{"id":995379,"date":"2025-02-05T11:13:00","date_gmt":"2025-02-05T04:13:00","guid":{"rendered":"https:\/\/soclua.com\/?p=995379"},"modified":"2025-02-05T11:19:52","modified_gmt":"2025-02-05T04:19:52","slug":"demand-gen-campaigns","status":"publish","type":"post","link":"https:\/\/soclua.com\/en\/demand-gen-campaigns\/","title":{"rendered":"Demand Gen Campaigns: The New Version of Discovery Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Post map<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Chien_dich_Google_Demand_Gen_la_gi\" >What is the Google Demand Gen campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Su_khac_biet_giua_Demand_Gen_campaigns_va_Discover_Ads\" >What is the difference between Demand Gen campaigns and Discover Ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Pham_vi_tiep_can_duoc_mo_rong_tren_YouTube\" >Expanded reach on YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Nhieu_dinh_dang_quang_cao_video_hon\" >More video ad formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Co_nhieu_cong_cu_va_thu_nghiem_sang_tao_quang_cao_moi\" >New ad creative tools and testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Tuy_chon_dat_gia_thau_bo_sung\" >Additional Bidding Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Nham_muc_tieu_theo_doi_tuong_moi\" >New Audience Targeting&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Nhieu_tuy_chon_bao_cao_hon\" >More reporting options&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Cach_tao_chien_dich_Google_Demand_Gen_chi_tiet\" >How to create a detailed Google Demand Gen campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Tao_chien_dich_moi\" >Create a new campaign&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Lua_chon_muc_tieu_chien_dich\" >Select a campaign objective&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Thiet_lap_chien_dich\" >Set up a campaign&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Cai_dat_gia_thau_va_ngan_sach\" >Setting up bids and budgets&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Thiet_lap_nhom_quang_cao\" >Set up an ad group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Tao_quang_cao_Demand_Gen\" >Create Demand Gen Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Bi_quyet_trien_khai_chien_dich_Google_Demand_Gen_thanh_cong\" >The Secret to Successfully Deploying a Google Demand Gen Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/#Cau_hoi_thuong_gap\" >Frequently Asked Questions&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph translation-block\">Currently, Google Discovery Ads campaigns are replaced by Google Demand Gen campaigns, which aim to stimulate interest and create customer demand. In this new version, businesses can reach target customers outside the search results page in attractive locations. Combined with creating visual, vivid ads to attract attention and promote effective conversions. To better understand Demand Gen Campaigns, please follow the following article on <a href=\"https:\/\/soclua.com\/en\/\" target=\"_self\">soclua.com<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_dich_Google_Demand_Gen_la_gi\"><\/span>What is the Google Demand Gen campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"480\" src=\"http:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-7.jpg\" alt=\"Demand Gen Campaigns ads google\" class=\"wp-image-995432\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-7.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-7-18x12.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph translation-block\">A new version of Google Discovery Ads campaigns is designed to reach target customers before they think about actively searching for a brand. Instead, this campaign is used to reach new audiences and spark their interest in your products and services. Demand Gen Campaigns proactively reaches customers and delivers ads across Google Discover Feed, Gmail, and YouTube (including YouTube homepage, In-Stream, and Shorts in the same campaign. This new campaign uses audience targeting options and visual content to reach new customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, it creates demand for products and services and presents the benefits that the business's products and services bring to convince them to buy. After users interact with the ad, they will be redirected to a landing page designed to provide information about the product or service to increase conversion rates. Thanks to detailed and accurate measurement capabilities and smart optimization capabilities, Demand Gen campaigns help increase brand coverage and effectively reach target customers.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_khac_biet_giua_Demand_Gen_campaigns_va_Discover_Ads\"><\/span>What is the difference between Demand Gen campaigns and Discover Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From August 2023 to March 2024 is the transition period from Discover Ads to Demand Gen. Accordingly, Google Demand Gen is an upgraded version of Discovery Ads that provides more powerful tools and features to help businesses achieve their marketing and business goals.