{"id":996049,"date":"2025-10-13T09:54:00","date_gmt":"2025-10-13T02:54:00","guid":{"rendered":"https:\/\/soclua.com\/?p=996049"},"modified":"2025-10-13T09:54:02","modified_gmt":"2025-10-13T02:54:02","slug":"cach-tinh-chi-phi-quang-cao-tren-facebook","status":"publish","type":"post","link":"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/","title":{"rendered":"How to Calculate Facebook Ads Cost"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Post map<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Tong_quan_ve_chi_phi_quang_cao_tren_Facebook\" >Overview of Facebook Advertising Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Cach_tinh_chi_phi_quang_cao_tren_Facebook\" >How to Calculate Facebook Ads Cost<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#CPC_%E2%80%93_Chi_phi_cho_moi_luot_nhap_chuot\" >CPC \u2013 Cost Per Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#CPM_%E2%80%93_Chi_phi_cho_moi_1000_luot_hien_thi\" >CPM \u2013 Cost Per 1,000 Impressions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#CPL_%E2%80%93_Chi_phi_cho_moi_khach_hang_tiem_nang\" >CPL \u2013 Cost Per Lead<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Cac_yeu_to_anh_huong_den_chi_phi_quang_cao_tren_Facebook\" >Factors That Affect Facebook Ad Costs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Doi_tuong_muc_tieu\" >Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Chat_luong_quang_cao\" >Ad Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Muc_tieu_chien_dich\" >Campaign Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Thoi_gian_chay_quang_cao\" >Ad Timing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Vi_tri_hien_thi_va_khu_vuc_dia_ly\" >Placement and Geographic Location<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Cach_toi_uu_va_kiem_soat_chi_phi_quang_cao_tren_Facebook\" >How to Optimize and Control Facebook Ad Costs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Xac_dinh_dung_doi_tuong_muc_tieu\" >Identify the Right Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Toi_uu_noi_dung_quang_cao\" >Optimizing Ad Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Kiem_tra_va_dieu_chinh_thuong_xuyen\" >Monitor and Adjust Regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Su_dung_ngan_sach_hop_ly_va_dat_gioi_han_chi_tieu\" >Set a Realistic Budget and Spending Limit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/soclua.com\/en\/cach-tinh-chi-phi-quang-cao-tren-facebook\/#Lua_chon_thoi_diem_chay_quang_cao_phu_hop\" >Choose the Right Time to Run Ads<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph\">Nowadays, advertising on Facebook has become an indispensable part of the marketing strategy of businesses. However, many people still wonder how the cost of advertising on Facebook is calculated, why the same budget but the effectiveness is different between campaigns. To help you understand better and optimize costs, the following article of <a href=\"https:\/\/soclua.com\/en\">SOC LUA<\/a> will analyze the charging mechanism, influencing factors and how to control the budget when running Facebook ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_quan_ve_chi_phi_quang_cao_tren_Facebook\"><\/span>Overview of Facebook Advertising Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before learning how to calculate Facebook ads cost, it\u2019s important to understand that the platform operates on an auction system. This means Facebook doesn\u2019t set a fixed price for ads \u2014 instead, advertisers compete with each other for visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook\u2019s auction is based on three main factors: your bid amount, ad quality, and the estimated engagement rate. When your overall score is higher than your competitors\u2019, your ads will be shown more frequently and at a better cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, this also means Facebook ad costs are not fixed. The same ad format can vary in cost depending on your target audience, timing, geographic location, and even user behavior during a given period.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_tinh_chi_phi_quang_cao_tren_Facebook\"><\/span>How to Calculate Facebook Ads Cost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cach-tinh-chi-phi-quang-cao-tren-Facebook.jpg\" alt=\"How to Calculate Facebook Ads Cost\" class=\"wp-image-996051\" style=\"width:800px\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cach-tinh-chi-phi-quang-cao-tren-Facebook.jpg 1024w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cach-tinh-chi-phi-quang-cao-tren-Facebook-768x410.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cach-tinh-chi-phi-quang-cao-tren-Facebook-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">Facebook allows advertisers to choose from several billing methods. The two most common are Cost Per Click (CPC) and Cost Per Mille (CPM). In addition, there are other models such as Cost Per Action (CPA) and Cost Per Lead (CPL) depending on your campaign objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPC_%E2%80%93_Chi_phi_cho_moi_luot_nhap_chuot\"><\/span>CPC \u2013 Cost Per Click<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CPC means you only pay when a user actually clicks on your ad. For example, if Facebook reports an average CPC of 1,000 VND and your ad receives 1,000 clicks, the total cost will be 1,000,000 VND.