{"id":995371,"date":"2025-01-20T09:49:37","date_gmt":"2025-01-20T02:49:37","guid":{"rendered":"https:\/\/soclua.com\/?p=995371"},"modified":"2025-01-20T10:00:23","modified_gmt":"2025-01-20T03:00:23","slug":"what-is-google-discovery-ads","status":"publish","type":"post","link":"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/","title":{"rendered":"What is Google Discovery Ads? Detailed guide to creating a campaign"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Post map<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Google_Discovery_Ads_la_gi\" >What are Google Discovery Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Cac_hinh_thuc_hien_thi_cua_Google_Discovery_Ads\" >Google Discovery Ads display formats<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Standard_Discovery_Ads\" >Standard Discovery Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Discovery_Carousel_Ads\" >Discovery Carousel Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Vi_sao_doanh_nghiep_nen_su_dung_Google_Discovery_Ads\" >Why should businesses use Google Discovery Ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Pham_vi_tiep_can_khach_hang_rong\" >Wide customer reach&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Nham_doi_tuong_muc_tieu_chuan_xac\" >Accurate Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Thuc_day_tuong_tac_va_chuyen_doi\" >Drive engagement and conversions&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Tang_do_nhan_dien_thuong_hieu\" >Increase brand awareness&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Toi_uu_chi_phi_va_nang_cao_hieu_qua_quang_cao\" >Optimize costs and improve advertising effectiveness<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Huong_dan_cach_thiet_lap_chien_dich_Google_Discovery_Ads\" >Instructions on how to set up a Google Discovery Ads campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Tao_chien_dich_moi\" >Create a new campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Cai_dat_chien_dich\" >Campaign Settings&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Thiet_lap_nhom_quang_cao\" >Set up an ad group&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Tao_quang_cao\" >Create an ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Kiem_tra_chien_dich_va_xuat_ban\" >Check the campaign and publish&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/#Cau_hoi_thuong_gap\" >Frequently Asked Questions&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph translation-block\">Unlike Google Search Ads, Google Discovery Ads reach target customers when they are exploring information. This is a powerful form of advertising that helps businesses expand their reach, and promote products and services to customers effectively. Because of the ability to display on Google's ecosystem such as YouTube, Gmail and Discover Feed with an attractive visual format. Let's explore with <a href=\"https:\/\/soclua.com\/en\/\" target=\"_self\">Soc Lua <\/a> the power of Google Discovery Ads in driving sales!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Discovery_Ads_la_gi\"><\/span>What are Google Discovery Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as discovery ads, a new type of online advertising from Google launched in May 2019, at the Google Marketing Live event. This form of advertising allows businesses to reach target audiences across multiple Google platforms as they discover new content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of ads being displayed based on specific search keywords, Discovery Ads proactively display ads to people based on user behavior, interests and concerns. This provides a natural, non-intrusive and highly attention-grabbing advertising experience. Especially when Discovery Ads reach target customers with high-quality images and videos to create a strong impression, and stimulating interaction.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the support of AI and machine learning technology to analyze user data based on search history, installed applications, or visited websites. The system will then create a target audience file and display appropriate ads. Ads will be displayed on Google platforms including YouTube, Gmail, and Google Discover. Thanks to that, businesses' ads will reach target audiences everywhere.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, Google also provides many automation tools to help advertisers save time and effort in setting up and managing Discovery Ads campaigns. Businesses can focus on creating ads with attractive, engaging content to encourage customers to learn about products and services. According to some studies, Discovery Ads campaigns can achieve a conversion rate of 25% higher than conventional advertising.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Discovery Ads is the perfect solution for businesses that want to increase conversion rates on a large scale. Specifically, increase sales, newsletter subscription rates, or website visits. Businesses want to use their channels to reach new users and increase brand awareness. In addition, businesses can use Google Discovery ads to reconnect with valuable customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">According to the latest update from Google, in 2023, Google Discovery Ads will be upgraded and renamed to <strong>Demand Gen Ads<\/strong>. The change aims to focus on promoting customer demand and improving conversion. Advertisers will experience a full range of new features to optimize effective campaigns in attracting attention and creating deep connections with target customers.<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"653\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/Du-an-moi-2.jpg\" alt=\"\" class=\"wp-image-995381\" style=\"width:718px;height:auto\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/Du-an-moi-2.jpg 1000w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/Du-an-moi-2-768x502.