&nbsp;<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1-1.jpg\" alt=\"Demand Gen campaigns v\u00e0 Discover Ads\" class=\"wp-image-995435\" style=\"width:763px;height:auto\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1-1.jpg 1024w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1-1-768x512.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pham_vi_tiep_can_duoc_mo_rong_tren_YouTube\"><\/span>Expanded reach on YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While Discover Ads reach users on the Discover Feed, Gmail, and the YouTube homepage and feed. The new version reaches target customers across all Discover Ads ranges including YouTube In-Stream and YouTube Shorts. With the addition of Short and long-form ad content, the reach of YouTube ad campaigns will be significantly increased.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhieu_dinh_dang_quang_cao_video_hon\"><\/span>More video ad formats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the upgraded version, advertisers can add up to 5 videos to their campaigns alongside elements such as images, headlines, descriptions, icons, and calls to action. Accordingly, you can attract target customers with many other ad formats including short videos, carousels, vertical images, and squares all in a unified campaign. However, make sure the ad content is the right length and aspect ratio so that the video fits across all ad spaces.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_nhieu_cong_cu_va_thu_nghiem_sang_tao_quang_cao_moi\"><\/span>New ad creative tools and testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">To capture the attention of customers and stimulate their needs, creating visual, engaging, and relevant content is essential. Google has introduced a new ad preview tool specifically for Demand Gen campaigns. This allows advertisers to preview and see how their ads will appear in different screen placements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">In addition to previewing ad content before running, advertisers can conduct A\/B testing to test different image and video ads in Demand Gen Campaigns. This will help advertisers understand which content will perform better for their target audience and continue to improve performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tuy_chon_dat_gia_thau_bo_sung\"><\/span>Additional Bidding Options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Discover Ads campaigns help advertisers reach and convert new audiences. As such, they work best with advanced conversion tracking and only support smart bidding options. Demand Gen campaigns, on the other hand, offer similar smart bidding options but allow advertisers to use a maximize clicks bid strategy. This is great for ads that run campaigns with longer, more complex conversion cycles to drive traffic to their website or increase sales.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nham_muc_tieu_theo_doi_tuong_moi\"><\/span>New Audience Targeting&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Demand Gen campaigns give advertisers access to lookalike audience segments to refine them broadly or narrowly. Advertisers can tailor their reach based on how similar their target audience is to their existing customers. This helps businesses improve the performance of their advertising campaigns, increase click-through rates, and improve conversions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhieu_tuy_chon_bao_cao_hon\"><\/span>More reporting options&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When businesses run ads to new audiences on the display network, they rarely see an increase in brand searches and conversions. However, with Demand Gen campaigns, Google will provide advertisers with detailed information about the increase in searches and conversions from their brand campaigns. Based on the data, businesses can understand the performance of their campaigns and optimize their effectiveness.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_tao_chien_dich_Google_Demand_Gen_chi_tiet\"><\/span>How to create a detailed Google Demand Gen campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/support-kms-prod\/N5xBS6ZEuM0roOdF3ER2iYJvII4E6nIRs0lu\" alt=\"How to create a detailed Google Demand Gen campaign\" style=\"width:904px;height:auto\"\/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_chien_dich_moi\"><\/span>Create a new campaign&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">To create a Demand Gen Campaign, go to your  <a href=\"https:\/\/soclua.com\/en\/google-ads-invoice-account\/\" target=\"_self\">Google Ads account<\/a> , click the (+) icon, and select Campaigns in the left menu bar. Select + New campaign to create a new demand gen campaign on Google, then enter a name for the campaign. If you use a product feed to display products in your ads, click the toggle button to Run a product feed campaign. However, you can only create product ads in the campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lua_chon_muc_tieu_chien_dich\"><\/span>Select a campaign objective&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You will need to select one of the objectives: Sales, Website traffic, Product and brand consideration, or Create a campaign without a goal guide. Then select the campaign type as Demand Gen and select the conversion objective based on the campaign objective you have selected.