{"id":996026,"date":"2025-10-06T11:03:41","date_gmt":"2025-10-06T04:03:41","guid":{"rendered":"https:\/\/soclua.com\/?p=996026"},"modified":"2025-10-06T11:03:43","modified_gmt":"2025-10-06T04:03:43","slug":"bang-gia-quang-cao-facebook","status":"publish","type":"post","link":"https:\/\/soclua.com\/en\/bang-gia-quang-cao-facebook\/","title":{"rendered":"Facebook Ads Price List"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Post map<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/soclua.com\/en\/bang-gia-quang-cao-facebook\/#Bang_gia_quang_cao_Facebook_la_gi_Cach_tinh_bang_gia_quang_cao_Facebook\" >What is Facebook Ads Price List? How to calculate Facebook Ads Price List?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/soclua.com\/en\/bang-gia-quang-cao-facebook\/#Bang_gia_quang_cao_Facebook_de_tham_khao_nam_2025\" >Facebook Ads Price List for Reference in 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/soclua.com\/en\/bang-gia-quang-cao-facebook\/#Cac_yeu_to_anh_huong_den_bang_gia_quang_cao_Facebook\" >Factors affecting Facebook Ads Price List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/soclua.com\/en\/bang-gia-quang-cao-facebook\/#Quan_ly_thanh_toan_phi_quang_cao_Facebook\" >Manage Facebook advertising fee payments<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph\">A common question for shop owners, marketers and business owners when budgeting is \u201cwhat is the price list for Facebook advertising?\u201d. But unlike the fixed price list of print or television, the cost of advertising on Facebook does not have a single \u201clisted\u201d price. The price fluctuates according to time, target, audience, display location, quality score of the ad and market competitiveness. In other words, there is no fixed Facebook Ads Price List, but we can provide a reference price list based on actual data (CPC, CPM, CPL\u2026) that is periodically compiled by many units. This article by Soc Lua will help you estimate the Facebook Ads Price List closest to reality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bang_gia_quang_cao_Facebook_la_gi_Cach_tinh_bang_gia_quang_cao_Facebook\"><\/span>What is Facebook Ads Price List? How to calculate Facebook Ads Price List?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"813\" height=\"550\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook-la-gi.jpg\" alt=\"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec?\" class=\"wp-image-996032\" style=\"width:800px\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook-la-gi.jpg 813w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook-la-gi-768x520.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook-la-gi-18x12.jpg 18w\" sizes=\"(max-width: 813px) 100vw, 813px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">On Facebook, ads are not offered at a fixed price, but are delivered through a real-time auction. Every time a user opens the app and is eligible to see an ad, the system runs an auction between eligible ads, aiming to select the ad with the highest total value to the user at that moment. This total value score depends not only on the bid price, but also on the likelihood of the user taking action and the quality or standards of the ad.<br>So a good, highly relevant ad can still beat the competition even if it bids lower. In terms of common pricing mechanisms, most targets will charge on a CPM or CPC basis, and the price increase or decrease is strongly influenced by the supply-demand relationship by industry, and even varies between display locations (e.g. Reels are often cheaper than Feed in terms of CPM).<br>In terms of pricing units, the two most basic metrics you will encounter are CPC (Cost per Click) and CPM (Cost per Mille). For optimization and brand awareness campaigns, CPM is the focus. For traffic or conversions, CPC\/CPL\/CPA will be more important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bang_gia_quang_cao_Facebook_de_tham_khao_nam_2025\"><\/span>Facebook Ads Price List for Reference in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned, Facebook doesn\u2019t have a fixed price list, but you can use the most recent averages to get an estimate. Here\u2019s a reference table compiled from data sources updated in 2024\u20132025:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Average index<\/th><th>Recent reference levels<\/th><\/tr><\/thead><tbody><tr><td><strong>CPC <\/strong><\/td><td>~0,69 USD\/clicks <\/td><\/tr><tr><td><strong>CPM <\/strong><\/td><td>~12,58 USD\/1.000 views<\/td><\/tr><tr><td><strong>CPL  <\/strong><\/td><td>~8,68 USD\/lead<\/td><\/tr><tr><td><strong>Average CPC &amp; CPM<\/strong><\/td><td>CPC ~0,70 USD, CPM ~8\u201313 USD<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ea7n