take the desired action. 

In the advertising content, it is necessary to ensure that the main keywords in the title and description appear naturally. In addition, there is also a display URL with a convincing call to action to direct customers to click on the landing page to learn more. The content needs to show the highlights and differences of the product and service compared to competitors. You can study the advertising content and the strengths and weaknesses of competitors to learn to create appropriate content and attract and impress target customers. For the Google Ads campaign to be most effective, you need to closely combine keywords and advertising content.

Determine advertising goals

No matter which form of advertising you choose, you need to clearly and accurately define the goals of the Google Ads campaign you want to implement. It can be increasing sales, enhancing brand awareness or increasing traffic to the website, ... After accurately determining the advertising goals, it will help you orient the advertising strategy to achieve the goal as well as know how to evaluate the appropriate results. You can determine the advertising goals according to the Smart principle. 

Decide on an advertising budget 

Planning a suitable budget helps you invest intelligently to achieve higher efficiency. Reasonable budget allocation not only helps you optimize costs but also brings the highest efficiency to the campaign. Based on the clearly defined advertising goals, determine the bid for the keywords displayed in the ad combined with the target audience you want to reach. Decide on the budget you are willing to spend on your Google Ads campaign because it will affect your reach and advertising effectiveness. 

Now, you have the answer to the question: "What does it take to run Google Ads to get the best results and high ROAS?" Hopefully, the above information will guide and help those who are new to advertising grasp the basic knowledge to successfully deploy campaigns with the best results! 

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