{"id":995010,"date":"2024-12-17T10:55:56","date_gmt":"2024-12-17T03:55:56","guid":{"rendered":"https:\/\/soclua.com\/?p=995010"},"modified":"2024-12-17T11:00:13","modified_gmt":"2024-12-17T04:00:13","slug":"shenme-shi-guge-fenxi","status":"publish","type":"post","link":"https:\/\/soclua.com\/zh\/shenme-shi-guge-fenxi\/","title":{"rendered":"\u4ec0\u4e48\u662f Google \u5206\u6790\uff1f\u57fa\u672c\u5b89\u88c5\u548c\u4f7f\u7528\u8bf4\u660e"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" 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\u7684\u6587\u7ae0\u4e2d\uff0c\u8ba9\u6211\u4eec\u8be6\u7ec6\u4e86\u89e3\u8fd9\u4e2a\u5de5\u5177\u4ee5\u53ca\u5982\u4f55\u5b89\u88c5\u548c\u4f7f\u7528\u5b83\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Analytics_la_gi\"><\/span>\u4ec0\u4e48\u662f Google Analytics?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b80\u79f0GA\uff0c\u88ab\u79f0\u4e3aGoogle\u63d0\u4f9b\u7684\u514d\u8d39\u7f51\u7ad9SEO\u652f\u6301\u5de5\u5177\u3002\u5b83\u7528\u4e8e\u76d1\u63a7\u548c\u6d4b\u91cf\u7f51\u7ad9\u6d3b\u52a8\u5e76\u5206\u6790\u548c\u62a5\u544a\u7f51\u7ad9\u6d41\u91cf\u7684\u8be6\u7ec6\u6570\u636e\u3002 GA \u63d0\u4f9b\u4e86 Google \u5f00\u53d1\u7684\u51c6\u786e\u6307\u6807\uff0c\u76ee\u7684\u662f\u5e2e\u52a9\u7f51\u7ad9\u7ba1\u7406\u5458\u68c0\u67e5\u7f51\u7ad9\u7684\u6574\u4f53\u72b6\u6001\u5e76\u63d0\u51fa\u9002\u5f53\u7684\u6539\u8fdb\u65b9\u6848\u3002&nbsp;<\/p>\n\n\n\n<p 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\u7248\u672c\u4e0d\u540c\uff0c\u5728 GA 4 \u4e2d\u89c6\u56fe\u88ab\u6570\u636e\u6d41\u53d6\u4ee3\u3002\u6bcf\u4e2a\u5c5e\u6027\u5c06\u5305\u542b\u6765\u81ea\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u7684\u8bb8\u591a\u6570\u636e\u6d41\u3002\u5173\u4e8e\u6536\u96c6\u548c\u5904\u7406\u6570\u636e\u7684\u5de5\u4f5c\u539f\u7406\uff0cGA 4 \u4f7f\u7528\u57fa\u4e8e\u4e8b\u4ef6\u7684\u6a21\u578b\u6765\u8ddf\u8e2a\u7f51\u7ad9\u6570\u636e\u3002\u65b0\u7248\u672c\u7684\u754c\u9762\u6709\u62a5\u8868\u754c\u9762\uff0c\u901a\u8fc7\u663e\u793a\u66f4\u8be6\u7ec6\u7684\u6570\u636e\u53c2\u6570\uff0c\u5411\u66f4\u6df1\u65b9\u5411\u53d8\u5316\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GA 4 \u4e0a\u7684\u6240\u6709\u8f6c\u5316\u5747\u5df2\u66ff\u6362\u4e3a\u4e8b\u4ef6\u3002\u5728 GA 4 \u4e0a\u4e0d\u4f1a\u6709\u8df3\u51fa\u7387\uff0c\u4f46\u4f1a\u88ab\u540d\u4e3a(Engaged Sessions Per User )\u201c\u6bcf\u7528\u6237\u53c2\u4e0e\u4f1a\u8bdd\u6570\u201d\u7684\u65b0\u6307\u6807\u6240\u53d6\u4ee3\u3002 Google Analytics 4 \u7684\u76ee\u7684\u662f\u4e13\u6ce8\u4e8e\u901a\u8fc7\u4e8b\u4ef6\u8ddf\u8e2a\u7528\u6237\u884c\u4e3a\uff0c\u56e0\u6b64\u5b83\u4e3a\u6bcf\u4e2a\u5c5e\u6027\u63d0\u4f9b\u4e86\u4e8b\u4ef6\uff1a\u81ea\u52a8\u6536\u96c6\u7684\u4e8b\u4ef6\u3001\u9ad8\u7ea7\u6d4b\u91cf\u4e8b\u4ef6\u3001\u8bb0\u5f55\u7684\u4e8b\u4ef6\u5efa\u8bae\u3001\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u3002\u7279\u522b\u662f\u5728 GA 4 \u4e2d\u5b83\u63d0\u4f9b\u4e86\u5e26\u6709\u63a2\u7d22\u62a5\u544a\u7684\u9ad8\u7ea7\u5206\u6790\u529f\u80fd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u524d Google \u5df2\u6b63\u5f0f\u5ba3\u5e03\u65b0\u7684\u6570\u636e\u6536\u96c6\u5c5e\u6027\u5c06\u4e8e2023\u5e747\u67082\u65e5\u540e\u8fc1\u79fb\u81f3GA4\u3002\u56e0\u6b64\u60a8\u9700\u8981\u6539\u7528\u65b0\u7248\u672cGA4\u3002<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga-4ss.jpg\" alt=\"\" class=\"wp-image-995030\" style=\"width:672px;height:auto\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga-4ss.jpg 1024w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga-4ss-768x576.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga-4ss-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_Google_Analytics_hoat_dong\"><\/span>\u8fd0\u884c Google Analytics \u7684\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5173\u4e8e\u4f7f\u7528\u8be5\u5de5\u5177\u7f51\u7ad9\u4e0a\u5b89\u88c5\u7684\u8ddf\u8e2a\u4ee3\u7801\u7684\u8fd0\u884c\u673a\u5236\u3002 JavaScript \u9875\u9762\u6807\u7b7e\u88ab\u63d2\u5165\u5230\u6bcf\u4e2a\u9875\u9762\u7684\u4ee3\u7801\u4e2d\u3002\u8be5\u6807\u7b7e\u5728\u6bcf\u4e2a\u8bbf\u95ee\u8005\u7684\u7f51\u7edc\u6d4f\u89c8\u5668\u4e2d\u8fd0\u884c\uff0c\u6536\u96c6\u6570\u636e\u5e76\u5c06\u5176\u53d1\u9001\u5230 Google \u7684\u670d\u52a1\u5668\u8fdb\u884c\u5904\u7406\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u5f53\u6570\u636e\u53d1\u9001\u5230 Google \u670d\u52a1\u5668\u8fdb\u884c\u5904\u7406\u65f6\u7cfb\u7edf\u4f1a\u5bf9\u5176\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u5728\u7ba1\u7406\u754c\u9762\u4e2d\u4ee5\u56fe\u8868\u7684\u5f62\u5f0f\u521b\u5efa\u53ef\u89c6\u5316\u62a5\u544a\u3002\u5305\u62ec\u7528\u6237\u6570\u91cf\u3001\u8df3\u51fa\u7387\u3001\u5e73\u5747\u4f1a\u8bdd\u6301\u7eed\u65f6\u95f4\u3001\u6309\u6e20\u9053\u5212\u5206\u7684\u4f1a\u8bdd\u3001\u9875\u9762\u6d4f\u89c8\u91cf\u7b49\u6307\u6807\u3002Google Analytics \u63d0\u4f9b\u8de8\u8bbe\u5907\u8ddf\u8e2a\u7528\u6237\u3001\u52a8\u6001\u8ddf\u8e2a\u7279\u5b9a\u767b\u9646\u9875\u9762\u4e0a\u7684\u6d3b\u52a8\u7b49\u529f\u80fd\uff0c\u5e76\u4e0e\u5176\u4ed6 Google \u670d\u52a1\uff08\u5982 <a href=\"https:\/\/soclua.com\/zh\/google-guang-gao-fu-wu\/\" target=\"_self \">Google