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_lap_chien_dich\"><\/span>Set up a campaign&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In this step, you will use device targeting to target ads to people based on the device they are using. In the Devices section, choose to show your ads on all eligible devices or set specific device targeting. You can then show your ads on devices that help you expand your reach, including computers, mobile phones, tablets, or TV screens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, you need to target the language and location that your ads want to target. Targeting is set at the ad group level to optimize ad performance better. The default language is \u201cAll languages\u201d and the location is set to \u201cAll locations\u201d. Go to the Locations and Languages \u200b\u200bsection and activate the Enable campaign-level location and language targeting status bar. Then select Advanced Search to open the map interface or target by radius of the selected location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cai_dat_gia_thau_va_ngan_sach\"><\/span>Setting up bids and budgets&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While the budget affects the frequency and prominence of your ads, the bid determines how your budget is spent. Choose the right bid strategy with Google Demand Gen to maximize performance and achieve your desired conversion rate. On the other hand, set up the right budget and advertising schedule, including daily budget or lifetime budget. If you choose a lifetime budget, you need to enter the start date and end date.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_lap_nhom_quang_cao\"><\/span>Set up an ad group<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In this step, name your ad group and define the appropriate target audience. When your business targets people in a specific geographic location, use the location targeting feature. If you want to expand your reach, create a lookalike audience by clicking the Add Audience button and selecting Lookalike as the segment type. This will help your business reach people who are similar to your selected target audience to improve your conversion rate. Additionally, you can opt out of optimized targeting or exclude specific audiences. At the same time, narrow your target audience reach based on demographics, behaviors, interests, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_quang_cao_Demand_Gen\"><\/span>Create Demand Gen Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When creating an ad, you need to choose the appropriate format, name the ad, and select and add components. If you want to expand the reach of your target customers in all locations, create multiple ads in the same group. In addition, choose the appropriate ad format (image\/video, carousel) to increase the visibility of your demand generation campaigns. Don't forget to test ad versions to choose the best ad template to increase your budget and improve the effectiveness of your Google Demand Gen campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bi_quyet_trien_khai_chien_dich_Google_Demand_Gen_thanh_cong\"><\/span>The Secret to Successfully Deploying a Google Demand Gen Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1000\" height=\"583\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/demand-gen-campaign.jpg\" alt=\"B\u00ed quy\u1ebft tri\u1ec3n khai chi\u1ebfn d\u1ecbch Google Demand Gen \" class=\"wp-image-995436\" style=\"width:705px;height:auto\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/demand-gen-campaign.jpg 1000w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/demand-gen-campaign-768x448.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/demand-gen-campaign-18x10.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">If you want your Google Demand Gen campaign to be highly effective, you need to keep in mind the following tips:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Researching appropriate keywords related to your product, service or brand will help improve the performance of your advertising campaign and improve conversion rates. The keywords you choose will determine your budget setting. Use keyword research tools like Google Keyword Planner to find keywords with high search traffic and low competition and then add them to your ads.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">To increase the conversion rate for Demand Gen Campaigns, create a landing page related to your ad. Create engaging, attractive content to encourage customers to take action to convert. In addition, optimize your website to be fast-loading, device-friendly and user-friendly while improving the user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on your campaign goals and selected keywords, you need to set up an appropriate bidding strategy to ensure that your ads are displayed the most and optimize costs. If you want to set up accurate bids, you need to track Google Ads metrics: click-through rate, conversion rate, etc. Then adjust the bid based on the data to optimize the campaign.