{"id":995371,"date":"2025-01-20T09:49:37","date_gmt":"2025-01-20T02:49:37","guid":{"rendered":"https:\/\/soclua.com\/?p=995371"},"modified":"2025-01-20T10:00:23","modified_gmt":"2025-01-20T03:00:23","slug":"shenme-shi-google-discovery-ads","status":"publish","type":"post","link":"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/","title":{"rendered":"\u4ec0\u4e48\u662f Google Discovery Ads\uff1f\u8be6\u7ec6\u7684\u5e7f\u544a\u6d3b\u52a8\u521b\u5efa\u6307\u5357"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Google_Discovery_Ads_la_gi\" >\u4ec0\u4e48\u662f Google Discovery Ads\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Cac_hinh_thuc_hien_thi_cua_Google_Discovery_Ads\" >Google Discovery Ads \u5c55\u793a\u683c\u5f0f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Standard_Discovery_Ads\" >\u6807\u51c6\u53d1\u73b0\u5e7f\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Discovery_Carousel_Ads\" >\u53d1\u73b0\u8f6e\u64ad\u5e7f\u544a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Vi_sao_doanh_nghiep_nen_su_dung_Google_Discovery_Ads\" >\u4f01\u4e1a\u4e3a\u4ec0\u4e48\u5e94\u8be5\u4f7f\u7528 Google Discovery Ads\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Pham_vi_tiep_can_khach_hang_rong\" >\u5e7f\u6cdb\u7684\u5ba2\u6237\u8986\u76d6\u8303\u56f4&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Nham_doi_tuong_muc_tieu_chuan_xac\" >\u7cbe\u51c6\u5b9a\u4f4d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Thuc_day_tuong_tac_va_chuyen_doi\" >\u63a8\u52a8\u53c2\u4e0e\u548c\u8f6c\u5316&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Tang_do_nhan_dien_thuong_hieu\" >\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Toi_uu_chi_phi_va_nang_cao_hieu_qua_quang_cao\" >\u4f18\u5316\u6210\u672c\uff0c\u63d0\u9ad8\u5e7f\u544a\u6548\u679c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Huong_dan_cach_thiet_lap_chien_dich_Google_Discovery_Ads\" >\u6709\u5173\u5982\u4f55\u8bbe\u7f6e Google Discovery Ads \u5e7f\u544a\u6d3b\u52a8\u7684\u8bf4\u660e<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Tao_chien_dich_moi\" >\u521b\u5efa\u65b0\u5e7f\u544a\u6d3b\u52a8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Cai_dat_chien_dich\" >\u5e7f\u544a\u6d3b\u52a8\u8bbe\u7f6e&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Thiet_lap_nhom_quang_cao\" >\u8bbe\u7f6e\u5e7f\u544a\u7ec4&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Tao_quang_cao\" >\u521b\u5efa\u5e7f\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Kiem_tra_chien_dich_va_xuat_ban\" >\u6d4b\u8bd5\u6d3b\u52a8\u5e76\u53d1\u5e03&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/#Cau_hoi_thuong_gap\" >\u5e38\u89c1\u95ee\u9898&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph translation-block\">\u4e0e Google \u641c\u7d22\u5e7f\u544a\u4e0d\u540c\uff0cGoogle \u53d1\u73b0\u5e7f\u544a\u53ef\u4ee5\u5728\u60a8\u7684\u76ee\u6807\u5ba2\u6237\u63a2\u7d22\u4fe1\u606f\u65f6\u5438\u5f15\u4ed6\u4eec\u3002\u8fd9\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u6269\u5927\u5f71\u54cd\u529b\u5e76\u6709\u6548\u5730\u5411\u5ba2\u6237\u63a8\u9500\u5176\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u56e0\u4e3a\u5b83\u5728 YouTube\u3001Gmail \u548c Discover Feed \u7b49 Google \u751f\u6001\u7cfb\u7edf\u4e2d\u5177\u6709\u53ef\u89c1\u6027\uff0c\u5e76\u4e14\u683c\u5f0f\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u3002\u8ba9\u6211\u4eec\u4e0e<a href=\"https:\/\/soclua.com\/zh\/\" target=\"_self\">Soc Lua<\/a>\u4e00\u8d77\u63a2\u7d22 Google Discovery Ads \u5728\u63d0\u5347\u9500\u91cf\u65b9\u9762\u7684\u5f3a\u5927\u529f\u80fd\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Discovery_Ads_la_gi\"><\/span>\u4ec0\u4e48\u662f Google Discovery Ads\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u53c8\u79f0\u53d1\u73b0\u5e7f\u544a\uff0c\u662f Google \u4e8e 2019 \u5e74 5 \u6708\u5728 Google Marketing Live \u6d3b\u52a8\u4e0a\u63a8\u51fa\u7684\u4e00\u79cd\u65b0\u578b\u5728\u7ebf\u5e7f\u544a\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u5141\u8bb8\u4f01\u4e1a\u5728\u53d1\u73b0\u65b0\u5185\u5bb9\u65f6\u8de8\u591a\u4e2a Google \u5e73\u53f0\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discovery Ads \u4e0d\u662f\u6839\u636e\u7279\u5b9a\u7684\u641c\u7d22\u5173\u952e\u8bcd\u6765\u663e\u793a\u5e7f\u544a\uff0c\u800c\u662f\u6839\u636e\u4eba\u4eec\u7684\u884c\u4e3a\u3001\u504f\u597d\u548c\u5174\u8da3\u4e3b\u52a8\u5411\u4ed6\u4eec\u663e\u793a\u5e7f\u544a\u3002\u8fd9\u4f1a\u5e26\u6765\u81ea\u7136\u3001\u975e\u4fb5\u5165\u6027\u4e14\u6781\u5177\u5438\u5f15\u529b\u7684\u5e7f\u544a\u4f53\u9a8c\u3002\u5c24\u5176\u662f\u5f53\u53d1\u73b0\u5e7f\u544a\u901a\u8fc7\u9ad8\u8d28\u91cf\u7684\u56fe\u7247\u548c\u89c6\u9891\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\u65f6\uff0c\u4f1a\u7ed9\u4ed6\u4eec\u7559\u4e0b\u6df1\u523b\u7684\u5370\u8c61\uff0c\u5e76\u6fc0\u53d1\u4e92\u52a8\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u6280\u672f\u7684\u652f\u6301\u4e0b\uff0c\u6839\u636e\u641c\u7d22\u5386\u53f2\u3001\u5b89\u88c5\u7684\u5e94\u7528\u7a0b\u5e8f\u6216\u8bbf\u95ee\u7684\u7f51\u7ad9\u5206\u6790\u7528\u6237\u6570\u636e\u3002\u7136\u540e\u7cfb\u7edf\u5c06\u521b\u5efa\u76ee\u6807\u53d7\u4f17\u6587\u4ef6\u5e76\u663e\u793a\u9002\u5f53\u7684\u5e7f\u544a\u3002\u5e7f\u544a\u5c06\u663e\u793a\u5728 Google \u5e73\u53f0\u4e0a\uff0c\u5305\u62ec\uff1aYoutube\u3001Gmail\u3001Google