{"id":995587,"date":"2025-03-11T09:43:23","date_gmt":"2025-03-11T02:43:23","guid":{"rendered":"https:\/\/soclua.com\/?p=995587"},"modified":"2025-03-11T09:43:25","modified_gmt":"2025-03-11T02:43:25","slug":"negative-keywords-in-google-ads","status":"publish","type":"post","link":"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/","title":{"rendered":"How to find and add negative keywords in Google Ads simply\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Post map<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Tu_khoa_phu_dinh_trong_Google_Ads_la_gi\" >What are negative keywords in Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Loi_ich_khi_su_dung_tu_khoa_phu_dinh_chay_quang_cao_Google\" >Benefits of using negative keywords to run Google ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Nang_cao_chat_luong_tim_kiem\" >Improve search quality&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Tiet_kiem_ngan_sach_quang_cao\" >Save advertising budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Cai_thien_diem_chat_luong_va_tang_CTR\" >Improve Quality Score and Increase CTR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Tao_nhom_quang_cao_co_lien_quan\" >Create relevant ad groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Tang_ty_le_chuyen_doi_va_nang_cao_vi_the_canh_tranh\" >Increase conversion rates and improve your competitive position<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Cac_loai_tu_khoa_phu_dinh_Google_Ads_pho_bien\" >Popular types of Google Ads negative keywords&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Tu_khoa_phu_dinh_doi_sanh_rong\" >Broad match negative keywords&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Tu_khoa_phu_dinh_doi_sanh_cum_tu\" >Phrase match negative keywords&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Tu_khoa_phu_dinh_doi_sanh_chinh_xac\" >Exact match negative keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Huong_dan_cach_tim_tu_khoa_phu_dinh_cho_Google_Ads\" >How to find negative keywords for Google Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Su_dung_cong_cu_lap_ke_hoach_tu_khoa_cua_Google_Ads\" >Use Google Ads' keyword planning tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Dung_cong_cu_nghien_cuu_tu_khoa_khac\" >Use other keyword research tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Su_dung_bao_cao_cum_tu_tim_kiem_tren_tai_khoan_Google_Ads\" >Use the search term report on the Google Ads account&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Cach_them_tu_khoa_phu_dinh_trong_Google_Ads_hieu_qua\" >How to Add Negative Keywords in Google Ads Effectively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/#Cau_hoi_thuong_gap\" >Frequently Asked Questions&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph translation-block\">Keywords in Google Ads are a tool that helps businesses reach and connect with target customers, increasing the visibility of ads when users perform search queries. However, in some cases, ads displayed to users who do not have a need for products or services not only waste budget but also affect the effectiveness of Google Ads campaigns. Negative keywords are an effective tool to help prevent ads from being displayed for irrelevant queries, improve campaign performance, optimize costs and increase conversion rates for ads. If you do not know how to find and exploit the power of negative keywords in Google Ads most effectively, follow the article below from <a href=\"https:\/\/soclua.com\/en\/\" target=\"_self\">Soc Lua<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tu_khoa_phu_dinh_trong_Google_Ads_la_gi\"><\/span>What are negative keywords in Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is a type of keyword match that advertisers add to a campaign or ad group to prevent a keyword or phrase from triggering an unwanted ad. Simply put, it is a keyword that you do not want to advertise when users search. However, this type of keyword will help your business's ads have more opportunities to reach potential customers, increase conversion rates and optimize budgets.<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1184\" height=\"672\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_chalkboardstyle_illustration_explaining_1.jpg\" alt=\"\" class=\"wp-image-995674\" style=\"width:826px;height:auto\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_chalkboardstyle_illustration_explaining_1.jpg 1184w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_chalkboardstyle_illustration_explaining_1-768x436.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_chalkboardstyle_illustration_explaining_1-18x10.jpg 18w\" sizes=\"(max-width: 1184px) 100vw, 1184px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">When setting up negative keywords for a Google Ads campaign, the ad will not be displayed when users use those keywords to search. This helps the ad to be displayed to users who are really interested in the product or service, while improving campaign performance and saving advertising budgets. Adding a word or phrase to the negative keyword list means that the ad will not appear to target customers who do not have a need for the product or service but have queries similar to the added negative keyword.