Ads<\/a> \u7528\u4e8e\u5206\u6790\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u57fa\u4e8e\u6570\u636e\u5206\u6790\uff0c\u7ba1\u7406\u5458\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u7528\u6237\u5982\u4f55\u4e0e\u7f51\u7ad9\u4ea4\u4e92\u3002\u901a\u8fc7\u6b64\u60a8\u53ef\u4ee5\u8c03\u6574\u6570\u5b57\u901a\u4fe1\u7b56\u7565\u4ee5\u63d0\u9ad8\u7ee9\u6548\u5e76\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_tinh_nang_noi_bat_cua_Google_Analytics\"><\/span>Google Analytics \u6027\u80fd\u7684\u7279\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GA\u662f\u4e00\u79cd\u6df1\u5165\u5206\u6790\u5de5\u5177\uff0c\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u66f4\u597d\u5730\u4e86\u89e3\u7f51\u7ad9\u8fd0\u8425\u60c5\u51b5\u5e76\u4f18\u5316\u6027\u80fd\u3002\u8be5\u5de5\u5177\u7684\u7a81\u51fa\u7279\u70b9\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1169\" height=\"763\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga-4-setup.jpg\" alt=\"Google Analytics 4 ti\u0301nh n\u0103ng\" class=\"wp-image-995028\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga-4-setup.jpg 1169w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga-4-setup-768x501.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga-4-setup-18x12.jpg 18w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_tich_du_lieu_hanh_vi_nguoi_dung\"><\/span>\u5206\u6790\u7528\u6237\u884c\u4e3a\u6570\u636e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u80fd\u591f\u8bb0\u5f55\u7528\u6237\u4ece\u5f00\u59cb\u8bbf\u95ee\u7f51\u7ad9\u5230\u6267\u884c\u8d2d\u4e70\u3001\u6ce8\u518c\u3001\u8054\u7cfb\u7b49\u7279\u5b9a\u64cd\u4f5c\u7684\u8fc7\u7a0b\u3002\u901a\u8fc7\u5b83\u60a8\u53ef\u4ee5\u4e86\u89e3\u7528\u6237\u7684\u559c\u597d\u548c\u9884\u671f\u7684\u884c\u4e3a\uff0c\u6765\u91c7\u53d6\u9002\u5f53\u7684\u63aa\u65bd\u6765\u63d0\u9ad8\u7f51\u7ad9\u6027\u80fd\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ro_doi_tuong_muc_tieu\"><\/span>\u4e86\u89e3\u60a8\u7684\u76ee\u6807\u53d7\u4f17<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u63d0\u4f9b\u8be6\u7ec6\u4fe1\u606f\uff0c\u5e2e\u52a9\u7ba1\u7406\u5458\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u3001\u884c\u4e3a\u3001\u504f\u597d\u7b49\u56e0\u7d20\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u884c\u4e3a\u3002\u7136\u540e\u8425\u9500\u4eba\u5458\u5c06\u66f4\u597d\u5730\u4e86\u89e3\u6bcf\u4e2a\u5355\u72ec\u7684\u4ea7\u54c1\u5e76\u4e2a\u6027\u5316\u5185\u5bb9\uff0c\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u5e76\u63d0\u9ad8\u6700\u5927\u8f6c\u5316\u7387\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Theo_doi_chuyen_doi\"><\/span>\u89c2\u5bdf\u8f6c\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662fGA\u6700\u7a81\u51fa\u7684\u7279\u70b9\u4e4b\u4e00\u3002\u7ba1\u7406\u5458\u53ef\u4ee5\u8ddf\u8e2a\u8f6c\u5316\