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formula:<br>CPC = Total Ad Spend \/ Number of Clicks<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This model is suitable for campaigns aiming to drive traffic \u2014 such as sending users to your website, landing page, or online store. According to aggregated data from 2024\u20132025, the current average CPC is approximately $0.69 per click.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPM_%E2%80%93_Chi_phi_cho_moi_1000_luot_hien_thi\"><\/span>CPM \u2013 Cost Per 1,000 Impressions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike CPC, CPM (Cost Per Mille) means you pay for every 1,000 ad impressions, whether users click or not. The current average CPM rate is around $12.58 per 1,000 impressions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formula:<br>CPM = (Total Ad Spend \/ Total Impressions) x 1,000<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPM is typically used for brand awareness or reach campaigns. However, if your ad is not engaging or poorly targeted, CPM campaigns can waste your budget without generating meaningful engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPL_%E2%80%93_Chi_phi_cho_moi_khach_hang_tiem_nang\"><\/span>CPL \u2013 Cost Per Lead<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CPL (Cost Per Lead) represents the cost you pay for each lead generated from your campaign. Facebook calculates CPL using the following formula:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPL = Total Ad Spend \/ Number of Leads Collected<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you spend 3,000,000 VND and generate 150 leads, your average CPL is 20,000 VND per lead. This metric helps evaluate the effectiveness of campaigns focused on lead generation, form submissions, or sign-ups. \nA lower CPL indicates a more optimized campaign, but it\u2019s important to also consider lead quality to ensure real business value.\nThe current benchmark CPL is approximately $8.68 per lead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_anh_huong_den_chi_phi_quang_cao_tren_Facebook\"><\/span>Factors That Affect Facebook Ad Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you use the same calculation <a href=\"https:\/\/soclua.com\/en\/chi-phi-quang-cao-facebook-hang-thang\/\">Facebook advertising costs per month<\/a>, costs can still vary significantly depending on many different factors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_tuong_muc_tieu\"><\/span>Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The more specific your target audience, the higher the cost tends to be. For example, targeting people aged 25\u201335 in major cities who frequently shop online will cost more than targeting a broader group, because competition is stronger.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chat_luong_quang_cao\"><\/span>Ad Quality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook favors high-quality ads that deliver a good user experience. Ads with attractive visuals, compelling content, and strong engagement are rewarded with lower costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook measures ad quality using Relevance Score, Click-Through Rate (CTR), and user feedback (such as reports, ad hides, or negative comments).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muc_tieu_chien_dich\"><\/span>Campaign Objective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Costs also vary depending on your selected campaign objective. For example, \u201cPost Engagement\u201d campaigns generally cost less than \u201cPurchase Conversion\u201d campaigns. Facebook automatically optimizes your ads for the chosen objective, and the price reflects the difficulty of achieving that goal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thoi_gian_chay_quang_cao\"><\/span>Ad Timing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook ad costs fluctuate based on timing. During high-demand seasons like Lunar New Year, Black Friday, or back-to-school periods, competition increases, and costs rise. Conversely, during off-peak periods, costs often decrease significantly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_tri_hien_thi_va_khu_vuc_dia_ly\"><\/span>Placement and Geographic Location<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you advertise in highly competitive regions such as Hanoi, Ho Chi Minh City, or developed countries, average costs will be higher than in smaller markets. Moreover, different ad placements on Facebook (News Feed, Stories, Reels, or Audience Network) also have distinct pricing levels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_toi_uu_va_kiem_soat_chi_phi_quang_cao_tren_Facebook\"><\/span>How