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/Du-an-moi-2-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_hinh_thuc_hien_thi_cua_Google_Discovery_Ads\"><\/span>Google Discovery Ads display formats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Discovery Ads give advertisers flexibility to create and optimize their ad campaigns, including:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Standard_Discovery_Ads\"><\/span>Standard Discovery Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is a basic form of advertising that uses visual, vivid images that are relevant to the product or service to promote. The elements needed to create a complete Google Discovery ad are:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Destination URL: This is the website that the ad leads users to after they click on the ad. If you want the ad to achieve the best quality with a high conversion rate, set the destination URL to a specific page that is directly related to the product or service being advertised.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Images: Make your ad stand out by using striking colors and contrasting images. You can use Google's suggestions to create unique ads. For a Discovery ad, businesses can upload up to 15 different images for Google to test. Experiment with different image sizes and ratios (1:1 square and 1.91:1 landscape) to get the greatest reach.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Headline: This is the first bold line that users see first in the ad. You can create up to 5 different headlines and the maximum limit for each headline is 40 characters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Description: Displayed below the headline to provide additional information to help users better understand the product or service. In Standard Discovery ads, you can create up to 5 descriptions with a length of no more than 90 characters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Call to action button (optional): You can add to the ad available call to action buttons including Buy now, ... Or let Google automatically test and optimize the action button that best suits your ad.&nbsp;<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/discovery-ads.jpg\" alt=\"Google Discovery Ads display formats\" class=\"wp-image-995385\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/discovery-ads.jpg 900w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/discovery-ads-768x512.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/discovery-ads-18x12.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discovery_Carousel_Ads\"><\/span>Discovery Carousel Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to Standard Discovery ads, however, this ad format allows users to scroll through and view multiple images in a carousel. Advertisers can upload 2 to 10 images to use in the carousel cards and Google will display them in the order they are posted<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this ad format, Google only supports square images or landscapes with a 1.91:1 ratio for the cards in the carousel ad. All images in the ad must comply with a certain ratio for the ad to be approved.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_sao_doanh_nghiep_nen_su_dung_Google_Discovery_Ads\"><\/span>Why should businesses use Google Discovery Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses today often prioritize using Google Discovery Ads over other forms. Because it brings outstanding benefits to businesses as follows:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pham_vi_tiep_can_khach_hang_rong\"><\/span>Wide customer reach&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to statistics, Google has more than 800 million monthly users on Discover, more than 1 billion monthly users on YouTube, and more than 1.5 billion monthly users on Gmail. When deploying discovery ads on Google, businesses can reach many target customers. This is very useful for businesses that want to expand their market and increase brand coverage.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nham_doi_tuong_muc_tieu_chuan_xac\"><\/span>Accurate Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the support of AI, Discovery Ads will be displayed to the right audience that is likely to be interested in the product or service at the right time they are exploring information. Businesses can target accurately based on analyzed data: search history visited websites, etc. From there, it is the basis for selecting locations and displaying ads to the right audience on Google.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thuc_day_tuong_tac_va_chuyen_doi\"><\/span>Drive engagement and conversions&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Using visually appealing, dynamic image and video ad formats to quickly convey messages and attract the attention of new customers. Discovery Carousel ads provide more information to customers, helping to drive more engagement than other forms of advertising. Thanks to the ability to target precisely and attract high attention, especially when ads appear on websites that customers frequently visit with content related to products and services. Discovery Ads can help drive conversions and increase revenue for businesses. Based on data<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tang_do_nhan_dien_thuong_hieu\"><\/span>Increase brand awareness&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When ads are displayed on Google platforms including YouTube, Gmail and Discover, it will help increase brand awareness, build trust with customers. Ads are displayed naturally without interrupting the user experience and strongly attract the attention of new customers. Especially when the ad has high-quality, attractive and useful content for users.