uff0c\u5373\u60a8\u60f3\u7528\u6237\u5728\u7f51\u7ad9\u4e0a\u6267\u884c\u7684\u7279\u5b9a\u64cd\u4f5c\uff0c\u5305\u62ec\uff1a\u8d2d\u4e70\u3001\u8ba2\u9605\u65b0\u95fb\u901a\u77e5\u7b49\u3002\u901a\u8fc7\u8f6c\u5316\u8ddf\u8e2a\u60a8\u53ef\u4ee5\u6d4b\u91cf\u8425\u9500\u5e7f\u544a\u6d3b\u52a8\u7684\u6709\u6548\u6027\u548c\u6d41\u7a0b\u4f18\u5316\u3002\u4ece\u800c\u63d0\u9ad8\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u771f\u5b9e\u5ba2\u6237\u7684\u6bd4\u7387\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_bao_cao_tuy_chinh\"><\/span>\u521b\u5efa\u81ea\u5b9a\u4e49\u62a5\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916 Google Analytics \u8fd8\u80fd\u591f\u6839\u636e\u60a8\u7684\u9700\u6c42\u521b\u5efa\u81ea\u5b9a\u4e49\u62a5\u544a\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e3a\u60a8\u7684\u7f51\u7ad9\u63d0\u4f9b\u91cd\u8981\u6307\u6807\uff0c\u4ee5\u5236\u5b9a\u5408\u9002\u7684\u8425\u9500\u7b56\u7565\u3002\u81ea\u5b9a\u4e49\u62a5\u544a\u53ef\u4ee5\u8282\u7701\u60a8\u5728\u6570\u636e\u5206\u6790\u65b9\u9762\u7684\u65f6\u95f4\u548c\u7cbe\u529b\uff0c\u540c\u65f6\u4e3a\u660e\u667a\u7684\u51b3\u7b56\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tich_hop_voi_cac_cong_cu_khac\"><\/span>\u4e0e\u5176\u4ed6\u5de5\u5177\u7ed3\u5408<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u4e0d\u4ec5\u5982\u6b64 GA \u8fd8\u80fd\u591f\u4e0e\u5176\u4ed6 Google \u5de5\u5177\u7ed3\u5408\uff0c\u4f8b\u5982 Google \u5e7f\u544a\u3001<a href=\"https:\/\/soclua.com\/zh\/google-search-console\/\" target=\"_self\">Google Search Console<\/a> \u548c Google \u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u3002\u901a\u8fc7\u6b64\u60a8\u5c06\u4ece\u6d41\u91cf\u6d4f\u89c8\u3001\u6d41\u91cf\u6765\u6e90\u548c\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u7b49\u65b9\u9762\u8bc4\u4f30\u7efc\u5408\u8425\u9500\u6548\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916 Google Analytics \u8fd8\u63d0\u4f9b\u4e86\u8bb8\u591a\u6709\u7528\u7684\u529f\u80fd\uff0c\u4f8b\u5982\u5b9e\u65f6\u8ddf\u8e2a\u3001\u7f51\u7ad9\u641c\u7d22\u5206\u6790\u3001\u6267\u884cA\/B\u6d4b\u8bd5\u7b49\u3002\u901a\u8fc7\u5145\u5206\u5229\u7528\u8fd9\u4e9b\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u6df1\u5165\u8bc4\u4f30\u7f51\u7ad9\u6027\u80fd\uff0c\u4ece\u800c\u5f97\u51fa\u6709\u6548\u7684\u5efa\u8bae\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3001\u63d0\u9ad8\u8f6c\u5316\u7387\u548c\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u7684\u8425\u9500\u7b56\u7565\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_cai_dat_Google_Analytics_vao_website_chi_tiet\"><\/span>\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5b89\u88c5 