{"id":995863,"date":"2025-08-13T10:25:03","date_gmt":"2025-08-13T03:25:03","guid":{"rendered":"https:\/\/soclua.com\/?p=995863"},"modified":"2025-08-13T10:25:05","modified_gmt":"2025-08-13T03:25:05","slug":"cac-loai-vi-tri-dat-quang-cao-tren-facebook","status":"publish","type":"post","link":"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/","title":{"rendered":"Facebook Ads Placement Types"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Post map<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Vi_tri_dat_quang_cao_tren_Facebook_la_gi\" >Overview of Facebook Ads Placements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Cac_loai_vi_tri_dat_quang_cao_tren_Facebook\" >Facebook Ads Placement Types<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_tren_Bang_Tin_Facebook_Feed\" >Facebook Feed Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_tren_Facebook_Stories\" >Facebook Stories Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_In-Stream_Video\" >In-Stream Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_trong_Cot_Ben_Phai_Right_Column\" >Right Column Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Cac_vi_tri_quang_cao_tren_Messenger\" >Messenger Ads Placements<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_trong_Hop_Thu_Messenger_Messenger_Inbox\" >Messenger Inbox Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_Messenger_Stories\" >Messenger Stories Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_Click-to-Messenger\" >Click-to-Messenger Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/soclua.com\/en\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Cach_lua_chon_vi_tri_dat_quang_cao_tren_Facebook\" >How to Choose Facebook Ads Placements?<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph\">In the digital marketing era, Facebook is still on Top as a powerful advertising platform, attracting billions of users every month. However, to make campaigns most effective, displaying placement takes an equally important role as the content and budget. Each type of advertising placement on Facebook has its own characteristics, advantages and optimization strategies. In this article, <a href=\"https:\/\/soclua.com\/en\">SOC LUA<\/a> will introduce the types of advertising placements on Facebook to support your campaign to reach the right target customers, optimize costs, increase conversions and build a sustainable brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_tri_dat_quang_cao_tren_Facebook_la_gi\"><\/span>Overview of Facebook Ads Placements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Facebook advertising, \"ads placement\" refers to where your ads appear in front of users. This factor plays a significant role in visibility, interaction rates, and advertising costs. Facebook currently offers a distribution system across multiple platforms, including Facebook itself, Instagram, Messenger, and Audience Network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers can choose between two methods: automatic and manual placements. With the automatic option, Facebook's system will distribute ads to all the positions it deems suitable, aiming to optimize results based on the budget. On the other hand, manual placement allows you to select the desired positions that align with the campaign's objectives and content specifics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding each ad placement helps you target the right audience at the right time, better control costs, and optimize images, videos, and messages for the highest possible effectiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_loai_vi_tri_dat_quang_cao_tren_Facebook\"><\/span>Facebook Ads Placement Types<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"987\" height=\"718\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cac-loai-vi-tri-dat-quang-cao-tren-Facebook.png\" alt=\"Facebook Ads Placement Types\" class=\"wp-image-995867\" style=\"width:800px\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cac-loai-vi-tri-dat-quang-cao-tren-Facebook.png 987w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cac-loai-vi-tri-dat-quang-cao-tren-Facebook-768x559.png 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cac-loai-vi-tri-dat-quang-cao-tren-Facebook-16x12.png 16w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">Facebook offers a variety of ad placements, and S\u00f3c L\u1eeda will introduce several common and optimized ad placements on Facebook:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_tren_Bang_Tin_Facebook_Feed\"><\/span>Facebook Feed Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Facebook Feed is the most popular ad placement and boasts the highest interaction rate. Ads appear between posts from friends and pages users are following. This central area is where users often scroll through, so ads in the feed generally perform well when creatively designed and tailored to the content users are engaging with. Ads here need to be optimized for images and aspect ratios, with common image sizes being 1:1 or 4:5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_tren_Facebook_Stories\"><\/span>Facebook Stories Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook Stories ads provide a visually engaging experience and make a strong impression on users thanks to their full-screen vertical format. Due to their short duration and easy-to-swipe functionality, Stories ads are highly effective at quickly grabbing attention. They are typically used for campaigns that need to deliver a quick message and encourage action. In fact, Stories ads are ideal for campaigns focusing on high engagement and strong calls to action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_In-Stream_Video\"><\/span>In-Stream Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This ad placement allows video ads to appear between the videos that users are watching. It's an excellent option for campaigns that need to convey a short, concise message and capture immediate attention. Videos can last from 5 to 15 seconds, making a strong impression, especially when the content is well-aligned with the video the user is watching.