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the campaign, you need to determine the appropriate budget by using the Smart Bidding feature and should set a budget of at least 15 times the target CPA. This helps the Demand Gen campaign achieve the best results. At the same time, you need to combine it with monitoring and controlling costs by using reporting and analysis tools.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compared to Display Ads, Demand Gen Campaigns have many outstanding advantages in helping businesses expand their reach and increase conversion rates. Through detailed instructions on how to set up a campaign, you can successfully implement it and gain many potential customers, effectively increasing sales.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cau_hoi_thuong_gap\"><\/span>Frequently Asked Questions&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1737173084757\"><strong class=\"schema-faq-question\">Where are Demand Gen Google Ads displayed?\u00a0<br\/><\/strong> <p class=\"schema-faq-answer\">For advertising campaigns that create demand for products and services, ads will be displayed in popular Google feeds including YouTube, Discover and Gmail. When you want to measure the effectiveness of the campaign, you can evaluate it through indicators: website traffic, engagement level, conversion rate, etc. Through these indicators, you can evaluate the effectiveness and optimize the campaign effectively.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1737173092164\"><strong class=\"schema-faq-question\">When should you use Demand Gen Google Ads campaigns?\u00a0<br\/><\/strong> <p class=\"schema-faq-answer\">Demand Gen Google Ads is suitable for businesses that want to increase brand awareness, and create demand for customers who do not need products or services or are not ready to buy. Some cases where Demand Gen campaigns can be highly effective include launching new products, building brands, and nurturing and finding potential customers.<\/p> <\/div> <\/div>\n<\/div><!-- .vgblk-rw-wrapper -->\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;995379&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Demand Gen Campaigns: Phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Discovery Ads&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Gi\u1edd \u0111\u00e2y, c\u00e1c chi\u1ebfn d\u1ecbch Google Discovery Ads \u0111\u01b0\u1ee3c thay th\u1ebf b\u1edfi chi\u1ebfn d\u1ecbch Google Demand Gen nh\u1eb1m m\u1ee5c \u0111\u00edch k\u00edch th\u00edch s\u1ef1 quan t\u00e2m, t\u1ea1o ra nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u1ede phi\u00ean b\u1ea3n m\u1edbi n\u00e0y th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u00ean ngo\u00e0i trang k\u1ebft qu\u1ea3 t\u00ecm&#8230;<\/p>","protected":false},"author":10,"featured_media":995430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[],"class_list":["post-995379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Demand Gen Campaigns: Phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Discovery Ads<\/title>\n<meta name=\"description\" content=\"chi\u1ebfn d\u1ecbch Google Discovery Ads \u0111\u01b0\u1ee3c thay th\u1ebf b\u1edfi chi\u1ebfn d\u1ecbch Google Demand Gen nh\u1eb1m m\u1ee5c \u0111\u00edch k\u00edch th\u00edch s\u1ef1 quan t\u00e2m, t\u1ea1o ra nhu c\u1ea7u\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand Gen Campaigns: Phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Discovery Ads\" \/>\n<meta property=\"og:description\" content=\"chi\u1ebfn d\u1ecbch Google Discovery Ads \u0111\u01b0\u1ee3c thay th\u1ebf b\u1edfi chi\u1ebfn d\u1ecbch Google Demand Gen nh\u1eb1m m\u1ee5c \u0111\u00edch k\u00edch th\u00edch s\u1ef1 quan t\u00e2m, t\u1ea1o ra nhu c\u1ea7u\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soclua.com\/en\/demand-gen-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-05T04:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-05T04:19:52+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hoa Nh\u00e0i\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hoa Nh\u00e0i\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/\"},\"author\":{\"name\":\"Hoa Nh\u00e0i\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32\"},\"headline\":\"Demand Gen Campaigns: Phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Discovery Ads\",\"datePublished\":\"2025-02-05T04:13:00+00:00\",\"dateModified\":\"2025-02-05T04:19:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/\"},\"wordCount\":3985,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/soclua.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1.jpg\",\"articleSection\":[\"Ki\u1ebfn th\u1ee9c\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/soclua.com\/demand-gen-campaigns\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/\",\"url\":\"https:\/\/soclua.com\/demand-gen-campaigns\/\",\"name\":\"Demand Gen Campaigns: Phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Discovery Ads\",\"isPartOf\":{\"@id\":\"https:\/\/soclua.