Google Analytics \u7684\u8be6\u7ec6\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_tai_khoan_Google_Analytics\"><\/span>\u521b\u5efa Google Analytics \u8d26\u53f7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u8bbf\u95ee\u7f51\u7ad9\uff1a<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/analytics.google.com\/<\/a> \u5e76\u4f7f\u7528\u90ae\u7bb1\u767b\u5f55\u3002\u63a5\u4e0b\u6765\u5355\u51fb\u201c\u521b\u5efa\u8d26\u53f7\u201d\u6309\u94ae\u5e76\u586b\u5199\u6240\u6709\u5fc5\u586b\u4fe1\u606f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_lap_tai_khoan\"><\/span>\u8bbe\u7f6e\u8d26\u53f7&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6b64\u8bf7\u586b\u5199\u60a8\u8981\u76d1\u63a7\u7684\u8d26\u53f7\u548c\u7f51\u7ad9\u7684\u4fe1\u606f\u3002\u5177\u4f53\u6765\u8bf4\u9009\u62e9\u9002\u5f53\u7684\u8d26\u53f7\u540d\u79f0\u3001\u7f51\u5740\u548c\u7f51\u7ad9\u540d\u79f0\u4ee5\u53ca\u4e0e\u53ef\u7528\u7f51\u7ad9\u76f8\u5173\u7684\u7c7b\u522b\u3002\u586b\u5199\u6709\u5173\u5c5e\u6027\u540d\u79f0\u3001\u62a5\u544a\u65f6\u533a\u548c\u8d27\u5e01\u7684\u4fe1\u606f\u3002\u586b\u5199\u4f01\u4e1a\u4fe1\u606f\u70b9\u51fb\u201c\u521b\u5efa\u201d\u3002\u5b8c\u6210\u4fe1\u606f\u540e\uff0c\u60a8\u5c06\u8f6c\u81f3\u201c\u8ddf\u8e2a ID\u201d\u9875\u9762\u3002\u5f53\u7136\u5728\u6b64\u4e4b\u524d\u60a8\u5fc5\u987b\u9605\u8bfb\u5176\u6761\u6b3e\u548c\u6761\u4ef6\u5e76\u5355\u51fb\u201c\u63a5\u53d7\u201d\u5b8c\u6210\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhan_ID_theo_doi_va_dan_cac_trang_lien_quan\"><\/span>\u83b7\u53d6\u8ddf\u8e2aID\u5e76\u7c98\u8d34\u76f8\u5173\u9875\u9762&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Google \u7684\u8ddf\u8e2a ID \u662f\u63d0\u4f9b\u7ed9\u7528\u6237\u7684 JavaScript \u4ee3\u7801\u3002\u7528\u4e8e\u6536\u96c6\u7f51\u7ad9\u6570\u636e\u5e76\u53d1\u9001\u7ed9Google Analytics\u8fdb\u884c\u7edf\u8ba1\u3002\u73b0\u5728\u590d\u5236\u6b64\u4ee3\u7801\u5e76\u5c06\u5176\u7c98\u8d34\u5230\u60a8\u9700\u8981\u5728\u7f51\u7ad9\u4e0a\u8ddf\u8e2a\u7684\u9875\u9762\u6216\u5c06\u5176\u7528\u4e8e Google \u6807\u7b7e\u7ba1\u7406\u3002\u7c98\u8d34\u5230\u7f51\u9875\u4e0a\u7684\u4f4d\u7f6e\u662f HTML \u4ee3\u7801\u6240\u5728\u7684\u4f4d\u7f6e\uff0c\u5373 <strong>head<\/strong> \u6807\u8bb0\u4e4b\u524d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_lap_muc_tieu_tren_Google_Analytics\"><\/span>\u5728 Google Analytics \u4e0a\u8bbe\u5b9a\u76ee\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u8bbe\u5b9a\u76ee\u6807\u6765\u5e2e\u52a9 Google Analytics \u4e86\u89e3\u7f51\u7ad9\u9700\u8981\u505a\u4ec0\u4e48\uff0c\u8be5\u5de5\u5177\u5c06\u6839\u636e\u9700\u8981\u63d0\u53d6\u6570\u636e\u3002\u8981\u8bbe\u7f6e\u76ee\u6807\uff0c\u60a8\u9700\u8981\u8f6c\u5230\u201c\u8d26\u53f7\u8bbe\u7f6e\u201d\uff0c\u9009\u62e9 