{"id":995379,"date":"2025-02-05T11:13:00","date_gmt":"2025-02-05T04:13:00","guid":{"rendered":"https:\/\/soclua.com\/?p=995379"},"modified":"2025-02-05T11:19:52","modified_gmt":"2025-02-05T04:19:52","slug":"xuqiu-shengcheng-huodong","status":"publish","type":"post","link":"https:\/\/soclua.com\/zh\/xuqiu-shengcheng-huodong\/","title":{"rendered":"\u9700\u6c42\u751f\u6210\u5e7f\u544a\u7cfb\u5217\uff1a\u53d1\u73b0\u5e7f\u544a\u7684\u65b0\u7248\u672c"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a 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href=\"https:\/\/soclua.com\/zh\/xuqiu-shengcheng-huodong\/#Nhieu_tuy_chon_bao_cao_hon\" >\u66f4\u591a\u62a5\u544a\u9009\u9879&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/soclua.com\/zh\/xuqiu-shengcheng-huodong\/#Cach_tao_chien_dich_Google_Demand_Gen_chi_tiet\" >\u5982\u4f55\u521b\u5efa\u8be6\u7ec6\u7684 Google Demand Gen \u5e7f\u544a\u7cfb\u5217<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/soclua.com\/zh\/xuqiu-shengcheng-huodong\/#Tao_chien_dich_moi\" >\u521b\u5efa\u65b0\u5e7f\u544a\u6d3b\u52a8&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/soclua.com\/zh\/xuqiu-shengcheng-huodong\/#Lua_chon_muc_tieu_chien_dich\" >\u9009\u62e9\u6d3b\u52a8\u76ee\u6807&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/soclua.com\/zh\/xuqiu-shengcheng-huodong\/#Thiet_lap_chien_dich\" >\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/soclua.com\/zh\/xuqiu-shengcheng-huodong\/#Cai_dat_gia_thau_va_ngan_sach\" >\u8bbe\u7f6e\u51fa\u4ef7\u548c\u9884\u7b97&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/soclua.com\/zh\/xuqiu-shengcheng-huodong\/#Thiet_lap_nhom_quang_cao\" >\u8bbe\u7f6e\u5e7f\u544a\u7ec4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/soclua.com\/zh\/xuqiu-shengcheng-huodong\/#Tao_quang_cao_Demand_Gen\" >\u521b\u5efa\u9700\u6c42\u751f\u6210\u5e7f\u544a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/soclua.com\/zh\/xuqiu-shengcheng-huodong\/#Bi_quyet_trien_khai_chien_dich_Google_Demand_Gen_thanh_cong\" >\u6210\u529f\u90e8\u7f72 Google \u9700\u6c42\u751f\u6210\u6d3b\u52a8\u7684\u79d8\u8bc0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/soclua.com\/zh\/xuqiu-shengcheng-huodong\/#Cau_hoi_thuong_gap\" >\u5e38\u89c1\u95ee\u9898&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"wp-block-paragraph translation-block\">Google Discovery Ads \u5e7f\u544a\u7cfb\u5217\u73b0\u5df2\u88ab\u65e8\u5728\u6fc0\u53d1\u5174\u8da3\u548c\u521b\u9020\u5ba2\u6237\u9700\u6c42\u7684 Google Demand Gen \u5e7f\u544a\u7cfb\u5217\u6240\u53d6\u4ee3\u3002\u5728\u8fd9\u4e2a\u65b0\u7248\u672c\u4e2d\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5728\u6709\u5438\u5f15\u529b\u7684\u4f4d\u7f6e\u63a5\u89e6\u5230\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e4b\u5916\u7684\u76ee\u6807\u5ba2\u6237\u3002\u7ed3\u5408\u521b\u5efa\u89c6\u89c9\u3001\u751f\u52a8\u7684\u5e7f\u544a\u6765\u5438\u5f15\u6ce8\u610f\u529b\u5e76\u4fc3\u8fdb\u6709\u6548\u7684\u8f6c\u5316\u3002\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3<strong>\u9700\u6c42\u751f\u6210\u6d3b\u52a8<\/strong>\uff0c\u8bf7\u5173\u6ce8<a href=\"https:\/\/soclua.com\/zh\/\" target=\"_self\">soclua.com<\/a>\u7684\u4ee5\u4e0b\u6587\u7ae0\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_dich_Google_Demand_Gen_la_gi\"><\/span>\u4ec0\u4e48\u662f Google Demand Gen Campaign\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"480\" src=\"http:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-7.jpg\" alt=\"Demand Gen Campaigns ads google\" class=\"wp-image-995432\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-7.