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With search campaigns, adding negative keywords to ads is very important because if you choose the wrong negative keywords, it will affect the range of potential customers and sales. Therefore, you should search for keywords that are not related to your business, run ads that appear when customers search, to add to the ad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike search ads, in display or video campaigns, negative keywords will work differently. Negative keywords will prevent ads from being displayed to websites or videos that are not relevant or that potential customers are interested in. Ads will not be displayed on the page when the customer's search keywords are not clearly on the website or the content is closely related to the excluded negative keyword group. Moreover, the maximum number of negative keywords that can be added is 5000, so sometimes ads can still appear in some locations that already have negative keywords.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Although <a href=\"https:\/\/soclua.com\/en\/google-shopping-ads\/\" target=\"_self\">Google Shopping Ads<\/a> campaigns do not use keywords to target ads, you can use this type of keyword to prevent ads from showing when you do not want them to. After adding negative keywords to the campaign, depending on the keyword match type selected, the system will filter out inappropriate queries so that ads are not shown to customers. On the other hand, you can enable automatic negative keywords so that the AutoAds system will compare customer queries with the words you just added and add them to the negative list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_ich_khi_su_dung_tu_khoa_phu_dinh_chay_quang_cao_Google\"><\/span>Benefits of using negative keywords to run Google ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By searching and adding negative keywords in Google Ads, your business's ads will receive the following benefits:&nbsp;<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1184\" height=\"672\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_humorous_cartoon_illustration_of_a_Googl_0.jpg\" alt=\"\" class=\"wp-image-995675\" style=\"width:874px;height:auto\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_humorous_cartoon_illustration_of_a_Googl_0.jpg 1184w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_humorous_cartoon_illustration_of_a_Googl_0-768x436.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_humorous_cartoon_illustration_of_a_Googl_0-18x10.jpg 18w\" sizes=\"(max-width: 1184px) 100vw, 1184px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nang_cao_chat_luong_tim_kiem\"><\/span>Improve search quality&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">By using negative keywords at the campaign and ad group level to <a href=\"https:\/\/soclua.com\/en\/google-ads-services\/\" target=\"_self\">run Google Ads<\/a>, businesses can prevent ads from being displayed to users who do not have a need for products or services. This means that your ads will only appear to truly interested customers, increasing the ability to reach the right target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tiet_kiem_ngan_sach_quang_cao\"><\/span>Save advertising budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When using negative keywords, you can prevent ads from being displayed for unrelated queries. Not displaying ads to people who do not need products or services will help businesses save costs and increase conversions. You can ensure that your Google Ads budget will only be spent to reach real potential customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cai_thien_diem_chat_luong_va_tang_CTR\"><\/span>Improve Quality Score and Increase CTR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Google evaluates the quality of your ads based on many factors, including <a href=\"https:\/\/soclua.com\/en\/what-is-ctr\/\" target=\"_self\">CTR<\/a>. By removing relevant keywords from your ads, your ad's quality score will improve. Furthermore, adding negative keywords to your ads will increase the relevance to the user's search query, increasing the click-through rate of your ads, improving campaign performance and reducing advertising costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_nhom_quang_cao_co_lien_quan\"><\/span>Create relevant ad groups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By removing keywords that are not related to your business, products and services from your ads, you can increase the relevance of your ad groups. This means you can create relevant ad groups that convey the desired message related to the keywords that customers search for, increasing click-through rates and improving ad performance.