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Toi_uu_chi_phi_va_nang_cao_hieu_qua_quang_cao\"><\/span>Optimize costs and improve advertising effectiveness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google's algorithm is very smart when it can rely on user analysis data to display appropriate ads. When ads receive many impressions and appear on many Google platforms with intuitive, attractive content related to users, they often have a low cost per interaction. Moreover, Google allows advertisers to set budgets flexibly, by their financial capacity. Google provides advertising effectiveness metrics including impressions, click-through rates, and conversion rates. Through this, businesses can use this data to optimize advertising campaigns.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-1-3.jpg\" alt=\"\" class=\"wp-image-995387\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-1-3.jpg 900w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-1-3-768x512.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-1-3-18x12.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Huong_dan_cach_thiet_lap_chien_dich_Google_Discovery_Ads\"><\/span>Instructions on how to set up a Google Discovery Ads campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before starting to deploy a discovery advertising campaign on Google, you need to clearly define your goals, audience and budget to create a suitable advertising strategy. In addition, you need to invest in designing high-quality images and videos with short, concise advertising content highlighting the benefits of products and services. Then, you can start creating and managing your Google Discovery Ads campaign as follows:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_chien_dich_moi\"><\/span>Create a new campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Access your Google Ads account, on the Overview page, select Campaigns, then click the (+) icon and select New Campaign to create a campaign. Next, select the appropriate Campaign Objective to support the Google Discovery Ads campaign or you can create a campaign without guidance on the objective. Next, select the Campaign Type as Discovery and click Continue.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cai_dat_chien_dich\"><\/span>Campaign Settings&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On the next screen, name the campaign and select Location, Language, and Device appropriate to the target. At the same time, select the specific campaign goals of Conversions, Clicks and Conversion Value. Next, select the bid strategy and budget. You can choose Conversions or Conversion Value, but the bid strategy for Conversions is usually preferred.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, set the budget and schedule for running the advertising campaign. Here you have 2 options: daily budget or lifetime budget. If you choose a lifetime budget, you need to select the start date and end date. Now, complete the other settings and click Continue.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_lap_nhom_quang_cao\"><\/span>Set up an ad group&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the next interface, name the ad group and target the audience. To create a targeting audience, go to the Audience section and select Create a new audience. Next, name the audience and create an audience segment with audience files including custom audiences, interest audiences and remarketing audiences. Or you can target the audience according to the criteria: age, interests, behavior, gender, ... then select Save to save the changes and click Continue to move to the next step. In the Optimized Targeting section, you should turn off Use targeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_quang_cao\"><\/span>Create an ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Click the Create ad button to create an ad and then Upload high-resolution images and videos with sizes that meet Google's requirements. If you choose a video, choose a video with a suitable length, good quality and attractive content. Next, create the ad content with a title, description and destination URL. Fill in the final URL you want to redirect customers to after clicking on the ad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upload up to 15 \u2013 20 images and use images from the Suggested, Elements Library, Website or Social Media, or Free Stock Images sections. You can create multiple ads in the same ad group to test different versions. Or you can create multiple ad groups to target different audiences. In addition, name your Business and click Save.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiem_tra_chien_dich_va_xuat_ban\"><\/span>Check the campaign and publish&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After setting up the ad campaign, check the information is correct with Google to edit if necessary. When the campaign is ready, click Publish campaign and you're done. At this point, the campaign will be reviewed by Google before being displayed to the target audience. During the advertising implementation process, you should monitor and measure advertising effectiveness based on indicators: impressions, clicks, click-through rate, conversion rate, ROAS, etc. to optimize the campaign.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Discovery Ads offer a great opportunity for businesses to reach target customers while they are exploring information on the Google platform at optimal cost and achieve the best results. Through the content we have shared above, you will know how to deploy a successful campaign!