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_trong_Cot_Ben_Phai_Right_Column\"><\/span>Right Column Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Right Column on Facebook primarily appears on desktop versions and is smaller than other ad placements. While right column ads may not attract as much attention as feed or Stories ads, they are a lower-cost option and are suitable for remarketing campaigns (reaching out to customers who have previously interacted). Ads in the right column can easily reach users as they browse through various pages on Facebook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_vi_tri_quang_cao_tren_Messenger\"><\/span>Messenger Ads Placements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to Facebook, Meta also allows you to run ads on Messenger. Here are some Messenger ad placements you should know about:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_trong_Hop_Thu_Messenger_Messenger_Inbox\"><\/span>Messenger Inbox Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Messenger inbox ads are one of the most creative and effective ad placements. These ads appear directly in the user's inbox, mixed with ongoing conversations. This close proximity makes the ads feel like a real conversation, making it an ideal choice for campaigns that want to start a dialogue with customers or send personalized messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_Messenger_Stories\"><\/span>Messenger Stories Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Messenger Stories ads have the same vertical full-screen format as Stories on Facebook and Instagram. These ads are commonly used to quickly grab attention and make a strong impression on users. Thanks to the easy-to-swipe feature and immediate message delivery, Messenger Stories are highly effective for reaching potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_Click-to-Messenger\"><\/span>Click-to-Messenger Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Click-to-Messenger ads allow users to interact directly with the brand through Messenger. This is an excellent way to start a conversation, answer questions, provide information, and even create sales opportunities. When users click on the ad, they are redirected to a chat window where they can directly engage with the brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_lua_chon_vi_tri_dat_quang_cao_tren_Facebook\"><\/span>How to Choose Facebook Ads Placements?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"988\" height=\"667\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cach-lua-chon-vi-tri-dat-quang-cao-tren-Facebook.png\" alt=\"How to Choose Facebook Ads Placements?\" class=\"wp-image-995869\" style=\"width:800px\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cach-lua-chon-vi-tri-dat-quang-cao-tren-Facebook.png 988w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cach-lua-chon-vi-tri-dat-quang-cao-tren-Facebook-768x518.png 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cach-lua-chon-vi-tri-dat-quang-cao-tren-Facebook-18x12.png 18w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">To choose the most effective ad placements on Facebook, you must first define the goals of your campaign. If the goal is brand awareness, placements with high visual appeal such as Stories or Reels are suitable. For boosting engagement, Facebook Feed and Instagram Feed are top choices. If focusing on remarketing or reminding customers about a product, Right Column or Audience Network placements may offer good results at a reasonable cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to identifying the goals, the content of the ad must be optimized for each placement. Each placement has different size, format, and duration requirements, so customizing images, videos, and messages is essential. A smart strategy is to experiment with multiple placements through A\/B testing to measure effectiveness and allocate budget to those placements that provide the best return on investment (ROI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mastering the various Facebook ad placements is key to optimizing your online marketing strategy. From Feed, Stories, to Messenger, each channel offers unique advantages when leveraged correctly. By this article, S\u00f3c L\u1eeda has guided you through the Facebook Ads placement types. We hope you can utilize this article to optimize your Facebook ads campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Frequently Asked Questions<\/strong><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1754921525016\"><strong class=\"schema-faq-question\">Can I use multiple ad placements on Facebook at once?<\/strong> <p class=\"schema-faq-answer\">Yes, you can use multiple ad placements on Facebook simultaneously. Combining placements like Facebook Feed, Stories, and Messenger will help expand your reach and optimize the effectiveness of your ad campaign.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1754921535920\"><strong class=\"schema-faq-question\">Which ad placement on Facebook is the most effective?<\/strong> <p class=\"schema-faq-answer\">Facebook Feed ads tend to be the most effective since they appear directly in the user\u2019s news feed, immediately attracting attention. However, the effectiveness still depends on the campaign\u2019s objectives and the target audience you want to reach.<\/p> <\/div> <\/div>\n<\/div><!-- .vgblk-rw-wrapper -->\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;995863&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;C\u00e1c lo\u1ea1i v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i ti\u1ebfp th\u1ecb s\u1ed1, Facebook v\u1eabn gi\u1eef v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd, thu h\u00fat h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ed7i th\u00e1ng. 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