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-7-18x12.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph translation-block\">\u65b0\u7248 Google Discovery Ads \u5e7f\u544a\u7cfb\u5217\u65e8\u5728\u5728\u76ee\u6807\u5ba2\u6237\u8003\u8651\u4e3b\u52a8\u641c\u7d22\u60a8\u7684\u54c1\u724c\u4e4b\u524d\u5c31\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u3002\u76f8\u53cd\uff0c\u6b64\u6d3b\u52a8\u7528\u4e8e\u5438\u5f15\u65b0\u7684\u53d7\u4f17\u5e76\u6fc0\u53d1\u4ed6\u4eec\u5bf9\u60a8\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u5174\u8da3\u3002 <em>\u9700\u6c42\u751f\u6210\u5e7f\u544a\u7cfb\u5217<\/em>\u4f1a\u4e3b\u52a8\u5438\u5f15\u5ba2\u6237\uff0c\u5e76\u5728 Google Discover Feed\u3001Gmail \u548c YouTube\uff08\u5305\u62ec\u540c\u4e00\u5e7f\u544a\u7cfb\u5217\u4e2d\u7684 YouTube \u4e3b\u9875\u3001In-Stream \u548c Shorts\uff09\u4e0a\u6295\u653e\u5e7f\u544a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u6b21\u65b0\u6d3b\u52a8\u4f7f\u7528\u53d7\u4f17\u5b9a\u4f4d\u9009\u9879\u548c\u89c6\u89c9\u5185\u5bb9\u6765\u5438\u5f15\u65b0\u5ba2\u6237\u3002\u540c\u65f6\uff0c\u521b\u9020\u5bf9\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u9700\u6c42\uff0c\u5e76\u5c55\u793a\u4f01\u4e1a\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u5e26\u6765\u7684\u597d\u5904\uff0c\u4ee5\u8bf4\u670d\u4ed6\u4eec\u8d2d\u4e70\u3002\u7528\u6237\u4e0e\u5e7f\u544a\u4e92\u52a8\u540e\uff0c\u4ed6\u4eec\u5c06\u88ab\u91cd\u5b9a\u5411\u5230\u65e8\u5728\u63d0\u4f9b\u6709\u5173\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4fe1\u606f\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u767b\u5f55\u9875\u9762\u3002\u51ed\u501f\u8be6\u7ec6\u800c\u7cbe\u51c6\u7684\u6d4b\u91cf\u80fd\u529b\u548c\u667a\u80fd\u4f18\u5316\u80fd\u529b\uff0cDemand Gen \u6d3b\u52a8\u6709\u52a9\u4e8e\u63d0\u9ad8\u54c1\u724c\u8986\u76d6\u7387\u5e76\u6709\u6548\u5730\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_khac_biet_giua_Demand_Gen_campaigns_va_Discover_Ads\"><\/span>Demand Gen \u5e7f\u544a\u7cfb\u5217\u548c Discovery Ads \u4e4b\u95f4\u6709\u4f55\u533a\u522b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2023 \u5e74 8 \u6708\u81f3 2024 \u5e74 3 \u6708\u662f\u4ece Discover Ads \u5230 Demand Gen \u7684\u8fc7\u6e21\u671f\u3002\u56e0\u6b64\uff0cGoogle Demand Gen \u662f Discovery Ads \u7684\u5347\u7ea7\u7248\uff0c\u5b83\u63d0\u4f9b\u4e86\u66f4\u5f3a\u5927\u7684\u5de5\u5177\u548c\u529f\u80fd\u6765\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u8425\u9500\u548c\u4e1a\u52a1\u76ee\u6807\u3002&nbsp;<\/p>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1-1.jpg\" alt=\"Demand Gen campaigns v\u00e0 Discover Ads\" class=\"wp-image-995435\" style=\"width:763px;height:auto\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1-1.jpg 1024w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1-1-768x512.