{"id":995863,"date":"2025-08-13T10:25:03","date_gmt":"2025-08-13T03:25:03","guid":{"rendered":"https:\/\/soclua.com\/?p=995863"},"modified":"2025-08-13T10:25:05","modified_gmt":"2025-08-13T03:25:05","slug":"cac-loai-vi-tri-dat-quang-cao-tren-facebook","status":"publish","type":"post","link":"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/","title":{"rendered":"C\u00e1c lo\u1ea1i v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u041e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u0440\u0442\u0443<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Vi_tri_dat_quang_cao_tren_Facebook_la_gi\" >V\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Cac_loai_vi_tri_dat_quang_cao_tren_Facebook\" >C\u00e1c lo\u1ea1i v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_tren_Bang_Tin_Facebook_Feed\" >Qu\u1ea3ng c\u00e1o tr\u00ean B\u1ea3ng Tin (Facebook Feed)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_tren_Facebook_Stories\" >Qu\u1ea3ng c\u00e1o tr\u00ean Facebook Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_In-Stream_Video\" >Qu\u1ea3ng c\u00e1o In-Stream Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_trong_Cot_Ben_Phai_Right_Column\" >Qu\u1ea3ng c\u00e1o trong C\u1ed9t B\u00ean Ph\u1ea3i (Right Column)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Cac_vi_tri_quang_cao_tren_Messenger\" >C\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Messenger<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_trong_Hop_Thu_Messenger_Messenger_Inbox\" >Qu\u1ea3ng c\u00e1o trong H\u1ed9p Th\u01b0 Messenger (Messenger Inbox)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_Messenger_Stories\" >Qu\u1ea3ng c\u00e1o Messenger Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Quang_cao_Click-to-Messenger\" >Qu\u1ea3ng c\u00e1o Click-to-Messenger<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/soclua.com\/ru\/cac-loai-vi-tri-dat-quang-cao-tren-facebook\/#Cach_lua_chon_vi_tri_dat_quang_cao_tren_Facebook\" >C\u00e1ch l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph\">Trong th\u1eddi \u0111\u1ea1i ti\u1ebfp th\u1ecb s\u1ed1, Facebook v\u1eabn gi\u1eef v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd, thu h\u00fat h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ed7i th\u00e1ng. Tuy nhi\u00ean, \u0111\u1ec3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, vi\u1ec7c l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb \u0111\u00f3ng vai tr\u00f2 kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng so v\u1edbi n\u1ed9i dung v\u00e0 ng\u00e2n s\u00e1ch. M\u1ed7i lo\u1ea1i v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u0111\u1ec1u c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m, \u01b0u \u0111i\u1ec3m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u ri\u00eang. Qua b\u00e0i bi\u1ebft n\u00e0y, <a href=\"https:\/\/soclua.com\/ru\">S\u00f3c L\u1eeda<\/a> s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1c lo\u1ea1i v\u00ed tr\u1ecb \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u0111\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 c\u00f2n t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_tri_dat_quang_cao_tren_Facebook_la_gi\"><\/span>V\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trong qu\u1ea3ng c\u00e1o Facebook, \u201cv\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o\u201d hay c\u00f2n g\u1ecdi l\u00e0 ads placement ch\u00ednh l\u00e0 n\u01a1i m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh l\u1edbn \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u0169ng nh\u01b0 chi ph\u00ed qu\u1ea3ng c\u00e1o. Facebook hi\u1ec7n cung c\u1ea5p h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u1edf nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, bao g\u1ed3m ch\u00ednh Facebook, Instagram, Messenger v\u00e0 Audience Network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi ch\u1ea1y qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn gi\u1eefa hai ph\u01b0\u01a1ng th\u1ee9c: t\u1ef1 \u0111\u1ed9ng v\u00e0 th\u1ee7 c\u00f4ng. V\u1edbi t\u00f9y ch\u1ecdn t\u1ef1 \u0111\u1ed9ng, h\u1ec7 th\u1ed1ng c\u1ee7a Facebook s\u1ebd ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u0111\u1ebfn t\u1ea5t c\u1ea3 nh\u1eefng v\u1ecb tr\u00ed m\u00e0 h\u1ecd \u0111\u00e1nh