Discover\u3002\u7531\u6b64\uff0c\u5546\u4e1a\u5e7f\u544a\u5c06\u80fd\u591f\u89e6\u53ca\u5404\u5730\u7684\u76ee\u6807\u53d7\u4f17\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0cGoogle \u8fd8\u63d0\u4f9b\u5404\u79cd\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u5e2e\u52a9\u5e7f\u544a\u5546\u8282\u7701\u8bbe\u7f6e\u548c\u7ba1\u7406\u53d1\u73b0\u5e7f\u544a\u7cfb\u5217\u7684\u65f6\u95f4\u548c\u7cbe\u529b\u3002\u4f01\u4e1a\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u5236\u4f5c\u5177\u6709\u5438\u5f15\u529b\u3001\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u7684\u5e7f\u544a\uff0c\u4ee5\u9f13\u52b1\u5ba2\u6237\u4e86\u89e3\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u636e\u4e00\u4e9b\u7814\u7a76\u663e\u793a\uff0c\u53d1\u73b0\u5e7f\u544a\u7cfb\u5217\u53ef\u5b9e\u73b0\u6bd4\u5e38\u89c4\u5e7f\u544a\u9ad8 25% \u7684\u8f6c\u5316\u7387\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u5e0c\u671b\u5927\u89c4\u6a21\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u4f01\u4e1a\u6765\u8bf4\uff0cGoogle Discovery Ads \u662f\u5b8c\u7f8e\u7684\u89e3\u51b3\u65b9\u6848\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u589e\u52a0\u9500\u552e\u989d\u3001\u65b0\u95fb\u901a\u8baf\u6ce8\u518c\u91cf\u6216\u7f51\u7ad9\u6d41\u91cf\u3002\u6216\u8005\u4f01\u4e1a\u5e0c\u671b\u5229\u7528\u4ed6\u4eec\u7684\u6e20\u9053\u63a5\u89e6\u65b0\u7528\u6237\u5e76\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u6b64\u5916\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f7f\u7528 Google \u53d1\u73b0\u5e7f\u544a\u4e0e\u6709\u4ef7\u503c\u7684\u5ba2\u6237\u91cd\u65b0\u5efa\u7acb\u8054\u7cfb\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u6839\u636e Google \u7684\u6700\u65b0\u66f4\u65b0\uff0c\u4ece2023\u5e74\u8d77\uff0cGoogle Discovery Ads\u5c06\u5347\u7ea7\u5e76\u66f4\u540d\u4e3a<strong>Demand Gen Ads<\/strong>\u3002\u8fd9\u4e00\u8f6c\u53d8\u65e8\u5728\u6ce8\u91cd\u63a8\u52a8\u5ba2\u6237\u9700\u6c42\u548c\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u5e7f\u544a\u5546\u5c06\u4f53\u9a8c\u5168\u65b9\u4f4d\u7684\u65b0\u529f\u80fd\uff0c\u4ee5\u6709\u6548\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\uff0c\u5438\u5f15\u6ce8\u610f\u529b\u5e76\u4e0e\u76ee\u6807\u5ba2\u6237\u5efa\u7acb\u6df1\u539a\u8054\u7cfb\u3002<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"653\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/Du-an-moi-2.jpg\" alt=\"\" class=\"wp-image-995381\" style=\"width:718px;height:auto\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/Du-an-moi-2.jpg 1000w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/Du-an-moi-2-768x502.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/Du-an-moi-2-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_hinh_thuc_hien_thi_cua_Google_Discovery_Ads\"><\/span>Google Discovery Ads \u5c55\u793a\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Discovery Ads \u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u521b\u5efa\u548c\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\u7684\u7075\u6d3b\u6027\uff0c\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Standard_Discovery_Ads\"><\/span>\u6807\u51c6\u53d1\u73b0\u5e7f\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662f\u4e00\u79cd\u57fa\u672c\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u4f7f\u7528\u4e0e\u4ea7\u54c1\u548c\u670d\u52a1\u76f8\u5173\u7684\u89c6\u89c9\u3001\u751f\u52a8\u7684\u56fe\u50cf\u8fdb\u884c\u4fc3\u9500\u3002\u521b\u5efa\u5b8c\u6574\u7684 Google \u53d1\u73b0\u5e7f\u544a\u6240\u9700\u7684\u5143\u7d20\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6807\u7f51\u5740\uff1a\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u540e\uff0c\u5e7f\u544a\u4f1a\u5e26\u7528\u6237\u8bbf\u95ee\u7684\u7f51\u7ad9\u3002\u5982\u679c\u60a8\u5e0c\u671b\u5e7f\u544a\u83b7\u5f97\u6700\u4f73\u8d28\u91cf\u548c\u9ad8\u8f6c\u5316\u7387\uff0c\u8bf7\u5c06\u76ee\u6807\u7f51\u5740\u8bbe\u7f6e\u4e3a\u4e0e\u6240\u5ba3\u4f20\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u76f4\u63a5\u76f8\u5173\u7684\u7279\u5b9a\u9875\u9762\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fe\u7247\uff1a\u4f7f\u7528\u5927\u80c6\u7684\u989c\u8272\u548c\u5bf9\u6bd4\u9c9c\u660e\u7684\u56fe\u50cf\u8ba9\u60a8\u7684\u5e7f\u544a\u8131\u9896\u800c\u51fa\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 Google \u7684\u5efa\u8bae\u6765\u521b\u5efa\u72ec\u7279\u7684\u5e7f\u544a\u3002\u5bf9\u4e8e\u53d1\u73b0\u5e7f\u544a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4e0a\u4f20\u6700\u591a 15 \u5f20\u4e0d\u540c\u7684\u56fe\u7247\u4f9b Google \u6d4b\u8bd5\u3002\u5c1d\u8bd5\u4e0d\u540c\u7684\u56fe\u50cf\u5c3a\u5bf8\u548c\u6bd4\u4f8b\uff081:1 \u6b63\u65b9\u5f62\u548c 1.91:1 \u98ce\u666f\uff09\u4ee5\u83b7\u5f97\u6700\u5927\u7684\u8986\u76d6\u8303\u56f4\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6807\u9898\uff1a\u8fd9\u662f\u7528\u6237\u5728\u5e7f\u544a\u4e2d\u9996\u5148\u770b\u5230\u7684\u7b2c\u4e00\u884c\u7c97\u4f53\u6587\u5b57\u3002\u60a8\u6700\u591a\u53ef\u4ee5\u521b\u5efa 5 \u4e2a\u4e0d\u540c\u7684\u6807\u9898\uff0c\u6bcf\u4e2a\u6807\u9898\u7684\u6700\u5927\u957f\u5ea6\u4e3a 40 \u4e2a\u5b57\u7b26\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63cf\u8ff0\uff1a\u663e\u793a\u5728\u6807\u9898\u4e0b\u65b9\uff0c\u63d0\u4f9b\u9644\u52a0\u4fe1\u606f\uff0c\u5e2e\u52a9\u7528\u6237\u66f4\u597d\u5730\u4e86\u89e3\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u5728\u6807\u51c6\u53d1\u73b0\u5e7f\u544a\u4e2d\uff0c\u60a8\u6700\u591a\u53ef\u4ee5\u521b\u5efa 5 \u6761\u63cf\u8ff0\uff0c\u6700\u957f\u957f\u5ea6\u4e3a 90 \u4e2a\u5b57\u7b26\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53f7\u53ec\u6027\u7528\u8bed\u6309\u94ae\uff08\u53ef\u9009\uff09\uff1a\u60a8\u53ef\u4ee5\u5411\u5e7f\u544a\u6dfb\u52a0\u53ef\u7528\u7684\u53f7\u53ec\u6027\u7528\u8bed\u6309\u94ae\uff0c\u5305\u62ec\u7acb\u5373\u8d2d\u4e70\u7b49\u3002\u6216\u8005\u8ba9 Google \u81ea\u52a8\u6d4b\u8bd5\u548c\u4f18\u5316\u6700\u9002\u5408\u60a8\u5e7f\u544a\u7684\u64cd\u4f5c\u6309\u94ae\u3002\u670b\u53cb\u3002&nbsp;<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/discovery-ads.jpg\" alt=\"Google Discovery Ads \u5c55\u793a\u683c\u5f0f\" class=\"wp-image-995385\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/discovery-ads.jpg 900w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/discovery-ads-768x512.