l\u01b0u \u00fd r\u1eb1ng, c\u00e1c con s\u1ed1 tr\u00ean kh\u00f4ng ph\u1ea3i \u201cb\u1ea3ng gi\u00e1 ni\u00eam y\u1ebft\u201d. \u0110\u00e2y l\u00e0 c\u00e1c m\u1ed1c tham chi\u1ebfu \u0111\u1ec3 b\u1ea1n \u01b0\u1edbc t\u00ednh ng\u00e2n s\u00e1ch v\u00e0 ki\u1ec3m so\u00e1t m\u1ee9c chi ti\u00eau c\u1ee7a m\u00ecnh. Khi ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean th\u1ef1c t\u1ebf, gi\u00e1 s\u1ebd d\u1ecbch chuy\u1ec3n theo ng\u00e0nh, \u0111\u1ed1i t\u01b0\u1ee3ng, v\u1ecb tr\u00ed, ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, l\u1ecbch ch\u1ea1y,&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_anh_huong_den_bang_gia_quang_cao_Facebook\"><\/span>Factors affecting Facebook Ads Price List<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cac-yeu-to-anh-huong-den-bang-gia-quang-cao-Facebook.jpeg\" alt=\"\" class=\"wp-image-996034\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cac-yeu-to-anh-huong-den-bang-gia-quang-cao-Facebook.jpeg 1024w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cac-yeu-to-anh-huong-den-bang-gia-quang-cao-Facebook-768x402.jpeg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cac-yeu-to-anh-huong-den-bang-gia-quang-cao-Facebook-18x9.jpeg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">The first is the optimal target and bidding strategy. When you choose a target and strategy (maximum quantity, cost cap, bid cap\u2026), the algorithm prioritizes results based on that target. Some analysis shows that the optimal target and bidding method directly influence CPC\/CPM and CPA\/CPL. If the target does not match the customer\u2019s shopping activity, the \u201ccost per result\u201d can be skewed.<br>The second is ad quality and relevance. Facebook rewards ads with a good experience by offering lower prices in the auction because it wants users to see relevant, non-irritating content. The Ad Relevance Diagnostics tool (quality, engagement rate, predicted conversions) is a metric that helps you pinpoint where the problem lies: in the content, on the landing page, or on the audience.<br>Third is target and scope. Targeting too narrowly in a competitive market will increase CPM\/CPC, controlled expansion gives the algorithm more room to optimize. There are also clear differences by country\/region, so when budgeting for multiple markets, you should not apply one CPM metric to all.<br>Fourth is display placement. Reels are usually cheaper than Feed in terms of CPM, so if the goal is coverage\/awareness, increasing the proportion of Reels can help you optimize your budget more while still maintaining high engagement.<br>Thursday is the competitive season. Peak shopping periods like the end of the year attract many advertisers to the same audience, increasing bids. At this time, social media advertising costs can fluctuate by quarter and by platform. In the Meta ecosystem alone, different positions also create significant CPM differences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quan_ly_thanh_toan_phi_quang_cao_Facebook\"><\/span>Manage Facebook advertising fee payments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many new advertising service users joining this platform are startled to see that their money is deducted on the wrong month-end date. As mentioned, Meta uses a payment\/billing threshold mechanism, you are allowed to spend up to a certain threshold, each time you reach the threshold, the system automatically deducts money, then repeats when you reach the next threshold or the periodic invoice date. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, the daily budget you set may not equal the amount deducted each day. You may spend $40\/day, but be deducted $200 each time you hit the threshold, and then again if you continue to hit the threshold. The best way to manage this is to monitor the Billing\/Payments tab in Ads Manager, download electronic invoices, set account spending limits to have automatic braking, and have strict permissions in Business Manager to prevent others from adding\/editing campaigns that cause unexpected costs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Frequently Asked Questions<\/em><\/strong><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1759675894945\"><strong class=\"schema-faq-question\">What is the minimum budget to start with?<\/strong> <p class=\"schema-faq-answer\">We recommend setting a minimum of $1\/day for CPM campaigns and around $5\/day for more aggressive campaigns like traffic\/sales, mainly for data collection. However, depending on your niche and goals, you may need to set a higher budget accordingly. <a href=\"https:\/\/www.shopify.com\/blog\/facebook-ads-cost\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759675968151\"><strong class=\"schema-faq-question\">Why are you charged multiple times a month even though you have set a daily budget?