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/ads-google-1-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pham_vi_tiep_can_duoc_mo_rong_tren_YouTube\"><\/span>\u6269\u5927 YouTube \u8986\u76d6\u8303\u56f4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Discover Ads \u53ef\u901a\u8fc7 Discover Feed\u3001Gmail \u548c YouTube Feed \u5438\u5f15\u7528\u6237\u3002\u540c\u65f6\uff0c\u65b0\u7248\u672c\u8986\u76d6\u4e86\u6574\u4e2a Discover Ads \u7cfb\u5217\u7684\u76ee\u6807\u5ba2\u6237\uff0c\u5305\u62ec YouTube In-Stream \u548c YouTube Shorts\u3002\u77ed\u7248\u548c\u957f\u7248\u5e7f\u544a\u7684\u52a0\u5165\u5c06\u663e\u8457\u589e\u52a0 YouTube \u5e7f\u544a\u6d3b\u52a8\u7684\u8986\u76d6\u9762\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhieu_dinh_dang_quang_cao_video_hon\"><\/span>\u66f4\u591a\u89c6\u9891\u5e7f\u544a\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5347\u7ea7\u7248\u672c\u4e2d\uff0c\u5e7f\u544a\u5546\u9664\u4e86\u53ef\u4ee5\u6dfb\u52a0\u4ee5\u4e0b\u5143\u7d20\u5916\uff0c\u8fd8\u53ef\u4ee5\u6dfb\u52a0\u6700\u591a 5 \u4e2a\u89c6\u9891\u5230\u4ed6\u4eec\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\uff1a\u56fe\u7247\u3001\u6807\u9898\u3001\u63cf\u8ff0\u3001\u56fe\u6807\u548c\u53f7\u53ec\u6027\u7528\u8bed\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u8bb8\u591a\u5176\u4ed6\u5e7f\u544a\u683c\u5f0f\u6765\u5438\u5f15\u76ee\u6807\u5ba2\u6237\uff0c\u5305\u62ec\uff1a\u77ed\u89c6\u9891\u3001\u8f6e\u64ad\u3001\u5782\u76f4\u548c\u65b9\u5f62\u56fe\u50cf\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u5728\u7edf\u4e00\u7684\u6d3b\u52a8\u4e2d\u3002\u4e0d\u8fc7\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684\u5e7f\u544a\u5185\u5bb9\u5177\u6709\u6b63\u786e\u7684\u957f\u5ea6\u548c\u5bbd\u9ad8\u6bd4\uff0c\u4ee5\u4fbf\u89c6\u9891\u9002\u5408\u6240\u6709\u5e7f\u544a\u7a7a\u95f4\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_nhieu_cong_cu_va_thu_nghiem_sang_tao_quang_cao_moi\"><\/span>\u6709\u8bb8\u591a\u65b0\u7684\u521b\u610f\u5e7f\u544a\u5de5\u5177\u548c\u5b9e\u9a8c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u4e3a\u4e86\u5438\u5f15\u5ba2\u6237\u7684\u6ce8\u610f\u529b\u5e76\u6fc0\u53d1\u4ed6\u4eec\u7684\u9700\u6c42\uff0c\u521b\u5efa\u89c6\u89c9\u5316\u3001\u5f15\u4eba\u5165\u80dc\u4e14\u76f8\u5173\u7684\u5185\u5bb9\u81f3\u5173\u91cd\u8981\u3002\u8c37\u6b4c\u4e13\u95e8\u9488\u5bf9 Demand Gen \u6d3b\u52a8\u63a8\u51fa\u4e86\u4e00\u79cd\u65b0\u7684\u5e7f\u544a\u9884\u89c8\u5de5\u5177\u3002\u8fd9\u4f7f\u5f97\u5e7f\u544a\u5546\u80fd\u591f\u9884\u89c8\u5e76\u4e86\u89e3\u5982\u4f55\n<a href=\"https:\/\/soclua.com\/zh\/google-zhanshi-guanggao-wangluo-guanggao\/\" target=\"_self\">\u5c55\u793a\u5e7f\u544a<\/a>\n \u5728\u4e0d\u540c\u5c4f\u5e55\u7684\u4e0d\u540c\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u9664\u4e86\u5728\u6295\u653e\u524d\u9884\u89c8\u5e7f\u544a\u521b\u610f\u5916\uff0c\u5e7f\u544a\u4e3b\u8fd8\u53ef\u4ee5\u8fdb\u884c A\/B \u6d4b\u8bd5\uff0c\u4ee5\u5728<span style=\"text-decoration: underline\">\u9700\u6c42\u751f\u6210\u5e7f\u544a\u7cfb\u5217<\/span>\u4e2d\u6d4b\u8bd5\u4e0d\u540c\u7684\u56fe\u7247\u548c\u89c6\u9891\u5e7f\u544a\u3002\u8fd9\u5c06\u5e2e\u52a9\u5e7f\u544a\u5546\u4e86\u89e3\u54ea\u4e9b\u5185\u5bb9\u5bf9\u4ed6\u4eec\u7684\u76ee\u6807\u53d7\u4f17\u66f4\u6709\u6548\u679c\uff0c\u5e76\u7ee7\u7eed\u63d0\u9ad8\u6548\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tuy_chon_dat_gia_thau_bo_sung\"><\/span>\u9644\u52a0\u7ade\u6807\u9009\u9879<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e Google Discover Ads \u6d3b\u52a8\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u5438\u5f15\u5e76\u8f6c\u5316\u65b0\u7684\u53d7\u4f17\u3002\u56e0\u6b64\uff0c\u5b83\u4eec\u6700\u9002\u5408\u4e0e\u9ad8\u7ea7\u8f6c\u5316\u8ddf\u8e2a\u914d\u5408\u4f7f\u7528\uff0c\u5e76\u4e14\u4ec5\u652f\u6301\u667a\u80fd\u51fa\u4ef7\u9009\u9879\u3002\u540c\u65f6\uff0cDemand Gen \u5e7f\u544a\u7cfb\u5217\u63d0\u4f9b\u7c7b\u4f3c\u7684\u667a\u80fd\u7ade\u4ef7\u9009\u9879\uff0c\u4f46\u5141\u8bb8\u5e7f\u544a\u5546\u4f7f\u7528\u6700\u5927\u5316\u70b9\u51fb\u6b21\u6570\u7684\u989d\u5916\u7ade\u4ef7\u7b56\u7565\u3002\u8fd9\u9002\u7528\u4e8e\u8fd0\u884c\u66f4\u957f\u3001\u66f4\u590d\u6742\u7684\u8f6c\u6362\u5468\u671f\u4ee5\u589e\u52a0\u7f51\u7ad9\u6d41\u91cf\u6216\u589e\u52a0\u9500\u552e\u989d\u7684\u6d3b\u52a8\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nham_muc_tieu_theo_doi_tuong_moi\"><\/span>\u7784\u51c6\u65b0\u53d7\u4f17&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Demand Gen \u6d3b\u52a8\u8ba9\u5e7f\u544a\u5546\u80fd\u591f\u8bbf\u95ee\u7c7b\u4f3c\u7684\u53d7\u4f17\u7fa4\u4f53\uff0c\u4ece\u800c\u5bf9\u5176\u8fdb\u884c\u5e7f\u6cdb\u6216\u72ed\u9698\u7684\u7ec6\u5206\u3002\u5e7f\u544a\u5546\u53ef\u4ee5\u6839\u636e\u76ee\u6807\u53d7\u4f17\u548c\u73b0\u6709\u5ba2\u6237\u4e4b\u95f4\u7684\u76f8\u4f3c\u6027\u6765\u5b9a\u5236\u5176\u8986\u76d6\u8303\u56f4\u3002\u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\u63d0\u9ad8\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u3001\u589e\u52a0\u70b9\u51fb\u7387\u5e76\u63d0\u9ad8\u8f6c\u5316\u7387\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhieu_tuy_chon_bao_cao_hon\"><\/span>\u66f4\u591a\u62a5\u544a\u9009\u9879&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4f01\u4e1a\u5728\u5c55\u793a\u5e7f\u544a\u7f51\u7edc\u4e0a\u5411\u65b0\u53d7\u4f17\u6295\u653e\u5e7f\u544a\u65f6\uff0c\u4ed6\u4eec\u5f88\u5c11\u4f1a\u770b\u5230\u54c1\u724c\u641c\u7d22\u91cf\u548c\u8f6c\u5316\u91cf\u7684\u589e\u52a0\u3002\u7136\u800c\uff0c\u5728 Demand Gen \u6d3b\u52a8\u4e2d\uff0cGoogle \u4f1a\u5411\u5e7f\u544a\u5546\u63d0\u4f9b\u6709\u5173\u5176\u54c1\u724c\u6d3b\u52a8\u641c\u7d22\u91cf\u548c\u8f6c\u5316\u91cf\u589e\u52a0\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u57fa\u4e8e\u6570\u636e\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u5e76\u4f18\u5316\u6548\u679c\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_tao_chien_dich_Google_Demand_Gen_chi_tiet\"><\/span>\u5982\u4f55\u521b\u5efa\u8be6\u7ec6\u7684 Google Demand Gen \u5e7f\u544a\u7cfb\u5217<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/support-kms-prod\/N5xBS6ZEuM0roOdF3ER2iYJvII4E6nIRs0lu\" alt=\"\u5982\u4f55\u521b\u5efa\u8be6\u7ec6\u7684 Google Demand Gen \u5e7f\u544a\u7cfb\u5217\" style=\"width:904px;height:auto\"\/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_chien_dich_moi\"><\/span>\u521b\u5efa\u65b0\u5e7f\u544a\u6d3b\u52a8&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u8981\u542f\u52a8<strong>\u9700\u6c42\u751f\u6210\u5e7f\u544a\u7cfb\u5217<\/strong>\uff0c\u60a8\u9700\u8981\u8bbf\u95ee\u60a8\u7684 <a href=\"https:\/\/soclua.com\/zh\/google-ads-fapiao-zhanghu\/\" target=\"_self\">Google Ads \u5e10\u53f7<\/a>\uff0c\u7136\u540e\u70b9\u51fb (+) \u56fe\u6807\u5e76\u9009\u62e9\u5de6\u4fa7\u83dc\u5355\u680f\u4e2d\u7684\u5e7f\u544a\u7cfb\u5217\u3002\u9009\u62e9 + \u65b0\u5e7f\u544a\u7cfb\u5217\u5728 Google \u4e0a\u521b\u5efa\u65b0\u7684\u9700\u6c42\u751f\u6210\u5e7f\u544a\u7cfb\u5217\uff0c\u7136\u540e\u8f93\u5165\u5e7f\u544a\u7cfb\u5217\u7684\u540d\u79f0\u3002\u5982\u679c\u60a8\u4f7f\u7528\u4ea7\u54c1 Feed \u5728\u5e7f\u200b\u200b\u544a\u4e2d\u5c55\u793a\u4ea7\u54c1\uff0c\u8bf7\u70b9\u51fb\u5207\u6362\u6309\u94ae\u6765\u8fd0\u884c\u4ea7\u54c1 Feed \u5e7f\u544a\u7cfb\u5217\u3002\u4f46\u662f\uff0c\u60a8\u53ea\u80fd\u5728\u5e7f\u544a\u6d3b\u52a8\u5185\u521b\u5efa\u4ea7\u54c1\u5e7f\u544a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lua_chon_muc_tieu_chien_dich\"><\/span>\u9009\u62e9\u6d3b\u52a8\u76ee\u6807&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u9700\u8981\u9009\u62e9\u4ee5\u4e0b\u76ee\u6807\u4e4b\u4e00\uff1a\u9500\u552e\u3001\u7f51\u7ad9\u6d41\u91cf\u3001\u4ea7\u54c1\u548c\u54c1\u724c\u8003\u8651\uff0c\u6216\u8005\u521b\u5efa\u6ca1\u6709\u5ba2\u89c2\u6307\u5bfc\u7684\u6d3b\u52a8\u3002\u7136\u540e\u9009\u62e9\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u4e3a\u9700\u6c42\u751f\u6210\uff0c\u5e76\u6839\u636e\u6240\u9009\u5e7f\u544a\u7cfb\u5217\u76ee\u6807\u9009\u62e9\u8f6c\u5316\u76ee\u6807\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_lap_chien_dich\"><\/span>\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6b64\u6b65\u9aa4\u4e2d\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u7528\u6237\u6240\u4f7f\u7528\u7684\u8bbe\u5907\u901a\u8fc7\u8bbe\u5907\u5b9a\u4f4d\u6765\u5411\u5176\u6295\u653e\u5e7f\u544a\u3002\u5728\u201c\u8bbe\u5907\u201d\u90e8\u5206\uff0c\u9009\u62e9\u5728\u6240\u6709\u7b26\u5408\u6761\u4ef6\u7684\u8bbe\u5907\u4e0a\u5c55\u793a\u60a8\u7684\u5e7f\u544a\u6216\u5b9a\u4f4d\u7279\u5b9a\u8bbe\u5907\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u5728\u6709\u52a9\u4e8e\u6269\u5927\u8986\u76d6\u9762\u7684\u8bbe\u5907\u4e0a\u5c55\u793a\u60a8\u7684\u5e7f\u544a\uff0c\u5305\u62ec\u8ba1\u7b97\u673a\u3001\u624b\u673a\u3001\u5e73\u677f\u7535\u8111\u6216\u7535\u89c6\u5c4f\u5e55\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u60a8\u8fd8\u9700\u8981\u5b9a\u4f4d\u5e7f\u544a\u60f3\u8981\u5b9a\u4f4d\u7684\u8bed\u8a00\u548c\u4f4d\u7f6e\u3002\u5728\u5e7f\u544a\u7ec4\u7ea7\u522b\u8bbe\u7f6e\u5b9a\u4f4d\uff0c\u4ee5\u66f4\u597d\u5730\u4f18\u5316\u5e7f\u544a\u6548\u679c\u3002\u9ed8\u8ba4\u8bed\u8a00\u4e3a\u201c\u6240\u6709\u8bed\u8a00\u201d\uff0c\u4f4d\u7f6e\u8bbe\u7f6e\u4e3a\u201c\u6240\u6709\u4f4d\u7f6e\u201d\u3002\u8f6c\u5230\u4f4d\u7f6e\u548c\u8bed\u8a00\u5e76\u542f\u7528\u542f\u7528\u5e7f\u544a\u7cfb\u5217\u7ea7\u4f4d\u7f6e\u548c\u8bed\u8a00\u5b9a\u4f4d\u72b6\u6001\u680f\u3002\u7136\u540e\u9009\u62e9\u9ad8\u7ea7\u641c\u7d22\u6253\u5f00\u5730\u56fe\u754c\u9762\u6216\u8005\u4ee5\u6240\u9009\u4f4d\u7f6e\u4e3a\u534a\u5f84\u8303\u56f4\u5185\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cai_dat_gia_thau_va_ngan_sach\"><\/span>\u8bbe\u7f6e\u51fa\u4ef7\u548c\u9884\u7b97&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9884\u7b97\u4f1a\u5f71\u54cd\u5e7f\u544a\u5c55\u793a\u7684\u9891\u7387\u548c\u7a81\u51fa\u7a0b\u5ea6\uff0c\u800c\u51fa\u4ef7\u5219\u51b3\u5b9a\u9884\u7b97\u7684\u4f7f\u7528\u65b9\u5f0f\u3002\u4f7f\u7528 Google Demand Gen \u9009\u62e9\u6b63\u786e\u7684\u51fa\u4ef7\u7b56\u7565\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6548\u679c\u5e76\u5b9e\u73b0\u6240\u9700\u7684\u8f6c\u5316\u7387\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5236\u5b9a\u5408\u9002\u7684\u9884\u7b97\u548c\u5e7f\u544a\u8ba1\u5212\uff0c\u5305\u62ec\u6bcf\u65e5\u9884\u7b97\u6216\u7ec8\u8eab\u9884\u7b97\u3002\u5982\u679c\u60a8\u9009\u62e9\u7ec8\u751f\u9884\u7b97\uff0c\u5219\u9700\u8981\u8f93\u5165\u5f00\u59cb\u65e5\u671f\u548c\u7ed3\u675f\u65e5\u671f\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_lap_nhom_quang_cao\"><\/span>\u8bbe\u7f6e\u5e7f\u544a\u7ec4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6b64\u6b65\u9aa4\u4e2d\uff0c\u547d\u540d\u60a8\u7684\u5e7f\u544a\u7ec4\u5e76\u5b9a\u4e49\u9002\u5f53\u7684\u76ee\u6807\u53d7\u4f17\u3002\u5f53\u4f01\u4e1a\u7784\u51c6\u7279\u5b9a\u5730\u7406\u4f4d\u7f6e\u7684\u53d7\u4f17\u65f6\uff0c\u8bf7\u4f7f\u7528\u4f4d\u7f6e\u5b9a\u4f4d\u3002\u5982\u679c\u60a8\u60f3\u6269\u5927\u8986\u76d6\u9762\uff0c\u8bf7\u70b9\u51fb\u201c\u6dfb\u52a0\u53d7\u4f17\u201d\u6309\u94ae\u5e76\u9009\u62e9\u201c\u76f8\u4f3c\u201d\u4f5c\u4e3a\u7ec6\u5206\u7c7b\u578b\uff0c\u521b\u5efa\u4e00\u4e2a\u76f8\u4f3c\u53d7\u4f17\u7fa4\u4f53\u3002\u8fd9\u5c06\u5e2e\u52a9\u4f01\u4e1a\u63a5\u89e6\u4e0e\u5176\u9009\u62e9\u7684\u76ee\u6807\u53d7\u4f17\u76f8\u4f3c\u7684\u4eba\u7fa4\uff0c\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u9009\u62e9\u9000\u51fa\u4f18\u5316\u5b9a\u4f4d\u6216\u6392\u9664\u7279\u5b9a\u53d7\u4f17\u3002\u540c\u65f6\uff0c\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u3001\u884c\u4e3a\u3001\u5174\u8da3\u7b49\u7f29\u5c0f\u76ee\u6807\u53d7\u4f17\u8303\u56f4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_quang_cao_Demand_Gen\"><\/span>\u521b\u5efa\u9700\u6c42\u751f\u6210\u5e7f\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u521b\u5efa\u5e7f\u544a\u65f6\uff0c\u60a8\u9700\u8981\u9009\u62e9\u9002\u5f53\u7684\u683c\u5f0f\uff0c\u7136\u540e\u547d\u540d\u5e7f\u544a\u5e76\u9009\u62e9\u548c\u6dfb\u52a0\u5143\u7d20\u3002\u5982\u679c\u60a8\u5e0c\u671b\u6269\u5927\u6240\u6709\u5730\u533a\u7684\u76ee\u6807\u53d7\u4f17\u8986\u76d6\u9762\uff0c\u8bf7\u5728\u540c\u4e00\u5e7f\u544a\u7ec4\u4e2d\u521b\u5efa\u591a\u4e2a\u5e7f\u544a\u3002\u6b64\u5916\uff0c\u9009\u62e9\u9002\u5f53\u7684\u5e7f\u544a\u683c\u5f0f\uff08\u56fe\u7247\/\u89c6\u9891\u3001\u8f6e\u64ad\uff09\u6765\u63d0\u9ad8\u9700\u6c42\u751f\u6210\u6d3b\u52a8\u7684\u77e5\u540d\u5ea6\u3002\u4e0d\u8981\u5fd8\u8bb0\u6d4b\u8bd5\u4e0d\u540c\u7684\u5e7f\u544a\u7248\u672c\u4ee5\u9009\u62e9\u6700\u4f73\u7684\u5e7f\u544a\u683c\u5f0f\u6765\u589e\u52a0\u60a8\u7684\u9884\u7b97\u5e76\u63d0\u9ad8\u60a8\u7684 Google Demand Gen \u6d3b\u52a8\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bi_quyet_trien_khai_chien_dich_Google_Demand_Gen_thanh_cong\"><\/span>\u6210\u529f\u90e8\u7f72 Google \u9700\u6c42\u751f\u6210\u6d3b\u52a8\u7684\u79d8\u8bc0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<\/div><!-- .vgblk-rw-wrapper --><div class=\"wp-block-image\"><div class=\"vgblk-rw-wrapper limit-wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1000\" height=\"583\" src=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/demand-gen-campaign.jpg\" alt=\"B\u00ed quy\u1ebft tri\u1ec3n khai chi\u1ebfn d\u1ecbch Google Demand Gen \" class=\"wp-image-995436\" style=\"width:705px;height:auto\" srcset=\"https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/demand-gen-campaign.jpg 1000w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/demand-gen-campaign-768x448.jpg 768w, https:\/\/soclua.com\/wp-content\/uploads\/2025\/01\/demand-gen-campaign-18x10.