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1.jpg\",\"datePublished\":\"2025-02-05T04:13:00+00:00\",\"dateModified\":\"2025-02-05T04:19:52+00:00\",\"description\":\"chi\u1ebfn d\u1ecbch Google Discovery Ads \u0111\u01b0\u1ee3c thay th\u1ebf b\u1edfi chi\u1ebfn d\u1ecbch Google Demand Gen nh\u1eb1m m\u1ee5c \u0111\u00edch k\u00edch th\u00edch s\u1ef1 quan t\u00e2m, t\u1ea1o ra nhu c\u1ea7u\",\"breadcrumb\":{\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173084757\"},{\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173092164\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/soclua.com\/demand-gen-campaigns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#primaryimage\",\"url\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1.jpg\",\"contentUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1.jpg\",\"width\":900,\"height\":600,\"caption\":\"Demand Gen Campaigns\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/soclua.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ki\u1ebfn th\u1ee9c\",\"item\":\"https:\/\/soclua.com\/kien-thuc\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Demand Gen Campaigns: Phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Discovery Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/soclua.com\/#website\",\"url\":\"https:\/\/soclua.com\/\",\"name\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/soclua.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/soclua.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/soclua.com\/#organization\",\"name\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\",\"url\":\"https:\/\/soclua.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png\",\"contentUrl\":\"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png\",\"width\":671,\"height\":185,\"caption\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32\",\"name\":\"Hoa Nh\u00e0i\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g\",\"caption\":\"Hoa Nh\u00e0i\"},\"url\":\"https:\/\/soclua.com\/en\/author\/hoanhai\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173084757\",\"position\":1,\"url\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173084757\",\"name\":\"V\u1ecb tr\u00ed hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o Demand Gen Google Ads \u1edf \u0111\u00e2u?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0110\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1ea1o nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00ec qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn c\u1ee7a Google g\u1ed3m YouTube, Discover v\u00e0 Gmail. Khi b\u1ea1n mu\u1ed1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch th\u00ec c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 qua c\u00e1c ch\u1ec9 s\u1ed1: l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i,... Th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3.\u00a0\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173092164\",\"position\":2,\"url\":\"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173092164\",\"name\":\"Khi n\u00e0o b\u1ea1n n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch Demand Gen Google Ads?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Demand Gen Google Ads ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n n\u00e2ng cao s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o nhu c\u1ea7u cho kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ch\u01b0a s\u1eb5n s\u00e0ng mua h\u00e0ng. M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn d\u1ecbch Demand Gen c\u00f3 th\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao g\u1ed3m ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng nu\u00f4i d\u01b0\u1ee1ng v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Demand Gen Campaigns: The New Version of Discovery Ads","description":"Google Discovery Ads campaigns are being replaced by Google Demand Gen campaigns that aim to stimulate interest and create demand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/soclua.com\/en\/demand-gen-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"Demand Gen Campaigns: Phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Discovery Ads","og_description":"chi\u1ebfn d\u1ecbch Google Discovery Ads \u0111\u01b0\u1ee3c thay th\u1ebf b\u1edfi chi\u1ebfn d\u1ecbch Google Demand Gen nh\u1eb1m m\u1ee5c \u0111\u00edch k\u00edch th\u00edch s\u1ef1 quan t\u00e2m, t\u1ea1o ra nhu c\u1ea7u","og_url":"https:\/\/soclua.com\/en\/demand-gen-campaigns\/","og_site_name":"C\u00f4ng ty TNHH S\u00f3c L\u1eeda","article_published_time":"2025-02-05T04:13:00+00:00","article_modified_time":"2025-02-05T04:19:52+00:00","og_image":[{"width":900,"height":600,"url":"http:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1.jpg","type":"image\/jpeg"}],"author":"Hoa Nh\u00e0i","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hoa Nh\u00e0i","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/soclua.com\/demand-gen-campaigns\/#article","isPartOf":{"@id":"https:\/\/soclua.com\/demand-gen-campaigns\/"},"author":{"name":"Hoa Nh\u00e0i","@id":"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32"},"headline":"Demand Gen Campaigns: Phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Discovery Ads","datePublished":"2025-02-05T04:13:00+00:00","dateModified":"2025-02-05T04:19:52+00:00","mainEntityOfPage":{"@id":"https:\/\/soclua.com\/demand-gen-campaigns\/"},"wordCount":3985,"commentCount":0,"publisher":{"@id":"https:\/\/soclua.com\/#organization"},"image":{"@id":"https:\/\/soclua.com\/demand-gen-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1.jpg","articleSection":["Ki\u1ebfn th\u1ee9c"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/soclua.com\/demand-gen-campaigns\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/soclua.com\/demand-gen-campaigns\/","url":"https:\/\/soclua.com\/demand-gen-campaigns\/","name":"Demand Gen Campaigns: The New Version of Discovery Ads","isPartOf":{"@id":"https:\/\/soclua.