<\/strong> <p class=\"schema-faq-answer\">Meta uses a \u201cpayment\/billing threshold,\u201d which means you\u2019ll be billed automatically once you reach your spending threshold, rather than waiting until the end of the month. This is explained in the Instagram\/Meta help page, and many third-party guides also explain it in detail. Check the Billing\/Payments tab in Ads Manager to see your current threshold and billing history.<\/p> <\/div> <\/div>\n<\/div><!-- .vgblk-rw-wrapper -->\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;996026&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t c\u00e2u h\u1ecfi quen thu\u1ed9c c\u1ee7a ch\u1ee7 shop, marketer v\u00e0 ch\u1ee7 doanh nghi\u1ec7p khi l\u00ean ng\u00e2n s\u00e1ch l\u00e0 &#8220;b\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook \u1edf m\u1ee9c n\u00e0o?&#8221;. Nh\u01b0ng kh\u00e1c v\u1edbi b\u1ea3ng gi\u00e1 c\u1ed1 \u0111\u1ecbnh c\u1ee7a in \u1ea5n hay truy\u1ec1n h\u00ecnh, chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook kh\u00f4ng h\u1ec1 c\u00f3 \u201cni\u00eam y\u1ebft\u201d m\u1ed9t m\u1ee9c duy nh\u1ea5t. Gi\u00e1&#8230;<\/p>","protected":false},"author":15,"featured_media":996033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[],"class_list":["post-996026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau?<\/title>\n<meta name=\"description\" content=\"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau ti\u1ec1n? Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi b\u00e1o gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soclua.com\/en\/bang-gia-quang-cao-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook\" \/>\n<meta property=\"og:description\" content=\"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau ti\u1ec1n? Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi b\u00e1o gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soclua.com\/en\/bang-gia-quang-cao-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T04:03:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-06T04:03:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"763\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Soclua Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Soclua Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/\"},\"author\":{\"name\":\"Soclua Editor\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/92603cde1488e888d940ea29265b6e8b\"},\"headline\":\"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook\",\"datePublished\":\"2025-10-06T04:03:41+00:00\",\"dateModified\":\"2025-10-06T04:03:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/\"},\"wordCount\":1945,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/soclua.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook.jpg\",\"articleSection\":[\"Ki\u1ebfn th\u1ee9c\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/\",\"url\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/\",\"name\":\"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau?\",\"isPartOf\":{\"@id\":\"https:\/\/soclua.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook.jpg\",\"datePublished\":\"2025-10-06T04:03:41+00:00\",\"dateModified\":\"2025-10-06T04:03:43+00:00\",\"description\":\"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau ti\u1ec1n? Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi b\u00e1o gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec?\",\"breadcrumb\":{\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675894945\"},{\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675968151\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#primaryimage\",\"url\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook.jpg\",\"contentUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook.jpg\",\"width\":763,\"height\":402},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/soclua.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ki\u1ebfn th\u1ee9c\",\"item\":\"https:\/\/soclua.com\/kien-thuc\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/soclua.com\/#website\",\"url\":\"https:\/\/soclua.com\/\",\"name\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/soclua.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/soclua.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/soclua.com\/#organization\",\"name\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\",\"url\":\"https:\/\/soclua.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png\",\"contentUrl\":\"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png\",\"width\":671,\"height\":185,\"caption\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/92603cde1488e888d940ea29265b6e8b\",\"name\":\"Soclua Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0eb3ecb4e1d7e3d8dc9864d3579c73ac01ccd151b5a41557a6651012c417c552?