GA4 \u8bbe\u7f6e\u52a9\u624b\uff0c\u7136\u540e\u5355\u51fb\u201c\u76ee\u6807\u201d\u90e8\u5206\u3002 \u63a5\u4e0b\u6765\u5355\u51fb\u201c\u65b0\u76ee\u6807\u201d\uff0c\u7136\u540e\u9009\u62e9\u201c\u81ea\u5b9a\u4e49\u201d\uff0c\u6309\u201c\u4e0b\u4e00\u6b65\u201d\u547d\u540d\u76ee\u6807\uff0c\u7136\u540e\u9009\u62e9\u76ee\u7684\u5730\u5355\u51fb\u201c\u76ee\u7684\u5730\u4fe1\u606f\u201d\u5b57\u6bb5\u4e2d\u7684\u201c\u7f51\u7ad9\u7f51\u5740\u201d\uff0c\u7136\u540e\u6309\u201c\u4fdd\u5b58\u201d\u5373\u53ef\u5b8c\u6210\u3002\u60a8\u6700\u591a\u53ef\u4ee5\u521b\u5efa 20 \u4e2a\u76ee\u6807\uff0c\u5305\u62ec\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u6ce8\u518c\u3001\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u63d0\u4ea4\u3001\u8d2d\u4e70\u5b8c\u6210\u7b49\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Huong_dan_cai_dat_Google_Analytics_4_cho_Website\"><\/span>\u5b89\u88c5 Google Analytics 4 for Website \u7684\u8bf4\u660e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_thuoc_tinh_Property\"><\/span>\u521b\u5efa\u5c5e\u6027\uff08Propety\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u60a8\u4e4b\u524d\u5df2\u6709 Google Analytics \u8d26\u53f7\uff0c\u8bf7\u767b\u5f55\u60a8\u7684\u8d26\u53f7\u5e76\u8f6c\u5230\u201c\u7ba1\u7406\u201d\u90e8\u5206\u5e76\u9009\u62e9\u201c\u521b\u5efa\u5c5e\u6027\u201d\u3002\u63a5\u4e0b\u6765\u8bbe\u7f6e\u5c5e\u6027\u4fe1\u606f\uff0c\u5305\u62ec\u9002\u5f53\u7684\u5c5e\u6027\u540d\u79f0\u3001\u65f6\u533a\u548c\u8d27\u5e01\uff0c\u7136\u540e\u5355\u51fb\u201c\u4e0b\u4e00\u6b65\u201d\u3002\u63a5\u4e0b\u6765\u8f93\u5165\u4e1a\u52a1\u4fe1\u606f\uff0c\u5305\u62ec\u884c\u4e1a\u7c7b\u522b\u3001\u4e1a\u52a1\u89c4\u6a21\uff0c\u7136\u540e\u9009\u62e9\u4e1a\u52a1\u76ee\u6807\u5e76\u5355\u51fb\u521b\u5efa\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u5982\u679c\u60a8\u6ca1\u6709 GA \u8d26\u53f7\uff0c\u8bf7\u8bbf\u95ee <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/analytics.google.com\/ <\/a> \u7136\u540e\u9009\u62e9\u5f00\u59cb\u6d4b\u91cf\uff0c\u5c31\u4f1a\u51fa\u73b0\u8d26\u53f7\u521b\u5efa\u754c\u9762\u3002\u7136\u540e\u8f93\u5165\u60a8\u7684\u8d26\u53f7\u540d\uff0c\u7136\u540e\u5728\u6570\u636e\u5171\u4eab\u8bbe\u7f6e\u90e8\u5206\u4e2d\u9009\u62e9\u5168\u90e8\uff0c\u7136\u540e\u5355\u51fb\u4e0b\u4e00\u6b65\u3002\u5728\u8fd9\u91cc\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u5c5e\u6027\u4fe1\u606f\u3001\u4e1a\u52a1\u4fe1\u606f\u3001\u4e1a\u52a1\u76ee\u6807\uff0c\u7c7b\u4f3c\u4e8e\u4e0a\u9762\u62e5\u6709 Google Analytics \u8d26\u53f7\u7684\u60c5\u51b5\u3002\u63a5\u53d7 Google Analytics \u6761\u6b3e\u548c\u670d\u52a1 4.