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tang_ty_le_chuyen_doi_va_nang_cao_vi_the_canh_tranh\"><\/span>Increase conversion rates and improve your competitive position<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Negative keywords will ensure that your ads will not show for phrases that you know will not generate conversions. Then your ads have a better chance of being shown to potential customers who are more likely to buy, increasing conversion rates, and increasing sales and profits. In addition, using negative keywords also helps you eliminate unnecessary competitors. You can block their ads from being shown to your customers by adding negative keywords related to them to your ads.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_loai_tu_khoa_phu_dinh_Google_Ads_pho_bien\"><\/span>Popular types of Google Ads negative keywords&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many ways to classify negative keywords in Google Ads, including negative keywords at the campaign level and the ad group level. If you do not want your ads to be shown for queries containing certain keywords, add phrases to the campaign's Google Ads negative keywords. These keywords will then be applied to ad groups. For negative keywords at the ad group level, the purpose is the same as negative keywords at the campaign level, but it is only applied to that ad group. In addition, negative keywords added to Google ads also include the following types:&nbsp;<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1184\" height=\"672\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_handdrawn_sketchstyle_illustration_of_a_1.jpg\" alt=\"\" class=\"wp-image-995676\" style=\"width:904px;height:auto\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_handdrawn_sketchstyle_illustration_of_a_1.jpg 1184w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_handdrawn_sketchstyle_illustration_of_a_1-768x436.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_handdrawn_sketchstyle_illustration_of_a_1-18x10.jpg 18w\" sizes=\"(max-width: 1184px) 100vw, 1184px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tu_khoa_phu_dinh_doi_sanh_rong\"><\/span>Broad match negative keywords&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is a type of negative keyword that helps limit the display of ads for users searching for keywords containing this negative keyword. This is the default match type that the system applies to newly added keywords without any adjustments. When using this match type, as long as the query contains enough words in the negative keyword phrase, regardless of the order, the ad will not be displayed. However, if the search content contains one or more phrases in the negative keyword, the ad can still be displayed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tu_khoa_phu_dinh_doi_sanh_cum_tu\"><\/span>Phrase match negative keywords&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If using the negative keyword type, the ad will not be displayed when the customer's search content contains the exact keyword phrases but must be in the same specified order. Although the customer's query may contain other keywords, the ad will not be displayed even if the query contains a phrase that matches the negative keyword arranged in the same order. Phrase match negative keywords help you exclude broader keywords and be careful if the keyword is not accented because in some cases you can negate variations of your main keyword.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tu_khoa_phu_dinh_doi_sanh_chinh_xac\"><\/span>Exact match negative keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When choosing this type of negative keyword, the ad will not be displayed when the customer's query matches 100% with the negative keyword added by the advertiser. This is a safe form of negative keyword matching and is recommended for use in advertising to help improve campaign performance, reach the right target customers and optimize costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Huong_dan_cach_tim_tu_khoa_phu_dinh_cho_Google_Ads\"><\/span>How to find negative keywords for Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, the Google system accepts 3 symbols in negative keywords: ampersand (&amp;), punctuation marks (\u00e1), and asterisks (*). Every time you deploy an advertising campaign on Google, you can search for negative keywords in many ways and synthesize them into a list, and then add them to the ad. The following are commonly used methods of searching for negative keywords:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_dung_cong_cu_lap_ke_hoach_tu_khoa_cua_Google_Ads\"><\/span>Use Google Ads' keyword planning tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Keyword Planner is a free tool from Google that can be used to discover new keywords and view keyword search volume. With this method of finding negative keywords, go to Tools and select Keyword Research Tool. Then enter the keyword you want to come up with ideas for the system to filter out related keywords. At this point, you will have a list of Google Ads keywords including main keywords and negative keywords to choose from to achieve your advertising goals. On the other hand, you can use Google Search Console to view the search term report to provide you with more information about the keywords customers search for to find negative keywords.