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/discovery-ads-18x12.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discovery_Carousel_Ads\"><\/span>\u53d1\u73b0\u8f6e\u64ad\u5e7f\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u6807\u51c6\u53d1\u73b0\u5e7f\u544a\u7c7b\u4f3c\uff0c\u4f46\u662f\u8fd9\u79cd\u5e7f\u544a\u683c\u5f0f\u5141\u8bb8\u7528\u6237\u6eda\u52a8\u6d4f\u89c8\u5e76\u67e5\u770b\u8f6e\u64ad\u4e2d\u7684\u591a\u5f20\u56fe\u7247\u3002\u5e7f\u544a\u5546\u53ef\u4ee5\u4e0a\u4f20 2 \u5230 10 \u5f20\u56fe\u7247\u7528\u4e8e\u8f6e\u64ad\u5361\uff0cGoogle \u4f1a\u6309\u7167\u53d1\u5e03\u7684\u987a\u5e8f\u663e\u793a\u5b83\u4eec\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8fd9\u79cd\u5e7f\u544a\u683c\u5f0f\u4e0b\uff0cGoogle \u4ec5\u652f\u6301\u8f6e\u64ad\u5e7f\u544a\u4e2d\u5361\u7247\u6bd4\u4f8b\u4e3a 1.91:1 \u7684\u65b9\u5f62\u56fe\u7247\u6216\u98ce\u666f\u56fe\u7247\u3002\u5e7f\u544a\u4e2d\u7684\u6240\u6709\u56fe\u7247\u5fc5\u987b\u7b26\u5408\u4e00\u5b9a\u7684\u6bd4\u4f8b\u624d\u80fd\u83b7\u5f97\u6279\u51c6\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_sao_doanh_nghiep_nen_su_dung_Google_Discovery_Ads\"><\/span>\u4f01\u4e1a\u4e3a\u4ec0\u4e48\u5e94\u8be5\u4f7f\u7528 Google Discovery Ads\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u4eca\uff0c\u4f01\u4e1a\u901a\u5e38\u4f18\u5148\u4f7f\u7528 Google Discovery Ads\uff0c\u800c\u4e0d\u662f\u5176\u4ed6\u5f62\u5f0f\u7684\u5e7f\u544a\u3002\u56e0\u4e3a\u5b83\u7ed9\u4f01\u4e1a\u5e26\u6765\u4e86\u4ee5\u4e0b\u7a81\u51fa\u7684\u597d\u5904\uff1a&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pham_vi_tiep_can_khach_hang_rong\"><\/span>\u5e7f\u6cdb\u7684\u5ba2\u6237\u8986\u76d6\u8303\u56f4&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u636e\u7edf\u8ba1\uff0cGoogle Discover \u6bcf\u6708\u7528\u6237\u8d85\u8fc78\u4ebf\uff0cYouTube \u6bcf\u6708\u7528\u6237\u8d85\u8fc710\u4ebf\uff0cGmail\u6bcf\u6708\u7528\u6237\u8d85\u8fc715\u4ebf\u3002\u5728 Google \u4e0a\u90e8\u7f72\u53d1\u73b0\u5e7f\u544a\u65f6\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63a5\u89e6\u5230\u8bb8\u591a\u76ee\u6807\u5ba2\u6237\u3002\u8fd9\u5bf9\u4e8e\u60f3\u8981\u6269\u5927\u5e02\u573a\u548c\u589e\u52a0\u54c1\u724c\u8986\u76d6\u7387\u7684\u4f01\u4e1a\u975e\u5e38\u6709\u7528\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nham_doi_tuong_muc_tieu_chuan_xac\"><\/span>\u7cbe\u51c6\u5b9a\u4f4d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728AI\u7684\u652f\u6301\u4e0b\uff0c\u53d1\u73b0\u5e7f\u544a\u5c06\u5728\u5408\u9002\u7684\u65f6\u95f4\u5411\u53ef\u80fd\u5bf9\u4ea7\u54c1\u548c\u670d\u52a1\u611f\u5174\u8da3\u7684\u5408\u9002\u53d7\u4f17\u5c55\u793a\u3002\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u5206\u6790\u7684\u6570\u636e\uff08\u641c\u7d22\u5386\u53f2\u3001\u8bbf\u95ee\u8fc7\u7684\u7f51\u7ad9\u7b49\uff09\u8fdb\u884c\u7cbe\u51c6\u5b9a\u4f4d\u3002\u8fd9\u662f\u9009\u62e9\u4f4d\u7f6e\u5e76\u5411\u5408\u9002\u7684\u53d7\u4f17\u5c55\u793a\u5e7f\u544a\u7684\u57fa\u7840\u3002\u8c37\u6b4c\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thuc_day_tuong_tac_va_chuyen_doi\"><\/span>\u63a8\u52a8\u53c2\u4e0e\u548c\u8f6c\u5316&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u7684\u52a8\u6001\u56fe\u50cf\u548c\u89c6\u9891\u5e7f\u544a\u683c\u5f0f\u5feb\u901f\u4f20\u8fbe\u60a8\u7684\u4fe1\u606f\u5e76\u5438\u5f15\u65b0\u5ba2\u6237\u7684\u6ce8\u610f\u529b\u3002\u53d1\u73b0\u8f6e\u64ad\u5e7f\u544a\u5411\u5ba2\u6237\u63d0\u4f9b\u4e86\u66f4\u591a\u4fe1\u606f\uff0c\u6709\u52a9\u4e8e\u4fc3\u8fdb\u6bd4\u5176\u4ed6\u5f62\u5f0f\u7684\u5e7f\u544a\u66f4\u591a\u7684\u4e92\u52a8\u3002\u7531\u4e8e\u5177\u6709\u7cbe\u51c6\u5b9a\u4f4d\u548c\u9ad8\u5173\u6ce8\u5ea6\u7684\u7279\u70b9\uff0c\u5e7f\u544a\u4f1a\u663e\u793a\u5728\u987e\u5ba2\u7ecf\u5e38\u8bbf\u95ee\u7684\u3001\u4e0e\u4ea7\u54c1\u548c\u670d\u52a1\u76f8\u5173\u7684\u5185\u5bb9\u7684\u7f51\u7ad9\u4e0a\u3002\u53d1\u73b0\u5e7f\u544a\u53ef\u4ee5\u5e2e\u52a9\u63a8\u52a8\u8f6c\u5316\u5e76\u589e\u52a0\u60a8\u7684\u4e1a\u52a1\u6536\u5165\u3002\u6839\u636e\u6570\u636e<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tang_do_nhan_dien_thuong_hieu\"><\/span>\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u5e7f\u544a\u663e\u793a\u5728\u5305\u62ecYoutube\u3001Gmail\u548cDiscover\u5728\u5185\u7684Google\u5e73\u53f0\u4e0a\u65f6\uff0c\u5b83\u5c06\u6709\u52a9\u4e8e\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u5e76\u5efa\u7acb\u4e0e\u5ba2\u6237\u7684\u4fe1\u4efb\u3002\u5e7f\u544a\u81ea\u7136\u5c55\u793a\uff0c\u4e0d\u4f1a\u6253\u65ad\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u80fd\u6709\u529b\u5730\u5438\u5f15\u65b0\u5ba2\u6237\u7684\u6ce8\u610f\u529b\u3002\u5c24\u5176\u662f\u5f53\u5e7f\u544a\u5177\u6709\u5438\u5f15\u4eba\u4e14\u5bf9\u7528\u6237\u6709\u7528\u7684\u9ad8\u8d28\u91cf\u5185\u5bb9\u65f6\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Toi_uu_chi_phi_va_nang_cao_hieu_qua_quang_cao\"><\/span>\u4f18\u5316\u6210\u672c\uff0c\u63d0\u9ad8\u5e7f\u544a\u6548\u679c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u7684\u7b97\u6cd5\u975e\u5e38\u667a\u80fd\uff0c\u5b83\u53ef\u4ee5\u4f9d\u9760\u7528\u6237\u5206\u6790\u6570\u636e\u6765\u663e\u793a\u5408\u9002\u7684\u5e7f\u544a\u3002\u5f53\u5e7f\u544a\u83b7\u5f97\u5927\u91cf\u5c55\u793a\u5e76\u4e14\u51fa\u73b0\u5728\u591a\u4e2a