<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"803\" height=\"518\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/tao-ga4.jpg\" alt=\"Ta\u0323o GA4 m\u01a1\u0301i\" class=\"wp-image-995026\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/tao-ga4.jpg 803w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/tao-ga4-768x495.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/tao-ga4-18x12.jpg 18w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Them_the_Google_Analytics_4_vao_Website\"><\/span>\u5c06 Google Analytics 4 \u6807\u7b7e\u6dfb\u52a0\u5230\u7f51\u7ad9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bbf\u95ee\u7ba1\u7406\u5e76\u9009\u62e9\u6570\u636e\u6536\u96c6\u548c\u4fee\u6539\uff0c\u7136\u540e\u5355\u51fb\u6570\u636e\u6d41\u3002\u63a5\u4e0b\u6765\u9009\u62e9\u6570\u636e\u6d41\u7684\u5e73\u53f0\uff0c\u7279\u522b\u662f Web\u3002\u521b\u5efa\u6570\u636e\u6d41\u65f6\uff0c\u60a8\u9700\u8981\u8f93\u5165\u7f51\u7ad9Url\u548c\u7f51\u7ad9\u540d\u79f0\uff0c\u7136\u540e\u542f\u7528\u9ad8\u7ea7\u6d4b\u91cf\u529f\u80fd\u3002\u901a\u8fc7\u8be5\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u81ea\u52a8\u8ddf\u8e2a\u4e8b\u4ef6\uff1a\u9875\u9762\u6d4f\u89c8\u91cf\u3001\u89c6\u9891\u4ea4\u4e92\u3001\u6587\u4ef6\u4e0b\u8f7d\u7b49\u3002\u7136\u540e\u5355\u51fb\u521b\u5efa\u6d41\u6765\u521b\u5efa\u6570\u636e\u6d41\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1535\" height=\"495\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-cai-dat.jpg\" alt=\"\" class=\"wp-image-995027\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-cai-dat.jpg 1535w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-cai-dat-768x248.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-cai-dat-18x6.jpg 18w\" sizes=\"(max-width: 1535px) 100vw, 1535px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u521b\u5efa\u6210\u529f\u7684\u6570\u636e\u6d41\uff0c\u60a8\u9700\u8981\u4f7f\u7528\u7f51\u7edc\u6784\u5efa\u5668\u6216 CMS \u5c06 Google Analytics 4 \u8fde\u63a5\u5230\u60a8\u7684\u7f51\u7ad9\uff0c\u6216\u8005\u60a8\u4e5f\u53ef\u4ee5\u624b\u52a8\u5b89\u88c5\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u5982\u679c\u4f7f\u7528\u7f51\u7ad9\u6784\u5efa\u5668\u6216 CMS \u8fdb\u884c\u5b89\u88c5\uff0c\u8bf7\u9009\u62e9\u5b89\u88c5\u8bf4\u660e\u90e8\u5206\u4e2d\u7684\u4f7f\u7528\u7f51\u7ad9\u6784\u5efa\u5668\u6216 CMS \u5b89\u88c5\u9009\u9879\u5361\u3002\u63a5\u4e0b\u6765\u9009\u62e9\u7f51\u7ad9\u5e73\u53f0\u5e76\u6309\u7167\u8bf4\u660e\u8fdb\u884c\u64cd\u4f5c\u3002\u5982\u679c\u60a8\u4f7f\u7528 CMS