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0eb3ecb4e1d7e3d8dc9864d3579c73ac01ccd151b5a41557a6651012c417c552?s=96&d=mm&r=g\",\"caption\":\"Soclua Editor\"},\"url\":\"https:\/\/soclua.com\/en\/author\/editor\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675894945\",\"position\":1,\"url\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675894945\",\"name\":\"Ng\u00e2n s\u00e1ch t\u1ed1i thi\u1ec3u n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb bao nhi\u00eau?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"B\u1ea1n n\u00ean \u0111\u1eb7t m\u1ee9c t\u1ed1i thi\u1ec3u 1 USD\/ng\u00e0y cho chi\u1ebfn d\u1ecbch t\u00ednh theo hi\u1ec3n th\u1ecb (CPM) v\u00e0 kho\u1ea3ng 5 USD\/ng\u00e0y cho c\u00e1c chi\u1ebfn d\u1ecbch m\u1ea1nh tay h\u01a1n nh\u01b0 l\u01b0u l\u01b0\u1ee3ng\/b\u00e1n h\u00e0ng, ch\u1ee7 y\u1ebfu \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u. Tuy nhi\u00ean, t\u00f9y v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1eb7t ng\u00e2n s\u00e1ch cao h\u01a1n cho ph\u00f9 h\u1ee3p. <a href=\\\"https:\/\/www.shopify.com\/blog\/facebook-ads-cost\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\"><\/a>\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675968151\",\"position\":2,\"url\":\"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675968151\",\"name\":\"V\u00ec sao b\u1ea1n b\u1ecb tr\u1eeb ti\u1ec1n nhi\u1ec1u l\u1ea7n trong th\u00e1ng d\u00f9 \u0111\u00e3 \u0111\u1eb7t ng\u00e2n s\u00e1ch\/ng\u00e0y?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Meta s\u1eed d\u1ee5ng \u201cng\u01b0\u1ee1ng thanh to\u00e1n\u201d (payment\/billing threshold), m\u1ed7i khi chi ti\u00eau \u0111\u1ea1t ng\u01b0\u1ee1ng, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u00ednh ti\u1ec1n, thay v\u00ec ch\u1edd \u0111\u1ebfn ng\u00e0y cu\u1ed1i th\u00e1ng. C\u01a1 ch\u1ebf n\u00e0y \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong trang tr\u1ee3 gi\u00fap c\u1ee7a Instagram\/Meta v\u00e0 nhi\u1ec1u h\u01b0\u1edbng d\u1eabn b\u00ean th\u1ee9 ba c\u0169ng gi\u1ea3i th\u00edch chi ti\u1ebft. H\u00e3y ki\u1ec3m tra tab L\u1eadp h\u00f3a \u0111\u01a1n\/Thanh to\u00e1n trong Ads Manager \u0111\u1ec3 theo d\u00f5i ng\u01b0\u1ee1ng hi\u1ec7n t\u1ea1i v\u00e0 l\u1ecbch s\u1eed h\u00f3a \u0111\u01a1n.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau?","description":"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau ti\u1ec1n? Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi b\u00e1o gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/soclua.com\/en\/bang-gia-quang-cao-facebook\/","og_locale":"en_US","og_type":"article","og_title":"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook","og_description":"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau ti\u1ec1n? Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi b\u00e1o gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec?","og_url":"https:\/\/soclua.com\/en\/bang-gia-quang-cao-facebook\/","og_site_name":"C\u00f4ng ty TNHH S\u00f3c L\u1eeda","article_published_time":"2025-10-06T04:03:41+00:00","article_modified_time":"2025-10-06T04:03:43+00:00","og_image":[{"width":763,"height":402,"url":"http:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook.jpg","type":"image\/jpeg"}],"author":"Soclua Editor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Soclua Editor","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#article","isPartOf":{"@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/"},"author":{"name":"Soclua Editor","@id":"https:\/\/soclua.com\/#\/schema\/person\/92603cde1488e888d940ea29265b6e8b"},"headline":"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook","datePublished":"2025-10-06T04:03:41+00:00","dateModified":"2025-10-06T04:03:43+00:00","mainEntityOfPage":{"@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/"},"wordCount":1945,"commentCount":0,"publisher":{"@id":"https:\/\/soclua.com\/#organization"},"image":{"@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook.jpg","articleSection":["Ki\u1ebfn th\u1ee9c"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/","url":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/","name":"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau?","isPartOf":{"@id":"https:\/\/soclua.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#primaryimage"},"image":{"@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook.jpg","datePublished":"2025-10-06T04:03:41+00:00","dateModified":"2025-10-06T04:03:43+00:00","description":"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau ti\u1ec1n? Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi b\u00e1o gi\u00e1 qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec?","breadcrumb":{"@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675894945"},{"@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675968151"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#primaryimage","url":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook.jpg","contentUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Bang-gia-quang-cao-Facebook.jpg","width":763,"height":402},{"@type":"BreadcrumbList","@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/soclua.com\/"},{"@type":"ListItem","position":2,"name":"Ki\u1ebfn th\u1ee9c","item":"https:\/\/soclua.com\/kien-thuc\/"},{"@type":"ListItem","position":3,"name":"B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o Facebook"}]},{"@type":"WebSite","@id":"https:\/\/soclua.com\/#website","url":"https:\/\/soclua.com\/","name":"Soc Lua Company Limited","description":"","publisher":{"@id":"https:\/\/soclua.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/soclua.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/soclua.com\/#organization","name":"Soc Lua Company Limited","url":"https:\/\/soclua.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soclua.com\/#\/schema\/logo\/image\/","url":"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png","contentUrl":"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png","width":671,"height":185,"caption":"C\u00f4ng ty TNHH S\u00f3c L\u1eeda"},"image":{"@id":"https:\/\/soclua.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/soclua.com\/#\/schema\/person\/92603cde1488e888d940ea29265b6e8b","name":"Soclua Editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/soclua.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0eb3ecb4e1d7e3d8dc9864d3579c73ac01ccd151b5a41557a6651012c417c552?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0eb3ecb4e1d7e3d8dc9864d3579c73ac01ccd151b5a41557a6651012c417c552?s=96&d=mm&r=g","caption":"Soclua Editor"},"url":"https:\/\/soclua.com\/en\/author\/editor\/"},{"@type":"Question","@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675894945","position":1,"url":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675894945","name":"What is the minimum budget to start with?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"B\u1ea1n n\u00ean \u0111\u1eb7t m\u1ee9c t\u1ed1i thi\u1ec3u 1 USD\/ng\u00e0y cho chi\u1ebfn d\u1ecbch t\u00ednh theo hi\u1ec3n th\u1ecb (CPM) v\u00e0 kho\u1ea3ng 5 USD\/ng\u00e0y cho c\u00e1c chi\u1ebfn d\u1ecbch m\u1ea1nh tay h\u01a1n nh\u01b0 l\u01b0u l\u01b0\u1ee3ng\/b\u00e1n h\u00e0ng, ch\u1ee7 y\u1ebfu \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u. Tuy nhi\u00ean, t\u00f9y v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1eb7t ng\u00e2n s\u00e1ch cao h\u01a1n cho ph\u00f9 h\u1ee3p. <a href=\"https:\/\/www.shopify.com\/blog\/facebook-ads-cost\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675968151","position":2,"url":"https:\/\/soclua.com\/bang-gia-quang-cao-facebook\/#faq-question-1759675968151","name":"Why are you charged multiple times a month even though you have set a daily budget?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Meta s\u1eed d\u1ee5ng \u201cng\u01b0\u1ee1ng thanh to\u00e1n\u201d (payment\/billing threshold), m\u1ed7i khi chi ti\u00eau \u0111\u1ea1t ng\u01b0\u1ee1ng, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u00ednh ti\u1ec1n, thay v\u00ec ch\u1edd \u0111\u1ebfn ng\u00e0y cu\u1ed1i th\u00e1ng. C\u01a1 ch\u1ebf n\u00e0y \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong trang tr\u1ee3 gi\u00fap c\u1ee7a Instagram\/Meta v\u00e0 nhi\u1ec1u h\u01b0\u1edbng d\u1eabn b\u00ean th\u1ee9 ba c\u0169ng gi\u1ea3i th\u00edch chi ti\u1ebft. H\u00e3y ki\u1ec3m tra tab L\u1eadp h\u00f3a \u0111\u01a1n\/Thanh to\u00e1n trong Ads Manager \u0111\u1ec3 theo d\u00f5i ng\u01b0\u1ee1ng hi\u1ec7n t\u1ea1i v\u00e0 l\u1ecbch s\u1eed h\u00f3a \u0111\u01a1n.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/996026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/comments?post=996026"}],"version-history":[{"count":4,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/996026\/revisions"}],"predecessor-version":[{"id":996035,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/posts\/996026\/revisions\/996035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/media\/996033"}],"wp:attachment":[{"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/media?parent=996026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/categories?post=996026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soclua.com\/en\/wp-json\/wp\/v2\/tags?post=996026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}