Google \u5e73\u53f0\u4e0a\uff0c\u4e14\u5185\u5bb9\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u4e14\u4e0e\u7528\u6237\u76f8\u5173\u65f6\uff0c\u5176\u6bcf\u6b21\u4e92\u52a8\u6210\u672c\u901a\u5e38\u8f83\u4f4e\u3002\u6b64\u5916\uff0c\u8c37\u6b4c\u5141\u8bb8\u5e7f\u544a\u5546\u6839\u636e\u81ea\u5df1\u7684\u8d22\u52a1\u80fd\u529b\u7075\u6d3b\u5730\u8bbe\u5b9a\u9884\u7b97\u3002 Google \u63d0\u4f9b\u4e86\u5e7f\u544a\u6548\u679c\u6307\u6807\uff0c\u5305\u62ec\u5c55\u793a\u6b21\u6570\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-1-3.jpg\" alt=\"\" class=\"wp-image-995387\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-1-3.jpg 900w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-1-3-768x512.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-1-3-18x12.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Huong_dan_cach_thiet_lap_chien_dich_Google_Discovery_Ads\"><\/span>\u6709\u5173\u5982\u4f55\u8bbe\u7f6e Google Discovery Ads \u5e7f\u544a\u6d3b\u52a8\u7684\u8bf4\u660e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 Google \u4e0a\u5f00\u59cb\u53d1\u73b0\u5e7f\u544a\u6d3b\u52a8\u4e4b\u524d\uff0c\u60a8\u9700\u8981\u660e\u786e\u5b9a\u4e49\u60a8\u7684\u76ee\u6807\u3001\u53d7\u4f17\u548c\u9884\u7b97\uff0c\u4ee5\u5236\u5b9a\u5408\u9002\u7684\u5e7f\u544a\u7b56\u7565\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u9700\u8981\u6295\u5165\u8bbe\u8ba1\u9ad8\u8d28\u91cf\u7684\u56fe\u50cf\u548c\u89c6\u9891\uff0c\u5e76\u4ee5\u7b80\u77ed\u3001\u7b80\u6d01\u7684\u5e7f\u544a\u5185\u5bb9\u7a81\u51fa\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u4f18\u52bf\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u6309\u7167\u4ee5\u4e0b\u6b65\u9aa4\u5f00\u59cb\u521b\u5efa\u548c\u7ba1\u7406 Google Discovery Ads \u5e7f\u544a\u7cfb\u5217\uff1a&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_chien_dich_moi\"><\/span>\u521b\u5efa\u65b0\u5e7f\u544a\u6d3b\u52a8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bbf\u95ee\u60a8\u7684 Google Ads \u5e10\u6237\uff0c\u5728\u6982\u89c8\u9875\u9762\u4e0a\uff0c\u9009\u62e9\u201c\u5e7f\u544a\u7cfb\u5217\u201d\uff0c\u7136\u540e\u5355\u51fb (+) \u56fe\u6807\u5e76\u9009\u62e9\u201c\u65b0\u5e7f\u544a\u7cfb\u5217\u201d\u6765\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u3002\u63a5\u4e0b\u6765\uff0c\u9009\u62e9\u9002\u5408\u4f60\u7684 Google Discovery Ads \u5e7f\u544a\u7cfb\u5217\u7684 Campaign Objective\uff08\u5e7f\u544a\u7cfb\u5217\u76ee\u6807\uff09\uff0c\u6216\u8005\u4f60\u4e5f\u53ef\u4ee5\u5728\u6ca1\u6709\u4efb\u4f55\u76ee\u6807\u6307\u5bfc\u7684\u60c5\u51b5\u4e0b\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u3002\u63a5\u4e0b\u6765\uff0c\u9009\u62e9\u201c\u53d1\u73b0\u201d\u4f5c\u4e3a\u201c\u6d3b\u52a8\u7c7b\u578b\u201d\uff0c\u7136\u540e\u5355\u51fb\u201c\u7ee7\u7eed\u201d\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cai_dat_chien_dich\"><\/span>\u5e7f\u544a\u6d3b\u52a8\u8bbe\u7f6e&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4e0b\u4e00\u4e2a\u5c4f\u5e55\u4e0a\uff0c\u547d\u540d\u60a8\u7684\u6d3b\u52a8\u5e76\u9009\u62e9\u4e0e\u60a8\u7684\u76ee\u6807\u76f8\u5339\u914d\u7684\u4f4d\u7f6e\u3001\u8bed\u8a00\u548c\u8bbe\u5907\u3002\u8fd8\u53ef\u4ee5\u9009\u62e9\u5177\u4f53\u7684\u5e7f\u544a\u7cfb\u5217\u76ee\u6807\uff0c\u4f8b\u5982\u8f6c\u5316\u6b21\u6570\u3001\u70b9\u51fb\u6b21\u6570\u548c\u8f6c\u5316\u4ef7\u503c\u3002\u63a5\u4e0b\u6765\uff0c\u9009\u62e9\u60a8\u7684\u51fa\u4ef7\u7b56\u7565\u548c\u9884\u7b97\u3002\u60a8\u53ef\u4ee5\u9009\u62e9\u201c\u8f6c\u5316\u6b21\u6570\u201d\u6216\u201c\u8f6c\u5316\u4ef7\u503c\u201d\uff0c\u4f46\u901a\u5e38\u4f1a\u4f18\u5148\u9009\u62e9\u201c\u8f6c\u5316\u6b21\u6570\u201d\u51fa\u4ef7\u7b56\u7565\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u540e\u8bbe\u5b9a\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u7684\u9884\u7b97\u548c\u65f6\u95f4\u8868\u3002\u8fd9\u91cc\u6709 2 \u4e2a\u9009\u9879\uff1a\u6bcf\u65e5\u9884\u7b97\u6216\u7ec8\u8eab\u9884\u7b97\u3002\u5982\u679c\u60a8\u9009\u62e9\u7ec8\u751f\u9884\u7b97\uff0c\u5219\u9700\u8981\u9009\u62e9\u5f00\u59cb\u65e5\u671f\u548c\u7ed3\u675f\u65e5\u671f\u3002\u73b0\u5728\u5b8c\u6210\u5176\u4ed6\u8bbe\u7f6e\u5e76\u6309\u7ee7\u7eed\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_lap_nhom_quang_cao\"><\/span>\u8bbe\u7f6e\u5e7f\u544a\u7ec4&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4e0b\u4e00\u4e2a\u754c\u9762\u4e2d\uff0c\u547d\u540d\u60a8\u7684\u5e7f\u544a\u7ec4\u548c\u76ee\u6807\u53d7\u4f17\u3002\u8981\u521b\u5efa\u76ee\u6807\u53d7\u4f17\uff0c\u8bf7\u8f6c\u5230\u201c\u53d7\u4f17\u201d\u5e76\u9009\u62e9\u201c\u521b\u5efa\u65b0\u53d7\u4f17\u201d\u3002\u63a5\u4e0b\u6765\uff0c\u547d\u540d\u60a8\u7684\u53d7\u4f17\u7fa4\u4f53\uff0c\u5e76\u4f7f\u7528\u53d7\u4f17\u7fa4\u4f53\u6587\u4ef6\u521b\u5efa\u53d7\u4f17\u7fa4\u4f53\u7ec6\u5206\uff0c\u5305\u62ec\u81ea\u