WordPress\uff0c\u8bf7\u8f6c\u5230\u5916\u89c2\u90e8\u5206\u5e76\u9009\u62e9\u4e3b\u9898\u6587\u4ef6\u7f16\u8f91\u5668\u3002\u5728\u201c\u4e3b\u9898\u6587\u4ef6\u201d\u90e8\u5206\u4e2d\uff0c\u9009\u62e9\u201c\u4e3b\u9898\u6807\u9898\u201d\u5e76\u5c06 GA4 \u4ee3\u7801\u7c98\u8d34\u5230 <strong>head<\/strong> \u90e8\u5206\u4e4b\u540e\u3002<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"661\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-2.jpg\" alt=\"ma\u0303 code ga4\" class=\"wp-image-995025\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-2.jpg 927w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-2-768x548.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-2-18x12.jpg 18w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph translation-block\">\u5bf9\u4e8e\u624b\u52a8\u5b89\u88c5\u5728\u201c\u6570\u636e\u6d41\u201d\u9875\u9762\u4e0a\uff0c\u9009\u62e9\u201c\u67e5\u770b\u6807\u7b7e\u8bf4\u660e\u201d\u3002\u5728\u201c\u5b89\u88c5\u8bf4\u660e\u201d\u9875\u9762\u4e0a\u9009\u62e9\u201c\u624b\u52a8\u5b89\u88c5\u201d\u9009\u9879\u5361\uff0c\u7136\u540e\u590d\u5236\u4ee3\u7801\u5b89\u88c5\u5728 GA 4 \u4e0a\u3002\u8981\u5c06\u7f51\u7ad9\u8fde\u63a5\u5230 GA 4\uff0c\u8bf7\u5c06\u8be5\u4ee3\u7801\u6dfb\u52a0\u5230\u7f51\u7ad9\u7684 <strong>head<\/strong> \u90e8\u5206\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiem_tra_cac_thiet_lap_Google_Analytics_4\"><\/span>\u68c0\u67e5 Google Analytics \u8bbe\u7f6e 4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u8bbf\u95ee <a href=\"https:\/\/tagassistant.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Assistant<\/a>\uff0c\u5728\u201c\u57df\u201d\u90e8\u5206\u4e2d\u9009\u62e9\u201c\u6dfb\u52a0\u57df\u201d\u3002\u63a5\u4e0b\u6765\u8f93\u5165\u7f51\u7ad9 URL \u5e76\u5355\u51fb\u201c\u8fde\u63a5\u201d\u6309\u94ae\u3002\u5f53\u51fa\u73b0\u201c\u7f51\u7ad9\u201d\u9009\u9879\u5361\u65f6\uff0c\u5982\u679c\u5c4f\u5e55\u4e0b\u89d2\u51fa\u73b0\u201cTag Assistant \u5df2\u8fde\u63a5\u201d\u6846\uff0c\u5219\u8868\u793a\u60a8\u7684\u7f51\u7ad9\u5df2\u8fde\u63a5\u5230 Tag Assistant\u3002\u8fd4\u56de Google Tag Assistant 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src=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-sss.jpg\" alt=\"ba\u0301o ca\u0301o ga4\" class=\"wp-image-995029\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-sss.jpg 1128w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-sss-768x391.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2024\/12\/ga4-sss-18x9.jpg 18w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_dashboard_va_bao_cao_tuy_chinh\"><\/span>\u521b\u5efa\u81ea\u5b9a\u4e49\u4eea\u8868\u677f\u548c\u62a5\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u767b\u5f55 GA 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