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/soclua.com\/demand-gen-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/soclua.com\/demand-gen-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1.jpg","datePublished":"2025-02-05T04:13:00+00:00","dateModified":"2025-02-05T04:19:52+00:00","description":"Google Discovery Ads campaigns are being replaced by Google Demand Gen campaigns that aim to stimulate interest and create demand.","breadcrumb":{"@id":"https:\/\/soclua.com\/demand-gen-campaigns\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173084757"},{"@id":"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173092164"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/soclua.com\/demand-gen-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soclua.com\/demand-gen-campaigns\/#primaryimage","url":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1.jpg","contentUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1.jpg","width":900,"height":600,"caption":"Demand Gen Campaigns"},{"@type":"BreadcrumbList","@id":"https:\/\/soclua.com\/demand-gen-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/soclua.com\/"},{"@type":"ListItem","position":2,"name":"Ki\u1ebfn th\u1ee9c","item":"https:\/\/soclua.com\/kien-thuc\/"},{"@type":"ListItem","position":3,"name":"Demand Gen Campaigns: Phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Discovery Ads"}]},{"@type":"WebSite","@id":"https:\/\/soclua.com\/#website","url":"https:\/\/soclua.com\/","name":"Soc Lua Company Limited","description":"","publisher":{"@id":"https:\/\/soclua.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/soclua.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/soclua.com\/#organization","name":"Soc Lua Company Limited","url":"https:\/\/soclua.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soclua.com\/#\/schema\/logo\/image\/","url":"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png","contentUrl":"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png","width":671,"height":185,"caption":"C\u00f4ng ty TNHH S\u00f3c L\u1eeda"},"image":{"@id":"https:\/\/soclua.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32","name":"Hoa Nh\u00e0i","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soclua.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g","caption":"Hoa Nh\u00e0i"},"url":"https:\/\/soclua.com\/en\/author\/hoanhai\/"},{"@type":"Question","@id":"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173084757","position":1,"url":"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173084757","name":"Where are Demand Gen Google Ads displayed?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u0110\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1ea1o nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00ec qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn c\u1ee7a Google g\u1ed3m YouTube, Discover v\u00e0 Gmail. Khi b\u1ea1n mu\u1ed1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch th\u00ec c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 qua c\u00e1c ch\u1ec9 s\u1ed1: l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i,... Th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173092164","position":2,"url":"https:\/\/soclua.com\/demand-gen-campaigns\/#faq-question-1737173092164","name":"When should you use Demand Gen Google Ads campaigns?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Demand Gen Google Ads ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n n\u00e2ng cao s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o nhu c\u1ea7u cho kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ch\u01b0a s\u1eb5n s\u00e0ng mua h\u00e0ng. M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn d\u1ecbch Demand Gen c\u00f3 th\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao g\u1ed3m ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng nu\u00f4i d\u01b0\u1ee1ng v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/995379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/comments?post=995379"}],"version-history":[{"count":3,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/995379\/revisions"}],"predecessor-version":[{"id":995439,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/995379\/revisions\/995439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/media\/995430"}],"wp:attachment":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/media?parent=995379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/categories?post=995379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/tags?post=995379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}