5b9a\u4e49\u53d7\u4f17\u7fa4\u4f53\u3001\u5174\u8da3\u53d7\u4f17\u7fa4\u4f53\u548c\u518d\u8425\u9500\u53d7\u4f17\u7fa4\u4f53\u3002\u6216\u8005\u60a8\u53ef\u4ee5\u6839\u636e\u6807\u51c6\u5b9a\u4f4d\u60a8\u7684\u53d7\u4f17\uff1a\u5e74\u9f84\u3001\u5174\u8da3\u3001\u884c\u4e3a\u3001\u6027\u522b\u7b49\uff0c\u7136\u540e\u5355\u51fb\u201c\u4fdd\u5b58\u201d\u4ee5\u4fdd\u5b58\u66f4\u6539\uff0c\u7136\u540e\u5355\u51fb\u201c\u7ee7\u7eed\u201d\u8fdb\u5165\u4e0b\u4e00\u6b65\u3002\u5728\u201c\u4f18\u5316\u5b9a\u4f4d\u201d\u90e8\u5206\uff0c\u60a8\u5e94\u8be5\u5173\u95ed\u201c\u4f7f\u7528\u5b9a\u4f4d\u201d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_quang_cao\"><\/span>\u521b\u5efa\u5e7f\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5355\u51fb\u201c\u521b\u5efa\u5e7f\u544a\u201d\u6309\u94ae\u521b\u5efa\u60a8\u7684\u5e7f\u544a\uff0c\u7136\u540e\u4e0a\u4f20\u7b26\u5408 Google \u8981\u6c42\u7684\u9ad8\u5206\u8fa8\u7387\u56fe\u50cf\u548c\u89c6\u9891\u3002\u5982\u679c\u9009\u62e9\u89c6\u9891\uff0c\u8bf7\u9009\u62e9\u957f\u5ea6\u5408\u9002\u3001\u8d28\u91cf\u597d\u3001\u5185\u5bb9\u5438\u5f15\u4eba\u7684\u89c6\u9891\u3002\u63a5\u4e0b\u6765\uff0c\u521b\u5efa\u5305\u542b\u6807\u9898\u3001\u63cf\u8ff0\u548c\u76ee\u6807\u7f51\u5740\u7684\u5e7f\u544a\u5185\u5bb9\u3002\u8bf7\u8f93\u5165\u5ba2\u6237\u70b9\u51fb\u5e7f\u544a\u540e\u91cd\u5b9a\u5411\u5230\u7684\u6700\u7ec8 URL\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u4f20\u6700\u591a 15 \u2013 20 \u5f20\u7167\u7247\uff0c\u5e76\u4f7f\u7528\u6765\u81ea\u63a8\u8350\u3001\u5e93\u5b58\u5143\u7d20\u5e93\u3001\u7f51\u7ad9\u6216\u793e\u4ea4\u5a92\u4f53\u6216\u514d\u8d39\u5e93\u5b58\u7167\u7247\u7684\u56fe\u50cf\u3002\u60a8\u53ef\u4ee5\u5728\u540c\u4e00\u4e2a\u5e7f\u544a\u7ec4\u4e2d\u521b\u5efa\u591a\u4e2a\u5e7f\u544a\u6765\u6d4b\u8bd5\u4e0d\u540c\u7684\u7248\u672c\u3002\u6216\u8005\u60a8\u53ef\u4ee5\u521b\u5efa\u591a\u4e2a\u5e7f\u544a\u7ec4\u6765\u5b9a\u4f4d\u591a\u4e2a\u53d7\u4f17\u3002\u53e6\u5916\uff0c\u4e3a\u60a8\u7684\u516c\u53f8\u547d\u540d\uff0c\u7136\u540e\u5355\u51fb\u201c\u4fdd\u5b58\u201d\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiem_tra_chien_dich_va_xuat_ban\"><\/span>\u6d4b\u8bd5\u6d3b\u52a8\u5e76\u53d1\u5e03&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bbe\u7f6e\u5e7f\u544a\u6d3b\u52a8\u540e\uff0c\u8bf7\u68c0\u67e5\u4fe1\u606f\u662f\u5426\u7b26\u5408 Google \u7684\u8981\u6c42\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u8fdb\u884c\u7f16\u8f91\u3002\u5f53\u60a8\u7684\u6d3b\u52a8\u51c6\u5907\u5c31\u7eea\u540e\uff0c\u70b9\u51fb\u53d1\u5e03\u6d3b\u52a8\uff0c\u60a8\u5c31\u5b8c\u6210\u4e86\u3002\u6b64\u65f6\uff0c\u8be5\u5e7f\u544a\u6d3b\u52a8\u5c06\u63a5\u53d7 Google \u5ba1\u6838\uff0c\u7136\u540e\u624d\u4f1a\u663e\u793a\u7ed9\u76ee\u6807\u53d7\u4f17\u3002\u5728\u5e7f\u544a\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\uff0c\u4f60\u5e94\u8be5\u6839\u636e\u4ee5\u4e0b\u6307\u6807\u6765\u76d1\u63a7\u548c\u8861\u91cf\u5e7f\u544a\u6548\u679c\uff1a\u5c55\u793a\u6b21\u6570\u3001\u70b9\u51fb\u6b21\u6570\u3001\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u3001ROAS\u7b49\uff0c\u4ee5\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u3002\u5927\u6d41\u884c\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Discovery Ads \u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7edd\u4f73\u7684\u673a\u4f1a\u6765\u63a5\u89e6\u76ee\u6807\u5ba2\u6237\uff0c\u56e0\u4e3a\u4ed6\u4eec\u53ef\u4ee5\u4ee5\u6700\u4f18\u6210\u672c\u5728 Google \u5e73\u53f0\u4e0a\u63a2\u7d22\u4fe1\u606f\u5e76\u83b7\u5f97\u6700\u4f73\u6548\u679c\u3002\u901a\u8fc7\u4ee5\u4e0a\u6211\u4eec\u5206\u4eab\u7684\u5185\u5bb9\uff0c\u60a8\u5df2\u7ecf\u77e5\u9053\u5982\u4f55\u6210\u529f\u90e8\u7f72\u4e00\u573a\u6d3b\u52a8\u4e86\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cau_hoi_thuong_gap\"><\/span>\u5e38\u89c1\u95ee\u9898&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1736938737653\"><strong class=\"schema-faq-question\">\u90e8\u7f72 Google Discovery Ads \u65f6\u9700\u8981\u5173\u952e\u8bcd\u5417\uff1f<br\/><\/strong> <p class=\"schema-faq-answer\">\u5982\u679c\u4f7f\u7528 Google \u641c\u7d22\u5e7f\u544a\u60a8\u9700\u8981\u5efa\u7acb\u641c\u7d22\u5173\u952e\u8bcd\u96c6\uff0c\u800c Google Discovery Ads \u5c06\u4e0d\u9700\u8981\u60a8\u63d0\u4f9b\u5173\u952e\u8bcd\u3002\u56e0\u4e3a\u8fd9\u4e2a\u8868\u5355\u662f\u57fa\u4e8e\u6570\u636e\u90e8\u7f72\u7684\uff0c\u6536\u96c6\u4e86\u7528\u6237\u7684\u504f\u597d\u3001\u884c\u4e3a\u548c\u6570\u636e\u7684\u4fe1\u606f\u3002\u8fd9\u79cd\u5e7f\u544a\u7684\u65b9\u5f0f\u662f\u4e3b\u52a8\u4ee5\u89c6\u89c9\u4e0a\u5438\u5f15\u4eba\u7684\u56fe\u50cf\u548c\u89c6\u9891\u683c\u5f0f\u5411\u7528\u6237\u5c55\u793a\u5e7f\u544a\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u6709\u52a9\u4e8e\u8986\u76d6\u5e7f\u6cdb\u7684\u53d7\u4f17\uff0c\u6210\u672c\u4f4e\u4e14\u53c2\u4e0e\u7387\u9ad8\u3002\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1736938745789\"><strong class=\"schema-faq-question\">\u6295\u653e Google Discovery Ads \u6240\u9700\u7684\u6700\u4f4e\u9884\u7b97\u662f\u591a\u5c11\uff1f<br\/><\/strong> <p class=\"schema-faq-answer translation-block\">\u5bf9\u4e8e\u6700\u4f4e\u9884\u7b97\u662f\u591a\u5c11\uff0c\u6ca1\u6709\u5177\u4f53\u7684\u89c4\u5b9a\n<a href=\"https:\/\/soclua.com\/zh\/google-guang-gao-fu-wu\/\" target=\"_self\">\u6295\u653e Google \u5e7f\u544a<\/a>\n\u53d1\u73b0 \u3002 \u521a\u5f00\u59cb\u65f6\uff0c\u4ee5\u9002\u5ea6\u7684\u9884\u7b97\u8fd0\u884c\uff0c\u5f53\u60a8\u770b\u5230\u8fd9\u79cd\u5f62\u5f0f\u6709\u6548\u65f6\uff0c\u9010\u6e10\u589e\u52a0\u9884\u7b97\u3002\u8981\u8bc4\u4f30\u60a8\u7684\u5e7f\u544a\u6548\u679c\u4ee5\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u8bf7\u53c2\u9605 Google \u63d0\u4f9b\u7684\u8be6\u7ec6\u62a5\u544a\u3002\u60a8\u5e94\u8be5\u8ddf\u8e2a\u7684\u91cd\u8981\u6307\u6807\u5305\u62ec\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u3001\u6295\u8d44\u56de\u62a5\u7387\u7b49\u3002\u8ddf\u8e2a\u540e\uff0c\u901a\u8fc7\u8bbe\u7f6e\u9002\u5408\u60a8\u89c4\u6a21\u548c\u76ee\u6807\u7684\u9884\u7b97\u6765\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u3002\u6211\u7684\u4e1a\u52a1<\/p> <\/div> <\/div>\n<\/div><!