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dung_cong_cu_nghien_cuu_tu_khoa_khac\"><\/span>Use other keyword research tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to using the Google Ads keyword planner, you can use other keyword search tools such as Keywordtool.io, Keywords Finder, SEMrush, and Ahrefs, ... Each tool will have its unique features and different uses, so you should learn to choose and use the right tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_dung_bao_cao_cum_tu_tim_kiem_tren_tai_khoan_Google_Ads\"><\/span>Use the search term report on the Google Ads account&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Only accounts that have run Google Ads for a long time can use it to search for negative keywords. That account will collect and compile data about the queries that customers search for to trigger display ads. Through this, you will be able to outline the portrait of your target customers to know which keywords users are using to access your ads. In addition, you will find negative keywords that trigger ads to exclude.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_them_tu_khoa_phu_dinh_trong_Google_Ads_hieu_qua\"><\/span>How to Add Negative Keywords in Google Ads Effectively<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After finding the negative keywords, add them to the ad group, campaign and negative keyword list by accessing your Google Ads account. Next, select the Keywords section and go to Negative keywords. Now click on the (+) sign and add individual negative keywords or create a new list. Now add the negative keywords to the campaign or ad group and select the specific campaign or ad group.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, add the keyword list to the table, each keyword must be on a line and make sure that the keyword does not match the selected campaign's affirmative keyword for the ad to display. After adding the negative keywords, select a match type for each keyword by using the appropriate symbols. Unlike search campaigns, in display and video campaigns, exact match is applied by default to all negative keywords. Next, select Save to new or existing list and enter a name for the new negative keyword list and finally click Save.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you already have a negative keyword list and want to use it for multiple campaigns, select Use negative keyword list and then select the campaign you want to apply the list to. Here, check the negative keyword list you want to use for that campaign and then click Save.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to edit, delete or download negative keywords in Google Ads, select Keywords in the menu bar and click Negative keywords. To edit negative keywords, move to the right side of the negative keyword, click the pencil icon and select Edit. Now edit the negative keywords, and if you want to change the negative keyword match type, click the drop-down menu to select a new match type for that keyword and then click Save.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you want to delete negative keywords, select the drop-down box next to the keywords you want to delete and then select Delete. To download negative keywords, click the 3-dot icon at the top of the table and click the download button. Next, choose the appropriate download format for your report. You can send the keyword report to email as a .CSV, as a spreadsheet, or schedule the report to download automatically.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To effectively deploy advertising campaigns on Google, in addition to choosing the right keywords and creating attractive advertising content, adding negative keywords will help prevent ads from showing for irrelevant queries, saving costs. With the above sharing, you have learned the role of negative keywords in Google Ads and how to search and use them effectively.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cau_hoi_thuong_gap\"><\/span>Frequently Asked Questions&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1740644594643\"><strong class=\"schema-faq-question\">When to use negative keywords in Google Ads?\u00a0<br\/><\/strong> <p class=\"schema-faq-answer\">You can use negative keywords to prevent your ads from showing for irrelevant search queries or reaching target audiences that have no need for your products or services, helping to avoid wasting budget and increase conversion rates. Google provides negative keyword match types including broad match, phrase match and exact match for advertisers to choose according to their purposes. To add negative keywords to your advertising campaign, log in to your Google Ads account, select the campaign and click on the Keywords tab, select + Keywords and select Add Keyword. Then enter the keyword and select the appropriate match type and save.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1740644603067\"><strong class=\"schema-faq-question\">How to optimize the negative keyword list in Google Ads?