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cau_hoi_thuong_gap\"><\/span>Frequently Asked Questions&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1736938737653\"><strong class=\"schema-faq-question\">Do you need keywords when deploying Google Discovery Ads?<br\/><\/strong> <p class=\"schema-faq-answer\">If with Google Search Ads you will need to build a set of search keywords, Google Discovery Ads will not require you to provide keywords. This form is deployed based on data, information collected about interests, behaviors and user data. The approach of this type of advertising is to proactively display ads to users in attractive visual images and video formats. This form of advertising helps reach a wide audience, low cost with high interaction rates.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1736938745789\"><strong class=\"schema-faq-question\">What is the minimum budget needed to run Google Discovery Ads?<br\/><\/strong> <p class=\"schema-faq-answer translation-block\">There is no specific regulation on the minimum budget when <a href=\"https:\/\/soclua.com\/en\/google-ads-services\/\" target=\"_self\">running Google Ads<\/a>  Discovery. When you first start, run with a moderate budget and when you see that this form is effective, gradually increase it. To evaluate the effectiveness of the ad to optimize the campaign, please see the detailed report provided by Google. Important metrics you should track include click-through rate, conversion rate, ROI, etc. After tracking, optimize campaign effectiveness by setting a budget that fits the size and goals of your business.<\/p> <\/div> <\/div>\n<\/div><!-- .vgblk-rw-wrapper -->\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;995371&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1c v\u1edbi Google Search Ads, Google Discovery Ads ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau khi h\u1ecd \u0111ang kh\u00e1m ph\u00e1 th\u00f4ng tin. \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. B\u1edfi kh\u1ea3 n\u0103ng hi\u1ec3n&#8230;<\/p>","protected":false},"author":10,"featured_media":995383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[],"class_list":["post-995371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft<\/title>\n<meta name=\"description\" content=\"Google Discovery Ads hay c\u00f2n g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1, Discovery Ads giu\u0301p ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u1ee7a Google\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft\" \/>\n<meta property=\"og:description\" content=\"Google Discovery Ads hay c\u00f2n g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1, Discovery Ads giu\u0301p ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u1ee7a Google\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soclua.com\/en\/what-is-google-discovery-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-20T02:49:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-20T03:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hoa Nh\u00e0i\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hoa Nh\u00e0i\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/\"},\"author\":{\"name\":\"Hoa Nh\u00e0i\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32\"},\"headline\":\"Google Discovery Ads l\u00e0 g\u00ec? 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B\u1edfi h\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u, th\u00f4ng tin thu th\u1eadp v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. C\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn c\u1ee7a lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00f3 l\u00e0 ch\u1ee7 \u0111\u1ed9ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u0111\u1ecbnh d\u1ea1ng h\u00ecnh \u1ea3nh, video tr\u1ef1c quan h\u1ea5p d\u1eabn. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y gi\u00fap ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng, chi ph\u00ed th\u1ea5p v\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938745789","position":2,"url":"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938745789","name":"What is the minimum budget needed to run Google Discovery Ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Kh\u00f4ng c\u00f3 quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u1ec1 ng\u00e2n s\u00e1ch t\u1ed1i thi\u1ec3u l\u00e0 bao nhi\u00eau khi <a href=\"https:\/\/soclua.com\/dich-vu-chay-quang-cao-google-ads\/\">ch\u1ea1y qu\u1ea3ng c\u00e1o google ads<\/a> Kh\u00e1m ph\u00e1 . Khi m\u1edbi b\u1eaft \u0111\u1ea7u b\u1ea1n h\u00e3y ch\u1ea1y v\u1edbi m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch v\u1eeba ph\u1ea3i v\u00e0 khi nh\u1eadn th\u1ea5y h\u00ecnh th\u1ee9c n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u00ec h\u00e3y t\u0103ng d\u1ea7n l\u00ean. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch th\u00ec b\u1ea1n h\u00e3y xem b\u00e1o c\u00e1o chi ti\u1ebft m\u00e0 Google cung c\u1ea5p. Nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng b\u1ea1n n\u00ean theo d\u00f5i g\u1ed3m t\u1ef7 l\u1ec7 nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, ROI,... Sau khi theo d\u00f5i b\u1ea1n h\u00e3y t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch b\u1eb1ng vi\u1ec7c \u0111\u1eb7t m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/995371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/comments?post=995371"}],"version-history":[{"count":3,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/995371\/revisions"}],"predecessor-version":[{"id":995388,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/995371\/revisions\/995388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/media\/995383"}],"wp:attachment":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/media?parent=995371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/categories?post=995371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/tags?post=995371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}