gi\u00e1 l\u00e0 ph\u00f9 h\u1ee3p, nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean ng\u00e2n s\u00e1ch. Trong khi \u0111\u00f3, ph\u01b0\u01a1ng th\u1ee9c th\u1ee7 c\u00f4ng cho ph\u00e9p b\u1ea1n ch\u1ee7 \u0111\u1ed9ng ch\u1ecdn v\u1ecb tr\u00ed mong mu\u1ed1n, ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch c\u0169ng nh\u01b0 \u0111\u1eb7c th\u00f9 n\u1ed9i dung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c hi\u1ec3u r\u00f5 t\u1eebng v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0o th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p, ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n chi ph\u00ed, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh, video v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_loai_vi_tri_dat_quang_cao_tren_Facebook\"><\/span>C\u00e1c lo\u1ea1i v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"987\" height=\"718\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cac-loai-vi-tri-dat-quang-cao-tren-Facebook.png\" alt=\"C\u00e1c lo\u1ea1i v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook\" class=\"wp-image-995867\" style=\"width:800px\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cac-loai-vi-tri-dat-quang-cao-tren-Facebook.png 987w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cac-loai-vi-tri-dat-quang-cao-tren-Facebook-768x559.png 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cac-loai-vi-tri-dat-quang-cao-tren-Facebook-16x12.png 16w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">Facebook cung c\u1ea5p nhi\u1ec1u v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o kh\u00e1c nhau, S\u00f3c L\u1eeda s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn v\u00e0 t\u1ed1i \u01b0u tr\u00ean Facebook:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_tren_Bang_Tin_Facebook_Feed\"><\/span>Qu\u1ea3ng c\u00e1o tr\u00ean B\u1ea3ng Tin (Facebook Feed)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea3ng tin c\u1ee7a Facebook l\u00e0 v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao nh\u1ea5t. Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n gi\u1eefa c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n b\u00e8 v\u00e0 c\u00e1c trang m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang theo d\u00f5i. \u0110\u00e2y l\u00e0 khu v\u1ef1c trung t\u00e2m m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean l\u01b0\u1edbt qua, v\u00ec v\u1eady c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng tin th\u01b0\u1eddng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao khi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung ng\u01b0\u1eddi d\u00f9ng \u0111ang theo d\u00f5i. Qu\u1ea3ng c\u00e1o t\u1ea1i \u0111\u00e2y c\u1ea7n t\u1ed1i \u01b0u h\u00f3a v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 t\u1ef7 l\u1ec7 khung h\u00ecnh, v\u1edbi k\u00edch th\u01b0\u1edbc \u1ea3nh ph\u1ed5 bi\u1ebfn l\u00e0 1:1 ho\u1eb7c 4:5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_tren_Facebook_Stories\"><\/span>Qu\u1ea3ng c\u00e1o tr\u00ean Facebook Stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u1ea3ng c\u00e1o Facebook Stories mang l\u1ea1i m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi ng\u01b0\u1eddi d\u00f9ng nh\u1edd \u0111\u1ecbnh d\u1ea1ng d\u1ecdc to\u00e0n m\u00e0n h\u00ecnh. V\u00ec c\u00f3 \u0111\u1ed9 d\u00e0i ng\u1eafn v\u00e0 d\u1ec5 d\u00e0ng l\u01b0\u1edbt qua, qu\u1ea3ng c\u00e1o tr\u00ean Stories r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd nhanh ch\u00f3ng. Th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch mu\u1ed1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nhanh v\u00e0 d\u1ec5 d\u00e0ng k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng. Th\u1ef1c t\u1ebf, qu\u1ea3ng c\u00e1o tr\u00ean Stories l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho nh\u1eefng chi\u1ebfn d\u1ecbch \u01b0u ti\u00ean t\u01b0\u01a1ng t\u00e1c cao v\u00e0 c\u00f3 y\u1ebfu t\u1ed1 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_In-Stream_Video\"><\/span>Qu\u1ea3ng c\u00e1o In-Stream Video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o n\u00e0y cho ph\u00e9p hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o video gi\u1eefa c\u00e1c video m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang xem. \u0110\u00e2y l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi cho nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ea7n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ng\u1eafn, s\u00fac t\u00edch v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd ngay l\u1eadp t\u1ee9c. C\u00e1c video c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong th\u1eddi gian t\u1eeb 5 gi\u00e2y \u0111\u1ebfn 15 gi\u00e2y v\u00e0 c\u00f3 th\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u1ed9i dung \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung video m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang xem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_trong_Cot_Ben_Phai_Right_Column\"><\/span>Qu\u1ea3ng c\u00e1o trong C\u1ed9t B\u00ean Ph\u1ea3i (Right Column)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ed9t b\u00ean ph\u1ea3i tr\u00ean Facebook ch\u1ee7 y\u1ebfu xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c phi\u00ean b\u1ea3n m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 c\u00f3 k\u00edch th\u01b0\u1edbc nh\u1ecf h\u01a1n so v\u1edbi c\u00e1c v\u1ecb tr\u00ed kh\u00e1c. M\u1eb7c d\u00f9 c\u1ed9t b\u00ean ph\u1ea3i kh\u00f4ng mang l\u1ea1i s\u1ef1 ch\u00fa \u00fd nh\u01b0 b\u1ea3ng tin hay Stories, nh\u01b0ng \u0111\u00e2y l\u1ea1i l\u00e0 v\u1ecb tr\u00ed c\u00f3 chi ph\u00ed qu\u1ea3ng c\u00e1o th\u1ea5p v\u00e0 th\u00edch h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch remarketing (ti\u1ebfp c\u1eadn l\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00f3). C\u00e1c qu\u1ea3ng c\u00e1o trong c\u1ed9t b\u00ean ph\u1ea3i c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd duy\u1ec7t qua c\u00e1c trang tr\u00ean Facebook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_vi_tri_quang_cao_tren_Messenger\"><\/span>C\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Messenger<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i Facebook, Meta c\u00f2n cho ph\u00e9p b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Messenger. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Messenger b\u1ea1n n\u00ean bi\u1ebft:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_trong_Hop_Thu_Messenger_Messenger_Inbox\"><\/span>Qu\u1ea3ng c\u00e1o trong H\u1ed9p Th\u01b0 Messenger (Messenger Inbox)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u1ea3ng c\u00e1o trong h\u1ed9p th\u01b0 Messenger l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. Qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n tr\u1ef1c ti\u1ebfp trong h\u1ed9p th\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, xen k\u1ebd v\u1edbi c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n m\u00e0 h\u1ecd \u0111ang c\u00f3. \u0110i\u1ec1u n\u00e0y gi\u00fap qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong m\u1ed9t kh\u00f4ng gian r\u1ea5t g\u1ea7n g\u0169i, g\u1ea7n nh\u01b0 gi\u1ed1ng nh\u01b0 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u1eadt s\u1ef1. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho c\u00e1c chi\u1ebfn d\u1ecbch mu\u1ed1n m\u1edf \u0111\u1ea7u cu\u1ed9c h\u1ed9i tho\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n \u0111\u1ebfn t\u1eebng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_Messenger_Stories\"><\/span>Qu\u1ea3ng c\u00e1o Messenger Stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u1ea3ng c\u00e1o Messenger Stories c\u00f3 \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Stories tr\u00ean Facebook v\u00e0 Instagram, v\u1edbi t\u1ef7 l\u1ec7 d\u1ecdc to\u00e0n m\u00e0n h\u00ecnh. Qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd nhanh ch\u00f3ng v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd t\u00ednh n\u0103ng d\u1ec5 l\u01b0\u1edbt v\u00e0 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ngay l\u1eadp t\u1ee9c, Messenger Stories mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u1ea5t cao trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_Click-to-Messenger\"><\/span>Qu\u1ea3ng c\u00e1o Click-to-Messenger<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u1ea3ng c\u00e1o Click-to-Messenger cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua cu\u1ed9c tr\u00f2 chuy\u1ec7n trong Messenger. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, cung c\u1ea5p th\u00f4ng tin v\u00e0 th\u1eadm ch\u00ed t\u1ea1o c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng. Khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn m\u1ed9t c\u1eeda s\u1ed5 tr\u00f2 chuy\u1ec7n n\u01a1i c\u00f3 th\u1ec3 trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_lua_chon_vi_tri_dat_quang_cao_tren_Facebook\"><\/span>C\u00e1ch l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"988\" height=\"667\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cach-lua-chon-vi-tri-dat-quang-cao-tren-Facebook.png\" alt=\"C\u00e1ch l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook\" class=\"wp-image-995869\" style=\"width:800px\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cach-lua-chon-vi-tri-dat-quang-cao-tren-Facebook.png 988w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cach-lua-chon-vi-tri-dat-quang-cao-tren-Facebook-768x518.png 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/08\/Cach-lua-chon-vi-tri-dat-quang-cao-tren-Facebook-18x12.png 18w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook hi\u1ec7u qu\u1ea3, tr\u01b0\u1edbc h\u1ebft c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch. N\u1ebfu m\u1ee5c ti\u00eau l\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c v\u1ecb tr\u00ed c\u00f3 t\u00ednh tr\u1ef1c quan cao nh\u01b0 Stories ho\u1eb7c Reels s\u1ebd ph\u00f9 h\u1ee3p. N\u1ebfu mu\u1ed1n th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c, b\u1ea3ng tin c\u1ee7a Facebook v\u00e0 Instagram l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u. Tr\u01b0\u1eddng h\u1ee3p t\u1eadp trung v\u00e0o remarketing ho\u1eb7c nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, c\u1ed9t b\u00ean ph\u1ea3i ho\u1eb7c Audience Network c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u theo t\u1eebng v\u1ecb tr\u00ed. M\u1ed7i n\u01a1i hi\u1ec3n th\u1ecb c\u00f3 y\u00eau c\u1ea7u kh\u00e1c nhau v\u1ec1 k\u00edch th\u01b0\u1edbc, \u0111\u1ecbnh d\u1ea1ng v\u00e0 th\u1eddi l\u01b0\u1ee3ng, do \u0111\u00f3 vi\u1ec7c t\u00f9y ch\u1ec9nh h\u00ecnh \u1ea3nh, video v\u00e0 th\u00f4ng \u0111i\u1ec7p l\u00e0 c\u1ea7n thi\u1ebft. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00f4n ngoan l\u00e0 th\u1eed nghi\u1ec7m nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau th\u00f4ng qua A\/B testing \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 t\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o nh\u1eefng v\u1ecb tr\u00ed mang l\u1ea1i t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n (ROI) t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c n\u1eafm v\u1eefng c\u00e1c lo\u1ea1i v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. T\u1eeb b\u1ea3ng tin, Stories cho \u0111\u1ebfn Messenger, m\u1ed7i k\u00eanh hi\u1ec3n th\u1ecb \u0111\u1ec1u mang l\u1ea1i nh\u1eefng l\u1ee3i th\u1ebf ri\u00eang n\u1ebfu \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u00fang c\u00e1ch. Qua b\u00e0i vi\u1ebft n\u00e0y, S\u00f3c L\u1eeda \u0111\u00e3 gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook; hy v\u1ecdng b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b<\/strong><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1754921525016\"><strong class=\"schema-faq-question\">T\u00f4i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u00f9ng m\u1ed9t l\u00fac kh\u00f4ng?<\/strong> <p class=\"schema-faq-answer\">C\u00f3, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u00f9ng m\u1ed9t l\u00fac. Vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c v\u1ecb tr\u00ed nh\u01b0 Facebook Feed, Stories, v\u00e0 Messenger s\u1ebd gi\u00fap m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1754921535920\"><strong class=\"schema-faq-question\">V\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o n\u00e0o tr\u00ean Facebook mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t?<\/strong> <p class=\"schema-faq-answer\">V\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o Facebook Feed th\u01b0\u1eddng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t v\u00ec n\u00f3 xu\u1ea5t hi\u1ec7n tr\u1ef1c ti\u1ebfp trong lu\u1ed3ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd ngay l\u1eadp t\u1ee9c. 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