-- .vgblk-rw-wrapper -->\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;995371&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1c v\u1edbi Google Search Ads, Google Discovery Ads ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau khi h\u1ecd \u0111ang kh\u00e1m ph\u00e1 th\u00f4ng tin. \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. B\u1edfi kh\u1ea3 n\u0103ng hi\u1ec3n&#8230;<\/p>","protected":false},"author":10,"featured_media":995383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[],"class_list":["post-995371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft<\/title>\n<meta name=\"description\" content=\"Google Discovery Ads hay c\u00f2n g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1, Discovery Ads giu\u0301p ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u1ee7a Google\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft\" \/>\n<meta property=\"og:description\" content=\"Google Discovery Ads hay c\u00f2n g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1, Discovery Ads giu\u0301p ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u1ee7a Google\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-20T02:49:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-20T03:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hoa Nh\u00e0i\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hoa Nh\u00e0i\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/\"},\"author\":{\"name\":\"Hoa Nh\u00e0i\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32\"},\"headline\":\"Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft\",\"datePublished\":\"2025-01-20T02:49:37+00:00\",\"dateModified\":\"2025-01-20T03:00:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/\"},\"wordCount\":4413,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/soclua.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-5.jpg\",\"articleSection\":[\"Ki\u1ebfn th\u1ee9c\"],\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/soclua.com\/google-discovery-ads\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/\",\"url\":\"https:\/\/soclua.com\/google-discovery-ads\/\",\"name\":\"Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft\",\"isPartOf\":{\"@id\":\"https:\/\/soclua.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-5.jpg\",\"datePublished\":\"2025-01-20T02:49:37+00:00\",\"dateModified\":\"2025-01-20T03:00:23+00:00\",\"description\":\"Google Discovery Ads hay c\u00f2n g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1, Discovery Ads giu\u0301p ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u1ee7a Google\",\"breadcrumb\":{\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938737653\"},{\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938745789\"}],\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/soclua.com\/google-discovery-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#primaryimage\",\"url\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-5.jpg\",\"contentUrl\":\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-5.jpg\",\"width\":1000,\"height\":653,\"caption\":\"Google Discovery Ads l\u00e0 g\u00ec\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/soclua.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ki\u1ebfn th\u1ee9c\",\"item\":\"https:\/\/soclua.com\/kien-thuc\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/soclua.com\/#website\",\"url\":\"https:\/\/soclua.com\/\",\"name\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/soclua.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/soclua.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/soclua.com\/#organization\",\"name\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\",\"url\":\"https:\/\/soclua.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png\",\"contentUrl\":\"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png\",\"width\":671,\"height\":185,\"caption\":\"C\u00f4ng ty TNHH S\u00f3c L\u1eeda\"},\"image\":{\"@id\":\"https:\/\/soclua.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32\",\"name\":\"Hoa Nh\u00e0i\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/soclua.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g\",\"caption\":\"Hoa Nh\u00e0i\"},\"url\":\"https:\/\/soclua.com\/zh\/author\/hoanhai\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938737653\",\"position\":1,\"url\":\"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938737653\",\"name\":\"Khi tri\u1ec3n khai Google Discovery Ads c\u00f3 c\u1ea7n t\u1eeb kh\u00f3a kh\u00f4ng?