<br\/><\/strong> <p class=\"schema-faq-answer\">If you want to optimize the negative keyword list in Google Ads, regularly monitor the performance of negative keywords, add new keywords and remove ineffective keywords. You should use the negative keyword list to manage more effectively. To edit a keyword, move to the right of the keyword, select the pencil icon and click Edit. Click the downward-pointing triangle and select a new match for the keyword and click Save. If you want to remove a negative keyword, select the option list box next to the keyword you want to delete and click Remove.\u00a0<\/p> <\/div> <\/div>\n<\/div><!-- .vgblk-rw-wrapper -->\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;995587&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;C\u00e1ch t\u00ecm v\u00e0 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u01a1n gi\u1ea3n\u00a0&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>T\u1eeb kh\u00f3a trong Google Ads l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n truy v\u1ea5n t\u00ecm ki\u1ebfm. Tuy nhi\u00ean trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p vi\u1ec7c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb t\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng&#8230;<\/p>","protected":false},"author":10,"featured_media":995672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[],"class_list":["post-995587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch t\u00ecm v\u00e0 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u01a1n gi\u1ea3n\u00a0<\/title>\n<meta name=\"description\" content=\"T\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch t\u00ecm v\u00e0 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u01a1n gi\u1ea3n\u00a0\" \/>\n<meta property=\"og:description\" content=\"T\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T02:43:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T02:43:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_realistic_3D_render_of_a_marketers_works_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1184\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hoa Nh\u00e0i\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hoa Nh\u00e0i\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/\"},\"author\":{\"name\":\"Hoa Nh\u00e0i\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32\"},\"headline\":\"C\u00e1ch t\u00ecm v\u00e0 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u01a1n gi\u1ea3n\u00a0\",\"datePublished\":\"2025-03-11T02:43:23+00:00\",\"dateModified\":\"2025-03-11T02:43:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/\"},\"wordCount\":4858,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/soclua.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_realistic_3D_render_of_a_marketers_works_3.jpg\",\"articleSection\":[\"Ki\u1ebfn th\u1ee9c\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/\",\"url\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/\",\"name\":\"C\u00e1ch t\u00ecm v\u00e0 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u01a1n gi\u1ea3n\u00a0\",\"isPartOf\":{\"@id\":\"https:\/\/soclua.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_realistic_3D_render_of_a_marketers_works_3.jpg\",\"datePublished\":\"2025-03-11T02:43:23+00:00\",\"dateModified\":\"2025-03-11T02:43:25+00:00\",\"description\":\"T\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\",\"breadcrumb\":{\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644594643\"},{\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644603067\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#primaryimage\",\"url\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_realistic_3D_render_of_a_marketers_works_3.jpg\",\"contentUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_realistic_3D_render_of_a_marketers_works_3.jpg\",\"width\":1184,\"height\":672,\"caption\":\"t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/soclua.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ki\u1ebfn th\u1ee9c\",\"item\":\"https:\/\/soclua.com\/kien-thuc\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"C\u00e1ch t\u00ecm v\u00e0 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u01a1n gi\u1ea3n\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/soclua.com\/#website\",\"url\":\"https:\/\/soclua.com\/\",\"name\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/soclua.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/soclua.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/soclua.com\/#organization\",\"name\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\",\"url\":\"https:\/\/soclua.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png\",\"contentUrl\":\"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png\",\"width\":671,\"height\":185,\"caption\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32\",\"name\":\"Hoa Nh\u00e0i\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g\",\"caption\":\"Hoa Nh\u00e0i\"},\"url\":\"https:\/\/soclua.com\/en\/author\/hoanhai\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644594643\",\"position\":1,\"url\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644594643\",\"name\":\"Khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong qu\u1ea3ng c\u00e1o Google?