to Optimize and Control Facebook Ad Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cach-toi-uu-va-kiem-soat-chi-phi-quang-cao-tren-Facebook.webp\" alt=\"\" class=\"wp-image-996053\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cach-toi-uu-va-kiem-soat-chi-phi-quang-cao-tren-Facebook.webp 1280w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cach-toi-uu-va-kiem-soat-chi-phi-quang-cao-tren-Facebook-768x432.webp 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/10\/Cach-toi-uu-va-kiem-soat-chi-phi-quang-cao-tren-Facebook-18x10.webp 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">Understanding how to calculate Facebook ads cost is the first step. To maximize effectiveness and save money, you should apply smart optimization strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Xac_dinh_dung_doi_tuong_muc_tieu\"><\/span>Identify the Right Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most common reasons for rising ad costs is incorrect targeting. Research your customer persona carefully, including age, gender, location, interests, and behaviors. The more accurate (yet large enough) your audience, the more efficiently Facebook can optimize delivery and reduce costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Toi_uu_noi_dung_quang_cao\"><\/span>Optimizing Ad Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content directly impacts campaign performance. Use eye-catching images or videos, concise headlines, clear messages, and strong calls to action (CTAs). Engaging ads generate higher CTR, which reduces CPC and CPA over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiem_tra_va_dieu_chinh_thuong_xuyen\"><\/span>Monitor and Adjust Regularly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You should not let your ads run unattended for too long. Check performance reports daily to identify which ads perform well and which waste money. Turning off underperforming ad sets and reallocating budget to effective ones can significantly reduce overall cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_dung_ngan_sach_hop_ly_va_dat_gioi_han_chi_tieu\"><\/span>Set a Realistic Budget and Spending Limit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook allows you to set either a daily or lifetime budget. This helps prevent overspending. Additionally, running A\/B tests with multiple ad versions can help you identify the most cost-efficient strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lua_chon_thoi_diem_chay_quang_cao_phu_hop\"><\/span>Choose the Right Time to Run Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your product isn\u2019t seasonal, avoid running ads during high-demand periods to save money. You can also schedule ads to appear when your target audience is most active, maximizing visibility and engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding how to calculate Facebook ads cost empowers you to control your budget and achieve better marketing results. Facebook doesn\u2019t simply charge based on clicks or impressions \u2014 it considers ad quality, competition level, and user behavior. By mastering these principles and combining them with smart optimization techniques, you can make every dollar spent on ads deliver greater value, helping your business grow efficiently and sustainably.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Frequently Asked Questions<\/em><\/strong><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1760109539548\"><strong class=\"schema-faq-question\">Can I set a spending limit for my Facebook ads?<\/strong> <p class=\"schema-faq-answer\">Yes. Facebook allows you to set daily or lifetime budgets for your campaigns to manage expenses and prevent overspending.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1760109547598\"><strong class=\"schema-faq-question\">When is the most cost-effective time to run Facebook ads?<\/strong> <p class=\"schema-faq-answer\">Ad costs are usually lower during midweek or off-peak seasons when competition is reduced. It\u2019s also best to schedule your ads when your target audience is most active to increase engagement and efficiency.<\/p> <\/div> <\/div>\n<\/div><!-- .vgblk-rw-wrapper -->\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;996049&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;C\u00e1ch t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7n nay qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn th\u1eafc m\u1eafc c\u00e1ch t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o, v\u00ec sao c\u00f9ng m\u1ed9t ng\u00e2n s\u00e1ch m\u00e0 hi\u1ec7u qu\u1ea3 l\u1ea1i kh\u00e1c nhau gi\u1eefa c\u00e1c&#8230;<\/p>","protected":false},"author":15,"featured_media":996052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[],"class_list":["post-996049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/title>\n<meta name=\"description\" content=\"C\u00e1ch t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean 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