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"N\u1ebfu nh\u01b0 v\u1edbi Google Search Ads th\u00ec b\u1ea1n s\u1ebd c\u1ea7n x\u00e2y d\u1ef1ng b\u1ed9 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm th\u00ec \u0111\u1ed1i v\u1edbi Google Discovery Ads s\u1ebd kh\u00f4ng y\u00eau c\u1ea7u b\u1ea1n cung c\u1ea5p t\u1eeb kh\u00f3a. B\u1edfi h\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u, th\u00f4ng tin thu th\u1eadp v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. C\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn c\u1ee7a lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00f3 l\u00e0 ch\u1ee7 \u0111\u1ed9ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u0111\u1ecbnh d\u1ea1ng h\u00ecnh \u1ea3nh, video tr\u1ef1c quan h\u1ea5p d\u1eabn. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y gi\u00fap ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng, chi ph\u00ed th\u1ea5p v\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao.\u00a0\",\"inLanguage\":\"zh-Hans\"},\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938745789\",\"position\":2,\"url\":\"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938745789\",\"name\":\"C\u1ea7n ng\u00e2n s\u00e1ch t\u1ed1i thi\u1ec3u bao nhi\u00eau \u0111\u1ec3 ch\u1ea1y Google Discovery Ads?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Kh\u00f4ng c\u00f3 quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u1ec1 ng\u00e2n s\u00e1ch t\u1ed1i thi\u1ec3u l\u00e0 bao nhi\u00eau khi <a href=\\\"https:\/\/soclua.com\/dich-vu-chay-quang-cao-google-ads\/\\\">ch\u1ea1y qu\u1ea3ng c\u00e1o google ads<\/a> Kh\u00e1m ph\u00e1 . Khi m\u1edbi b\u1eaft \u0111\u1ea7u b\u1ea1n h\u00e3y ch\u1ea1y v\u1edbi m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch v\u1eeba ph\u1ea3i v\u00e0 khi nh\u1eadn th\u1ea5y h\u00ecnh th\u1ee9c n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u00ec h\u00e3y t\u0103ng d\u1ea7n l\u00ean. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch th\u00ec b\u1ea1n h\u00e3y xem b\u00e1o c\u00e1o chi ti\u1ebft m\u00e0 Google cung c\u1ea5p. Nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng b\u1ea1n n\u00ean theo d\u00f5i g\u1ed3m t\u1ef7 l\u1ec7 nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, ROI,... Sau khi theo d\u00f5i b\u1ea1n h\u00e3y t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch b\u1eb1ng vi\u1ec7c \u0111\u1eb7t m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.\u00a0\",\"inLanguage\":\"zh-Hans\"},\"inLanguage\":\"zh-Hans\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u4ec0\u4e48\u662f Google Discovery Ads\uff1f\u8be6\u7ec6\u7684\u5e7f\u544a\u6d3b\u52a8\u521b\u5efa\u6307\u5357","description":"Google Discovery Ads\uff0c\u53c8\u79f0\u53d1\u73b0\u5e7f\u544a\uff0c\u53d1\u73b0\u5e7f\u544a\u6709\u52a9\u4e8e\u8de8\u591a\u4e2a Google \u5e73\u53f0\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/","og_locale":"zh_CN","og_type":"article","og_title":"Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft","og_description":"Google Discovery Ads hay c\u00f2n g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1, Discovery Ads giu\u0301p ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u1ee7a Google","og_url":"https:\/\/soclua.com\/zh\/shenme-shi-google-discovery-ads\/","og_site_name":"C\u00f4ng ty TNHH S\u00f3c L\u1eeda","article_published_time":"2025-01-20T02:49:37+00:00","article_modified_time":"2025-01-20T03:00:23+00:00","og_image":[{"width":1000,"height":653,"url":"http:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-5.jpg","type":"image\/jpeg"}],"author":"Hoa Nh\u00e0i","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Hoa Nh\u00e0i","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"17 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/soclua.com\/google-discovery-ads\/#article","isPartOf":{"@id":"https:\/\/soclua.com\/google-discovery-ads\/"},"author":{"name":"Hoa Nh\u00e0i","@id":"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32"},"headline":"Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft","datePublished":"2025-01-20T02:49:37+00:00","dateModified":"2025-01-20T03:00:23+00:00","mainEntityOfPage":{"@id":"https:\/\/soclua.com\/google-discovery-ads\/"},"wordCount":4413,"commentCount":0,"publisher":{"@id":"https:\/\/soclua.com\/#organization"},"image":{"@id":"https:\/\/soclua.com\/google-discovery-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-5.jpg","articleSection":["Ki\u1ebfn th\u1ee9c"],"inLanguage":"zh-Hans","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/soclua.com\/google-discovery-ads\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/soclua.com\/google-discovery-ads\/","url":"https:\/\/soclua.com\/google-discovery-ads\/","name":"\u4ec0\u4e48\u662f Google Discovery Ads\uff1f\u8be6\u7ec6\u7684\u5e7f\u544a\u6d3b\u52a8\u521b\u5efa\u6307\u5357","isPartOf":{"@id":"https:\/\/soclua.