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh \u0111\u1ec3 ng\u0103n ch\u1eb7n qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb cho nh\u1eefng truy v\u1ea5n t\u00ecm ki\u1ebfm kh\u00f4ng li\u00ean quan ho\u1eb7c ti\u1ebfp c\u1eadn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00f4ng c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 gi\u00fap tr\u00e1nh l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Google cung c\u1ea5p c\u00e1c ki\u1ec3u kh\u1edbp t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh g\u1ed3m kh\u1edbp r\u1ed9ng, kh\u1edbp c\u1ee5m t\u1eeb v\u00e0 kh\u1edbp ch\u00ednh x\u00e1c \u0111\u1ec3 nh\u00e0 qu\u1ea3ng c\u00e1o l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng. \u0110\u1ec3 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh v\u00e0o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n h\u00e3y \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Ads r\u1ed3i ch\u1ecdn chi\u1ebfn d\u1ecbch v\u00e0 nh\u1ea5n v\u00e0o tab T\u1eeb kh\u00f3a, ch\u1ecdn v\u00e0o + T\u1eeb kh\u00f3a v\u00e0 ch\u1ecdn Th\u00eam t\u1eeb kh\u00f3a. Ti\u1ebfp \u0111\u00f3 b\u1ea1n h\u00e3y nh\u1eadp t\u1eeb kh\u00f3a v\u00e0 ch\u1ecdn ki\u1ec3u kh\u1edbp ph\u00f9 h\u1ee3p r\u1ed3i l\u01b0u l\u1ea1i.\u00a0\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644603067\",\"position\":2,\"url\":\"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644603067\",\"name\":\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u list t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong qu\u1ea3ng c\u00e1o Google th\u00ec h\u00e3y th\u01b0\u1eddng xuy\u00ean theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh, th\u00eam t\u1eeb kh\u00f3a m\u1edbi v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng t\u1eeb kh\u00f3a kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh gi\u00fap qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u1ec3 ch\u1ec9nh s\u1eeda t\u1eeb kh\u00f3a th\u00ec h\u00e3y di chuy\u1ec3n \u0111\u1ebfn b\u00ean ph\u1ea3i t\u1eeb kh\u00f3a r\u1ed3i ch\u1ecdn v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng chi\u1ebfc b\u00fat ch\u00ec v\u00e0 nh\u1ea5n v\u00e0o Ch\u1ec9nh s\u1eeda. Nh\u1ea5p v\u00e0o h\u00ecnh tam gi\u00e1c h\u01b0\u1edbng xu\u1ed1ng r\u1ed3i ch\u1ecdn \u0111\u1ed1i s\u00e1nh m\u1edbi cho t\u1eeb kh\u00f3a v\u00e0 b\u1ea5m l\u01b0u. Tr\u01b0\u1eddng h\u1ee3p b\u1ea1n mu\u1ed1n lo\u1ea1i b\u1ecf t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh th\u00ec h\u00e3y ch\u1ecdn h\u1ed9p danh s\u00e1ch t\u00f9y ch\u1ecdn \u1edf b\u00ean c\u1ea1nh t\u1eeb kh\u00f3a mu\u1ed1n x\u00f3a r\u1ed3i nh\u1ea5n v\u00e0o Lo\u1ea1i b\u1ecf.\u00a0\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to find and add negative keywords in Google Ads simply\u00a0","description":"Learn how to use negative keywords in Google Ads to optimize your advertising campaign effectively. Help save costs and increase conversion rates.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/","og_locale":"en_US","og_type":"article","og_title":"C\u00e1ch t\u00ecm v\u00e0 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u01a1n gi\u1ea3n\u00a0","og_description":"T\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i","og_url":"https:\/\/soclua.com\/en\/negative-keywords-in-google-ads\/","og_site_name":"C\u00f4ng ty TNHH S\u00f3c L\u1eeda","article_published_time":"2025-03-11T02:43:23+00:00","article_modified_time":"2025-03-11T02:43:25+00:00","og_image":[{"width":1184,"height":672,"url":"http:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_realistic_3D_render_of_a_marketers_works_3.jpg","type":"image\/jpeg"}],"author":"Hoa Nh\u00e0i","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hoa Nh\u00e0i","Est. reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#article","isPartOf":{"@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/"},"author":{"name":"Hoa Nh\u00e0i","@id":"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32"},"headline":"C\u00e1ch t\u00ecm v\u00e0 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u01a1n gi\u1ea3n\u00a0","datePublished":"2025-03-11T02:43:23+00:00","dateModified":"2025-03-11T02:43:25+00:00","mainEntityOfPage":{"@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/"},"wordCount":4858,"commentCount":0,"publisher":{"@id":"https:\/\/soclua.com\/#organization"},"image":{"@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_realistic_3D_render_of_a_marketers_works_3.jpg","articleSection":["Ki\u1ebfn th\u1ee9c"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/","url":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/","name":"How to find and add negative keywords in Google Ads simply\u00a0","isPartOf":{"@id":"https:\/\/soclua.