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><!-- .vgblk-rw-wrapper --><\/div><div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u60a8\u5e0c\u671b\u60a8\u7684 Google Demand Gen \u6d3b\u52a8\u975e\u5e38\u6709\u6548\uff0c\u60a8\u9700\u8981\u7262\u8bb0\u4ee5\u4e0b\u63d0\u793a\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7814\u7a76\u4e0e\u60a8\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u6216\u54c1\u724c\u76f8\u5173\u7684\u6b63\u786e\u5173\u952e\u8bcd\u5c06\u6709\u52a9\u4e8e\u63d0\u9ad8\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u548c\u8f6c\u5316\u7387\u3002\u60a8\u9009\u62e9\u7684\u5173\u952e\u8bcd\u5c06\u51b3\u5b9a\u60a8\u7684\u9884\u7b97\u8bbe\u7f6e\u3002\u4f7f\u7528 Google \u5173\u952e\u5b57\u89c4\u5212\u5e08\u7b49\u5173\u952e\u5b57\u7814\u7a76\u5de5\u5177\u6765\u67e5\u627e\u641c\u7d22\u91cf\u9ad8\u3001\u7ade\u4e89\u5ea6\u4f4e\u7684\u5173\u952e\u5b57\uff0c\u5e76\u5c06\u5176\u6dfb\u52a0\u5230\u60a8\u7684\u5e7f\u544a\u4e2d\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u4e3a\u4e86\u63d0\u9ad8<em>\u9700\u6c42\u751f\u6210\u6d3b\u52a8<\/em>\u7684\u8f6c\u5316\u7387\uff0c\u8bf7\u521b\u5efa\u4e0e\u60a8\u7684\u5e7f\u544a\u76f8\u5173\u7684\u767b\u5f55\u9875\u9762\u3002\u521b\u5efa\u5f15\u4eba\u5165\u80dc\u3001\u4ee4\u4eba\u4fe1\u670d\u7684\u5185\u5bb9\u6765\u63a8\u52a8\u5ba2\u6237\u8f6c\u5316\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u5e94\u8be5\u4f18\u5316\u60a8\u7684\u7f51\u7ad9\uff0c\u4f7f\u5176\u5177\u6709\u66f4\u5feb\u7684\u52a0\u8f7d\u901f\u5ea6\u3001\u9002\u5408\u8bbe\u5907\u548c\u7528\u6237\u5e76\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u76ee\u6807\u548c\u6240\u9009\u5173\u952e\u5b57\uff0c\u60a8\u9700\u8981\u8bbe\u7f6e\u5408\u9002\u7684\u51fa\u4ef7\u7b56\u7565\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u5e7f\u544a\u4ee5\u6700\u9ad8\u6027\u4ef7\u6bd4\u7684\u65b9\u5f0f\u5c55\u793a\u3002\u5982\u679c\u60a8\u60f3\u8bbe\u7f6e\u51c6\u786e\u7684\u51fa\u4ef7\uff0c\u60a8\u9700\u8981\u76d1\u63a7 Google Ads \u6307\u6807\uff1a\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u7b49\u3002\u7136\u540e\u6839\u636e\u6570\u636e\u8c03\u6574\u51fa\u4ef7\u4ee5\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5e7f\u544a\u6d3b\u52a8\u671f\u95f4\uff0c\u4f60\u9700\u8981\u4f7f\u7528\u667a\u80fd\u51fa\u4ef7\u529f\u80fd\u786e\u5b9a\u5408\u9002\u7684\u9884\u7b97\uff0c\u5e76\u4e14\u5e94\u5c06\u9884\u7b97\u8bbe\u7f6e\u4e3a\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u7684\u81f3\u5c11 15 \u500d\u3002\u8fd9\u6709\u52a9\u4e8e Demand Gen \u6d3b\u52a8\u53d6\u5f97\u6700\u4f73\u6548\u679c\u3002\u540c\u65f6\uff0c\u9700\u8981\u5229\u7528\u62a5\u544a\u548c\u5206\u6790\u5de5\u5177\u7ed3\u5408\u6210\u672c\u76d1\u63a7\u548c\u63a7\u5236\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u5c55\u793a\u5e7f\u544a\u76f8\u6bd4\uff0c\u9700\u6c42\u751f\u6210\u5e7f\u544a\u7cfb\u5217\u5728\u5e2e\u52a9\u4f01\u4e1a\u6269\u5927\u5f71\u54cd\u529b\u548c\u63d0\u9ad8\u8f6c\u5316\u7387\u65b9\u9762\u5177\u6709\u8bb8\u591a\u7a81\u51fa\u7684\u4f18\u52bf\u3002\u901a\u8fc7\u6709\u5173\u5982\u4f55\u8bbe\u7f6e\u6d3b\u52a8\u7684\u8be6\u7ec6\u8bf4\u660e\uff0c\u60a8\u53ef\u4ee5\u6210\u529f\u6267\u884c\u5e76\u83b7\u5f97\u8bb8\u591a\u6f5c\u5728\u5ba2\u6237\uff0c\u4ece\u800c\u6709\u6548\u5730\u63d0\u9ad8\u9500\u552e\u989d\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cau_hoi_thuong_gap\"><\/span>\u5e38\u89c1\u95ee\u9898&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1737173084757\"><strong