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/soclua.com\/google-discovery-ads\/#primaryimage"},"image":{"@id":"https:\/\/soclua.com\/google-discovery-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-5.jpg","datePublished":"2025-01-20T02:49:37+00:00","dateModified":"2025-01-20T03:00:23+00:00","description":"Google Discovery Ads\uff0c\u53c8\u79f0\u53d1\u73b0\u5e7f\u544a\uff0c\u53d1\u73b0\u5e7f\u544a\u6709\u52a9\u4e8e\u8de8\u591a\u4e2a Google \u5e73\u53f0\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u3002","breadcrumb":{"@id":"https:\/\/soclua.com\/google-discovery-ads\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938737653"},{"@id":"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938745789"}],"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/soclua.com\/google-discovery-ads\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/soclua.com\/google-discovery-ads\/#primaryimage","url":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-5.jpg","contentUrl":"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-5.jpg","width":1000,"height":653,"caption":"Google Discovery Ads l\u00e0 g\u00ec"},{"@type":"BreadcrumbList","@id":"https:\/\/soclua.com\/google-discovery-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/soclua.com\/"},{"@type":"ListItem","position":2,"name":"Ki\u1ebfn th\u1ee9c","item":"https:\/\/soclua.com\/kien-thuc\/"},{"@type":"ListItem","position":3,"name":"Google Discovery Ads l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft"}]},{"@type":"WebSite","@id":"https:\/\/soclua.com\/#website","url":"https:\/\/soclua.com\/","name":"\u706b\u677e\u9f20\u6709\u9650\u516c\u53f8","description":"","publisher":{"@id":"https:\/\/soclua.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/soclua.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/soclua.com\/#organization","name":"\u706b\u677e\u9f20\u6709\u9650\u516c\u53f8","url":"https:\/\/soclua.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/soclua.com\/#\/schema\/logo\/image\/","url":"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png","contentUrl":"http:\/\/soclua.com\/wp-content\/uploads\/2023\/03\/OptimalFB-logo.png","width":671,"height":185,"caption":"C\u00f4ng ty TNHH S\u00f3c L\u1eeda"},"image":{"@id":"https:\/\/soclua.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/soclua.com\/#\/schema\/person\/4c9a7836383491911166c93a4341fa32","name":"Hoa Nh\u00e0i","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/soclua.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/815461833beef92ed0eafa470bcdcd3d327123e111e37437657a181996123545?s=96&d=mm&r=g","caption":"Hoa Nh\u00e0i"},"url":"https:\/\/soclua.com\/zh\/author\/hoanhai\/"},{"@type":"Question","@id":"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938737653","position":1,"url":"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938737653","name":"\u90e8\u7f72 Google Discovery Ads \u65f6\u9700\u8981\u5173\u952e\u8bcd\u5417\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"N\u1ebfu nh\u01b0 v\u1edbi Google Search Ads th\u00ec b\u1ea1n s\u1ebd c\u1ea7n x\u00e2y d\u1ef1ng b\u1ed9 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm th\u00ec \u0111\u1ed1i v\u1edbi Google Discovery Ads s\u1ebd kh\u00f4ng y\u00eau c\u1ea7u b\u1ea1n cung c\u1ea5p t\u1eeb kh\u00f3a. B\u1edfi h\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u, th\u00f4ng tin thu th\u1eadp v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. C\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn c\u1ee7a lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00f3 l\u00e0 ch\u1ee7 \u0111\u1ed9ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u0111\u1ecbnh d\u1ea1ng h\u00ecnh \u1ea3nh, video tr\u1ef1c quan h\u1ea5p d\u1eabn. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y gi\u00fap ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng, chi ph\u00ed th\u1ea5p v\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao.\u00a0","inLanguage":"zh-Hans"},"inLanguage":"zh-Hans"},{"@type":"Question","@id":"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938745789","position":2,"url":"https:\/\/soclua.com\/google-discovery-ads\/#faq-question-1736938745789","name":"\u6295\u653e Google Discovery Ads \u6240\u9700\u7684\u6700\u4f4e\u9884\u7b97\u662f\u591a\u5c11\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Kh\u00f4ng c\u00f3 quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u1ec1 ng\u00e2n s\u00e1ch t\u1ed1i thi\u1ec3u l\u00e0 bao nhi\u00eau khi <a href=\"https:\/\/soclua.com\/dich-vu-chay-quang-cao-google-ads\/\">ch\u1ea1y qu\u1ea3ng c\u00e1o google ads<\/a> Kh\u00e1m ph\u00e1 . Khi m\u1edbi b\u1eaft \u0111\u1ea7u b\u1ea1n h\u00e3y ch\u1ea1y v\u1edbi m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch v\u1eeba ph\u1ea3i v\u00e0 khi nh\u1eadn th\u1ea5y h\u00ecnh th\u1ee9c n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u00ec h\u00e3y t\u0103ng d\u1ea7n l\u00ean. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch th\u00ec b\u1ea1n h\u00e3y xem b\u00e1o c\u00e1o chi ti\u1ebft m\u00e0 Google cung c\u1ea5p. Nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng b\u1ea1n n\u00ean theo d\u00f5i g\u1ed3m t\u1ef7 l\u1ec7 nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, ROI,... Sau khi theo d\u00f5i b\u1ea1n h\u00e3y t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch b\u1eb1ng vi\u1ec7c \u0111\u1eb7t m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.\u00a0","inLanguage":"zh-Hans"},"inLanguage":"zh-Hans"}]}},"_links":{"self":[{"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/posts\/995371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/comments?post=995371"}],"version-history":[{"count":3,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/posts\/995371\/revisions"}],"predecessor-version":[{"id":995388,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/posts\/995371\/revisions\/995388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/media\/995383"}],"wp:attachment":[{"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/media?parent=995371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/categories?post=995371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/tags?post=995371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}