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_realistic_3D_render_of_a_marketers_works_3.jpg","datePublished":"2025-03-11T02:43:23+00:00","dateModified":"2025-03-11T02:43:25+00:00","description":"Learn how to use negative keywords in Google Ads to optimize your advertising campaign effectively. Help save costs and increase conversion rates.","breadcrumb":{"@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644594643"},{"@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644603067"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#primaryimage","url":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_realistic_3D_render_of_a_marketers_works_3.jpg","contentUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/02\/Leonardo_Phoenix_10_A_realistic_3D_render_of_a_marketers_works_3.jpg","width":1184,"height":672,"caption":"t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh"},{"@type":"BreadcrumbList","@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/soclua.com\/"},{"@type":"ListItem","position":2,"name":"Ki\u1ebfn th\u1ee9c","item":"https:\/\/soclua.com\/kien-thuc\/"},{"@type":"ListItem","position":3,"name":"C\u00e1ch t\u00ecm v\u00e0 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong Google Ads \u0111\u01a1n gi\u1ea3n\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/soclua.com\/#website","url":"https:\/\/soclua.com\/","name":"Soc Lua Company Limited","description":"","publisher":{"@id":"https:\/\/soclua.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/soclua.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/soclua.com\/#organization","name":"Soc Lua Company Limited","url":"https:\/\/soclua.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soclua.com\/#\/schema\/logo\/image\/","url":"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png","contentUrl":"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png","width":671,"height":185,"caption":"C\u00f4ng ty TNHH S\u00f3c L\u1eeda"},"image":{"@id":"https:\/\/soclua.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32","name":"Hoa Nh\u00e0i","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soclua.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g","caption":"Hoa Nh\u00e0i"},"url":"https:\/\/soclua.com\/en\/author\/hoanhai\/"},{"@type":"Question","@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644594643","position":1,"url":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644594643","name":"When to use negative keywords in Google Ads?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh \u0111\u1ec3 ng\u0103n ch\u1eb7n qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb cho nh\u1eefng truy v\u1ea5n t\u00ecm ki\u1ebfm kh\u00f4ng li\u00ean quan ho\u1eb7c ti\u1ebfp c\u1eadn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00f4ng c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 gi\u00fap tr\u00e1nh l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Google cung c\u1ea5p c\u00e1c ki\u1ec3u kh\u1edbp t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh g\u1ed3m kh\u1edbp r\u1ed9ng, kh\u1edbp c\u1ee5m t\u1eeb v\u00e0 kh\u1edbp ch\u00ednh x\u00e1c \u0111\u1ec3 nh\u00e0 qu\u1ea3ng c\u00e1o l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng. \u0110\u1ec3 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh v\u00e0o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n h\u00e3y \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Ads r\u1ed3i ch\u1ecdn chi\u1ebfn d\u1ecbch v\u00e0 nh\u1ea5n v\u00e0o tab T\u1eeb kh\u00f3a, ch\u1ecdn v\u00e0o + T\u1eeb kh\u00f3a v\u00e0 ch\u1ecdn Th\u00eam t\u1eeb kh\u00f3a. Ti\u1ebfp \u0111\u00f3 b\u1ea1n h\u00e3y nh\u1eadp t\u1eeb kh\u00f3a v\u00e0 ch\u1ecdn ki\u1ec3u kh\u1edbp ph\u00f9 h\u1ee3p r\u1ed3i l\u01b0u l\u1ea1i.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644603067","position":2,"url":"https:\/\/soclua.com\/tu-khoa-phu-dinh-trong-google-ads\/#faq-question-1740644603067","name":"How to optimize the negative keyword list in Google Ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u list t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong qu\u1ea3ng c\u00e1o Google th\u00ec h\u00e3y th\u01b0\u1eddng xuy\u00ean theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh, th\u00eam t\u1eeb kh\u00f3a m\u1edbi v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng t\u1eeb kh\u00f3a kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh gi\u00fap qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u1ec3 ch\u1ec9nh s\u1eeda t\u1eeb kh\u00f3a th\u00ec h\u00e3y di chuy\u1ec3n \u0111\u1ebfn b\u00ean ph\u1ea3i t\u1eeb kh\u00f3a r\u1ed3i ch\u1ecdn v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng chi\u1ebfc b\u00fat ch\u00ec v\u00e0 nh\u1ea5n v\u00e0o Ch\u1ec9nh s\u1eeda. Nh\u1ea5p v\u00e0o h\u00ecnh tam gi\u00e1c h\u01b0\u1edbng xu\u1ed1ng r\u1ed3i ch\u1ecdn \u0111\u1ed1i s\u00e1nh m\u1edbi cho t\u1eeb kh\u00f3a v\u00e0 b\u1ea5m l\u01b0u. Tr\u01b0\u1eddng h\u1ee3p b\u1ea1n mu\u1ed1n lo\u1ea1i b\u1ecf t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh th\u00ec h\u00e3y ch\u1ecdn h\u1ed9p danh s\u00e1ch t\u00f9y ch\u1ecdn \u1edf b\u00ean c\u1ea1nh t\u1eeb kh\u00f3a mu\u1ed1n x\u00f3a r\u1ed3i nh\u1ea5n v\u00e0o Lo\u1ea1i b\u1ecf.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/995587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/comments?post=995587"}],"version-history":[{"count":2,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/995587\/revisions"}],"predecessor-version":[{"id":995677,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/995587\/revisions\/995677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/media\/995672"}],"wp:attachment":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/media?parent=995587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/categories?post=995587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/tags?post=995587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}