class=\"schema-faq-question\">Demand Gen Google Ads \u5e7f\u544a\u51fa\u73b0\u5728\u54ea\u91cc\uff1f\u00a0<br\/><\/strong> <p class=\"schema-faq-answer\">\u5bf9\u4e8e\u4ea7\u751f\u4ea7\u54c1\u548c\u670d\u52a1\u9700\u6c42\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u5e7f\u544a\u5c06\u663e\u793a\u5728\u70ed\u95e8\u7684 Google \u4fe1\u606f\u6d41\u4e2d\uff0c\u5305\u62ec YouTube\u3001Discover \u548c Gmail\u3002\u5f53\u4f60\u60f3\u8981\u8861\u91cf\u4e00\u4e2a\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u65f6\uff0c\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u6307\u6807\u8fdb\u884c\u8bc4\u4f30\uff1a\u7f51\u7ad9\u6d41\u91cf\u3001\u4e92\u52a8\u7a0b\u5ea6\u3001\u8f6c\u5316\u7387\u7b49\uff0c\u901a\u8fc7\u8fd9\u4e9b\u6307\u6807\u53ef\u4ee5\u8bc4\u4f30\u8425\u9500\u6d3b\u52a8\u7684\u6709\u6548\u6027\uff0c\u4ece\u800c\u5bf9\u8425\u9500\u6d3b\u52a8\u8fdb\u884c\u6709\u6548\u7684\u4f18\u5316\u3002\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1737173092164\"><strong class=\"schema-faq-question\">\u4f55\u65f6\u5e94\u4f7f\u7528 Google Ads Demand Gen \u5e7f\u544a\u7cfb\u5217\uff1f\u00a0<br\/><\/strong> <p class=\"schema-faq-answer\">Demand Gen Google Ads \u9002\u7528\u4e8e\u60f3\u8981\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u4e3a\u4e0d\u9700\u8981\u4ea7\u54c1\u6216\u670d\u52a1\u6216\u5c1a\u672a\u51c6\u5907\u8d2d\u4e70\u7684\u5ba2\u6237\u521b\u9020\u9700\u6c42\u7684\u4f01\u4e1a\u3002 Demand Gen \u6d3b\u52a8\u53ef\u4ee5\u53d1\u6325\u4f5c\u7528\u7684\u4e00\u4e9b\u4f8b\u5b50\u5305\u62ec\u65b0\u4ea7\u54c1\u53d1\u5e03\u3001\u54c1\u724c\u63a8\u5e7f\u4ee5\u53ca\u6f5c\u5728\u5ba2\u6237\u57f9\u80b2\u548c\u52d8\u63a2\u3002<\/p> <\/div> <\/div>\n<\/div><!-- .vgblk-rw-wrapper -->\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;995379&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Demand Gen Campaigns: Phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Discovery Ads&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    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M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn d\u1ecbch Demand Gen c\u00f3 th\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao g\u1ed3m ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng nu\u00f4i d\u01b0\u1ee1ng v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.","inLanguage":"zh-Hans"},"inLanguage":"zh-Hans"}]}},"_links":{"self":[{"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/posts\/995379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/comments?post=995379"}],"version-history":[{"count":3,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/posts\/995379\/revisions"}],"predecessor-version":[{"id":995439,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/posts\/995379\/revisions\/995439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/media\/995430"}],"wp:attachment":[{"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/media?parent=995379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/categories?post=995379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soclua.com\/zh\/wp-json\/wp\/v2\/tags?post=995379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}